October EES Launch and ETIAS price increase: entry-exit system for British travellers visiting the EU

Now there is an official start date in October for the roll out of entry-exit system (EES) for British travellers visiting the EU, it is essential that there is a smooth and efficient process for border staff to implement the new measures

Julia Lo Bue-Said OBE, CEO of Advantage Travel Partnership, said: "Now there is an official start date in October for the roll out of entry-exit system (EES) for British travellers visiting the EU, it is essential that there is a smooth and efficient process for border staff to implement the new measures in order to minimise any possible disruption faced by travellers on their journeys. With the October half term following soon after, we are anticipating high demand for travel which could see significant delays if border staff have not received the necessary preparation to adjust to the new processes.

As countries across the EU will be adopting the system at different stages over the first six months, it is not yet clear which destinations will be first to adopt the technology and require British travellers to provide fingerprints and facial biometrics. We expect the EES to be a small addition to the process of travel and have minimal impact on the incredibly strong demand we are seeing for travel this year from consumers.

Looking ahead to the introduction of the ETIAS visa between October and December 2026, it is incredibly disappointing to see the significant rise in cost, almost tripling in price from €7 (£6) - €20 (£17) before it has even been implemented. For many travellers, especially university students, families, and budget-conscious tourists, this sharp increase adds an unnecessary burden and makes travel to Europe less accessible. A move like this undermines the spirit of open travel and feels more like a revenue grab than a justified policy change.

With travel becoming ever more complex, we recommend booking through your local travel agent who will be able to ensure you are fully compliant with all travel requirements, as well receiving the best value for flights and accommodation, using their expert knowledge. Advantage is working together with all our travel agent partners to ensure they are aware of the new processes and are able to help their customers.”