Advantage Travel Partnership welcomes The Vertical Group as latest new member

Advantage Travel Partnership has announced that The Vertical Group is the latest new member to join its managed service model – Advantage Managed Services (AMS). 

The Vertical Group comprises four core travel entities: Instant Holidays and Instant Breaks, which operate as the tour operating divisions, alongside Your Holiday Booking and Holiday Elite, the Group's dedicated homeworking divisions. Together, these businesses achieve a combined turnover of £110 million, establishing the Group as a significant and sizable player in the UK travel sector. 

The partnership represents a strong strategic alignment between The Vertical Group's ambitious growth plans and AMS's proven track record of supporting travel businesses through comprehensive managed services, including technology solutions, operational support and commercial expertise. 

Paul Nunn, Chief Operating Officer, Advantage Travel Partnership, commented: "We couldn't be more delighted to welcome The Vertical Group to our AMS membership. Peter and his team run an exceptionally impressive business that has big ambitions for further growth, and we are thrilled that they have chosen to partner with us to help support them achieve these strategic goals going forward. Their diverse portfolio and strong market position make them an ideal fit for our managed services model." 

Peter Healey, Owner and CEO, The Vertical Group, added: "This move marks an important strategic step for our business. Joining Advantage Managed Services provides us with the flexibility, commercial strength and operational support we need to scale efficiently in what is an ever-changing market. We see this new partnership as a major opportunity to take our business to the next level. AMS's proven experience and robust infrastructure will be invaluable as we focus on sustainable growth and continued innovation across all our divisions." 

The addition of The Vertical Group to Advantage’s AMS portfolio further strengthens Advantage Travel Partnership's position as a leading supporter of independent travel businesses, providing them with a one-stop solution to compete effectively in today's dynamic travel landscape.