Advantage Travel Partnership launches new campaign to celebrate National Travel Agent Day

To celebrate National Travel Agent Day, a day dedicated to recognising the invaluable contributions of travel agents to the travel industry and to holidaymakers across the nation, Advantage Travel Partnership has launched a brand-new campaign under the tagline "Trusted Agents. Trusted Expertise. Trusted Travel."

This year's campaign aims to champion real travel agents as trusted professionals who provide unparalleled expertise, security, and personal service. In an increasingly complex travel landscape, the role of a knowledgeable and reliable travel agent is more crucial than ever.

The campaign is encouraging travel agents to share their unique stories through short videos, demonstrating the personal touch and specialist knowledge they bring to their clients. These efforts, supported by ready-to-use assets and captions, aim to build a collective voice that elevates public perception and celebrates the profession.

From leisure travellers seeking tailored experiences to businesses requiring efficient and secure corporate travel solutions, travel agents provide essential advice, cost savings, and global connections. They are the real experts who live and breathe travel, offering guidance that goes beyond online searches.

Julia Lo Bue-Said OBE, Chief Executive Officer of Advantage Travel Partnership, said: 

“National Travel Agent Day is our chance to celebrate the dedication and expertise of professionals whose work goes far beyond simply booking trips. Travel agents, and our members in particular, prove time and again that booking with a trusted agent makes all the difference. Being a travel agent isn't a hobby or a side hustle; it’s a profession that is deep rooted in years of hard-earned experience and deep industry expertise. 

"From leisure travellers seeking tailored experiences to businesses requiring efficient and secure corporate travel solutions, travel agents provide essential advice, cost savings, peace of mind and global connections. They are the real experts who live and breathe travel, offering guidance that goes far beyond online searches. They are skilled professionals who navigate an increasingly complex travel landscape to deliver what matters most: exceptional service and unforgettable experiences for their clients."

Join Advantage in celebrating National Travel Agent Day and acknowledge the indispensable role of trusted travel agents in creating seamless, secure, and memorable travel experiences.

For extra insight into how Advantage members are creating these experiences, look up the hashtags #TrustedTravel, #TravelAgent, #NationalTravelAgentDay on your social media of choice and see how your local travel agents are celebrating. Advantage Travel Partnership will also be resharing content from its members.