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BUSINESS TRAVEL SENTIMENT SHIFTS AS MIDDLE EAST CRISIS RESHAPES CORPORATE TRAVEL PRIORITIES, SAYS ADVANTAGE TRAVEL PARTNERSHIP

Tue, 12 May 2026 11:45:00 GMT

Advantage Travel Partnership has shared its observations on the evolving landscape of corporate travel as ongoing geopolitical instability in the Middle East continues to impact buyer confidence and operational planning across the industry.

The company has reported a marked softening in sentiment amongst the corporate travel buyer community, a significant reversal from the optimistic mood that characterised the close of 2025.

This mirrors recent findings from the Global Business Travel Association (GBTA), which highlighted Europe as the only region where pessimism outweighed optimism in the outlook for 2026. While 58 per cent of European respondents expressed optimism in January, that figure fell sharply to just 21 per cent by April, with 38 per cent now taking a less positive view, demonstrating a dramatic shift that underscores the speed at which external events can reshape industry confidence.

Against this backdrop, Advantage is observing a clear divide in how buyers are approaching travel decisions. Organisations where travel costs are borne by external clients, such as consultancies, are broadly continuing to operate on a business-as-usual basis. However, where travel budgets sit internally, there is a growing requirement for every trip to carry a clearly defined and demonstrable return on investment, with purposeful travel taking centre stage.

Andrea Caulfield-Smith, Managing Director, Global Business Travel, Advantage Travel Partnership, said: “As you would expect, traveller safety and security has risen to the top of the corporate agenda against the current backdrop in the Middle East. The current crisis has shone a spotlight on the importance of proactive duty of care tools that can identify traveller locations in real time and enable swift engagement between TMCs and client security teams. We have also noted that recent events have exposed gaps in both tool capabilities and TMC response protocols and areas the industry must urgently address.”

Technology continues to also play an increasingly important role in mitigating disruption. Agentic AI is emerging as a critical asset in identifying cancelled and changed flights earlier, enabling travellers to be informed and rerouted before a broken journey experience occurs.

Caulfield-Smith added: "Time is money for the business traveller. Keeping people informed, in the moment, is no longer a nice-to-have, it is a fundamental expectation."

Advantage also flags growing operational challenges at Entry/Exit System (EES) destinations, where lengthy queues in transit are increasingly resulting in missed connections and meetings. The cumulative impact of lost time in security halls is a tangible and mounting concern for corporate travel managers and their travelling populations.

“We continue to work closely with our member TMCs and technology partners to navigate these challenges, ensuring that travellers are supported, informed and protected in an increasingly complex global environment.” concluded Caulfield-Smith.

ADVANTAGE TRAVEL PARTNERSHIP ANNOUNCES STRATEGIC PARTNERSHIP WITH DOMO TO HELP MEMBERS HARNESS AI AND DATA TO TRANSFORM OPERATIONS AND CLIENT SERVICE

Tue, 12 May 2026 11:30:00 GMT

Advantage Travel Partnership has announced a strategic partnership with Domo, the AI and Data Products Platform, enabling Advantage members to automate core business processes and unlock greater operational efficiency through intelligent, data-driven workflows.

Domo's platform combines advanced analytics, intuitive dashboards, and AI-powered workflow automation. It gives travel agents and travel management companies a single, real-time view of their data—integrating GDS, OBT, back-office and finance systems into a single environment to deliver comprehensive insight into business performance. From there, AI agents help automate routine processes such as reporting, data reconciliation, and operational workflows, so teams can focus on what drives efficiency and accuracy across the business.

The partnership positions Domo as a strategic AI and data partner for Advantage members. Domo’s capabilities give travel businesses the tools to modernise operations, improve productivity, and make faster, more informed decisions based on accurate, real-time data.

“We are delighted to be leading this partnership with Domo and to give our members access to technology that not only enhances visibility but actively drives efficiency across their businesses,” said Andrea Caulfield-Smith, Managing Director Global Business Travel at Advantage Travel Partnership . “By combining powerful business intelligence with intelligent workflow automation, we are helping our members reduce manual workload, minimise errors, and equip their teams with the insights needed to make smarter, faster decisions.”

"Working with Advantage and their members will make Domo available to one of the UK's largest networks of agents and travel management companies,” said Claudia Lewis, Travel Sector Lead EMEA and Account Executive at Domo. “For these businesses, the opportunity is not just to manage operations more efficiently, but to use trusted data and AI to automate routine processes, improve commercial decision-making, and deliver better outcomes for their clients.”

ADVANTAGE TRAVEL PARTNERSHIP ANNOUNCES STRATEGIC PARTNERSHIP WITH RYDOO TO DELIVER INTEGRATED TRAVEL AND EXPENSE SOLUTIONS FOR TRAVELLERS

Tue, 12 May 2026 11:30:00 GMT

Advantage Travel Partnership has announced a strategic partnership with Rydoo that will enable Advantage members to offer an integrated travel and expense experience to customers around the world

Under the agreement, Rydoo’s platform will be made available as a value add across Advantage’s network, providing travel agents and travel management companies with a ready-made solution to keep travellers connected, compliant and supported while they are travelling.

Rydoo delivers a mobile-first approach to expense management, simplifying and automating receipt capture, expense reporting and approvals, helping businesses control policy compliance. The platform is designed to require minimal engineering from partners: Rydoo can be deployed alongside booking workflows so that travellers and finance teams benefit from a seamless end-to-end process, fewer manual tasks and reduced administrative overhead.

The partnership positions travel and expense as a strategic engagement channel for Advantage members. Rydoo’s capabilities, when combined with Advantage’s distribution, give agents real-time visibility into traveller activity and spend, faster reconciliation and new opportunities to enhance customer service and ancillaries. For agents and commercial teams, the solution adds value to trips, reduces support calls and creates measurable upsell and loyalty opportunities without demanding significant technical resources from members.

“We are delighted to be leading this partnership with Rydoo and to give our members a practical way to solve a common pain point for both travellers and their employers,” said Andrea Caulfield-Smith, Managing Director Global Business Travel at Advantage Travel Partnership . “Integrated travel and expense is now an expectation. With an intuitive, scalable, and easy-to-deploy solution like Rydoo, our members will be able to improve the customer experience, reduce friction during travel and open a new, high-impact channel for engagement and ancillaries.”

“Working with Advantage and their members means Rydoo will be available to one of the UK’s largest networks of agents and travel management companies,” said Julien Tilkens, Vice President of Sales EMEA & ROW “together we can help organisations simplify expense processes, improve compliance and give travellers a smoother, more productive trip. We look forward to delivering measurable benefits for Advantage members and their customers.”

ADVANTAGE TRAVEL PARTNERSHIP ANNOUNCES STRATEGIC PARTNERSHIP WITH THE TRAVELTECH INNOVATION HUB AT THE EDINBURGH FUTURES INSTITUTE, UNIVERSITY OF EDINBURGH

Tue, 12 May 2026 11:28:00 GMT

Advantage Travel Partnership has announced a strategic partnership with the Traveltech Innovation Hub at the University of Edinburgh’s Futures Institute, strengthening its commitment to driving innovation and technology advancement across its global network.

The partnership will provide Advantage members with access to a unique university-industry ecosystem, bringing together travel businesses, startups, investors, and academic researchers to collaborate on solving some of the sector’s most complex challenges.

Based at the University of Edinburgh, the Traveltech Innovation Hub combines world-class research capabilities in artificial intelligence, data science, and informatics with a rapidly growing cluster of travel technology companies and access to one of Europe’s leading AI ecosystems.

Through the partnership, Advantage and its members will be able to engage directly with emerging technologies, participate in collaborative innovation programmes, and explore new applications of AI and data-driven solutions across the travel lifecycle. The initiative will also provide a platform for members to contribute to and benefit from cutting-edge research, ensuring they remain at the forefront of industry transformation.

The collaboration reflects a shared ambition to shape the future of travel technology in a way that balances commercial performance with broader industry and societal impact. With Edinburgh itself acting as a live environment for testing and developing new ideas, the partnership creates tangible opportunities to trial and scale innovation in real-world settings.

“We are delighted to be partnering with the Traveltech Innovation Hub at the Edinburgh Futures Institute,” said Stephen Baxendale, Technology Partnerships Manager, Advantage Travel Partnership . “This collaboration gives our members direct access to one of the UK’s most exciting innovation ecosystems, enabling them to engage with emerging technologies, contribute to industry-wide challenges, and accelerate their own transformation agendas.”

Joshua Ryan-Saha, Edinburgh Innovations’ Director of Tourism, Travel and Festivals, Edinburgh Futures Institute, University of Edinburgh, added : "Advantage Travel Partnership represents exactly the kind of industry partner the Traveltech Innovation Hub was built to work with. Their membership spans the full breadth of the UK travel sector, from independent agents to major travel management companies, and this partnership gives us a direct connection to the businesses navigating the real practical challenges of AI and data adoption. For us, this is about grounding our research and innovation work in genuine industry need -- and for Advantage members, it is a route into one of Europe's most dynamic university-industry ecosystems at a critical moment for the sector."

ADVANTAGE TRAVEL PARTNERSHIP AND TRAVEL MARKETING GROUP TO LAUNCH A NEW MARKETING SUMMIT FOR INDEPENDENT TRAVEL BUSINESSES

Tue, 12 May 2026 11:21:16 GMT

This new two-city event will bring together travel agents, supplier partners and leading marketing experts to help independent travel businesses strengthen their marketing and drive growth

Advantage Travel Partnership has announced the launch of the Advantage Travel Partnership Marketing Summit , a new dedicated marketing event for the travel trade, co-produced with Llama Travel Marketing and the newly formed Travel Marketing Group .

Taking place in London on Tuesday 20th October 2026 and Manchester on Thursday 22nd October 2026 , the one-day events will bring together Advantage members, supplier partners, marketing specialists and wider travel businesses for a practical, insight-led event focused on helping agencies grow through stronger marketing.

While the event has been developed with Advantage members at its heart, attendance will also be opened up to non-member travel businesses, reflecting Advantage’s ambition to support and connect the wider travel community by sharing expertise, encouraging collaboration and helping more travel businesses improve the way they market themselves.

Designed to support both leisure and corporate travel businesses, the Summit will feature inspirational marketing sessions, expert insight and actionable content takeaways designed to help delegates build stronger strategies, create more effective campaigns and drive commercial growth.

Sessions will be interactive, engaging and thought-provoking, with content aimed at all levels of marketing knowledge. Whether delegates are experienced marketeers or looking to build more confidence in their marketing activity, the programme will be shaped to ensure everyone leaves having learned something new.

The agenda will explore some of the key topics shaping travel marketing today, including social media, AI, website performance, campaign and strategy development, and other hot topics that travel marketeers need to understand to stay competitive.

The day will also include a partner marketplace, giving delegates the opportunity to connect directly with travel, technology and marketing partners. This format will help agents build new relationships, access fresh content opportunities and identify partners that can support their marketing activity.

David Forder, Marketing Director at Advantage Travel Partnership, said: “Marketing has never been more important for independent travel businesses. Our members are ambitious, entrepreneurial and incredibly close to their customers, but we also know that many are looking for more practical support, fresh ideas and confidence when it comes to building marketing activity that genuinely drives growth.

“The Advantage Travel Partnership Marketing Summit will bring together the strength of our member community with the expertise and creativity of our partner community, supported by the specialist insight and industry reach of Llama Travel Marketing and the Travel Marketing Group. Their experience, connections and understanding of travel marketing will add real value to the programme and help us deliver an event that is both inspiring and commercially useful.

“We are also proud to be opening this event beyond our membership. One of our values is to be bold, and we believe there is a real opportunity to support the wider travel trade by sharing expertise, encouraging collaboration and helping more travel businesses improve the way they market themselves.”

Llama Travel Marketing and Travel Marketing Group will support the development and delivery of the Summit, bringing industry credibility, promotional reach and access to expert speakers from across the travel marketing landscape.

Andrew Shelton, on behalf of Travel Marketing Group , said: “We are delighted to be co-producing the Advantage Travel Partnership Marketing Summit with Advantage. The event is a natural extension of Advantage’s strong reputation for supporting independent travel businesses and helping them grow.

“Our role will be to bring together expert voices from across the industry to deliver a programme that is practical, inspiring and commercially relevant. The focus will be on real-world insight that agents and travel businesses can use to strengthen their marketing, improve customer engagement and support future growth.”

The new Summit builds on Advantage’s wider marketing strategy and its established commitment to providing members with first-class marketing support, practical tools, campaign guidance and expert-led insight.

Further details, including speaker announcements, partner opportunities and registration information, will be released in due course.

ADVANTAGE TRAVEL PARTNERSHIP LAUNCHES NEW INDUSTRY GUIDE TO SUPPORT PAYMENT STRATEGY AND OPPORTUNITY

Tue, 12 May 2026 11:15:22 GMT

Advanta ge Travel Partnership has launched a new, comprehensive industry guide designed to help travel businesses better understand and optimise payments across the travel ecosystem, developed in collaboration with several leading payments and industry partners including Mastercard, AirPlus, ConnexPay and more.

Payments sit at the centre of every travel transaction yet remain one of the most complex and often least visible components of the travel lifecycle. With money moving across multiple parties, systems and currencies, travel businesses continue to face challenges around reconciliation, cost management, control and risk.

Building on the introduction of its payments proposition over the past year, Advantage has worked closely with its partners across the payments landscape to develop a practical, accessible guide that supports its members in navigating this complexity and identifying areas for improvement.

The guide provides a clear overview of how payments work across the entire lifecycle of the travel ecosystem. It covers key areas such as distribution models, payment flows, and the range of solutions available, including virtual cards, lodge accounts and alternative payment methods. It is designed not only to inform, but to help travel agents and travel management companies identify opportunities to streamline processes, reduce costs and adopt more effective payment strategies.

The publication reflects a collaborative effort, drawing on the expertise of multiple partners from across the payments ecosystem as well as wider industry contributors, ensuring a well-rounded and practical perspective on the challenges and opportunities facing travel businesses today.

By bringing greater transparency and structure to the payments landscape, Advantage aims to support its members in making more informed commercial decisions, while strengthening its broader proposition around technology, partnerships and business enablement.

Stephen Baxendale, Technology Partnerships Manager, at Advantage Travel Partnership, said : “Payments are a critical but often under-optimised part of the travel value chain. This guide is designed to simplify a complex area and provide our members with clear, practical insight into how payments work, where the challenges lie, and importantly, where the opportunities exist to drive efficiency and commercial value within their businesses and to benefit their customers.”

The travel payments guide contains contributions from:

Mastercard
AirPlus
Boodil
ConnexPay
Rydoo
Bird & Bird
Up in the Air

ADVANTAGE TRAVEL PARTNERSHIP EVOLVES MEMBERSHIP STRUCTURE TO DELIVER ENHANCED, PERSONALISED SUPPORT FOR MEMBERS

Tue, 12 May 2026 11:15:00 GMT

Advantage Travel Partnership has announced a significant evolution of its membership structure, introducing three specialist teams designed to provide members with clearer ownership, more proactive support and a stronger focus on delivering commercial value.

Advantage Travel Partnership is evolving its membership structure to better reflect the needs of its members at every stage of their journey, from onboarding through to long-term growth and partnership. The changes take effect immediately and have been implemented as a result of a recent member priorities survey, which identified personalised support, simpler access to services and commercial value as the top priorities.

Lee Ainsworth, Membership & Strategy Director at Advantage Travel Partnership, said: "As our members’ businesses continue to grow and the market becomes increasingly complex to navigate, we know that they need a partner who is proactive, aligned with their needs, and easy to work with. This evolution of our structure is our response to that - shaping how we support our members to meet that expectation."

The new structure comprises three dedicated teams:

Emily Shannon – Strategic Membership Growth & Development Lead

Shannon will focus on expanding Advantage's membership base, shaping the member proposition, and ensuring the organisation's offer continues to evolve in line with a constantly changing market.

David Moon – Customer Success Director

Moon, working alongside Nicola Watkins as Member Experience & Performance Lead, will strengthen service delivery and ensure a consistent, high-quality experience across every member interaction.

Sarah Miller – Strategic Member Partnerships Lead

Miller will manage member relationships and coordinate business support, focusing on strengthening engagement, delivering commercial value and ensuring members realise the full value of their membership over the long term.

The three new teams will work in close collaboration with Advantage's subject matter experts in the Global Business Travel Business Development team, led by Andy Boorman. This team operates across the structure, bringing specialist knowledge and capability to members operating in the business travel space.

Ainsworth continued: “For Advantage members, the changes deliver clearer ownership of relationships, faster access to the right expertise and a more consistent experience across every interaction. The level of support available to members remains unchanged, with continued access to Advantage's central core teams across Membership Support, Commercial, Marketing and Finance.”

As part of the evolved structure, Business Development Managers will transition into the new role of Member Partnerships Manager.

ADVANTAGE TRAVEL PARTNERSHIP LAUNCHES INDUSTRY-FIRST CRUISE ADVISORY BOARD

Tue, 12 May 2026 07:30:00 GMT

Exclusive, invitation-only forum set to shape the future of cruising over the next decade

At its annual conference in Madrid today, Advantage Travel Partnership has announced an industry-first collaboration: a Cruise Advisory Board that has been designed to bring together the travel agency community, Cruise Lines International Association (CLIA) and some of the sector’s most influential leaders to address the strategic opportunities and challenges that will define cruising over the next decade.

The Board marks a significant step forward in how the industry approaches long-term strategic thinking in the cruise sector, with the Board focusing on the strategic opportunities and challenges shaping the future of cruising over the next five to ten years.

Meeting twice a year, each session will be built around a clearly defined strategic theme, supported by expert insights and guest speakers. Members of the founding cohort will have the opportunity to contribute their expertise to key industry conversations, gain access to cross-sector thinking, and connect with a carefully selected group of peers navigating the same challenges.

Jonny Peat, Director of Cruise at Advantage Travel Partnership, said: "This is not simply another industry committee. It is an exclusive, invitation-only forum where the most senior decision-makers, innovators and thought leaders in our sector will convene twice a year to interrogate the fundamental questions shaping our industry's long-term trajectory, and leave equipped with insights that directly inform their own strategic vision and planning.

The response from those invited to join our Advisory Board has been overwhelmingly positive, and we have every confidence that this forum will become a genuine catalyst for meaningful, lasting change across every facet of the cruise ecosystem."

Membership of the Cruise Advisory Board is by invitation only. Board members confirmed to date with more to follow, include:

Judith Alderson – Dawson & Sanderson
Tricia Lester – Ashdown Travel
Claire Stirrup – Celebrity Cruises
Eithne Williamson – Princess Cruises
Vicky Billing – Riviera Travel
Mark Walter – HX Expeditions
Tony Roberts – Imagine Cruising
Victoria Sanders – News UK & Times Holidays
Andy Harmer – CLIA
Jasman Ahmad – Accord Marketing

The first Board meeting is due to take place in July.

ADVANTAGE TRAVEL PARTNERSHIP REPORTS RECORD RESULTS BRINGING TOTAL TURNOVER ACROSS ITS GLOBAL NETWORK TO £17.6 BN

Mon, 11 May 2026 17:54:58 GMT

At its annual conference being hosted in Madrid this week, Advantage Travel Partnership announced record financial results for the year ending FY25, with collective UK member turnover exceeding £8.9 billion — an increase of £30 million on the prior year, bringing total turnover across its global network to £17.6 billion.

Total global sales turnover across the membership grew to £17.6bn, of this £8.9bn represented sales turnover from UK members
The group reported a net profit before tax for the year of £1.38m (2024: £1.32m) from continuing operations and net assets at year-end of £9.25m (2024: £8.23m)
As a result of the increase in trading, the group’s transactional turnover saw a significant increase to £186m (2024: £154m)

Advantage says that the results reflect another year of exceptional performance across the Partnership, delivered against a backdrop of persistent economic headwinds, ongoing cost-of-living pressures and geopolitical uncertainty in several key international markets. It adds that as the business grew its position in this environment is a testament to the strength of its membership, the quality of its team and the clarity of its strategic vision.

Consumer appetite for travel remained robustly buoyant throughout the year, with strong performances across leisure and global business travel alike. Cruise was a standout, with growth recorded across budget, mid-range and luxury segments as travellers responded enthusiastically to seamless multi-destination experiences. Premium and luxury travel also maintained strong momentum, reflecting sustained demand for elevated experiences despite broader economic considerations. Package holidays continued to demonstrate consistent resilience, driven by consumer appetite for value.

The group's Managed Service model – Advantage Managed Services (AMS)- delivered particularly impressive growth, generating turnover close to £200 million, an increase of more than 20% year-on-year. Towards the close of the financial year, Advantage also launched a new Hosted Agency Model, offering an innovative new-to-travel solution hosted by experienced Advantage members, further broadening the group's service proposition.

The financial services division delivered a strong contribution to overall group profitability. The 2024/25 year represented the first full trading period for Cork Bays & Fisher, the established direct-to-trade insurance and financial protection brokerage acquired by Advantage Financial Services in March 2024. The integration has materially strengthened the group's broker proposition and opened access to new insurance markets. Bond underwriting capacity through Independent Advantage Insurance Company Limited (IAICL) was also significantly enhanced, with maximum per bond capacity increased from £500k to £1.5 million following a new reinsurance agreement implemented in July 2024.

Julia Lo Bue-Said OBE, CEO, Advantage Travel Partnership, said : "This has been a defining year for Advantage on every level. We delivered strong results across every part of our business while simultaneously investing in our long-term future through our Reimagined: Advantage 2030 & Beyond strategy. At the heart of that work was the launch of a new brand identity and a renewed Vision, Mission and Values, which was developed collaboratively with our members, business partners and team, which will help guide and shape everything we do in the years ahead."

During the year Advantage continued to expand its global footprint, welcoming Oman and Cyprus to its network, which now spans 83 countries across all key source markets. Total global network turnover of £17.6 billion underlines the scale and commercial weight the group brings to bear on behalf of its members. The group was also once again ranked 3rd in BTN Europe's 2025 Travel Management Company rankings based on 2024 sales figures, with a notable 39 of the 55 leading UK TMCs counted among its membership — a statistic that powerfully underscores Advantage's influence and leadership within the business travel sector.

The year also brought significant recognition at the most senior level of the organisation. CEO Julia Lo Bue-Said was awarded an OBE in the King's Birthday Honours for her outstanding services to Business and Tourism, a richly deserved honour that also coincided with her 30th anniversary with the organisation.

Advantage Chair, Steven Esom, added : "On behalf of the entire board, I want to express how proud we are of everything this organisation has achieved during the year. Julia's OBE is a reflection not only of her extraordinary personal commitment to this industry, but of the culture of excellence she has built at Advantage over three decades. These financial results, achieved in genuinely challenging conditions, speak for themselves. Our members continue to grow, our network continues to expand, and our strategic foundations have never been stronger. We look to the year ahead with real confidence and ambition."

Response to the Sun's front-page headline today

Wed, 06 May 2026 11:02:53 GMT

In response to the Sun’s front-page headline today: Julia Lo Bue- Said OBE, CEO Advantage Travel Partnership, said: "While airlines globally are making targeted adjustments in response to fuel pressures, the scale should be kept in perspective — 13,000 cancellations represent just over 1% of all flights worldwide, with the greatest impact felt on routes through Istanbul and Munich. UK departures, including key summer holiday routes, remain unaffected, and there is no reason for customers to delay or reconsider their travel plans."

Demand for Greece Rises Following Easing of Entry Requirements for UK Travellers

Wed, 06 May 2026 10:45:58 GMT

Latest booking data from Advantage Travel Partnership highlights shifting consumer preferences as travellers prioritise smoother arrival experiences.

Julia Lo Bue-Said OBE, Chief Executive Officer of Advantage Travel Partnership: “Following Greece’s decision to remove EES requirements for UK travellers this summer, we have seen a clear and consistent uplift in demand for the destination across our travel agent membership. Our latest booking data shows Greece’s share of sales rising from 7.7 percent in mid-April to 9.8 percent by the end of the month, indicating growing consumer confidence and interest. In contrast, when looking at Spain, the Canary Islands and the Balearics collectively, which are typically the most popular destinations, there has been a gradual softening in share over the same period. This shift suggests that travellers are increasingly factoring in the potential for disruption at EU borders when making their holiday choices and are actively opting for destinations where the arrival experience is likely to be smoother and more predictable.

It reinforces our long-standing position that the rollout of EES in its current form risks undermining confidence at a critical time when families are thinking of booking for the summer. While we welcome pragmatic decisions such as Greece’s to ease pressure during the peak summer period, a broader, coordinated pause across the EU remains essential. This would give authorities the necessary time to address operational challenges, ensure consistency across destinations, and ultimately protect the traveller experience.”

Istanbul, the city that bridges East and West

Fri, 01 May 2026 12:59:55 GMT

Istanbul has long held a reputation as one of the world’s most captivating crossroads; a city where continents, cultures, and histories converge. Straddling Europe and Asia, it offers a perspective unlike anywhere else, and for those in the travel industry, it provides a fascinating lens into the blending of Eastern and Western influences.

For Advantage Travel Partnership, this connection is especially meaningful, with a valued member based in the city offering unique insight into customer behaviours shaped by both worlds.

For me, Istanbul had been a long-awaited destination. Like many, my early impressions were shaped by cinema, iconic scenes from James Bond films such as From Russia with Love and Skyfall, the latter featuring a thrilling motorcycle chase across the rooftops of the Grand Bazaar. These glimpses hinted at a city rich in intrigue, energy, and history and they didn’t disappoint.

What struck me most upon arrival was Istanbul’s enduring role as a cultural meeting point. Even in today’s complex geopolitical climate, it remains one of the few places where travellers from Russia and the West mingle सहज ly. This unique dynamic creates a vibrant, cosmopolitan atmosphere, a true melting pot where ancient traditions and modern life coexist. The city’s layered history is visible at every turn, from Roman relics to the grandeur of the Ottoman Empire, offering visitors a living timeline of civilisation.

The timing of my visit felt particularly significant. Recent events in the Middle East have influenced perceptions of the region, with some travellers mistakenly viewing Turkey as being closer to areas of conflict than it is. As a result, visitor numbers have dipped in recent months, much like in destinations such as Cyprus. However, experiencing Istanbul firsthand reinforced how important it is to look beyond perception. The opportunity to visit came at just the right moment and I’m incredibly glad I took it.

During my stay, I had the pleasure of connecting with Viking Turizm, Advantage’s local member in Istanbul. With over 30 years of experience, they offer a comprehensive range of travel services, supporting corporate clients, leisure travellers, and group travel alike. Since joining Advantage in 2019, they’ve been active contributors to the network, regularly supporting events and sharing insights through initiatives such as the Global Business Travel Review .

Their hospitality was exceptional, making the experience all the more memorable. For Advantage members considering Turkey as a destination for events or group travel, Viking Turizm are an invaluable partner, well-equipped to provide local expertise, tailored recommendations, and on-the-ground support.

Finally, a special thanks goes to Turkish Airlines and Accor, whose partnership helped make this trip possible.

Istanbul is more than just a destination, it’s an experience shaped by centuries of history, cultural exchange, and resilience. For those willing to explore it, the rewards are unforgettable.

Statement on Ryanair's call on the Portuguese government to suspend EES

Thu, 30 Apr 2026 11:33:40 GMT

Julia Lo Bue-Said OBE, CEO of Advantage Travel Partnership, said: "EES has continually faced issues and caused disruption for travellers since its introduction, and this is only set to continue as we head into the peak summer months with thousands of Brits set to travel to the EU for their holidays.

Today's statement from Ryanair highlights the growing discontent across the travel industry and follows Greece's decision to completely drop requirements for UK travellers until September. We fully support Ryanair's call on the Portuguese government to suspend EES as we have been campaigning for a flexible suspension option during peak travel months to help manage operational pressures and ensure a smoother experience for travellers. This would allow authorities to properly assess operational pressures, ensure consistent readiness across member states, and increase staffing at key border points before scaling up further.

Until EES can be implemented without a detrimental effect on the traveller experience, there must be flexibility otherwise we face undermining consumer confidence within the travel sector at a vital time. Unless there is a viable solution, travellers this summer will be forced to face long airport queues and potential issues on their journeys."

Meet the team - Joanne Evans

Fri, 24 Apr 2026 13:16:12 GMT

Say hi to Joanne Evans, our Business Data Analyst. From crunching numbers to analysing data trends, she’s all about bringing data to life!

If there’s one thing Joanne Evans knows inside out, it’s relationships and numbers. With over 30 years in relationship management across finance and investment management, Joanne has built her career in the City of London and Canary Wharf, working with large multinational pension funds and travelling the world to meet them.

Now at Advantage Travel Partnership, Joanne is the go-to for all things data. Supporting the Commercial Team, she keeps a close eye on weekly trading performance and dives into trend analysis for press releases and beyond. If it involves numbers, chances are it lands with Joanne.

And yes, she’ll happily admit it, her favourite part of the job is crunching the numbers. Joanne loves bringing data to life and turning it into meaningful insights that support both members and the wider industry.

Joanne outside of work

Outside of work, Joanne enjoys the simple things, catching up with friends, eating out and having a good natter. She’s also a keen eBay seller, always on the lookout for hidden gems and firmly believes that one person’s trash really is another’s treasure. She’s got a few stories up her sleeve too. Joanne once jumped out of a plane for charity (after two cancellations, third time lucky), has been invited to Downing Street in recognition of over 15 years of volunteering for Parkinson’s UK, and even tackled Machu Picchu during a three-month sabbatical, travelling across Peru, the US, Australia and South Africa along the way.

Media Comment: Fuel shortage concerns and what this means for travellers

Sat, 18 Apr 2026 16:26:14 GMT

With growing attention on potential fuel shortages linked to disruption in the Middle East, it is important that travellers receive clear, balanced information. While the situation is being closely monitored, current guidance from UK authorities and airline partners points to strong contingency planning and resilient supply chains, helping to support confident travel decisions.

Julia Lo Bue-Said OBE, CEO of Advantage Travel Partnership, said: “The ongoing conflict in the Middle East and the disruption at the Strait of Hormuz have naturally brought the issue of fuel security to the forefront. While these supply risks are being monitored closely, it is vital that the information provided to travellers remains balanced and accurate, ensuring clarity without unnecessary alarm. In the wider context, aviation fuel resilience and security should be understood as a broader strategic framework with communications designed to give travellers clear, relevant information to support informed decision-making.

As it stands the UK Government and UK Airline representatives, point to robust contingency planning and resilient supply chains. Our industry is used to navigating complexity, and while it is entirely right that we monitor geopolitical risks with a watchful eye, our communications must remain measured, responsible, and, above all, evidence led.

For managing decisions for future travel, we highly recommend booking through a local Advantage Travel Partnership travel agent. Our travel agency partners have the expert knowledge and financial protection needed to ensure travellers can book with confidence.”

Redefining Cruise Culture: Aboard Norwegian Luna

Wed, 15 Apr 2026 11:56:00 GMT

Does Norwegian Cruise Line live up to its tagline, “ It’s different out here” After three nights onboard the brand-new Norwegian Luna in Miami, it’s clear the answer is yes.

Luna builds on the Prima Plus platform with a strong focus on flexibility and experience. It’s a no to dining times, formal nights, and strict dress codes, which gives the ship a relaxed, easy going feel, allowing guests to shape their evenings around what suits them.

Dining is a standout, with 17 venues offering plenty of variety. From the more refined setting of Hudson’s to the casual, tech led Indulge Food Hall, the choice and quality feel consistent throughout.

Entertainment is equally impressive, with a brand new high-production shows Elton: A Celebration of Elton John sitting alongside Lunatique , a more risqué, adults-only performance that marks a shift in tone for NCL and adds something a little different to the onboard line-up.

Great Stirrup Cay

A visit to NCL’s private island, Great Stirrup Cay, complements the onboard experience well. The island offers a laid-back beach day with soft white sand, clear waters, and plenty of space to unwind, whether that’s in a private cabana, at the adults-only Silver Cove area, or simply relaxing by the shore. It feels well organised and easy to navigate.

Not the largest of new ships launched recently, with just over 3,500 guests, Luna feels well designed and easy to navigate, with a great flow and plenty of spaces to suit different moods. From the adults-only Vibe Beach Club to interactive spaces like Glow Court and the expanded GameZone, there’s a real mix of places to suit different moods. Throw in more adrenaline-fuelled attractions such as the Slidecoaster, and the ship ticks plenty of boxes, depending what guests consider fun.

Norwegian Luna is best suited to customers who prioritise flexibility, choice, and a more contemporary cruise experience - particularly couples, younger travellers and first-time cruisers who may be put off by a more traditional cruise experience . It also works well for those who want plenty to do, without feeling restricted by a fixed schedule.

Yes, it really is different out here.

Want to experience Norwegian Luna yourself? Find your nearest travel agent here and book your dream escape!

At Advantage, members gain access to a supportive network of experts, partners, and teams who share knowledge and experience, helping agents build confidence, boost sales, and succeed together. See more about our membership options here .

Industry calls for calm, evidence-led communication amid fuel security concerns

Mon, 13 Apr 2026 16:39:34 GMT

As geopolitical tensions in the Middle East bring renewed attention to aviation fuel security, industry leaders are urging a measured and evidence-led approach to traveller communications. Advantage Travel Partnership, emphasises the importance of providing clear, balanced information that supports informed decision-making without causing unnecessary concern.

Julia Lo Bue-Said OBE, CEO of Advantage Travel Partnership, said: “The ongoing conflict in the Middle East and the disruption at the Strait of Hormuz have naturally brought the issue of fuel security to the forefront. While these supply risks are being monitored closely, it is vital that the information provided to travellers remains balanced and accurate, ensuring clarity without unnecessary alarm. In the wider context, aviation fuel resilience and security should be understood as a broader strategic framework with communications designed to give travellers clear, relevant information to support informed decision-making.

Meet the team - Zoe Edwards

Wed, 08 Apr 2026 13:55:18 GMT

Meet Zoe Edwards, one of our Commercial Managers bringing a huge amount of experience to Advantage, along with a brilliantly positive and collaborative approach.

Zoe joined Advantage Travel Partnership in March 2024, following a successful career at Celebrity Cruises where she held a number of senior roles. During her time there, she led strategic accounts, shaped national sales planning and activation, and managed a team of regional sales managers. Before that, she spent over a decade at Thomas Cook, building a strong foundation across the industry.

ZOE AT ADVANTAGE TRAVEL PARTNERSHIP

As a Commercial Manager, Zoe looks after a broad portfolio of key leisure supplier relationships, keeping everything running smoothly while always looking for ways to drive more value. From negotiating commercial agreements to owning annual sales and marketing plans, Zoe works closely with both suppliers and our marketing team to make sure activity is aligned, impactful and delivers real return for everyone involved.

She’s also big on using data to guide decisions, regularly reviewing performance, spotting growth opportunities and tackling any challenges head on. Alongside the Business Development team, she plays a key role in shaping strategies that support our members and help partnerships go from strength to strength.

For Zoe, it’s all about making a real difference. Whether it’s strengthening a partnership or driving performance, she loves knowing that what she does every day helps our members succeed in an ever-competitive market.

When she’s not at work, Zoe is busy with family life alongside her two daughters, aged six and three.

She’s recently got back into running and completed Couch to 5K, and has also returned to the netball court for the first time since school, something she’s fully embraced. And of course, there’s travel. Since joining Advantage, Zoe has tried skiing for the first time and is now completely hooked… next trip already pending.

Baroness Manningham-Buller announced as keynote speaker at Advantage Travel Partnership Conference 2026

Tue, 07 Apr 2026 15:28:40 GMT

Former Director General of MI5 and Chair of the Wellcome Trust to share landmark lessons in leadership.

Advantage Travel Partnership is delighted to announce that Baroness Manningham-Buller LG, DCB, FRS will take to the stage as keynote speaker at this year's Advantage Travel Partnership Conference – Powered by People- taking place in Madrid from 11th to 14th May 2026.

One of Britain's most distinguished public servants, Eliza Manningham-Buller headed the Security Service (MI5) from 2002 to 2007, guiding the organisation through some of the most challenging and high-stakes periods in its history, including the aftermath of 9/11 and the 7/7 attacks in London. She subsequently served as Chair of the Wellcome Trust, one of the world's largest charitable funders of medical research, from 2015 to 2021, where she helped steer the UK's biggest charity through the Covid-19 pandemic.

In her keynote address, Eliza will reflect on two decades of leadership across two very different but equally demanding organisations, sharing insights on navigating uncertainty, managing crisis and leading with humanity. Her address will explore how today's leaders must adapt to an ever-shifting landscape of challenges - from climate change and pandemics to diversity, fairness and the constant emergence of unimagined threats.

Julia Lo Bue-Said OBE, CEO, Advantage Travel Partnership, said: "We are absolutely thrilled to welcome Baroness Manningham-Buller to this year’s Advantage Conference, Powered by People. Her extraordinary career, from the frontlines of counter-terrorism to global health, gives her a truly unique perspective on leadership under pressure. The lessons she brings are as relevant to the travel industry as they are to any sector navigating the complex and rapidly changing world we are experiencing today.”

Drawing on a career that has taken her from Washington during the first Gulf War to the boardrooms of some of Britain's most influential institutions, Eliza is renowned for her candour, wit and practical wisdom. Her guiding philosophy is simple but powerful: engage in frank dialogue, invite criticism, take responsibility for your team, and never underestimate the power of humour, even in the most challenging of times.

A crossbench peer and Fellow of the Royal Society, Baroness Manningham-Buller is also a former President of Chatham House, former Chair of Council at Imperial College London, and the author of Securing Freedom, based on her acclaimed BBC Reith Lectures.

Baroness Manningham-Buller joins a prestigious list of speakers for the conference, including:

Georgie Barrat as conference host, bringing her trademark energy and sharp insight to guide us through this year’s programme.

Mehreen Khan , Economics Editor at The Times, who will take to the stage to unpack the global political and economic outlook and what it means for our industry. Known for her clear, authoritative analysis, Mehreen brings a powerful perspective on the forces shaping business and travel today.

Dr Joanna Abeyie MBE , Founder & CEO of Blue Moon & Partners, who will share her compelling views on leadership, diversity and creating meaningful, lasting change. Joanna is widely recognised for challenging the status quo and driving impactful conversations at the highest level.

April Joy-Serrant , Director at The Workplace Collective, who will lead a refreshingly human session focused on mental health and wellbeing. In a world driven by constant change and targets, April will explore the importance of slowing down, leading with empathy, and recognising that people are people first—featuring an open and honest conversation with an Advantage member sharing their personal experiences.

Joshua Ryan-Saha , Director of Tourism, Travel and Festivals at the Edinburgh Futures Institute, University of Edinburgh. From chatbot overload and security breaches to algorithmic bias and AI-enabled human moments that actually land, Joshua cuts through the noise to ask what's really happening to AI in travel right now.

Rising travel costs add pressure for UK holidaymakers

Wed, 01 Apr 2026 12:14:03 GMT

Rising costs across the travel sector are placing increasing pressure on UK consumers, with a combination of higher taxes, new fees and global economic factors driving up the overall cost of flying and holidays.

Julia Lo Bue-Said OBE, CEO of Advantage Travel Partnership, said: "The increase in Air Passenger Duty (APD) is another blow for UK travellers. The UK already has the highest APD in the world and this increase intensifies the financial burden on travellers. With another increase already planned for 2027, flying from the UK is becoming increasingly costly.

UK consumers are currently facing a series of rising travel costs that could restrict both leisure and business travel. These include the upcoming increase in passport application fees and the introduction of the EU's ETIAS visa waiver in late 2026 which will add a further pre-travel cost of €20 (£17). These price rises come on top of an industry already facing a sharp increase in global fuel prices, driven by the impact of the Middle East conflict. This is further compounding pressures, pushing up airline operating costs and, in a market already constrained by tight capacity and thin margins, contributing to rising airfares. Taken together, these changes represent a continued trend of rising and increasingly complex travel costs.

The UK is an expensive market for air travel, which may influence when and how people choose to fly. For families and budget-conscious travellers who are already stretching to afford a holiday, each rise pushes travel further out of reach. For many families, this isn’t just about higher prices, it’s about whether they can afford to travel at all. Travel can quickly become much more expensive for a family of four, before they’ve even reached the airport. Budget travellers, who rely on low fares, could be priced out entirely. If we continue to face rising costs, we risk shutting the door on millions of UK travellers who simply want an affordable break or to visit loved ones abroad.

We advise all travellers to plan ahead, book early to manage costs and ensure valid travel documentation ahead of holidays or business trips. For those looking to book a holiday, we recommend they contact their local Advantage Travel Partnership travel agent. There are great value offers available at this time of year across a vast product range, with something for travellers of all ages and budgets. Our travel agency partners have the expert knowledge and financial protection needed to ensure travellers can book with confidence.”

Why Headline Commission Is the Wrong Place to Start When Comparing Travel Consortia?

Wed, 01 Apr 2026 12:05:12 GMT

If you’re reviewing your travel consortia this year, look beyond the headline. Promises of 100% commission can cost you profit.

Commission is gross income, not profit

Commission tells you how much you earn before costs. Profit is what remains after everything else has been taken into account.

That distinction matters more than ever. Modern travel businesses face a growing mix of fees, charges, compliance requirements, operational complexity and pressure on time. A consortia model that looks generous at the top line can quietly erode value elsewhere.

This is why headline commission is a poor proxy for real commercial performance.

The costs that headline commission doesn't show

When travel agencies dig deeper, they often find costs sitting outside the headline figure, including:

Membership and licence fees

Booking and transaction charges

Merchant service rates

Paid-for marketing or external support

Time spent managing complexity, systems and suppliers

None of these are unusual on their own. But together, they shape what you actually retain at the end of the year.

For many businesses, the true cost of their consortia only becomes clear once they are already operating within the model.

Retained profit is a better measure of value

A more useful question to ask is “What do I actually keep, once everything is factored in?” . Retained profit looks beyond commission and considers the full commercial picture. It takes into account:

Total fees and charges

Support included versus paid for elsewhere

Marketing capability and reach

Business development and expertise

Time saved through simplicity and scale

This approach gives a far clearer view of long-term value than commission percentages alone.

Why support and marketing matter commercially

Support and marketing are often described as “extras”. In reality, they are commercial levers.

When marketing, business development and operational expertise are built into your consortia model, you avoid paying for them separately or trying to replicate them internally. That reduces cost, saves time, and improves decision-making.

Over time, those benefits compound. Businesses scale faster, operate with more confidence, and retain more profit in real terms.

This is why lower friction often delivers stronger outcomes than higher headline commission.

Comparing consortia properly

A more effective way to compare travel consortia is to step back from percentages and look at structure. These questions reveal far more about long-term value than commission alone.

How simple and transparent is the fee structure?

What support is included as standard?

How much marketing and commercial leverage does the model provide?

How much time and complexity does it remove from the business?

What does retained profit look like over a full year?

A more grown-up conversation about value

The most successful travel businesses tend to think in systems, not slogans.

They understand that profitability is shaped by structure, support and simplicity as much as by rates. And they choose partners who help remove friction across the whole business, not just process transactions.

If you are reviewing your consortia this year, headline commission is not the wrong place to look. It is just the wrong place to start.

If you want to explore how different consortia models compare once all costs and value are considered, you can take a look through our membership options or speak to our team for a clear commercial walkthrough.

No pressure. Just clarity.

Advantage Travel Partnership partners with Situ

Wed, 01 Apr 2026 11:54:58 GMT

Advantage Travel Partnership has announced a new apartment provider partnership with Situ, The Global Accommodation Agency.

Founded in 2008, Situ has established itself as a leading specialist in sourcing and booking extended stay accommodation for companies and organisations across the globe. By combining advanced technology with a dedicated hospitality team, Situ delivers a seamless experience for everything from single placements to complex, structured global programmes, with an unwavering focus on commercial clarity, operational reliability and exceptional guest care.

As demand for longer-stay, project-based and relocation accommodation continues to grow, Situ's partnership with Advantage Travel Partnership will provide members with a scalable, fully supported solution that complements existing hotel programmes. Through this collaboration, Advantage members will gain access to:

Rapid response times and round-the-clock support
Global coverage across all major and emerging markets
Flexible commercial models tailored to individual business needs
Dedicated account management ensuring visibility, compliance and commercial control

" Extended stay is one of the fastest-growing segments in global business travel, and we're committed to ensuring Advantage members are fully equipped to meet that demand ," said Andrea Caulfield-Smith, Managing Director, Advantage Global Business Travel. " Our partnership with Situ will give members the confidence to handle extended stay enquiries of any scale, without compromising on service or oversight. "

Richard Moseley, Distribution Director, Situ added: “ Advantage Travel Partnership members can access Situ's services directly, benefiting from the agency's global network and specialist expertise without the need for additional infrastructure or resource. ”

Independence should strengthen reputation, not dilute it

Thu, 26 Mar 2026 17:38:16 GMT

In travel, trust is everything.

Customers do not just buy a holiday, a ticket or an itinerary. They buy reassurance. They buy judgement. They buy the confidence that someone knowledgeable is looking after the detail, and will still be there when plans change, disruption hits, or something goes wrong. That is why the way our industry presents itself matters.

Travel should feel accessible, but it should never be made to look trivial. Building a travel business is not just about visibility, personality or the promise of easy income. It is about credibility, service, responsibility and the standards that protect customer confidence over time.

For professional agents and business owners, reputation is hard won. It is built through expertise, care, consistency and trust. Once diluted, it is difficult to rebuild.

Why reputation matters more than ever

The travel market is crowded. Customers have more choice than ever, and more noise competing for their attention. In that environment, credibility becomes a commercial advantage.

Serious travel businesses know that long-term growth is rarely built on hype. It is built on the fundamentals:

Expert advice

Trusted relationships

Operational support

Commercial strength

Customer care

...the ability to respond when things do not go to plan

That is true whether you are running a leisure business, a homeworker model, or a corporate travel operation. Whatever the model, the businesses that endure are the ones that protect trust.

Independence should mean more, not less

Independence is one of the most powerful ideas in travel, but only when it is backed by substance.

Done properly, independence gives businesses the freedom to build in their own way, while still benefiting from the support, buying power, infrastructure and expertise that help them grow professionally.

It should mean having control of your brand, your customer relationships and your commercial direction. It should not mean compromising the standards that give customers confidence in the first place.

At its best, independence helps travel businesses stand taller. It gives them room to grow with personality, ambition and flexibility, while protecting the professionalism that underpins long-term success.

The right support model should protect credibility

Choosing the right business model is not simply a commercial decision. It is also a reputational one.

The right model should help agents and business owners:

Build trust with customers
Strengthen their professional identity
Access meaningful support and expertise
Grow without losing control
Create long-term value, not just short-term attention

For ambitious travel businesses, that matters. Because customers can feel the difference between a business built on substance and one built on surface.

A better future for independent travel businesses

Travel remains one of the most relationship-led sectors there is. Customers still value human judgement. They still value service. And they still value dealing with businesses that feel accountable, capable and credible.

That is why we believe independence should elevate reputation, not dilute it.

The future belongs to travel businesses that combine freedom with professionalism, autonomy with support, and ambition with standards. Because in the end, the strongest businesses are not those that chase the most attention.

They are the ones that earn the most trust

If you are reviewing your current model and want more control, stronger support and a partner that respects your independence, talk to us .

Media Comment: CEO calls for a flexible suspension option for EES during peak travel months

Wed, 25 Mar 2026 14:45:31 GMT

Julia Lo Bue-Said OBE, CEO, Advantage Travel Partnership:

“With full implementation of EES currently expected on 10th April, we recognise the importance of modernising border processes, but the current rollout raises real concerns for both travellers and the industry. We are already seeing that even off-peak travel has presented challenges and introducing EES during the busy summer period risks compounding disruption at a time when customer confidence is so critical.

With this in mind, we recommend proactively introducing a flexible suspension option during peak travel months to help manage operational pressures and ensure a smoother experience for travellers. This would allow authorities to properly assess operational pressures, ensure consistent readiness across member states, and increase staffing at key border points before scaling up further.

A smooth rollout must be the priority. That means clear communication to travellers, realistic expectations around the adjustment phase, and a coordinated approach that reduces pressure at the busiest entry points. Getting this right is essential to protecting the travel experience and sustaining demand at a time when consumer confidence is already being tested by global uncertainty and rising costs.”

Advantage Travel Partnership and Travelogix reveal findings in landmark 10th Global Business Travel Review

Tue, 24 Mar 2026 11:00:00 GMT

Advantage Travel Partnership, in partnership with travel data and reporting specialists Travelogix, has published the 10th edition of its Global Business Travel Review. To mark the milestone edition, this Review presents a reimagined dataset* and a new, more interactive method of engaging with the insights alongside a variety of expert industry contributions from across the globe.

The key data findings of the Review revealed:

Average trip cost continues to rise, despite shorter trips
Cost inflation is not being offset by earlier booking
Reducing traveller confidence is redefining a behavioural shift
Hotel attachment continues to weaken, creating visibility and control gaps
Online booking share declined year-on-year
Agent involvement remains critical for complex and higher-risk itineraries
Asia-Pacific routes show resilience relative to North America
Increased change and refund activity shows travel volatility remains embedded

This Review features an interactive experience to bring the top 10 highest-fare destinations across seven global regions to life. Readers can explore key data for each of these regions including average fare, class of travel breakdown and booking behaviour metrics.

Assessing the financial trends , business travel has shown a shift from temporary cost pressures to more structured and persistent patterns. The average trip costs remain elevated year-on-year, reflecting behavioural adjustments rather than suppressed demand. Long-haul destinations, including South Africa, Japan, and the USA, continue to carry a significant premium, driven largely by high volumes of premium-class travel. From 2024 to 2025, the average trip cost rose from £876.86 to £919.13 (+4.8%) while trip duration fell from 9.13 to 8.68 days (-4.9%), indicating that travellers are paying more for shorter trips. UK business travel programmes are prioritising value over volume, focusing on trips that deliver tangible outcomes within tighter schedules, reflecting ongoing cost pressures and a broader impact on traveller experience and wellbeing.

Class of travel in business trips varies sharply by distance and market. Short-haul European travel remains overwhelmingly economy-led, with 80–95% of bookings in economy class in countries such as Ireland, Portugal, Poland, and Spain, reflecting a focus on speed, frequency, and cost efficiency rather than premium comfort. In contrast, long-haul destinations show a higher mix of business and premium economy travel, with Japan, South Africa, China, and India demonstrating that organisations selectively invest in higher cabin classes to support productivity, wellness, and comfort over longer journeys. First-class travel remains rare, accounting for less than 5% of bookings even in top markets like the United States, Japan, and the UAE.

Booking behaviour shows clear patterns based on trip distance and complexity. Long-haul trips are booked further in advance and tend to have longer durations, with destinations like the United States, South Africa, and China reflecting the need for visas, higher costs, complex itineraries, and organisational oversight. In contrast, short-haul European trips, such as to Ireland and Germany, are shorter and booked closer to departure.

Hotel attachment rates are highest for long-haul and major city destinations, including the United States, UAE, South Africa, and China, as longer stays and predictable accommodation needs drive managed bookings, highlighting untapped opportunities for TMCs. Similarly, change and refund rates rise with distance and duration, with long-haul destinations like the United States, India, China, and South Africa showing higher itinerary volatility, while short-haul EU trips remain more predictable and stable.

Business Travel Trends for 2026

Within the Review, members of Advantage’s Global Business Travel Advisory Board share expert perspectives on the key trends shaping the industry in 2026, offering a forward-looking view of how corporate travel continues to evolve in response to changing market dynamics. Their insights reflect a collective understanding of the challenges and opportunities facing businesses today, from technology and data to shifting traveller expectations and economic pressures.

Window to the World: The Global Perspective

Sharing a ‘Window to the World’, the report includes updates from members of the Advantage Global Network, a network of 96 partners in 83 countries, in the USA, Singapore, UK, Philippines, and Australia. It brings together perspectives from key industry leaders, offering a snapshot of evolving trends, priorities, and challenges across global travel markets.

In addition, this report offers dedicated sector insights from Melissa Watson Vice President, Global Housing, Travel & Events at Informa, Kate Devereux Sales Manager–UK & Ireland at Delta Air Lines, Darren Williams Managing Director at Evolvi Rail Systems, and Julien Houdebine Chief Sales & Revenue Officer at Accor.

Andrea Caulfield-Smith, Managing Director of Global Business Travel at Advantage Travel Partnership, said: “As we reach the incredible milestone of our 10th Global Business Travel Review, we want to thank our partners Travelogix for their continued support and data expertise which enables us to share these invaluable insights. While the business travel landscape continues to evolve at pace, with companies adapting their travel programmes in response to factors such as sustainability, duty of care, economic pressures, and shifting traveller behaviour, we can see exactly how these changes have evolved over time from the meaningful insights of each edition.

This Review goes beyond the headline trends to explore how business travel is truly being bought and booked today, helping to build a more complete and accurate picture of what’s happening across the market. Through this latest edition, we hope to enable more meaningful conversations across the industry between members and their customers, with supplier partners, and within organisations themselves.

Despite a challenging start to this year with conflict in the Middle East, we know the business travel industry remains resilient and we expect the year ahead to be a strong one for the industry. We look forward to continuing our work with Advantage members and supplier partners to deliver market-leading capabilities. I would also like to thank all of our supplier partners and industry experts for their vital contributions, which ensure this Review reflects a genuinely global perspective.”

Chris Lewis, Founder and CEO at Travelogix, said: “We’re proud to reach such an important milestone in the evolution of the Global Business Travel Review. From the outset of this 10th edition, our ambition has been to go beyond static tables and create an interactive method of engaging with the data to offer a clearer, more meaningful view of how business travel programmes truly operate today. By applying a consistent methodology year after year, we are able to track how the landscape is shifting and uncover the trends shaping its future. Above all, our commitment remains rooted in transparency and delivering data-driven insights that empower our partners and the wider industry to make better, more informed decisions.

As always, thank you to our partners at Advantage Travel Partnership, as well as our valued contributors, for their continued willingness to collaborate, engage deeply with the data, and help us spotlight the trends shaping the business travel industry. We look forward to continuing this journey together.”

The Review contains contributions from:

Andrea Caulfield-Smith , Advantage Travel Partnership
Anders Chen , Samepage Travel
Darren Williams , Evolvi Rail Systems
David Bulloch , Travelport
John Hobbs-Hurrell , Advantage Global Network
Julien Houdebine, Accor
Kate Devereux , Delta Air Lines
Lara Maughan , IATA
Marilyn O. De Mesa , Seasons Travel
Matt Masson , CT Partners
Melissa Watson , Informa
Mike Owens , Sequel Travel
Nick Bettles , Talma Europe
Paul Cronje , Clyde Travel Management
Shelley Matthews , Take2Eton Group
Simon Ferguson , Modaxo

Advantage Travel Partnership announces global agreement with Lufthansa City Center International

Thu, 19 Mar 2026 14:20:01 GMT

Advantage Travel Partnership has announced a landmark agreement with Lufthansa City Center International (LCCI) that will give Advantage Members direct access to LCC’s network of Destination Management Companies (DMCs) in more than 100+ countries worldwide.

This strategic collaboration marks the official relaunch of Advantage’s member DMC services. While Advantage previously operated its own DMC programme, the new partnership significantly expands its reach, depth and capability and will provide members with a truly global, trusted and quality-assured DMC network.

Through the partnership, Advantage members will now be able to tap into LCC’s extensive portfolio of locally based, expert-managed DMCs, enabling them to create bespoke itineraries, deliver exceptional on-the-ground support, and build stronger revenue streams through high-quality, commissionable products.

John Hobbs-Hurrell, Head of Advantage Global Network, commented: “We are delighted to relaunch our DMC service in partnership with Lufthansa City Center International. This agreement gives our members access to an unrivalled global network that will enhance their destination expertise, drive business opportunities and ensure our members’ customers receive exceptional support and experiences wherever they travel.”

This strengthened offering will provide Advantage members with the many benefits associated with working through a professional DMC company, including:

Local Expertise & Insider Knowledge – DMCs bring deep understanding of local culture, regulations, suppliers and hidden gems that cannot be easily sourced externally.
Access to Trusted, Vetted Suppliers – Ensures high service quality, safety standards and reliable operations.
Customised, High-Value Itineraries – Ability to create unique and tailored travel experiences that differentiate member offerings.
Operational Efficiency & Cost Savings – Local purchasing power and established supplier relationships help secure competitive pricing.
On-the-Ground Support & Risk Management – DMCs provide real-time assistance during disruptions, ensuring traveller safety and continuity of service.
Simplified Logistics – Seamless coordination of transport, accommodation, guides, events and experiences.
Enhanced Revenue Potential – Innovative products and bundled solutions open additional pathways for members to increase their earnings.

“We are delighted to open our global DMC network to Advantage members,” said Heiko Brix, Managing Director at Lufthansa City Center International. “Our global DMC network has always been about connecting trusted local expertise with strong international partnerships. Through this collaboration, we are extending that philosophy even further—giving travel professionals direct access to our carefully curated destination specialists all over the globe. It’s a powerful step toward creating smarter global cooperation and delivering meaningful travel experiences powered by local insight and shared standards to travellers worldwide.”

Andrea Caulfield-Smith, Managing Director, Global Business Travel, Advantage Travel Partnership, added: “Through our partnership with Lufthansa City Center we are strengthening the global capability of our group and giving our members seamless access to trusted local expertise in more than 100+ countries. It’s a powerful collaboration that expands opportunity, deepens our global reach and reinforces our commitment to delivering exceptional travel experiences through strong international partnerships.

“It’s a significant milestone for Advantage. By combining LCCI's comprehensive DMC infrastructure with Advantage's vision to be the ultimate partner for global travel community, we are delivering a truly industry-leading, one-stop solution that will drive real growth for our members."

Media Comment: Easter Travel Update

Wed, 18 Mar 2026 12:09:47 GMT

Julia Lo Bue-Said OBE, CEO, Advantage Travel Partnership:

Despite the fast-moving and uncertain situation in the Middle East, the British public's appetite for a well-earned Easter break remains remarkably resilient. While we are naturally seeing a softening in enquiries for parts of the Eastern Mediterranean, including Turkey and Egypt, a clear and decisive shift in travel patterns is emerging as holidaymakers seek reassurance and certainty in their plans.

Against this backdrop, destinations across the Western Mediterranean are proving increasingly popular, with Spain, the Canary Islands and Portugal leading the way as firm favourites. We have also seen a late surge in demand for the Caribbean, as travellers pivot away from itineraries routed through Middle Eastern hubs. European River Cruises and ocean alternatives such as Norway and the wider Mediterranean have also quickly become the go-to choices.

We would strongly encourage anyone considering travel this Easter and those that have yet to book their summer holiday to do so as soon as possible. With demand now concentrated into a narrower range of destinations, availability is sure to reduce and capacity is filling quickly, which may bring with the very real possibility of rising prices for those who delay.

For those looking to book a holiday, we recommend they contact their local Advantage Travel Partnership travel agent. There are great value offers available at this time of year across a vast product range, with something for travellers of all ages and budgets. Our travel agency partners have the expert knowledge and financial protection needed to ensure travellers can book with confidence.

Meet the Team - Kelly Joannides

Mon, 16 Mar 2026 16:26:07 GMT

Say hey to our Senior Cruise Commercial Executive, Kelly Joannides. From driving commercial growth with our cruise partners to bringing big personality and fresh energy to the team, she’s making waves in her new role!

From the sunny shores of Cyprus to the world of cruise commercial strategy, Kelly’s travel career has been anything but ordinary.

She first stepped into the industry as a holiday rep for Thomas Cook. Armed with a degree in Tourism Management, she went on to work in UK inbound travel with Golden Tours before eventually bringing her talents to Advantage.

Kelly at Advantage Travel Partnership

Since joining, Kelly has taken on roles across Product & Trading and Marketing. Each move sharpened her commercial perspective and broadened her industry insight, naturally leading her to her new role as Senior Cruise Commercial Executive.

Working closely with Jonny Peat, Kelly now leads and develops our cruise partnerships, focused on driving commercial growth across the membership. Her role is a mix of strategy and action, diving into data to uncover sales opportunities, shaping high impact campaigns and events, and strengthening our overall cruise proposition as part of our ambition to become the UK’s leading cruise consortium.

Although still new to the role, Kelly is already relishing the closer collaboration with cruise partners and getting under the skin of their products. With cruise being one of the fastest growing sectors in travel, she thrives on being right at the centre of that energy and momentum.

Kelly is very much a woman of many talents, and her spare time is just as full on as her career. An avid reader, she once made it through more than 100 books in a single year. When she is not turning pages, she is training in calisthenics, pushing herself with strength based workouts, or taking on obstacle races like Spartan where mud, walls and rope climbs are all part of the fun.

She also brings plenty of rhythm to her week, dancing both Salsa and Bachata, and has recently ventured into the world of DnD. And if you ever need a restaurant recommendation, she is your go to, largely fuelled by what she proudly describes as a slight cheese obsession.

Thanks to the flexibility of remote working at Advantage, Kelly has recently swapped South East London for Canterbury.

Media Comment: Travel disruption and repatriation flights in Oman

Mon, 16 Mar 2026 11:55:50 GMT

Julia Lo Bue-Said OBE, CEO, Advantage Travel Partnership:

“For British travellers currently in Oman, this is understandably an anxious and fast-moving situation, but it’s important to remain calm and follow official guidance closely. If you are hoping to return to the UK on a government-supported flight, register with the FCDO as a matter of urgency and wait for direct confirmation before making your way to the airport.

Arriving without an allocated seat will not secure you a place and could add to airport congestion at a sensitive time. This initial repatriation flight will prioritise the most vulnerable passengers, including elderly travellers, those requiring medical assistance, and families with young children.

We are also aware that British Airways is operating a dedicated service from Muscat to London for its customers on Thursday, and travellers booked with BA should contact the airline directly to explore that option.

We would advise all travellers to keep their phones fully charged, monitor official updates, and have their passports and essential documents ready to hand. If you booked through a travel agent, contact them as they are working around the clock with airline partners to explore rebooking, alternative routes or later departures where commercial options remain available.

Above all, prioritise your personal safety, stay in secure accommodation unless advised otherwise, continue to follow the FCDO advise which is being updated regularly and rely on verified government and airline communications. The travel industry is working together tirelessly to support affected travellers, but following clear, official instructions will be key to ensuring the smoothest possible return home.”

New Member: LXS

Thu, 12 Mar 2026 11:00:00 GMT

Advantage Travel Partnership has announced LXS Travel Ltd as the latest member to join its Global Business Travel division.

Founded in December 2023 as a dedicated TMC entity and built on the foundations of its group company LXS IN UK LTD, which has been active in the UK travel market since 2018, LXS Travel has rapidly established itself as a high-touch, technology-driven travel partner for corporate clients operating across the UK and China.

The company’s five-strong team brings together senior management expertise in strategy and client relations with hands-on operational capability.

The move into corporate travel management was informed by founder experience spanning eight years at China Telecom Europe and China Mobile International (UK), providing first-hand insight into the procurement needs, compliance requirements and complex logistics that define multinational business travel. This heritage gives LXS Travel a rare depth of understanding of Chinese multinational corporations and the unique demands they place on travel partners.

LXS Travel is currently undergoing a significant digital transformation programme, including the implementation of an Online Booking Tool (OBT) to provide clients with self-service capabilities, alongside an upgrade to its mid-and-back-office management systems to deliver enhanced data analytics, automated reporting and greater cost transparency. Membership of Advantage is expected to accelerate this roadmap by connecting the company with vetted technology partners across the consortium.

The company’s specialism in UK-China cross-border corporate travel reflects a broader trajectory that began with leisure travel retail serving the Chinese diaspora and inbound travellers across the UK and Europe, followed by a pivot to international ticketing during the pandemic. The company’s evolution into TMC reflects a deliberate strategy to apply deep cultural and operational knowledge to a growing corporate client base.

Andy Boorman, Head of Business Development, Advantage Travel Partnership, said: “We are delighted to welcome LXS Travel. They are a great example of an ambitious, forward-thinking TMC that is investing seriously in technology and service excellence. We look forward to playing our part in accelerating their digital transformation journey and helping them deliver even greater value to their corporate clients."

Charles Xia of LXS Travel added : “Joining Advantage Travel Partnership is a significant milestone for LXS Travel. We identified three clear priorities that made membership the right strategic step: access to enhanced buying power for our corporate clients, a vetted network of best-in-class technology providers to support our digital transformation, and the industry intelligence that comes from being part of a forward-thinking professional community. We look forward to working closely with Advantage to further develop our business.”

Developing Middle East transport disruption

Mon, 02 Mar 2026 12:47:54 GMT

Julia Lo Bue-Said OBE, CEO of Advantage Travel Partnership, said: “Significant disruption is continuing today as hundreds more flights are being cancelled as the impact of the Israel-US war on Iran continues to unfold. Flights to Cyprus are the most recent to be impacted with airline cancellations as FCDO advice that heightened tensions could impact travel in the region. However, it is important to note that this is likely a precaution as the incident in Cyprus was very localised and that the FCDO has not advised against travel to Cyprus, which remains "Green" for visitors following sensible precautions.

The situation in the Middle East has triggered the most significant disruption to global air travel since the pandemic. Travellers are facing grounded flights, airspace closures, and a substantial logistical backlog across multiple hubs.

For those already in the Middle East, the updated FCDO travel advice for those in the UAE, Bahrain, Kuwait, and Qatar and to register with the UK government's crisis portal. Registering is the only way to receive direct alerts regarding evacuation flights or safety corridors.

For those due to travel, we strongly advise checking directly with your airline before travelling to the airport, as schedules may change at short notice for flights. Airlines have cancelled routes to the Middle East, and there may also be a knock-on effect to wider operations, with aircraft and crew potentially being out of position.

If the FCDO is not advising against travel and flights or services are operating as planned, travellers are generally not entitled to cancel for a refund simply because they no longer wish to travel. In these circumstances, any refund or change will depend on the terms and conditions of the airline, tour operator, or accommodation provider.

However, if a flight is cancelled, a booking cannot be fulfilled, or official travel advice changes in a way that prevents travel, travellers will usually be entitled to a refund or a suitable alternative. For package holidays, a full refund would be due under the Package Travel Regulations if the organiser cancels. For flight-only bookings, passengers are entitled to a refund or re-routing if the airline cancels the service.

For flight-only bookings, passengers are entitled to a refund or re-routing if the airline cancels the service. These rights apply for flights departing from a UK/EU airport, or arriving in the UK/EU on a UK/EU airline however we understand in the current situation most airlines will be doing all they can to help travellers.

Additional compensation is unlikely to be payable where cancellations are caused by extraordinary circumstances beyond the provider’s control, such as conflict or airspace closures.

Travel agents have been working around the clock to support customers this weekend and will have a very busy week ahead. This remains a fast-moving situation and official advice may change quickly. Travellers should continue to monitor FCDO updates and if they have booked through a travel agent or tour operator, contact them directly for up-to-date advice and support.”

Latest statement on Middle East airspace disruption

Sat, 28 Feb 2026 14:23:57 GMT

Julia Lo Bue-Said OBE, CEO of Advantage Travel Partnership, said:

“Significant disruption is being experienced today on routes between Western Europe and the Middle East, with airlines cancelling or diverting flights following airspace closures in Iran and Iraq. This has created understandable uncertainty for travellers both departing and returning. It may also have an impact on other flight routes.

For those due to travel, we strongly advise checking directly with your airline before travelling to the airport, as schedules may change at short notice.

For those currently in destination, please follow the latest FCDO guidance and adhere to advice from local authorities.

This remains a fast-moving situation and official advice may change quickly. Travellers should continue to monitor FCDO updates and local and international media. Travel agents will be working around the clock to assist travellers. If you have booked through a travel agent or tour operator, contact them directly for up-to-date advice and support.”

Media Comment: Julia shares her thoughts on the Electronic Travel Authorisation system

Wed, 25 Feb 2026 13:53:47 GMT

Julia Lo Bue-Said OBE, CEO of Advantage Travel Partnership, said:

“Today marks a significant milestone as the UK’s new Electronic Travel Authorisation system for visitors officially comes into force after months of preparation and industry anticipation.

We recognise that the introduction of new travel systems may create uncertainty for travellers. Any significant change to travel entry requirements must be accompanied by clear, timely communication to both consumers and the travel trade. While we support the need for robust border processes, it is essential that travellers, particularly dual nationals, are given sufficient guidance to avoid unnecessary disruption.

We would also urge particular attention from dual nationals, as passport requirements can differ depending on citizenship and destination. Travellers must ensure they are using the correct passport and have the appropriate documentation in place prior to departure. Seeking advice ahead of travel can help avoid unnecessary disruption at the airport and ensure journeys start as smoothly as possible.

Whether traveling for business or leisure a travel agent plays a crucial role in helping customers navigate increasingly complex travel regulations. For customers with upcoming travel who have booked through a travel agent, we strongly encourage them to get in touch with their agent to review the latest requirements well in advance of departure.

While international travel is becoming increasingly complex, it remains an essential and enriching part of people’s lives. That is precisely why booking with a travel agent is more valuable than ever as they provide expert guidance, up to date advice and the reassurance of having someone on hand to navigate any unexpected challenges smoothly and efficiently.”

New Member: Al Naboodah Travel

Fri, 20 Feb 2026 14:36:23 GMT

Al Naboodah Travel is one of the UAE’s most established and respected travel management companies, with a proud legacy spanning nearly five decades.

Over the years, the company has grown into one of the country’s leading travel organisations, recognised for its service excellence, operational reliability and long-standing GSA partnerships with global airlines, corporate clients and industry stakeholders.

Its core capabilities include:

Corporate Travel Management
Airline GSA and Commercial Representation
Meetings, Incentives, Conferences & Events (MICE)
Destination Management Services (DMC)
Leisure and Bespoke Travel Solutions

Supported by deep regional expertise across the GCC and wider Middle East, the company’s continued focus on innovation, technology and service quality aligns strongly with Advantage’s global standards and values.

With Al Naboodah Travel joining Advantage, partners gain a trusted and capable presence in the UAE. Their regional expertise and operational strength are fully backed by the reputable Al Naboodah Group. ATTA, as they are widely known, will support seamless service delivery for our multinational clients and create new opportunities for collaboration across the network in areas from MICE to DMC.

This partnership reinforces a shared commitment to delivering consistent, high-quality global travel solutions, expanding international service capability, strengthening partner collaboration and driving value for clients and stakeholders worldwide.

We warmly welcome Al Naboodah Travel to the Advantage global family.

Former Fred. Olsen Travel MD Opens New Independent Agency in Suffolk After Discovering Retirement "Not For Him"

Mon, 16 Feb 2026 13:38:52 GMT

Steve Williams joins Advantage Managed Services as its latest new member!

Steve Williams, who spent two decades as Managing Director of Fred. Olsen Travel, has returned to the high street, joining Advantage Managed Services, with the launch of Go Explore Travel in Halesworth, proving that retirement doesn't always stick for passionate travel professionals.

After retiring in February 2025, Williams quickly discovered that life away from the industry he loves wasn't the right fit. Just months later, he opened Go Explore's doors before Christmas, bringing his professional travel expertise back to Halesworth.

"I have always been passionate about retail travel," said Williams. "It's exciting to see that, at a time when the high street is facing challenging times, travel agencies are returning as travellers look for the expertise that they provide on a face-to-face basis."

Williams has reunited with his former colleague Stacey Hammond, who joins him as Manager, bringing their combined decades of experience to serve the growing Suffolk town. The duo is focused on delivering excellent customer service, tailored travel arrangements and becoming a vibrant addition to the local community through client events and presentations.

The move to independent agency ownership represents a significant shift for Williams, who has partnered with Advantage Managed Services (AMS) to support the venture. "Having worked with Advantage throughout my time at Fred. Olsen Travel, it was a natural choice," he added. "I must admit I was pleasantly surprised by the wide range of support that they provide small business owners like myself."

David Moon, Head of Business Development, Advantage Travel Partnership, said: "We are delighted to welcome Steve as an Advantage Managed Service s  Member. We have always enjoyed a great relationship with him and in his new capacity as a travel business owner, we couldn't be more excited to help support his growth."

For Williams, the decision to open in Halesworth was carefully considered. "It's not easy to get established – you need to choose the location carefully and more importantly get the right people within your business. With Stacey working with me I feel confident that Go Explore Travel is perfectly positioned to serve Halesworth's expanding community with the professional touch that only experienced travel specialists can provide."

Press Release: The Advantage Travel Partnership announces Georgie Barratt as 2026 Conference moderator

Fri, 13 Feb 2026 10:32:41 GMT

Tech broadcaster and former Gadget Show host to lead 'Powered by People' conversation in Madrid .

The Advantage Travel Partnership has announced Georgie Barrat as moderator for its 2026 annual conference, taking place in Madrid from 11th to 14th May 2026.

A technology journalist, broadcaster and former co-host of Channel 5's The Gadget Show, Georgie brings a unique perspective to the conference's 'Powered by People' theme, championing technology that amplifies human expertise rather than replacing it.

Known for making technology accessible and relevant, Georgie has built her career exploring how digital innovation intersects with real human needs. From motivating Gen Z employees to encouraging young women into STEM careers, she's passionate about ensuring technology serves people, not the other way around.

Her broadcasting credits span ITV Tonight, Good Morning Britain, Steph's Packed Lunch, and The Jeremy Vine Show, while her work extends to presenting live Formula E coverage and hosting The Tech Disruption Series podcast. She's also reported breaking tech stories across national radio and collaborated with major brands including Sony, EE, and HP.

Georgie's hands-on approach to technology is legendary. She also holds a world record for the longest continuous time in VR (26.5 hours), has run the London Marathon, and even bungee jumped while wearing a VR headset.

As well as moderating the conference, Georgie will also deliver a keynote speech and run several breakout groups with Members.

Julia Lo Bue-Said OBE, CEO of The Advantage Travel Partnership, said: "Georgie embodies everything our 'Powered by People' theme represents. She understands that the best technology enhances human connection rather than diminishing it, which is a message that's never been more important for travel professionals.

"In Madrid we will be talking about AI, automation and digital transformation, but always through the lens of what matters most: the trusted relationships and expert advice our members are known for. With Georgie's ability to demystify technology and her natural curiosity about people, she's the perfect person to guide these crucial conversations."

The three-day Madrid conference will bring together approximately 400 delegates for main-stage content, expert-led sessions, and extensive networking opportunities. Attendees can expect honest debate on the forces reshaping travel, practical insights to take back to their businesses, and meaningful connections with peers who share their passion for the industry.

Advantage Travel Partnership shares latest trading data and EES-related travel advice for customers

Fri, 13 Feb 2026 10:20:26 GMT

Advantage Travel Partnership’s latest trading data indicates that despite current global political uncertainty and economic fluctuations, the British public has started the new year with a strong appetite for travel. The data reports an increased demand for short-haul travel over Valentine’s Day and a significant rise in February half-term and Easter bookings. While this is positive news for the UK outbound travel industry, Advantage continues to share travel advice around the Entry / Exit System in Europe in light of predicted delays, for consumers travelling during these peak periods.

With Valentine’s Day falling on a weekend as well as being at the start of the February half-term, Advantage has seen a rise in short-haul and city break bookings with sales increasing by 9% compared to 2025. Holidaymakers are increasingly booking winter-sun destinations with alternative short-haul locations being of interest over the Valentine’s weekend such as Budapest, Malta & Gozo rising in popularity. Additional destinations that are proving popular during this period include the Canaries and Balearics, Krakow and Rome with warmer mid-haul destinations showing a spike in demand, including the United Arab Emirates and Egypt.

Looking ahead to Easter, sales have increased by an impressive 20% compared to 2025 to long-haul destinations such as the United States and Caribbean, mid-haul destinations including Turkey and Egypt, and short-haul city break destinations such as Copenhagen and Reykjavik. Cruise is also proving popular this Spring, showing double-digit growth in bookings with competitive pricing during school holiday periods increasing customers’ desire to experience cruise getaways.

Reflecting on the recent booking surge, Julia Lo Bue-Said OBE, CEO of Advantage Travel Partnership comments: “We're witnessing a perfect storm of factors driving consumer behaviour right now. The relentless stretch of grey skies and inclement weather, coupled with the seemingly endless cycle of political turbulence and uncertainty dominating our news feeds, is clearly creating a powerful psychological need for escape. People are actively seeking something positive on the horizon and a tangible reason to feel optimistic. The act of planning a getaway has become as valuable as the trip itself, it's that light at the end of the tunnel that keeps us going.

“While value for money destinations have been a priority for consumers over the last few years, which is likely to continue, it is interesting to see destinations such as Reykjavik and Copenhagen, which are typically less-affordable city break options, becoming increasingly popular. This is an indication that some holidaymakers are looking to treat themselves and increase their spend in a destination when travelling short-haul, or for a short period of time.”

While the continued demand for booking holidays remains strong at the start of 2026, Advantage offers consumer advice around potential travel delays relating to the Entry / Exit System (EES).

Julia Lo Bue-Said OBE, continues: “There is a clear demand among consumers in 2026 to continue prioritising travel experiences. With Brits branching out to explore lesser-visited destinations this year and with Valentine’s Day falling on a weekend, we can also see consumers are making the most of travelling over this period.

However, operationally, the continued roll out of the Entry / Exit System is proving challenging for airports across many destinations. It is expected there will be issues across Europe particularly in France, Iceland, Greece, Bulgaria and Denmark. Airports in Geneva and Lisbon have suspended these checks to avoid extreme delays for travellers and other European destinations may follow suit. With multiple flights arriving in a destination during peak times, such as February and Easter breaks, we predict travellers will still experience queues at many European airports, therefore, we do urge travellers to be prepared, leaving plenty of time to check-in and for those travelling with small children, ensuring they have plenty of refreshments and activities to keep them occupied. Where travellers have concerns, we encourage them to check in with their local travel agents for further advice.”

Meet the Team - Johns Hobbs Hurrell

Fri, 13 Feb 2026 10:02:01 GMT

Say hi to John, our Head of Advantage Global Network! From building international connections, to representing the Business Development team around the world, get to know the face behind our global community.

John’s travel career kicked off in 1988 after leaving college with a qualification in Travel & Tourism, and he’s been part of the industry ever since! He started out at a small independent business travel agency, quickly getting to grips with travel operations before moving on to manage clients across sectors like retail fashion, finance and manufacturing. John then spent the next 18 years in various roles, which ultimately led him to Advantage!

In his role today, John is the Head of Advantage Global Network, making him the go-to for all things international. From supporting members outside the UK to navigating cultural differences in business travel, he plays a key role in building a connected global community and putting Advantage on the international map.

What John enjoys most is working with members, meeting new faces and uncovering new opportunities, as well as representing Advantage at international events and meetings around the world.

John’s role has taken him far and wide across the globe, with some standout trips to San Diego, Ho Chi Minh City and Winnipeg, each for very different reasons. Winnipeg was the coldest place he’s ever experienced at -27 degrees, Ho Chi Minh City the busiest and buzziest, and San Diego for the weather and the overall vibe.

When he’s not talking travel, John can be found taking badminton extremely seriously (John is very competitive) or squeezing in a ski trip to the mountains whenever possible. You can also find him passionately cheering on Spurs from the stands, usually as if he’s part of the team.

If you’d like to have a no pressure chat with John about our membership options find out more and contact us here .

Our next generation

Thu, 12 Feb 2026 09:39:32 GMT

At Advantage, the future has always been shaped by the people who choose to grow with us. As we look ahead to the next generation of our business, three colleagues stand out as proof that talent flourishes when it is supported, challenged and celebrated.

Follow the stories from some of Advantage’s interns and apprentices as they bring fresh perspectives and the kind of curiosity that keeps us moving. They are the next generation of Advantage and they are just getting started…

Amelia Collins - Events Co-Ordinator

Internship

Since a young age, travel has always been a large part of my life, whether it was stamping brochures, handing out leaflets, or being lucky enough to visit some amazing destinations. After Covid and months spent at home, missing out on sitting my GCSEs, I knew I wanted to stay in education and challenge myself.

Studying Events Management at Manchester Metropolitan University opened my eyes to the industry in a completely new way. The course spanned everything from operations and finance to marketing and law, and it gave us countless opportunities to build connections across the events community. I loved university life, but nothing compares to real-world experience.

Interning with the Advantage Events Team transformed my understanding of both events and the travel sector. The team’s support and expertise were invaluable, deepening my love for the industry. After graduating with a 2:1, I’m now proud to be working full-time as an Events Coordinator and meeting Advantage members and partners at our events is truly the highlight of my role.

Jack Wright - Marketing Intern

Internship

Advantage has been my first real step into the corporate world and joining as a marketing intern for my placement year felt pretty daunting at first, but it’s turned out to be anything but. The support the team has given me in just the first half of my time here has genuinely boosted my confidence, both in the practical side of marketing and in the theory behind it, which I know will help me when I’m back at university.

Having the chance to immerse myself in how the company operates has been brilliant., seeing how campaigns are planned and being involved in delivering them has helped me develop countless valuable skills.

And honestly, the real highlight of the company, and the industry, is the people. Everyone I’ve met, whether it be Advantage staff, members or suppliers, has been incredibly welcoming. The next 6 months are already looking incredibly exciting with plenty of work to be done, including Turn of Year!

Millie Nunn - Marketing Assistant

Apprenticeship

When I left sixth form, I honestly thought I’d made a huge mistake by not going to university. Everyone around me seemed to have their lives mapped out, and I remember thinking, what on earth am I going to do now? I felt completely lost, until I discovered apprenticeships. The idea of earning while learning instantly clicked with me, it felt like the perfect balance between education and experience and gave me a clear direction.

That’s when I joined Advantage. From day one, I was supported by an incredible team who encouraged me to explore different areas of the business. I was trusted to get involved, try new things, and learn by doing, which is how I discovered my passion for marketing. Through Advantage, I’ve had opportunities I never imagined at my age. Meeting our members at events, hearing their stories and presenting to them built my confidence more than any classroom could. With support from Advantage and AS Training, I graduated with a triple distinction in my Level 4 Marketing Executive course. Now, I’m working full-time as a Marketing Assistant continuing to grow, learn and contribute to a business that believed in me from the start.

Millie successfully completed her apprenticeship with our trusted partner, AS Training. AS Training is a dynamic, experienced training provider, proudly rated ‘Good’ by Ofsted , with a strong track record of delivering high-quality apprenticeships across a wide range of occupational standards. Their expertise spans Travel, Aviation, Leadership, Sales and Marketing, making them a fantastic fit for our sector. Operating nationwide, AS Training takes a hands-on, collaborative approach, working closely with businesses to create tailored apprenticeship and training programmes that truly support people to grow, develop and reach their full potential.

Advantage members, if you’d like to explore how apprenticeships could work for your business, please get in touch with your Business Development Manager.

An EPIC Holiday at Universal Orlando Resort

Wed, 11 Feb 2026 11:19:23 GMT

Following a recent visit, Advantage Senior Marketing Executive Lyndsay, explores Universal Orlando Resort and the all-new EPIC Universe, highlighting key experiences, hotels, and selling points agents can use to build standout itineraries for their clients.

Recently, I returned from an unforgettable trip to Universal Orlando Resort, including a preview of the brand-new EPIC Universe. The experience offered invaluable insight into why Universal remains one of Orlando’s most exciting and versatile destinations, and sharing this product knowledge can help our members build standout itineraries with confidence.

Why Universal Orlando Works for So Many Customers? Universal makes theme park holidays feel effortless. From transport to hotels and entertainment, everything is designed to flow seamlessly, allowing guests to focus on enjoying the experience rather than worrying about logistics.

Sleep, Eat, Retreat. More Than Just the Rides.

Staying onsite at Universal is a game changer. Each hotel isn’t just comfort and quality but has its own personality. And perks such as Early Park Admission and Express Passes, really sweeten the deal.

Our stay at Aventura Hotel perfectly showcased value done right. With its sleek, modern feel, excellent transport links, walking routes, shuttles and water taxis, it’s a strong option for customers looking for convenience without a premium price.

When the sun goes down, CityWalk comes alive. Live band karaoke, escape rooms, and iconic venues like Hard Rock Cafe and Margaritaville ensure entertainment continues long after the parks close. Dining across Universal is equally impressive, with everything from Sushi to Steakhouses and Mexican to Milkshakes (even Green Eggs and Ham in Whoville!).

The Main Event – EPIC Universe

Universal already delivers with some amazing attractions from loved classics like Jurassic Park, The Simpsons, Marvel, Dreamworks and Despicable Me. But 2025 brought the opening of EPIC Universe, the fourth park to their repertoire. My highlights and must sees include:

The Wizarding World of Harry Potter – Ministry of Magic, where stunning detail makes guests feel ready to cast a spell or jump through the Metro-Floo

SUPER NINTENDO WORLD™, with life-size Mario Karts, adventures with Donkey Kong, interactive coin collecting, and beloved characters like Princess Peach.

Dark Universe, where storytelling comes to life and classic monsters like Frankenstein and werewolves are reimagined in a spooky but family-friendly way.

Stardust Racers, a dual-track coaster offering completely different day and night experiences, where high-speed launches, and glowing track effects make every ride feel unique.

Isle of Berk, where ‘How to Train Your Dragon’ brings a spectacular new land including the live show, The Untrainable Dragon, where you can experience dragons onstage and overhead.

Along with a new park, comes new hotels, all within easy reach of EPIC. Terra Luna and Stella Nova add a futuristic edge to Universal’s value range, while The Helios Grand Hotel offers a touch of luxury, complete with sweeping park views from the rooftop restaurant (exceptional for the nightly light show) and its own dedicated entrance directly into EPIC Universe.

Top Treats for Agents to Offer

Seasonal events are where Universal really shines. From Mardi Gras and Grinchmas to the headline Halloween Horror Nights, Universal goes all out with movie-quality makeup, immersive scare zones, and major franchises like Fallout, Stranger Things, and Ghostbusters. Plus, late-night shows, DJs, pop-up bars, and street entertainment complete the experience. For something extra special, VIP (RIP) Tours offer priority ride access, tailored itineraries, exclusive experiences, and expert guides, a brilliant upsell for customers wanting to beat the crowds and learn a fun fact or two.

Agent tip: These events and packages drive high demand and parks get busy fast. Encourage customers to book event/tour tickets before they depart to avoid disappointment and add value to the booking.

Flying with Norse Atlantic Airways

Flying with Norse Atlantic Airways rounded off the experience perfectly. Friendly service, a modern in-flight entertainment system, and a smart digital ordering platform made the journey smooth and enjoyable. With regular direct flights to Orlando from London Gatwick and strong value fares, Norse is an excellent option for customers looking for comfort without stretching the budget.

Universal Orlando is a destination that truly offers something for everyone, making it an incredibly rewarding product for agents to sell. By sharing these insights with customers, agents can add real value, build trust, and create memorable holidays that stand out.

At Advantage, our members benefit from a supportive community of experts, trusted partners, and dedicated teams who share knowledge and experience; giving agents the tools, confidence, and support they need to grow sales and succeed together.

New Member: Cloud Nine Incentives

Wed, 11 Feb 2026 11:15:09 GMT

Advantage Travel Partnership is pleased to announce that Cloud Nine Incentives, a leading prize management agency, specialising in holiday prizes and rewards, has joined its membership.

Established in 2011, Cloud Nine is marking its 15 anniversary and is proud to be the UK’s only full service, family-owned travel and prize marketing agency.

Putting over 100,000 people ‘up on cloud nine’ the agency credits global brands including MasterCard, Asahi, Lavazza, Cadbury’s, Ferrero, Nestle, and Kellogg’s amongst its client roster.

Its 15-strong, award-winning team also collaborates with Europe’s most recognised marketing agencies, offering end-to-end prize and incentive expertise. Based in Buckinghamshire, Cloud Nine’s specialist travel team has experienced impressive growth, welcoming new members, managing more bookings, and introducing innovations to further enhance its five-star service.

Specialising in delivering leisure holidays for businesses to use as staff incentives and campaign prizes, which range from UK cottage breaks to around-the-world holidays, the company's business model highlights the diverse range of travel businesses across the Advantage Travel Partnership.

Michael Chambers, founder of Cloud Nine, commented: "As Cloud Nine celebrates its 15th birthday, I am proud to see how the agency and team have grown and innovated to become the award-winning team we are today. Looking to the future, I am focused on further enhancing our expertise and am pleased to join Advantage to strengthen our commercial awareness, build valuable supplier relationships and take full advantage of the training opportunities they provide."

David Moon, Head of Business Development at Advantage Travel Partnership, said: "Cloud Nine is a great addition to the Advantage community. Their business model and proposition highlight the different types of travel companies that we partner with. We are really looking forward to working with them closely to help further develop their business and build on its success."

Careers That Grow: Investing in People Through Apprenticeships

Wed, 11 Feb 2026 11:05:21 GMT

National Apprenticeships Week provides a chance to talk honestly about how careers really start, and how they grow. In travel, there is no single “right” route in. Some people come through classrooms. Others learn by doing. What matters is creating opportunities, backing people, and building skills that last.

At Advantage Travel Partnership, we see every day how investing in people strengthens businesses and the wider industry. From supporting members to bring new talent into their teams, to working with trusted training partners to build skills and confidence, developing people is a big part of how we support our network.

In this blog Lee Ainsworth, our Membership & Strategy Director shares his own journey into travel, what apprenticeships have given him, and why investing in people is one of the most important things our industry can do for the future.

The Beginning Of My Travel Career

National Apprenticeships Week always gets me thinking about how careers really start, how they progress, and how different the journey can look for everyone.

My own career in travel started back in 2009 , after dropping out of college and going travelling, a decision that felt unnerving at the time but one I feel confident in when I reflect on my 17 years in travel. The traditional, theory-based route of education was not the right fit for me. I have always learned best by 'doing', being in the environment, and by putting theory into practice quickly rather than reading about it in isolation.

When I applied for an apprenticeship, what appealed to me most was the chance to learn from the ground up. Starting in sales with a customer service focus felt exciting rather than intimidating and it helped me understand the industry from the front line by speaking to customers, solving problems, and building confidence through real work and lived experience.

Why Apprenticeships Matter

Over the years, apprenticeships have taught me something simple, yet incredibly important about people: that we all learn in different ways. Some of us just operate better when we can apply skills, knowledge and behaviours into practice in the real world, at pace. For some, an apprenticeship is a lifeline into the world of work. For others, it is a route into an industry they have always wanted to be part of. Either way, it brings out the best in people because learning happens in real situations, supported by structured education and guided by real life scenarios, not theory alone.

Building Skills for a Stronger Future Career

In January 2024, I took on a two-year commitment that has shaped my leadership and the impact I deliver today at Advantage Travel Partnership . For a long time, higher education felt out of reach because the classroom route was not for me, and I have always had a natural affinity for role based, real world learning and immediate application of knowledge. Not to mention, I love what I do, and taking a break from a career in travel to pursue higher education at university simply was not on the cards.

Taking on a senior leadership, level 7 apprenticeship and diploma unlocked the bigger picture of what it takes to lead with purpose and deliver long term sustainable impact for businesses. At the age of 33, it gave me the chance to remap my future and level up my knowledge, skills and behaviours to build a solid foundation for the next stage of my career.

The value businesses gain from in-role, advanced learning is second to none because theory meets real world scenarios and delivers immediate impact. From a personal perspective, it has given me an advanced toolkit of models, frameworks and ways of working alongside a fresh perspective and a sharpened strategic mindset that will stay with me as my career progresses.

How the Travel Industry is Nurturing Emerging Talent

That is one of the many reasons ITT Future You , an initiative designed to connect the travel industry with academia and emerging talent, matters to me. Travel is a people first industry, and inspiring the next generation of talent is an ongoing responsibility, not a one off project.

At Advantage Travel Partnership , we see this in action through our partnership with A S Training , an experienced and forward-thinking training provider delivering apprenticeships and the recently announced 12-week Travel Academy across our membership, designed to give agents practical, job-ready skills they can use straight away.

What makes our work together deeply meaningful is the real-world value it brings to our members. It is about more than qualifications. It is about confidence, progression, helping people and empowering businesses to develop their next high performers and supporting them as they grow, grounded in a real understanding of the challenges our members navigate every day. That balance brings value to both the learner and the business they are developing within.

Confidence in the Future of Travel Careers

This week is also a great opportunity to remind emerging talent just how big the opportunity is. There are approximately 12,000* apprenticeships in the UK travel sector each year, across all levels, from entry-level roles to advanced learning opportunities across a range of disciplines.

In the UK, around £1 in every 20 is spent on travel*

The sector contributes £83bn GVA to the UK Economy (Source: UKOutboundTravel.com ).

By 2035, the World Travel and Tourism Council predicts 91 million new roles in travel will be created globally, taking the sector workforce to 462 million people (Source: WTTC.org ).

Those numbers matter, but what matters more is what they represent. Travel is not just a first job: It's an industry that can deliver long-term, sustainable and fulfilling careers for life.

Investing in People Pays Off

For businesses, apprenticeships create real value when they are used to invest in people, not just recruit them. Putting structured learning around someone’s role sends a powerful signal that they are recognised, trusted and worth developing. That drives stronger performance, better retention and clearer progression for individuals, while helping businesses build capability from within.

Apprenticeships continue to offer advanced learning opportunities and support organisations to bring in new to work, next generation talent, as well as up-skilling existing teams. Employers in England with an annual pay bill over £3 million pay the Apprenticeship Levy, while those under that threshold don't. In both cases, businesses can draw down funding for training and assessment through approved providers where, in some instances the full cost may be covered.

Used well, apprenticeships are not a tick box exercise, they become a way of growing confidence, capability and loyalty inside a business. When people can see a future and feel invested in, the outcomes improve for everyone.

Get Involved in National Apprenticeship Week

If you are starting out, considering an apprenticeship, mentoring someone, or building a team, National Apprenticeships Week is a good moment to get involved. Careers do not always start in classrooms. Often, they start with curiosity, opportunity and someone willing to learn by doing.

If you are curious about what a career in travel could look like, there are some great places to start shaping your thinking.

I TT Future You brings the travel industry and academia together, offering insight, education and connections that help students understand real career pathways in travel.

Travel Weekly UK 's Take Off in Travel initiative shares advice, stories and practical tools for people considering their first steps into the industry, including apprenticeships and entry-point roles.

Great careers often start with a conversation. Speaking to people already working in travel gives you a realistic view of the industry and its opportunities. The Find your local travel agency feature on the Advantage Travel Partnership website is a good place to discover agencies near you (having called into my local agency to ask a range of questions that led me to apply from my apprenticeship, I can say with confidence that this route works).

AS Training offers a wide range of apprenticeship programmes across travel and business, helping people learn on the job. These include Travel Consultant, Content Creator, Cabin Crew, Team Leader, Sales Executive, Marketing Executive, Business Administrator, and Retail Manager pathways, and taking some time to explore these options might help you decide which direction you'd like to go in.

All of these resources are designed to inform, inspire and give practical direction to anyone thinking about building a career in travel through learning on the job.

When we invest in people properly, the whole industry moves forward with them.

Interested in how an apprentice could add real value to your business? Get in touch with our Senior Business Development Manager, Sarah Miller , sarah.miller@advantagetravelpartnership.com , to learn more.

Media comment: Julia shares her thoughts on Heathrow liquid rules

Fri, 23 Jan 2026 16:16:40 GMT

Julia Lo Bue-Said OBE, CEO of The Advantage Travel Partnership, said:

“It’s fantastic that Heathrow has finally removed the 100ml liquid rules for passengers. Heathrow is the largest airport in the UK to have removed these rules, and it will result in faster and more efficient security screens ultimately improving the outbound travel experience for those departing Heathrow.

However, it is undeniable that the rollout of the new high-tech scanners across the UK has suffered a series of setbacks over the past few years which has impacted passengers.

Having individual airports set their own timelines on lifting the 100ml restrictions on liquids led to confusion and frustration and travellers have been tripped up by rules changing at short notice. With any large-scale implementation of this sort, we would urge UK airports to work collectively with government to ensure there is clear messaging around the rules to avoid confusion and delays where possible.

We welcome this news from Heathrow, but we would advise passengers to be aware of the rules of the airport they are coming home from as they may differ.
As always, we recommend to those that have concerns about the 100ml rules to speak to their travel agent who will be able to give them all the most relevant, up to date travel advice.”

Independent proof that high-performing agencies choose Advantage

Wed, 21 Jan 2026 13:05:04 GMT

RECOGNISED BY CUSTOMERS.

BACKED BY A CONSORTIUM BUILT FOR GROWTH.

Which?’s Best High Street Travel Agents 2026 list features 15 agencies - and 6 are Advantage members: Althams Travel, Fred. Olsen Travel Agents, Oasis Travel, Kuoni, Barrhead Travel Group and Bailey’s Travel .

This is based on Which?’s own survey research with holidaymakers and published methodology. (Source: Which?, “Best high street travel agents 2026” )

What this signals: top travel agencies don’t just compete on price. They win on trust, service, expertise, and operational strength behind the scenes.

Keep your independence.

Gain serious backing

Advantage membership is designed for ambitious travel agencies who want the freedom of being independent – with the commercial power, support and community usually reserved for large groups.

You'll get:

Commercial strength

Preferred partnerships and support that helps you protect margin and deliver value.

Operational support

Practical help that reduces admin, friction and supplier complexity.

Marketing support

Resources, capability and support to keep you visible and competitive.

A network of like-minded agencies sharing best practice and raising standards.

Community

Credibility

You’re part of a group that attracts agencies recognised for service and performance.

Membership tends to be a strong fit if you’re:

An independent leisure agency or group looking to grow profitably

Focused on service quality and repeat business

Seeking support that improves commercial performance and efficiency

Keen to keep your brand and autonomy – without going it alone

Is Advantage Travel Partnership right for you?

JOIN THE CONSORTIUM BEHIND STANDOUT AGENCIES

When independent reviewers highlight agencies that consistently deliver for customers, it reinforces what we see inside Advantage: great agencies thrive with the right support around them.

Advantage members featured in Which?'s "Best High Street Travel Agents 2026

Agencies located across the UK & Northern Ireland

Built for independent agencies who want performance without losing identity

Membership FAQs

Ready to see if Advantage membership fits your agency?

In 15 minutes, you’ll know:

Whether membership is right for your model
What support you’d actually use
The quickest path to impact

Advantage Travel Partnership announces strategic partnership with Hubby eSim to deliver branded mobile connectivity for travellers

Mon, 19 Jan 2026 09:50:08 GMT

Advantage Travel Partnership has today announced a strategic partnership with Hubby eSIM that will give Advantage members the ability to offer fully branded, affordable and instant mobile internet to customers around the world.

Under the agreement, Hubby’s branded eSIM platform will be made available as a value add across Advantage’s network, providing travel agents and travel management companies with a ready-made way to keep travellers connected and to keep partner brands front of mind while customers are in destination.

Hubby eSIM delivers a simple and shareable mobile data solution that installs in under three minutes, works across more than 200 countries and is typically up to 85 percent cheaper than traditional roaming bundles. The platform is designed to require no heavy engineering from partners: branded eSIM vouchers are delivered to customers by email at booking, installed before departure, and connect automatically on arrival. The result is fewer on-trip support issues, no need to hunt for local SIM cards, and a safer alternative to public WiFi.

The partnership positions connectivity as a strategic engagement channel for Advantage members. Hubby’s platform combines in-app branded touchpoints, real-time analytics on installs, usage and top-ups, and incentive mechanics that turn moments of need into marketing moments, for example by rewarding reviews or social follows with free data. For agents and commercial teams, the solution adds value to trips, reduces support calls and creates measurable upsell and loyalty opportunities without demanding significant technical resources from members.

“We are delighted to be leading this partnership with Hubby eSIM and to give our members a practical way to solve a common traveller pain point,” said Andrea Caulfield-Smith, Managing Director Global Business Travel at Advantage Travel Partnership. “ Connectivity is now a basic expectation. By offering an affordable, plug and play eSIM option, our members will be able to improve the customer experience, reduce friction during travel and open a new, high-impact channel for engagement and ancillaries.”

Thijs van der Wijk, Ceo & Founder of Hubby eSIM, said: “Working with Advantage means our branded eSIMs will reach one of the UK’s largest networks of agents and travel management companies. Our platform keeps travellers online while giving travel brands real and measurable ways to convert and re-engage customers through daily in-destination moments and reward-based incentives. We are proud to deliver a solution that is simple for partners to launch and valuable for their customers.”

Hubby’s early market metrics demonstrate strong engagement and commercial potential: about 1.6 impressions per user per day, 14 minutes total time spent in the app, and a 35 percent click-through rate on in-app promotions, with best practice deployments reaching approximately 65 percent of a customer base via the branded channel. For Advantage members, Hubby also supports multi-country plans, family sharing, 24/7 multi-language support and the ability for travellers to retain their home number for calls and texts while using local data.

A New Chapter: Journeys and Navigate Unite

Mon, 12 Jan 2026 11:49:24 GMT

For Turn of Year 2026, we’ve combined our member-branded Journeys and Navigate magazines into one bumper issue.

Packed with travel information and inspiration, Journeys and Navigate are our standout consumer magazines, created for our members to share with their customers and spark their next great adventure.

Journeys magazine provides depth and inspiration, with rich destination features, seasonal themes and expert advice to help plan unforgettable trips. Meanwhile, Navigate Magazine focuses on ocean, river and expedition cruising, showcasing the experiences that make life on the water truly special.

Together, they offer something for every style of travel, from hidden gems to standout luxury moments. With this in mind, we’ve decided to produce a joint bumper issue of Journeys and Navigate for the first time!

This single powerhouse publication will play a major part in helping members inspire their customers during Peaks, bringing together eighty four pages of ideas, stories and content together in one place. Our members can opt for fully personalised printed copies to display in stores and send to clients, or consumer-facing emails with a digital version attached.

With a reach of circa 80,000, these magazines are a key way for members to promote their brand and offers via both print and digital channels. What’s more, the bumper edition will be wrapped up in our recently updated branding, a bold new look with a fresh colour palette and more visual appeal.

By offering one compelling, content-rich magazine that covers every type of traveller, you position your agency as a destination for diverse, quality holidays. That means you can engage existing clients more deeply, win new business more easily, and build trust from the get-go.

And when you’re an Advantage member, you’ll also be able to tap into our fully integrated, data-driven marketing support, including email and social media campaigns, point-of-sale materials and seasonal promotions. This provides you with a ready-built, high-impact marketing engine without the time, expense or overhead of building it yourself.

What is in this edition?

�� Navigate - Family Cruises (p.6)

Family cruising has never felt so effortless, with voyages that bring everyone together. From private-island adventures to memory-making escapes to iconic ports.

��Journeys - Summer holidays (p.17)

Sunshine, sea views and family-friendly fun. Escape to Rhodes for warm Greek hospitality, golden beaches and memorable summer moments.

�� Navigate - Culinary Cruises (p.26)

For travellers who explore through food, these cruises dish up culture, creativity and unforgettable flavour.

�� Journeys - Adventure holidays (p.36)

Circle Iceland’s Ring Road for crashing waterfalls, black sand beaches, ice caves and steaming lagoons, with the chance to chase the Northern Lights along the way.

�� Navigate - Yet To Cruise Cruises (p.38)
Discover the joy of cruising in all its forms, from bite-sized escapes from your local port to flavour-packed journeys that let you sample the world.

�� Journeys - Expedition Cruising (p.43)

Journey into Antarctica’s untouched wilderness of glaciers, wildlife encounters and once-in-a-lifetime polar experiences.

Find out more here Travel Marketing Support | Advantage Travel Partnership

Meet the Senior Business Development Manager - Emily Shannon

Fri, 09 Jan 2026 11:06:18 GMT

Emily has 20 years’ experience in travel, a love of strategy and a big passion for supporting our members!

Emily Shannon is celebrating 20 years in the travel industry this year, and it’s safe to say she’s seen it all. She started her career at just 16 in retail travel, before moving into business development within a dynamic packaging tour operator, where she built a strong commercial foundation and a real passion for working with the trade. From there, Emily spent several years on the road in a business development role, focusing on agent training and creating meaningful partnerships.

Emily joined Advantage in 2022 as a Business Development Manager and was promoted to Senior Business Development Manager the following year. In her current role, she supports the BDMs within her team, manages member relationships and plays a key part in recruitment opportunities. She also works closely with members to ensure they’re getting the very best from Advantage’s products and services.

What Emily loves most is the strategic side of the role, stepping back to look at how we can continuously improve the member offering while delivering real, tangible value across the partnership.

Outside of work, Emily is a full-time mum to three little ones, which means free time is a rare luxury. When she does manage to grab a moment to herself, she’s usually off travelling, singing along at a concert, or cheering from the sidelines at a sports event with family and friends.

Travel agents recognised in Which? Best High Street Travel Agents 2026

Tue, 06 Jan 2026 09:05:31 GMT

Following the publication of Which?’s Best High Street Travel Agents 2026 report, The Advantage Travel Partnership Chief Executive Officer Julia Lo Bue Said OBE shares her view on the recognition of travel agent excellence. She reflects on the expertise, care and personalised support agents provide, and why their role remains so valuable for consumers navigating an increasingly complex travel landscape.

“We’re delighted to see several of our travel agent members have been deservedly recognised by Which? in its annual report of the ‘Best high street travel agents 2026’, reflecting the fantastic work they do day-in, day-out for their customers in helping to organise truly memorable and stress-free holidays. A travel agent can offer far more than simply booking a trip as they provide expert knowledge, trusted advice and a highly personalised service that is built around understanding each customer’s individual needs, preferences and budget.

Whilst the report notes that travel agents may be less likely to save money on certain fly-and-flop packages compared to some online offerings, it does not fully take into account the sizeable buying power our members have giving them access to competitive options as part of their Advantage membership. In addition, the vital role our members play when things go wrong, which, unfortunately, sometimes can and do happen for reasons entirely outside of a traveller’s control. It is in these moments that a travel agent really comes into their own, offering a vital human connection, reassurance and practical support, taking responsibility for resolving issues quickly and effectively so customers are not left to navigate problems on their own.

Similarly, in a world of endless holiday options available online, it can be incredibly difficult for consumers to know what is genuine, good value and right for them, with many experiencing confusion and information overload. This is where the role of the travel agent is so important, having a knowledgeable, experienced professional to speak to directly. Someone who can cut through the noise, listen carefully to what a customer wants and apply their expertise, this helps to turn complexity into clarity. Travel agents are uniquely placed to curate and recommend incredible holiday options across all destinations and budgets, delivering confidence, peace of mind and an overall better travel experience.”

Media Comment: Sunshine Saturday signals a strong start to 2026 holiday bookings

Mon, 05 Jan 2026 09:17:09 GMT

Following Sunshine Saturday, John Sullivan our Commercial Director shares early booking insights showing a strong start to the year, with rising booking values and continued demand across both short haul and long-haul travel.

“January is typically the busiest time of year for summer holiday bookings as people seek out warmer climates and focus on having something to look forward to after the festive period. Ahead of Sunshine Saturday, we are pleased to share that our members have reported a busy start to the year with average booking values rising by over 6% compared to last year.

The early signs as we predicted suggest that once again value is at the forefront of consumer choice. Destinations that offer competitive all-inclusive offerings are proving very popular, and some of these high performing value-for-money destinations include Spain’s Costa Blanca and Egypt. Additionally, we are seeing high value bookings for long-haul destinations such as Japan and New Zealand, whilst the US remains another standout long haul choice for 2026.

While this data suggests Sunshine Saturday will be a significant booking day, we predict the subsequent Saturdays in January will see even higher volumes. In recent years, the second and third Saturdays have consistently been the peak booking dates.

For those looking to book a holiday this weekend, we recommend contacting a local travel agent. There are great value offers available at this time of year across the vast product range bookable through travel agents, with something for travellers of all ages and budgets. Travel agents provide the expert knowledge and financial protection needed to ensure travellers can book with confidence through trusted, reputable businesses.”

A Year of Momentum, Connection and Global Collaboration: Reflecting on 2025 at Advantage

Wed, 17 Dec 2025 15:59:25 GMT

Looking back on a year of progress across our global community

As we reach the end of another fast-moving year in travel, it feels like the perfect moment to pause, reflect and celebrate everything we’ve achieved together as one Advantage community. Because in 2025, more than ever, we moved forward with a united purpose, bringing our global voice, our global strengths and our global partnerships together under one shared story.

The year began with real optimism. Early trading across all regions was strong, sentiment was positive, and many of our members felt confident that 2025 would outperform 2024. In several market, we were even on track for double-digit growth.

But travel is no stranger to unexpected change. As the months unfolded, the global landscape shifted. Geopolitical tensions and policy shifts influenced both corporate and leisure travel patterns. Routes into the US softened, with premium cabin demand down around 20% in Europe and APAC, and deeper declines felt across Canada, Mexico and LATAM. Hoteliers also saw a noticeable dip between April and June.

Yet once again, the resilience of our industry shone through.

Corporate travel leads a confident recovery

Business travel quickly redirected to new and emerging markets: Canadian corporates increased traffic to Asia, Europe and Africa, and Asia saw strong regional growth, including renewed momentum into China.

Fortunately, this disruption proved temporary. From July and August onward, demand began to return - perhaps not entirely, but enough to give many agencies a solid trading position heading into the final quarter of the year.

A defining moment: our Advantage rebrand

One of the biggest milestones of the year, and one that speaks directly to our unified global strategy, was our Advantage rebrand in May. Launching it together at our Global Conference in Malta reinforced something crucial:

We are one Advantage. One community. One global network.

This rebrand wasn’t just visual. It reshaped how we show up in the world. We moved away from siloed messaging and positioned Advantage with a single, consistent global voice - one that reflects our reach, our expertise and the power of our connected network. It also reframed our story:

Advantage has access to a global network - giving our members international scale, credibility and opportunity.

Our Global Business Travel Reviews also received significant recognition this year, and we encourage all members to leverage them to elevate conversations with customers and prospects.

Strengthening our team

We were delighted to welcome Katie Armstrong to the Global Business Travel team as Commercial Partnerships Assistant. Katie has been immersing herself in our global membership and is already a familiar presence in our webinars and product updates.

Amplifying our global presence

International trade events continued to be an important feature of our activity this year. We returned to exhibit at the Business Travel Show in London, where several members made excellent use of the stand to showcase their brand to buyers and travel managers. At the GBTA Convention in Denver, we reinforced supplier relationships, expanded brand visibility and joined key education sessions.

Big ideas and bold conversations

At the start of December, we hosted a strategic session in London with our international members – a passionate, energising discussion filled with forward-thinking ideas and shared ambition. The commitment to global collaboration and the appetite for exploring new revenue streams were inspiring. The ideas captured reflect a collective determination to move forward together and achieve shared commercial success.

Following the session, UK and International members joined industry partners at the renowned Big Celebration Lunch . We were especially thrilled to celebrate Kim Renouf from Continental Travel, Canada , who was the judge’s standout winner of our Most Engaged Global Member award. A well-deserved achievement and a wonderful moment of pride for our global community.

Looking ahead as one global Advantage

As we reflect on 2025, one thing stands out: we’ve strengthened not just our offering, but our unity.

Thank you to every member who has contributed to another remarkable year. We can’t wait to build on this success together as we step confidently into 2026 - united, ambitious and ready for more.

From all of us at Advantage, we wish you a joyful, healthy and restful holiday season.

Advantage Travel Partnership shares an insight into consumer booking behaviours for Christmas 2025 and trends for 2026

Mon, 15 Dec 2025 17:16:07 GMT

Advantage Travel Partnership has reported an exceptional 12 percent rise in bookings compared to 2024 for travel over Christmas.

The data shows trading from those who booked from January to October 2025 for trips to take place from December 2025 to January 2026. In addition, the Partnership shares insights into 2026 booking trends.

Top Destinations for 2025 Christmas Travel

Festive trips to Lapland in particular are proving extremely popular with bookings up 30 percent on last year whilst city breaks to destinations with popular Christmas markets such as Prague, Krakow and Berlin have taken 13 percent of overall bookings. Additional holidays that have become more popular in 2025 include cruise, which has risen in bookings by 5 percent, as well as ski holidays, which has risen by 6 percent. As always, the search for winter sun remains strong with bookings up 10 percent.

Advantage reports that long haul travel generally remains in line with 2024, however, the usually popular Dubai and the Caribbean have seen a decline in bookings compared to last year. Nonetheless, due to the rising trend in consumers favouring more value focused trips, the Far East has continued to remain popular with a 13 percent rise in bookings. For short haul travel, the Canary Islands remains the most popular winter destination for British travellers with bookings rising by 16 percent in 2025.

Throughout 2025, multigenerational travel has continued to grow as families seek options that cater to everyone's needs, from toddlers to teens, parents to grandparents, without compromising on quality. All-inclusive holidays are evolving their offerings to help cater for this, previously associated with budget-conscious holidays, many now provide more luxury elements, larger rooms and even villas as well as high-end wellness facilities. These resorts are providing a new generation of all-inclusive that extends beyond food and beverage to encompass curated experiences, from cultural immersion to local sightseeing to even babysitting services, all included in the pre-paid package. The all-inclusive proposition has matured from a simple 'one price, everything included' concept into a sophisticated, multi-faceted offering designed for discerning luxury family travellers.

Looking Ahead to 2026: A Positive Start to the Year

Looking ahead to 2026, Advantage Travel Partnership is tracking ahead of last year by 24 percent in bookings so far. As expected, summer holidays are leading the way, with summer bookings up 27 percent and taking a 49 percent share of 2026 travel. While some people are still booking last-minute deals, the dominant trend for 2026 appears to be shifting towards ultra-early bookings for increased value for money. Advantage is already seeing bookings for 2026/2027 winter holidays up by 24 percent and currently taking 6 percent of overall bookings.

2025 was a turmoil year for travel to America, marked by a tourism slump due to political rhetoric, policy shifts, and a strained aviation system, leading to fewer international visitors. Bookings to the United States for 2026 however are up 20 percent largely driven by major events such as the FIFA World Cup which will feature both England and Scotland as well as an increase in immersive experience destinations such as the deep south states.

For 2026, cruise is exceptionally well placed to outperform in the off-peak and shoulder seasons. Despite cruise representing only around 3 percent of global leisure travel by passenger numbers, demand is accelerating. With new ships and sustained marketing investment, cruise is undoubtedly one of the standout growth segments for the next 12 months. Tours and touring bookings are also likely to be popular in 2026 with bookings up by 25 percent.

Julia Lo Bue-Said OBE, CEO of Advantage Travel Partnership said: “Across our membership of independent travel agencies we have seen a strong performance throughout 2025 and it’s great that we’re ending the year on a high. The strength of trading throughout 2025 reflects the resilience of both our travel agent partners and the broader travel sector. For 2026, world events, competitive pressure from other source markets, and shifting consumer confidence will all shape travel bookings. What will matter most is value, and ensuring agents deploy strong value-led messaging that drives enquiries while helping customers understand what a genuinely good deal looks like. Consumers are continuing to focus on getting the best deal from their spend, it’s not just about booking the cheapest bargain available, but they want to see the most value from what their budget can afford. In the year ahead our travel agency partners will be working hard toelevate the booking experience and showcase this value.”

Potential social media inspections at US borders

Fri, 12 Dec 2025 12:10:12 GMT

Julia Lo Bue-Said OBE, Chief Executive Officer of The Advantage Travel Partnership, said: "If the proposed social media inspections from the US border force come into effect, then this will inevitably have a major impact on travel to the USA. The prospect of being turned away on entry for posting on personal social media channels will see many travellers decide it simply isn’t worth the stress or risk of trying to visit. When a destination makes itself harder to visit, we know British travellers would rather visit somewhere they will be welcomed with open arms.

This year has already been a challenging one for travellers, with uncertainty, travel disruption and higher costs weighing heavily on consumer confidence. Yet despite these headwinds, interest in visiting the United States has been climbing. Across our membership, US bookings are currently up 20%, fuelled by major upcoming events across the country such as America’s 250th anniversary celebrations, the 100th anniversary of Route 66, and, of course, the FIFA World Cup which will see both England and Scotland in action.

Despite this, the renewed focus on social media inspection for travellers risks undermining that momentum. Without clear guidance from the US government on how these checks will work in practice and who will be affected, there is a real danger that confusion and concern will deter people from booking. At a time when the USA is expected to be one of next year’s most in-demand long-haul destinations, introducing additional uncertainty could quickly reverse the positive trend we’re seeing.

Travellers need reassurance, transparency, and straightforward information. That’s why it’s more important than ever for holidaymakers to book through their local travel agent, who can provide expert advice, up-to-date guidance, and support throughout the entire booking and travel process."

Meet the Business Development Manager – Zoe Adams

Fri, 12 Dec 2025 10:25:28 GMT

Zoe’s career has always been powered by a love of travel. She started out in retail where she spent 11 years helping customers plan unforgettable trips. She then began working with P&O Cruises in the shore excursions team. From Europe to the Caribbean to the USA, Zoe spent two and a half years turning cruise adventures into lifelong memories.

Zoe then moved back into retail as a manager. Keen to keep developing her career, she later moved into the trade side of travel as a regional sales manager. That experience led her to her current role at Advantage as a Business Development Manager, where she’s been for over two years.

Today, Zoe supports a brilliant portfolio of members across the south of England. She’s their go-to person for anything and everything, from commercial opportunities and marketing support to new initiatives and business development. Her goal is simple: to help members thrive and get every bit of value from their Advantage membership.

Zoe loves getting under the skin of each business, understanding what makes them tick and being there to celebrate the wins or solve the challenges. Helping members grow is what drives her every day. Which is why many of her members would say she’s as much part of their business as any of they’re employees.

Outside of work, Zoe is all about making the most of life. Summer festivals, gigs, comedy nights, dinners with friends, time with her partner… she’s there for it all. She keeps active with regular PT sessions and you’ll often find her exploring the great outdoors with her little dog Stevie, who is the star of her weekends.

Advantage Travel Partnership launches member-designed peaks campaign 'Holiday dreams made simple'

Thu, 11 Dec 2025 09:55:30 GMT

Looking ahead to 2026, Advantage Travel Partnership has unveiled its new Turn of Year Peaks campaign: Holiday dreams made simple . This member-designed, digital-first initiative has been created to support and help members maximise sales during Peaks.

The Advantage marketing team worked in close collaboration with its members from the outset to ensure the campaign reflects exactly what agents want; aspirational content that instantly evokes the ‘holiday feeling’, with concise written material and bold destination imagery capturing customers’ imaginations from the moment they see it.

David Forder, Marketing Director of Advantage Travel Partnership, said : “From talking to our members, we identified that they wanted marketing materials that achieve two clear objectives: make customers feel something, and make it easy for them to say yes. Holiday dreams made simple does exactly that as it puts the emotion and the experience front and centre, backed by the expertise and reassurance of booking with an independent travel agent.”

For the first time, Advantage members will be able to choose between two distinct creative routes, both aligned to the same core idea but tailored to different customer demographics and brand personalities. Furthermore, Advantage has ensured all static assets can be personalised with members’ own logos, colours and imagery, while in-store POS and Advantage TV Network content will aim for the campaign to feel joined-up across all customer touchpoints.

Another strong theme from member feedback was the need for more dynamic, social-ready content. In response, the Peaks package includes a suite of interactive social reels built around powerful destination visuals and sharable concepts, plus additional video content provided by key supplier partners. To support this further, a series of B2C emails will be distributed throughout January and February which will also include dedicated cruise information to support specialist and mainstream cruise sales.

Forder added: “Video and interactive content were high on the wish list as those members running independent agencies do not always have time to storyboard reels or commission videos. Therefore, we have done the heavy lifting so our members can stay focused on driving sales, converting enquiries, while still showing up in customers’ feeds with confident, on-brand content.”

Helping offer tangible content to customers, print will also play a major role, with an 84-page consumer magazine landing in early January. Hero title Journeys and cruise-focused Navigate will now be combined into a single issue, mailed directly to customers, distributed in-store as well as offering a digital format which will be distributed via email. Every version will be personalised at branch level, featuring member branding and calls to action to continue driving brand visibility and sales.

To further support members through this campaign and to maximise uptake and effectiveness, Advantage will also host a three-part webinar series: an introduction to the concept and marketing calendar on 10th December, a deeper dive into personalising and deploying assets on 16th December, and a commercial session on 7th January spotlighting key supplier partners and their Peaks offers.

Furthermore, to offer alternative training, this campaign also introduces new gamified learning for members, with short games in January and February to help agents quickly learn key facts about supplier partners, with prizes on offer to drive engagement.

“Peaks can feel overwhelming, especially if you’re a smaller agency or just starting out,” said Forder. “We want our members to show up like a national brand, without losing their own identity, therefore, we have built this complete toolkit which offers big creative ideas right down to day-to-day activity plans.”

“This campaign is a clear signal of what Advantage is all about,” Forder concluded. “We listen, we involve our members in the process, and we deliver marketing support that is practical, profitable and built around the reality of running an independent travel agency.”

Members can look back at the webinars and find all the information they need about the campaign on the members’ Turn or Year intranet hub.

Media Comment: Our CEO comments on the budget and Small Business Saturday UK

Mon, 08 Dec 2025 16:44:27 GMT

Julia Lo Bue-Said OBE, Chief Executive Officer of Advantage Travel Partnership, said: "Last week's budget was smoke and mirrors for the Retail, Hospitality and Leisure sectors. While the headlines promised business rates relief, in reality the revaluations could see bills continue to rise rather than fall. Combined with soaring employment costs from NI increases and now the minimum wage hike, our members are already telling us they'll have to think twice before replacing staff who leave.

The Outbound Travel industry supports thousands of jobs across the country, generates significant economic activity and has shown remarkable resilience in the face of constant challenges. Our sector can play a bigger role in the government’s growth agenda and we are primed to contribute even more to the UK economy if we are given the right conditions to do so but these aren’t measures which support our businesses, instead they are stealth taxes that threaten jobs and viability in a sector that should be investing in growth and service.

This Saturday is Small Business Saturday UK and in order for such businesses to not only survive but thrive, we need to see consumers shopping locally and supporting their local economy. These businesses play an integral role in all of our communities and if we do not support and celebrate them then we risk losing them. Whether it’s your local travel agent or an independent retailer, we encourage everyone to visit your high street this weekend and explore the incredible businesses on your doorstep.”

Advantage Travel Partnership announces new Advisory Board members

Thu, 04 Dec 2025 11:00:00 GMT

Advantage Travel Partnership has announced the expansion of its Global Business Travel (GBT) Advisory Board, welcoming a distinguished group of new industry leaders from across the global business travel ecosystem.

This expansion reflects the growing influence and success of its Advisory Board, launched in 2024, and reinforces Advantage’s commitment to delivering on its future Global Business Travel Strategy.

The Board’s expansion strengthens Advantage’s ability to provide strategic guidance, industry insight and global perspective, ensuring that the business continues to evolve and deliver value for its members and stakeholders.

Andrea Caulfield-Smith, Managing Director of Advantage Global Business Travel , said: “Over the past year, The Global Business Travel Advisory Board has played a pivotal role in shaping our strategy and direction. Through a series of focused and highly productive meetings, the Board has informed strategy across key areas including air, technology, global footprint and payment. Collaboration and open dialogue have been central to this success, ensuring that Advantage remains agile, aligned and responsive to the needs of both members, supplier partners and stakeholders.”

Joining the Global Business Travel Advisory Board, with immediate effect, are:

Cecile Berehouc – VP of TMC and Consortia, Accor

With a 360° background in global travel and tourism, Cecile bring deep expertise across hospitality & distribution. She leads strategic partnerships and global sales initiatives at Accor, currently serving as VP of TMC & Consortia. Her career spans leadership roles including Director of Sales at Adagio Aparthotels, driving growth in business travel markets. Passionate about collaboration, Cecile fosters cross-functional alignment to deliver client-centric solutions. Holding dual master’s degrees in marketing and negotiation, she offers a strategic, multicultural approach to stakeholder engagement

Chris Lewis – Founder and Chief Executive Officer, Travelogix

Since founding Travelogix in 2011, Chris has led the company with a vision to empower TMCs through real-time data. He oversees the development of Analytix, a platform providing live insights and detailed reporting, and has grown Travelogix to support hundreds of TMCs, including a strong Advantage network partnership.

David Bulloch – Director, Strategic Accounts, EMEA, Travelport

David leads Travelport’s strategic accounts across EMEA, partnering with major travel brands to drive growth and navigate change. With 20 years’ experience in travel technology, he brings clarity, strategic insight and collaboration to complex commercial relationships.

David Flesher – Commercial Director, LNER

As Commercial Director at LNER, David drives strategies that deliver real growth and customer value. With over two decades in marketing and commercial leadership across multiple industries, he leads LNER’s commercial function across corporate, international, and leisure markets, helping the business reach record revenue and passenger numbers.

Gary Povey – Chief Operating Officer, Wings Global Travel

With over 20 years’ experience across the global travel sector, Gary oversees Wings’ growth and global service delivery as COO. Formerly at Reed & Mackay, Expedia and IHG, he brings deep expertise in business development, operations, and digital transformation to enhance Wings’ worldwide offering.

Gillian Wickers – Head of UK & Ireland Sales, British Airways

As Head of UK & Ireland Sales at British Airways, Gillian leads UK & Ireland TMC, corporate, and leisure as well as Destination Partnerships and the Caribbean markets. With more than 20 years in airline and travel management, including senior roles at United Airlines and Amex GBT, she brings a deep understanding of the global travel ecosystem and strong supplier partnerships.

Melissa Watson – Global Operations Director for Travel & Events, Informa

Global Operations Director for Travel & Events at Informa, Melissa oversees travel for 14,000 colleagues across 27 countries. With 21 years at Informa, she manages partnerships with more than 250 suppliers, ensuring seamless, safe, and efficient travel operations that support the company’s global mission.

Mike Owens – Director of Sales, Sequel Travel

Mike leads sales and strategic partnerships across Sequel Travel’s corporate, group, and meetings divisions. Known for collaboration and innovation, he helps shape client strategy and global growth, delivering bespoke, high-value travel management solutions.

Nick Bettles – Chief Executive Officer, Talma UK

As CEO of Talma UK, overseeing Talma EMEA and Blue Cube, Nick brings extensive airline and travel leadership experience from Etihad, Cathay Pacific, Virgin Atlantic, and RX Global. He’s passionate about empowering teams and driving innovation to deliver exceptional client value.

Scott Davies – Chief Executive Officer, ITM

Scott has more than 25 years’ experience in business travel, spanning airlines, TMCs, and technology. As CEO of ITM since 2017, he champions community collaboration, thought leadership, and professional development, helping business travel professionals thrive.

Shelley Mathews – Chief Revenue Officer, Take2Eton Group

Shelley leads Take2Eton’s revenue and commercial strategy as CRO, driving growth and building strong partnerships. With two decades in business travel, including senior roles at CTM and ATPI, she’s known for leading high-performing teams and delivering ambitious revenue results.

Caulfield-Smith added: “I am delighted to be welcoming this new set of industry leaders to the Board. Each of those joining brings deep expertise, insight, and vision which will further strengthen Advantage’s ability to shape the next phase of its Global Business Travel strategy, one focused on delivering innovation, growth and long-term value and a One Stop Solution for members, supplier partners and stakeholders.”

Advantage also confirms the continuation of the following distinguished members on its Global Business Travel Advisory Board:

Ashley Bowling, Vice President of Commercial Solutions Business Development, Europe, Mastercard
Craig Burdett, Director of Operations, Media Flights
Diogo Carvalho, Managing Partner, Travelcare
Jeanette Harper, Senior Director – International Travel & Partnerships, Avis Budget Group
Jo Layton, CEO & Founder, Cap Worldwide
Kim Renouf, Commercial Solutions & Business Development Director, Continental Travel
Matt Masson, CEO, CT Partners
Paul Cronje, Managing Director, Clyde Travel Management
Simon Ferguson, Senior Vice President, Modaxo

The following members have served a year’s term and will be stepping down from the Global Business Travel Advisory Board:

Clive Wratten, Chief Executive Officer, The Business Travel Association
James Beagrie, Managing Director, Meon Valley Travel
Michael E White Duarte, Vice President of Global Sales & Member Experience, Hickory Global Partners
Suzanne Horner, Chief Executive Officer, Gray Dawes Travel

“As we welcome our new Global Business Travel Advisory Board members, I want to express my heartfelt thanks to all those who have contributed over the past year. Their insight, time and expertise have been instrumental in shaping our progress and success.

In such a dynamic and fast-evolving industry, staying agile and forward-thinking is essential. This expansion marks an exciting new chapter in our journey toward creating a truly integrated Single Stop Solution and I look forward to working closely with our newly appointed Advisory Board to drive further progress and positive change across our community,” continued Caulfield-Smith.

The Advisory Board will meet four times a year.

Advantage Travel Partnership announces expanded role for Lee Ainsworth

Wed, 03 Dec 2025 11:00:00 GMT

Julia Lo Bue-Said OBE, CEO Advantage Travel Partnership, also announces redefined Executive Leadership Team.

Advantage Travel Partnership has announced that Lee Ainsworth is to take on additional responsibility for the Partnership's membership division with immediate effect.

Ainsworth was appointed Strategy Director in December 2024 and now becomes Membership & Strategy Director , formalising his accountability for the Partnership's membership strategy. His expanded remit recognises both the strategic impact he has already delivered and the central role a membership division plays in Advantage's long-term strategy.

Julia Lo Bue-Said OBE , CEO of Advantage Travel Partnership , said: "Lee's decade of experience working with Advantage gives him deep knowledge of our business, enabling him to drive our membership strategy forward with clear focus, delivering initiatives that further empower the interests of our members, championing our vision of being the ultimate partner for the global travel community. Working alongside the Executive Leadership and the wider team, Lee will deliver high-impact priorities creating a digitally enhanced approach, and evolve membership models that ensure Advantage remains relevant while growing its scale and leverage."

Commenting on his expanded remit, Ainsworth added: "My priority is to shape and lead the strategic direction of our membership strategy, working alongside our expert team as we build a future-ready membership proposition that truly reflects the ambition and spirit of our community."

Lo Bue-Said has also announced a newly defined Executive Leadership Team (ELT) to operate at group level, which she says will drive strategic focus and ensuring alignment across the business.

The Partnership’s Executive Leadership Team comprises:

Paul Nunn, Chief Operating Officer

Xian Mayes, Chief of People

Nick Rowe, Finance Director

Andrea Caulfield-Smith, Managing Director – Global Business Travel

John Sullivan, Commercial Director

Lee Ainsworth, Membership & Strategy Director

Alexis Coles-Barrasso, Chief of PR & Corporate Affairs

She added: “This team will provide leadership across our divisional structure, drive strategic advances in Global Business Travel, Membership, Financial Services, and our Corporate Activity. The team will provide the leadership strength, strategic clarity and organisational stability we need as we continue our transformation journey."

Advantage Travel Partnership announces record Black Friday campaign

Thu, 27 Nov 2025 12:19:20 GMT

Advantage Travel Partnership has announced record Black Friday support from its suppliers for its Black Friday campaign, compared to previous years.

Whilst historically a slower period for travel agent sales, Black Friday now launches in early November and lasts much of the month, becoming an extended peak period with many customers looking to secure the best accommodation and deals early for the following year.

Advantage has supported its members with a Black Friday campaign including access to special deals from across its supplier partners and airport-themed campaign assets. For the first time ever, Advantage has given its members the opportunity to adapt these assets and add their business’ logo for personalisation.

Advantage members have been able to offer customers exceptional deals from across their supplier partners, this includes:

Celebrity Cruises : Save up to 75% off second guest for sailings until 30 April 2028. Book by 08 December 2025.
Riviera Travel : Enjoy free deck upgrades on 2027 European river cruises, save 10% on 2027 Worldwide Tours and save 10% on 2027 Tall Ship cruises. Book between 24 November to 01 December 2025.
MSC Cruises : Save up to 50% on cruises for sailings until 20 November 2027. Book by 07 December 2025.
Cosmos : Save £500 per couple on select 2026 Africa, Asia & South American tours. Book by 03 December 2025.
 TUI : Save up to £300 per booking. Book by 02 December 2025.

David Forder, Marketing Director at Advantage Travel Partnership, said: “Following the exceptional performance of last year’s Black Friday, the feedback we’ve received from our membership indicates they have had an even more productive period this year. Many have developed their own campaigns that align closely with the initiatives delivered by Advantage.

We are now seeing that consumers are looking for value-added offers during Black Friday that they can make use of before Christmas, creating an additional selling opportunity for our travel agent members ahead of Peaks. This demonstrates the strong commitment from our suppliers to support members and maximise trading potential during this crucial period.”.

Meet Asma, our Membership Support Coordinator

Fri, 21 Nov 2025 13:07:56 GMT

Meet Asma Khan, our Membership Support Coordinator! She’s the warm, knowledgeable voice behind member onboarding and day-to-day support and she’s already helped many of our members hit the ground running.

Coming from a telecommunications background, Asma has found the leap into the travel industry both exciting and refreshingly challenging. With years of hands-on experience working closely with Openreach, she’s the kind of person who can walk anyone through the entire lifecycle of a new telephone or broadband setup and somehow make it sound like fun! Before joining Advantage, she’d already dipped her toes into the travel world with a company specialising in school and university trips, giving her a solid foundation before stepping into her current role.

Asma’s role is wonderfully varied, which suits her perfectly! Her days often involve onboarding new members, managing activity across the HALO and TARSC inboxes and supporting both new and existing members with their questions. She takes pride in building strong working relationships not just with members, but with suppliers too, ensuring everything runs smoothly from the moment someone joins the network.

One of the highlights of Asma’s journey so far has been being involved in welcoming new members and assisting in their onboarding; this experience has boosted her confidence and reinforced her passion for delivering excellent service. She loves being part of people’s growth stories, watching individuals build their brands and seeing their businesses flourish. For her, that’s the most inspiring part of the job.

When Asma isn’t immersed in member onboarding or solving queries, you’ll almost always find her with her family. Saturdays are devoted to kids’ activities, so rest isn’t usually on the schedule! When she can carve out a little time for herself, she enjoys theatre trips, concerts, or simply catching up with friends over coffee or dinner. It’s all about balance… or as close to it as life allows.

If you’d like to have a no pressure chat with Asma about our membership options find out more and contact us here .

A Modern Evolution: First Impressions of Celebrity Xcel

Wed, 19 Nov 2025 16:50:49 GMT

Our Director of Cruise, Jonny Peat, recently jetted off to Miami to visit Celebrity Cruises' new ship, Celebrity Xcel. Find out about his experience, the ship and it's features.

From the moment I boarded Celebrity Xcel, I could feel that this ship was something special. The atmosphere is unmistakably Celebrity - sophisticated, contemporary, and polished yet the design feels even lighter, brighter, and more refined than her predecessors.

Every space feels thoughtfully refreshed, from the airy public areas to the intimate lounges. It’s luxury without the stiffness, elegance without intimidation. In short: Xcel captures the best of modern cruising.

Outdoor Living on Celebrity Xcel: Elevated Pool Deck Experience

If you love spending your sea days stretched out in the sun, you’re going to adore what Celebrity has done with Xcel’s pool deck. It’s here that the ship really starts to distinguish itself.

The Pool Valet: A Touch of Bougie Bliss

Celebrity Xcel introduces a new pool valet service — and yes, it’s exactly as indulgent as it sounds. The valet offers:

complimentary sun cream
chilled towels
a curated selection of outdoor games
overall, a little extra dose of pampering

It’s a subtle touch but makes the deck feel even more resort-like. I spent far longer here than planned, simply because the atmosphere was so effortless.

Dining on Celebrity Xcel: First Impressions of BORA on Deck 15

One of my favourite discoveries onboard was BORA, a brand-new alfresco restaurant located high on Deck 15. With sweeping ocean views and a relaxed, breezy vibe, it immediately became my go-to spot.

Brunch “Through the Roof”

By day, BORA delivers one of the most memorable brunch experiences at sea. The views are unbeatable, and the over-the-top Bloody Mary bar is a centrepiece, colourful, creative, and very easy to linger over.

Mediterranean Nights Under the Stars

After the sun sets, BORA transforms. The lighting softens, the music shifts, and vibrant Mediterranean-inspired dishes take centre stage. It’s romantic without trying to be, atmospheric without being formal, a dining highlight for sure.

The Bazaar on Celebrity Xcel: A Festival of Experiences

One of the most exciting additions to Celebrity Xcel is The Bazaar, a brand-new venue hosting four rotating festivals: Carnival, Aqua, Viva and Flora.

Our Experience: Carnival Festival

We were lucky enough to experience Carnival, a vibrant, colourful, high-energy spectacle bursting with:

live performances
interactive elements
themed artistry
immersive décor

The Bazaar is the kind of space where you wander in “just for a minute” and end up staying because something new catches your eye every few seconds.

Why The Bazaar Works

Each festival taps into the culture, colour, and spirit of the destinations Celebrity Xcel visits. It’s dynamic and ever-changing where no two nights feel the same.

If you fancy a getaway on board Celebrity Xcel, get into contact with your local Advantage member to discuss the perfect cruise for you.

Entertainment on Celebrity Xcel: Bigger, Bolder, More Immersive

If there’s one area where Celebrity Xcel seriously flexes, it’s entertainment. The main theatre hosts the largest cast in Celebrity Cruises’ history, and the result is a line-up of shows that feel more like land-based spectaculars than traditional cruise entertainment.

Next-Level Technology

Each performance is enhanced by cutting-edge effects, including:

kinetic lighting
laser video etching
projection mapping
pyrotechnics
a massive 110-foot curved kinetic LED screen

This combination creates an immersive, cinematic feel that surprised me in the best way.

Shows I Saw Onboard

While three new shows debut on Xcel, I was able to catch two of them:

Between Takes: A glamorous trip back to 1920s Hollywood. Think vintage charm meets Broadway polish.
Chapters: A visual love letter to nature, filled with beautiful imagery and atmospheric moments.

Both productions were impressive, memorable, and far beyond what most people expect from cruise ship entertainment.

Advantage Travel Partnership Announces The Return of Corporate Travel Summit

Wed, 19 Nov 2025 11:00:08 GMT

Corporate Travel Summit returns to London in March 2026 following successful inaugural event.

Advantage Travel Partnership and the Business Travel Association (BTA) have confirmed that the Corporate Travel Summit will return in 2026 taking place on Tuesday 10 March at The Leonardo Royal Hotel, London St Paul's.

Following the success of last year's inaugural event, which attracted over 300 delegates, the one-day summit will once again bring together Travel Management Companies (TMCs), buyers and partner suppliers for a comprehensive event focused on business travel innovation and industry collaboration.

The 2026 event will feature approximately 100 partner suppliers, providing delegates with exceptional networking opportunities and the chance to explore cutting-edge solutions addressing the evolving needs of the business travel sector.

The Corporate Travel Summit represents the continued strategic partnership between two of the industry's leading organisations, combining their collective expertise, resources and networks to deliver meaningful insights and opportunities for the business travel community.

Julia Lo Bue-Said OBE, CEO, Advantage Travel Partnership, said: " The overwhelming response to last year's inaugural event made our decision to return in 2026 inevitable. The level of engagement we achieved tapped into something our community truly needs. We're operating in a sector being reshaped by technological revolution, economic shifts and geopolitical forces. This event will equip delegates with the insights and connections needed to ensure we navigate the challenges and opportunities ahead. "

Clive Wratten, CEO of the BTA, added: " Following on from last year's success, we're eager to welcome more delegates and partners to the summit. This event is an essential platform for achieving industry alignment on goals and best practices, fostering beneficial networking, and ensuring we all move forward together. At the BTA we are proud to be able to provide this platform in partnership with The Advantage Travel Partnership. "

Registration for the Corporate Travel Summit 2026 will be opening soon.

The 2024 event was held on Thursday 06 March at the Novotel London. The inaugural collaborative initiative brought together two significant industry conferences: the BTA Spring Conference and the Advantage Business Travel Symposium.

Top buying tips for Black Friday holiday shopping

Tue, 18 Nov 2025 14:50:36 GMT

Black Friday can be a whirlwind of offers, but finding the best holiday deals doesn’t have to be overwhelming. That’s where your trusted travel agent makes all the difference. Advantage members are part of the UK’s largest independent travel partnership, meaning they have the buying power to secure the best deals in the market, with the personal touch that only a local agent can provide.

With their expertise, exclusive deals, protection, and unwavering support, travel agents are the hidden gems that can transform your holiday into extraordinary. Here’s why booking with an expert could be your smartest travel decision this Black Friday.

5. They can advise you on “too good to be true” deals

When it comes to online offers, if something looks too good to be true, it often is. Some deals come with hidden terms, unprotected bookings, or poor-quality accommodation. Your Advantage travel agent will help you spot the red flags and check the fine print before you commit. Every trip booked through an Advantage member is backed by trusted suppliers and ATOL or ABTA protection, so you can travel confidently, knowing your money and your holiday are safe.

Ready to book your Black Friday holiday? Make the most of our offers by booking with an Advantage member. Find your local trusted Advantage travel agent here .

*T&Cs apply.

1. Take advantage of exclusive offers

Advantage members have access to nearly 300 supplier partners, meaning there's a range of offers for every type of traveller and every style of holiday. From all-inclusive beach escapes with our partners including easyJet holidays and TUI, to unforgettable family adventures with Ocean Florida, cruises or long-haul getaways, our travel agents can bring you deals across the widest range of travel options to suit every taste and budget. Plus, these deals are curated by travel experts, ensuring that every step of your journey is seamless and unforgettable.

Black Friday easyJet holidays offer: Save up to £200 off package holidays valid for travel up to 31 October 2027. Book by 02 December 2025*.
Black Friday TUI offer: Save up to £300 per booking using the code BLKFRI. Book by 02 December 2025*.
Black Friday Ocean Florida offer: Enjoy a free Ultimate Ocean Explorer pass with all Florida bookings for travel until 31 December 2027. That’s 7 free Orlando activities worth $800 per family of 4*. Book by 7 December 2025*.

2. Let the experts do the hard work

Planning a holiday can be time-consuming, involving extensive research and coordinating travel arrangements. When you book through your local agent, they do all the legwork for you by handling all the logistical details. They can provide a range of options tailored to your preferences and present you with the best available prices. Plus, you’ll have a real person to speak to. Someone who listens, understands what you’re looking for, and offers honest advice.

3. Our Black Friday deals are great value for money

Booking a holiday during Black Friday through a trusted agent can be one of the best travel-moves you make, especially in terms of value, flexibility and perks. Cruises in particular offer some of the most impressive savings. Thanks to our long-standing relationships with leading partners such as Celebrity Cruises, Riviera Travel and MSC Cruises, we’ve secured exceptional Black Friday deals featuring some of the biggest savings of the year. From substantial discounts worth thousands to generous onboard credit and all-inclusive luxuries, you’ll find some of the most enticing offers around.

Black Friday Celebrity Cruises offer: Save up to 75% off second guest for sailings until 30 April 2028. Book by 08 December 2025*.
Black Friday Riviera Travel offer: Enjoy free deck upgrades on 2027 European river cruises, save 10% on 2027 Worldwide Tours and save 10% on 2027 Tall Ship cruises. Book between 24 November to 01 December 2025*.
Black Friday MSC Cruises offer: Save up to 50% on cruises for sailings until 20 November 2027. Book by 07 December 2025*.

4. Use your agents’ inside knowledge and personal recommendations

Your local travel agent will know about flash sales, early releases, and hidden gems before anyone else. They know when to book, where the genuine value lies, and which offers are likely to sell out first. Plus, they can identify ancillary services that complement your holiday, such as travel insurance, airport lounge access and car rentals. That kind of insider knowledge is invaluable when every second counts during the Black Friday rush.

Why We Don’t Believe in “Same-Day Onboarding”

Mon, 17 Nov 2025 17:55:10 GMT

...(and why your travel business will thank us)

We'll work with you to:

Strengthen your business & marketing plan
Who are your ideal clients? How will you reach them? What does realistic revenue look like in year one vs year three? We’ll challenge, refine and help you avoid the common pitfalls.

Prepare you properly for Peaks
Peaks and key sales periods can make or break a year. We help you get your house in order before those moments – so you’re confident, not scrambling.

Build skills, not just access
From systems and product to sales and marketing, our training and onboarding are designed to give you the tools, knowledge and confidence to hit the ground running.

Wrap you in support
New to the industry or starting out on your own? Our Hosted Agent style support (and wider member community) means you’re never left to figure it all out in isolation.

Could we skip some of this and move faster? Of course.
Would that be in your long-term interests? Absolutely not.

What Taking a Bit More Time Actually Gives You

A considered onboarding with Advantage gives you:

A clearer route to profit – not just “let’s see how it goes”.
A respected brand and powerful commercial leverage behind you.
Access to campaigns, marketing and expertise that amplify your efforts.
A genuine community of fellow members to learn from and lean on.

In other words: you’re not just “set up”. You’re set up well .

Three Questions to Ask Any Consortium

Wherever you’re looking (including us), it’s worth asking:

What does your onboarding include beyond compliance and paperwork?
How will you support me after the first 3–6 months, when the real work begins?
Can I speak to members who’ve grown successfully with you over several years?

The answers will tell you very quickly whether you’re getting a quick fix or a long-term partner.

Ready for a Partnership, Not Just a Portal?

If you want more than a fast sign-up – if you’re looking for structured support, serious industry credibility and a team that’s invested in your success over the long haul – we’d love to talk.

Explore how Advantage Travel Partnership supports independent agents and new starters, then get in touch to start a conversation about your business plans.

Media comment: our CEO comments on US government shutdown

Wed, 12 Nov 2025 09:14:48 GMT

Julia Lo Bue-Said OBE, Chief Executive Officer of Advantage Travel Partnership, said: "More than five weeks into the US government shutdown and the Federal Aviation Administration (FAA) is warning travellers to expect yet more domestic flight cancellations and delays this week even if the shutdown ends in the coming days. The impact on travel within the United States throughout this period has been immense.

For travellers flying directly into and from the USA, international flights have and will continue operating as normal despite the ongoing shutdown, however, for those travelling within the US and connecting through domestic flights we advise being prepared for significant delays and cancellations. American carriers are also not bound by the same rules and code-sharing agreements as UK or EU carriers which can complicate passenger rights.

We strongly advise booking through a travel agent who will be able to help navigate any complications during a journey. They are best placed to support customers throughout their trip, from the point of booking to their return using their incredible knowledge and experience in managing travel disruption and securing the best deals.

With the busy Thanksgiving and Christmas travel period fast approaching, we sincerely hope that Congress swiftly resolves its disagreements to allow a return to smooth travel. Our essential advice for anyone planning US travel during this time is to speak with your travel agent or check your flight status online before travelling to the airport. If you haven’t booked with a travel agent, your next step should be to contact the airlines directly for advice on your options."

Meet the Business Development Manager: Rebecca Reynolds

Fri, 07 Nov 2025 11:24:42 GMT

Meet Rebecca Reynolds, our Membership Implementation and Support Executive who has been supporting our members for 12 years!

Travel has been part of Rebecca’s world since day one. After studying Travel & Tourism at college, she kicked off her career at Gatwick Airport on the check-in desk. She then spent seven years with an online travel agent and tour operator selling holidays, before bringing her talents (and her love of organisation!) to Advantage.

Now celebrating 12 years with Advantage, Rebecca is a key part of our Membership Support team. Her days are wonderfully varied, from diving into member queries, to steering new members through their implementation journey. Back-office setup, ABTA and ATOL licensing, supplier onboarding… you name it, Rebecca’s on it. If there’s a new member joining us, she’s one of the first friendly faces they meet. For Rebecca, no two days being the same is exactly what makes the job so exciting. She especially loves welcoming new members and helping them settle into the Advantage community. Getting to know them right from the start and collaborating with so many different departments along the way is something she genuinely enjoys.

When she’s not supporting members, Rebecca is busy supporting her two daughters and with baby number three arriving in February 2026, her world is about to get even busier! She loves heading off on family holidays, with Paphos and Cala’n Bosch topping the favourites list. And on the rare occasion she gets some “me time”, you’ll find her out with friends, catching up over dinner.

Media comment: our CEO comments on November Budget

Wed, 05 Nov 2025 09:22:25 GMT

Julia Lo Bue-Said OBE, Chief Executive Officer of Advantage Travel Partnership, said : "The lead-up to any budget always creates uncertainty, and the run-up to this November's budget is no exception. The UK Outbound Travel Group urges the Chancellor to ensure that the November Budget does not further restrict our members' ability to grow by yet again imposing difficult tax rises.

Whilst consumers are cutting back on discretionary spending such as takeaways and cinema visits, we know they continue to prioritise travel, saving any disposable income for holidays. This demonstrates the enduring value people place on travel experiences, even in challenging economic times.

Despite this, there are significant challenges facing our industry which limit the extent to which we can help drive growth across the UK. With the overall tax burden on course to rise to the highest level for decades, our SME members are feeling the pinch, continually facing the challenge of rising costs which is impacting their ability to invest and thrive.

UK Outbound Travel continues to be a crucial growth sector, delivering a positive impact to the UK economy. Travel-related spending, including both inbound and outbound, business and leisure travel, contributes around £84bn to the UK economy every year. Importantly, the UK Outbound Travel sector exports people, not economic growth—keeping wealth circulating within our domestic economy.

With the right conditions, we believe our industry will only continue to grow, supporting local economic infrastructure and national economic stability. We call on the Chancellor to recognise the vital role our sector plays and to provide the breathing space we need to invest, innovate and deliver for the UK economy."

Meet the Business Development Executive – Sophie Lotinga

Fri, 31 Oct 2025 09:17:58 GMT

Meet our Business Development Executive, Sophie Lotinga, who is dedicated to building strong relationships with members to help maximise the value of their membership.

Sophie began her career in the hospitality industry, working at a London hotel where she organised groups, conferences and events. Her passion for working with corporate clients led her to join the Global Business Travel team at Advantage in 2023.

Sophie thrives on organisation and efficiency, and she’s dedicated to building strong relationships with members to help maximise the value of their membership.

Sophie lives in London with her black lab Buddie. Outside of work she enjoy spending quality time with friends and family, and going for long walks with Buddie on Hampstead Heath (and stopping for a coffee or pub lunch!)

Although she claims not to be not sporty, she has a true love skiing and has skied almost every year since she was 4 years old. Apart from skiing, her annual leave is usually spent relaxing and unwinding on a beach. However, she also tries to travel to Japan every 3-4 years, Sophie loves the food and culture, but most importantly it gives her the chance to visit family that live over there. While she may only know some of the basic language, she is trying to learn some more Japanese before her trip next year.

If you’d like to have a no pressure chat with Sophie about our membership options find out more and contact us here .

Advantage Travel Partnership Announces Madrid As Host City For 2026 Annual Conference

Thu, 30 Oct 2025 17:16:18 GMT

Three-day flagship event set for May 2026 in Spain's dynamic capital

Advantage Travel Partnership is delighted to announce that Madrid, Spain, will host its highly anticipated 2026 Annual Conference.

The premier industry event will take place over three nights beginning Monday, 11 May 2026, bringing together travel professionals from across the partnership and wider travel industry for an exceptional programme of business sessions, networking and cultural experiences.

Madrid has been selected as the conference destination for its unparalleled accessibility, vibrant cosmopolitan atmosphere and position as a global hub for both leisure and business travel. The Spanish capital welcomes nearly 11 million leisure visitors and over one million business travellers annually, offering the ideal blend of culture, innovation and connectivity for what is one of the travel industry’s annual go- to events.

"Madrid will be the perfect host destination for our 2026 event. A city where business dynamism meets cultural richness, creating the ideal environment for collaboration and growth," said Julia Lo Bue-Said OBE, CEO, Advantage Travel Partnership. "Following the tremendous success of our Malta conference, which attendees rated as our finest yet, we're committed to raising the bar even higher and creating an unforgettable experience in one of Europe's most exciting cities."

The thoughtfully curated three-day experience will feature:

· Thought-provoking keynote presentations from influential industry leaders

· Specialised content streams tailored for business travel and leisure travel professionals

· Interactive workshops designed to spark innovation and collaboration

· Memorable social experiences showcasing Madrid's unique character

· Immersive initiatives reflecting the partnership's commitment to responsible travel

Lo Bue-Said continued: “We remain fully committed to our annual conference possessing the extraordinary power to create positive change, bridge cultures, foster peace and inspire communities. Delegates will explore relevant and vital themes defining the industry's future while celebrating their role as ambassadors of transformation and architects of a more sustainable, interconnected world.”

Registration details and additional programme information will be announced soon.

Media comment: CEO comments on Hurricane Melissa

Wed, 29 Oct 2025 13:51:19 GMT

Julia Lo Bue-Said OBE, Chief Executive Officer of The Advantage Travel Partnership, comments on the devastation of Hurricane Melissa in Jamaica and Cuba.

Julia Lo Bue-Said OBE, Chief Executive Officer of The Advantage Travel Partnership, said: “Our thoughts are with everyone who has been affected by the devastation of Hurricane Melissa in Jamaica and Cuba. We hope that emergency services are able to respond swiftly and that conditions begin to improve soon, though we understand recovery efforts may take some time. We strongly advise all travellers to closely monitor updates and guidance from the UK’s Foreign, Commonwealth and Development Office (FCDO), which has issued warnings of catastrophic flash floods and landslides as well as severe damage to infrastructure in both destinations.

At present, the Jamaican government has closed its international airports until further notice whilst there have been significant flight cancellations to Cuba. If you have booked a holiday to either of these countries, check directly with your airline for the latest flight information and with your travel insurance to check for any reimbursements of costs, which may be available. Those who have booked through a travel agent should contact them for up-to-date advice and assistance regarding their travel plans. For travellers who have booked holidays to other Caribbean destinations, we recommend monitoring the trajectory of the hurricane and to continue following the latest FCDO travel guidance in case you are impacted.

As Jamaica and Cuba recover from the devastation caused by Hurricane Melissa, tourism will play a vital role in supporting local communities and rebuilding the economy. Travellers returning to the islands once it is safe to do so will help sustain jobs, small businesses, and the wider recovery efforts that are essential to restoring livelihoods and stability.”

Advantage Travel Partnership welcomes Travelodge to its Global Accommodation Programme with Hickory

Fri, 17 Oct 2025 09:05:21 GMT

Advantage Travel Partnership has today announced that leading budget hotel brand Travelodge has joined its Global Accommodation Programme, giving members exclusive access to specially negotiated rates at over 600 Travelodge hotels across the UK.

This agreement marks an important milestone in the continued expansion of Advantage’s accommodation offering. With properties in city centres, airports, and regional hubs, Travelodge brings scale, accessibility, and excellent value, ensuring members can meet the diverse needs of both business and leisure travellers.

Accommodation is a core part of Advantage’s Single Stop Solution, and the addition of Travelodge strengthens members’ ability to offer clients greater choice, value, and convenience when booking hotels.

The Global Accommodation Programme, already provides members with access to more than 45,000 properties worldwide via the GDS, and includes bedbanks, serviced apartments, and independent hotel groups. The addition of Travelodge significantly enhances this portfolio, offering members even greater choice across the UK, while reinforcing Advantage’s position as the UK’s largest independent travel partnership.

Andrea Caulfield-Smith, MD Global Business Travel, commented: “We are thrilled to welcome Travelodge into our Global Accommodation Programme. Travelodge’s extensive footprint across the UK makes it an invaluable partner for our members. Its inclusion directly supports our Single Stop Solution, ensuring our members can deliver the right hotel at the right price, every time. This is about giving our members the scale and value they need to remain competitive while offering outstanding service to their clients.”

Mark Wilkinson, Partner Acquisition Director, Travelodge, said: “Joining Advantage’s Global Accommodation Programme opens up exciting opportunities for us to work more closely with Advantage members. This partnership ensures that Advantage members can benefit from access to our nationwide network of great value, well-located hotels, ensuring their customers enjoy greater choice.”

Advantage Travel Partnership announces Riviera Travel as host and sponsor for 2026 Latitude Cruise Conference

Thu, 16 Oct 2025 18:00:00 GMT

During today's Latitude Cruise Conference onboard Princess Cruises' Sky Princess, Advantage Travel Partnership's Director of Cruise, Jonny Peat unveiled Riviera Travel, as the sponsor and host of the Latitude Cruise Conference 2026.

The exclusive three-night event will set sail from Budapest on 14th November 2026, offering delegates an unforgettable journey along the magnificent Danube onboard the MS Riviera Radiance.

The MS Riviera Radiance represents the pinnacle of Riviera's river cruise innovation, featuring an entirely new design concept that sets it apart from the company's existing fleet. This exceptional 5-star vessel spans three elegantly appointed floors, offering guests a remarkably spacious and luminous environment. The ship seamlessly blends cutting-edge technology with sophisticated contemporary design, creating an atmosphere that is both stylishly modern and invitingly comfortable.

Vicky Billing, Director of Trade & Partnerships UK & Ireland at Riviera Travel, said: "We're absolutely thrilled to be partnering with Advantage for their Latitude Cruise Conference in 2026. What makes this collaboration even more exciting is that the event will take place aboard one of our flagship vessels, Radiance. This ship is truly transformational in the river cruise industry, showcasing remarkable features including a stunning split-level lounge and an exquisite mosaic specialty restaurant that will undoubtedly impress all attendees. This is an incredibly exciting time for both Riviera and Advantage, and we eagerly anticipate working together to create a truly magical and memorable experience for Advantage members. Roll on 2026!"

Peat added: "Our conferences continue to gather tremendous momentum year after year, and we're delighted that our members regard them as a genuine highlight of their annual calendar. These events provide an invaluable opportunity for members to not only stay abreast of the constantly evolving cruise landscape and network with like-minded industry professionals, but also to connect meaningfully with our crucial cruise partners. Equally important, they gain

authentic, first-hand experience of the vast product and destinations we offer, enriching their ability to serve their own clients with confidence and expertise."

Advantage tests new innovative cruise one-to-ones for members

Wed, 15 Oct 2025 11:52:19 GMT

Advantage Travel Partnership is to trial the concept of Cruise One-to-Ones in 2026, a new initiative that will be available to all members of its Latitude cruise community.

The announcement was made today by Advantage’s Director of Cruise Jonny Peat at Advantage’s Latitude Cruise Conference onboard Princess Cruises’ Sky Princess.

The Cruise One-to-Ones will provide Advantage’s Latitude members with the opportunity to speak to experts from across the cruise sector, as well as subject matter experts from within Advantage, on how to capitalise on the growing cruise market and get the best out of cruise for their businesses.

Commenting on the new initiative, Peat said, "We are continually challenging ourselves to come up with new ways for members to build their expertise and knowledge of the cruise sector, and this new initiative will be available to those who are both new to the sector as well as more seasoned retailers of cruise.

"We're always looking for ways to think outside the box and deliver real value to our members. The breadth of knowledge and experience across our group, and available to us, is expansive and we want to make it accessible to everyone keen to develop their cruise business. These Cruise One-to-Ones will create an opportunity for us to take a deep dive into a member's cruise business, and provide a forum for learning, sharing best practices and gaining insights, particularly in areas like marketing—that can directly translate into business growth."

The trial programme is set to launch in November, ahead of peaks, with further details to be announced in due course.

Advantage Travel Partnership launches cruise advisory board to drive strategic growth

Wed, 15 Oct 2025 11:49:47 GMT

At its Latitude Cruise Conference today taking place onboard Princess Cruises’ Sky Princess, Advantage Travel Partnership announced plans for the establishment of a dedicated Cruise Advisory Board, bringing together leading voices from across the industry to shape the future of its rapidly expanding cruise division.

The initiative, led by Jonny Peat, Advantage’s Director of Cruise, is inspired by the proven success of the company’s Global Business Travel (GBT) Advisory Board, established in 2024.

Advisory Boards are a key strategic engagement tool for Advantage, enabling the business to stay closely aligned with member priorities and deliver meaningful value. Peat is confident that introducing a similar structure for the expanding cruise division will generate comparable benefits for both members and stakeholders.

Peat said: "The cruise sector is evolving at an unprecedented pace, and we need insights from the sharpest minds in the business. By establishing this Advisory Board, we're creating a powerful forum where industry leaders, operators and key stakeholders can collaborate, share expertise and help us deliver even greater value to our cruise community."

The Board will comprise senior representatives from cross-industry, including cruise line executives, supplier partners and leading figures from Advantage's own cruise membership base. Members will convene multiple times annually to provide strategic guidance, industry intelligence and insight into emerging trends and opportunities.

"We're committed to building a truly representative board that reflects the breadth and diversity of the cruise ecosystem," Peat added. "This isn't about talking about the industry—it's about listening, learning and working collaboratively to drive innovation and growth that benefits everyone across our cruise network."

Further details about Board membership and the inaugural meeting will be announced in the coming weeks.

Advantage Travel Partnership launches enhanced cruise marketing support in line with record cruise demand

Wed, 15 Oct 2025 11:47:10 GMT

At the Advantage Travel Partnership’s Latitude Cruise Conference this week, on board Princess Cruises’ Sky Princess, David Forder, the company’s Marketing Director unveiled an enhanced programme of cruise-specific marketing initiatives designed to help members capitalise on the surging demand for cruise holidays.

The enhancements come as part of the relaunch of their Marketing Programme, creating an annual calendar of direct and digital marketing campaigns that are data-driven and customer-personalised, which will intensify during Peaks and September’s national Cruise Month.

The partnership says it has re-launched the marketing programme to offer even more low-cost, highly personalised activity, incorporating cruise-specific content, following strong demand from members eager to sell more cruise holidays.

Key features of the Marketing Programme offered to members include:

Customer segmentation ranked from Scorching to Frozen to ensure the most relevant and timely communications.
Triggered pre- and post-departure emails based on booking data.
Navigate, the inspirational cruise magazine, now reaches a total distribution of 80,000 readers per issue. This includes twice-yearly digital editions, available with individual member branding, reaching up to 60,000 customers, and – for the first time – a printed edition for TOY, distributed alongside Journeys magazine to around 20,000 homes across the UK.
The Cruise Collection, a dedicated cruise magazine also sent up to 60,000 customers digitally and 20,000 in print, personalised with members’ branding and customer details.
Ongoing cruise newsletters and hot offer updates, as well as the Cruise Collection digital guide, showcasing the breadth of river and ocean cruise options to help members match the right product to every customer.

Looking ahead, Advantage will now look to introduce further enhancements, including:

In 2026, a new Prospect campaign to re-engage customers who enquired but didn’t book, plus Anniversary emailers to drive repeat cruise bookings.
A triggered email programme post-booking, encouraging customers to pre-book excursions and packages, download cruise apps, and re-book future sailings at the ideal time.

At the conference, Forder also revealed a refreshed look and feel for its Latitude cruise community. Forder says the rebrand reflects Advantage’s broader visual identity and reinforces its commitment to supporting members through a modern, dynamic approach to cruise marketing, product development and training.

The recent re-brand and repositioning of Advantage Travel Partnership is providing the framework for the business in terms of re-shaping member support. With brand values such as Be Bold, Have Fun and Commercial Success, gives even more creative freedom but underpins the importance of marketing support that focuses on driving results.

Forder said: “Cruise is one of the most exciting and fast-evolving sectors in travel, and our members have told us they want even more targeted tools and support to help grow their cruise business. Our new cruise marketing programme delivers exactly that, giving members access to sophisticated, data-led campaigns, beautifully designed customer communications and a thriving community through Latitude. It’s all about empowering independent travel businesses to make the most of the cruise opportunity.

We are continually responding directly to member feedback by developing a comprehensive suite of targeted marketing, training and commercial support tools to help members continue to grow their cruise sales.”

Forder went on to say that its 2025 Cruise Month campaign delivered outstanding engagement across channels, including:

Participation from 24 cruise suppliers
B2C emails reaching an average of 57,000 customers per send
Over 11,000 entries to the consumer competition, with 32% opting in for future cruise communications – creating over 3,500 new potential leads
Navigate magazine sent to 59,300 customers with a 43% open rate
197 branches received printed cruise banners, and digital POS screens displayed offers from 15 cruise suppliers

B2B engagement remained strong, with an average 40% open rate across supplier updates.

Advantage reports strong cruise performance with 10% overall sales growth in 2025

Wed, 15 Oct 2025 11:43:20 GMT

At its Latitude Cruise Conference today, taking place onboard Princess Cruises’ Sky Princess, Advantage reported a robust trading result for the first eight months of 2025, with overall cruise sales up 10% and average booking value (ABV) increasing 11% compared to the same period in 2024.

The performance reflects growing consumer confidence in cruise travel and demonstrates the strength of Advantage's member network in capitalising on emerging market trends.

Advantage says it has seen particularly impressive growth in expedition cruising, which surged 34% year-to-date, followed by river cruising at 24%, ocean cruising at 10% and luxury cruising at 8%.

Forward bookings for ocean cruising show exceptional strength, with 2026 passenger numbers up 38% compared to the same period last year. This represents a significant acceleration from the previous year's 8% growth rate. Early indicators for 2027 are even more promising, with passenger numbers already 62% ahead of last year's comparable period.

"Ocean cruise lines entered the year in a much stronger sold position, which has meant prices held firmer for 2025 sailings while keener pricing for key 2026 dates has encouraged an earlier booking curve," said Jonny Peat, Director of Cruise, Advantage Travel Partnership. "Overall confidence for forward bookings remains strong, and we continue to urge our members to encourage customers to book early if they have a particular ship, cabin type or destination in mind."

The Western Mediterranean leads destination performance with passenger numbers up 34% year-to-date across all future seasons. This includes departures from UK ports such as Southampton, Dover and Liverpool, as well as fly-cruise options from popular European ports including Barcelona and Rome. Norwegian Fjords have also proven popular, showing an 18% year-on-year increase.

River cruising continues to serve as an accessible entry point for first-time cruisers, with up to 65% of river cruise bookings coming from customers new to the sector. The format's natural crossover appeal with city breaks, touring, and adventure travel has proven attractive, offering direct access to multiple cities in a single trip.

The Danube and Rhine continue to dominate volume, but the Douro Valley is leading passenger growth, attracting travellers to Portugal's scenic river landscapes.

The 46-65 age demographic is increasingly driving demand for polar expedition cruising, suggesting these journeys are no longer solely post-retirement bucket list trips but are being planned and taken earlier in life. Beyond polar regions, the Galapagos continues to generate strong enquiries.

"Expedition cruisers conduct extensive research and generally arrive with a specific time of year and destination in mind," added Peat. "Where our members add significant value is through their extensive knowledge of individual operators, helping match customers correctly for what represents a substantial investment."

Asia leads as a bucket-list choice within the luxury segment, with itineraries being incorporated as part of larger trips by discerning travellers. Japan remains strong, while enquiries for South America are on the rise. Luxury operators are launching future seasons earlier than ever, with Advantage members successfully capitalising on multi-generational trips and those built around significant anniversaries or celebrations.

With substantial capacity still available for Q4 2025 and plenty of options for 2026, Advantage remains optimistic about continued growth across all cruise sectors. The company attributes its success to the expertise of its member network and their ability to match customers with the right cruise experiences.

Advantage Travel Partnership announces exclusive partnership with Imagine Cruising

Wed, 15 Oct 2025 11:07:39 GMT

Advantage Travel Partnership has today unveiled an exclusive partnership with Imagine Cruising at its Latitude Cruise Conference, currently taking place on Princess Cruises’ Sky Princess. The announcement marks a significant milestone in the company’s strategy to significantly expand its differentiated holiday offerings for members.

The collaboration will provide Advantage's Latitude Cruise community with exclusive access to Imagine Cruising's extensive portfolio of bucket-list itineraries, combining traditional sea voyages with immersive land tours, luxury rail journeys and premium hotel stays across the globe.

Founded in 2011, Imagine Cruising has built a reputation for delivering meticulously curated cruise holidays that transcend conventional cruising. The UK-based travel company specialises in creating holistic travel experiences that seamlessly blend multiple modes of transport and activities into comprehensive holiday packages, featuring visits to historical sites, cultural landmarks, and luxury accommodations.

The partnership represents the first step in Advantage's broader strategy to significantly expand its portfolio of distinctive cruise products, enabling members to offer their customers full-spectrum adventures that go far beyond traditional cruise experiences.

Jonny Peat, Director of Cruise at Advantage Travel Partnership, said: "This is a major coup for us as it represents an unprecedented B2B partnership for both us and Imagine Cruising. Our Latitude Cruise community has been asking for access to differentiated holiday product, and that is exactly what we have secured through this new and exciting partnership. Imagine's portfolio is full of bucket-list, adventure and destination-led itineraries, and this new exclusive partnership in the B2B sector will significantly enhance and bolster our offering to members."

Advantage to strengthen cruise division with further investment

Wed, 15 Oct 2025 10:48:14 GMT

Reflecting the significant growth trajectory of Advantage Travel Partnership's cruise business through its Latitude cruise community, Jonny Peat, Advantage's Director of Cruise, announced at the Latitude Cruise Conference today, being hosted this week aboard Princess Cruises' Sky Princess, that his team will be further strengthened in 2026 to support Advantage’s cruise ambitions and long-term vision.

Speaking at the event, Peat announced the appointment of a Senior Commercial Cruise Executive, expected to join in early 2026 and emphasised the strategic importance of the expansion: "Our ambitions for cruise are genuinely limitless, and we're anticipating substantial continued growth in this pivotal sector throughout 2026 and beyond. To capitalise on these opportunities and deliver further exceptional value to our members and stakeholders, we need to ensure our infrastructure and resources match our aspirations.”

The new appointment will report directly to Peat and assume responsibility for managing a portfolio of cruise partners across Advantage’s portfolio.

Peat added that Advantage’s Cruise strategy for 2026 is focused on driving membership recruitment, working with new partners, expanding its cruise product portfolio and adding new and innovative propositions from within the cruise sector and other sectors that are complimentary to cruise. All with the purpose of delivering commercial gain for its members and stakeholders.

He said: “Our members are increasingly recognising cruise as a key growth opportunity, and I'm excited to strengthen our commitment to the sector. We're perfectly positioned to capitalise on the wave of growth expected through 2026 and beyond, delivering the exceptional service our Latitude community needs to leverage and succeed in this booming market.

"We're not simply focused on incremental growth, we're actively seeking transformative opportunities that will deliver meaningful commercial advantages for our members and stakeholders, while positioning Advantage at the forefront of the evolving cruise marketplace. This new role will play a crucial role in driving our strategic objectives forward.”

Advantage Travel Partnership Launches 'Hosted Agent Programme' to nuture next generation of travel entrepeneurs

Mon, 06 Oct 2025 14:36:44 GMT

Innovative mentorship initiative pairs aspiring travel professionals with established industry leaders, providing comprehensive business support and licensing

Advantage Travel Partnership has today announced the launch of its pioneering Hosted Agent Programme, a transformative membership proposition designed to welcome newcomers into the travel industry whilst fostering sustainable business growth across its established network.

Advantage says that this innovative initiative addresses the growing demand for flexible career opportunities in travel by creating strategic partnerships between aspiring entrepreneurs and established Advantage members. The programme eliminates traditional barriers to entry by providing those new to travel with comprehensive business infrastructure, including essential trading licenses, robust marketing support, cutting-edge technology platforms, and secure customer fund protection facilities—all under the guidance of experienced industry mentors.

Commenting on the launch, David Moon, Head of Business Development, said : "Our industry is not only undergoing unprecedented transformation with the homeworking market experiencing remarkable growth, but our members are also thriving and expanding, which has inspired us to develop this exciting concept that connects passionate newcomers with seasoned professionals. We're creating mutually beneficial commercial partnerships that represent a true win-win scenario for everyone involved."

The programme builds upon Advantage's existing reach in the homeworking sector, where member agencies already support over 300 remote travel consultants across the UK. This new initiative is expected to significantly accelerate this growth whilst maintaining the high standards of service and support that defines the Advantage Travel Partnership membership model.

"We're constantly approached by individuals eager to establish homeworking travel businesses but lacking industry experience," Moon explained. "Our Hosted Agent Programme creates the perfect solution by matching these entrepreneurial enquiries with the ideal member partners who can provide the mentorship, training and ongoing support needed for sustainable success."

The programme recognises that whilst passion for travel is essential, business acumen and industry knowledge are equally critical for long-term success. By pairing newcomers with established operators, the initiative ensures that fresh talent receives comprehensive guidance whilst experienced members gain access to motivated partners who can help expand their reach and capabilities.

The programme launches today with five distinguished Advantage members including: The Good Travel Franchise, Whites Travel, New Travel, Worldwide Travel Solutions and The Holiday Fixer.

“We believe that travel is not a hobby or a side hustle, it is a profession that is deep rooted in years of hard-earned experience and deep industry expertise. These founding partners bring decades of combined experience and a deep commitment to supporting those new to the industry, positioning them perfectly to mentor the next generation of travel entrepreneurs,” continued Moon.

“As the travel industry continues to evolve, initiatives like the Hosted Agent Programme demonstrate our adaptability and commitment to nurturing talent whilst maintaining the personalised service that defines professional travel consultation.”

For more information on the Hosted Agent Programme, please visit: https://www.advantagetravelpartnership.com/host-agency-programme

Meet the Business Development Manager, Cat Reeves

Fri, 03 Oct 2025 09:19:18 GMT

Meet Cat Reeves, one of our brilliant Business Development Managers at Advantage, whose energy, expertise, and passion for helping travel agencies thrive make her an invaluable part of our network.

Cat’s journey in the travel world kicked off as a travel agent with HolidaysPlease, where her knack for making things happen quickly saw her running a successful homeworking branch. She then took her talents to the Birmingham Airport Gurus, a trade relations team that works with agents, airlines, and suppliers to get more traffic flying through BHX. After navigating the ups and downs of the pandemic, Cat returned to HolidaysPlease as Brand & Business Growth Executive before bringing her energy and expertise to Advantage.

At Advantage, Cat is all about helping travel agency partners shine. She provides support, guidance, and inspiration to help our members reach their full potential. She’s also busy growing the Advantage family, building a network that’s bigger, stronger, and even more connected than ever. What Cat loves most about her job is sparking fresh ideas, cheering on new beginnings, and celebrating real, tangible results. She gets a thrill from bringing out the best in people and seeing great results from the efforts she puts in.

Outside the office, Cat is a musical theatre devotee and an active member of her local amateur dramatics group. She’s also a fan of thriller books, especially the delightfully dark kind so send any recommendations her way and loves going on adventures with her 7-year-old son, Rufus, who always keeps her on her toes.

If you’d like to have a no pressure chat with Cat about our membership options find out more and contact us here .

Media comment: CEO highlights concerns over EU’s new Entry/Exit System and potential travel disruption

Wed, 01 Oct 2025 17:54:53 GMT

Our CEO Julia Lo Bue-Said OBE, has raised concerns ahead of the EU’s new Entry/Exit System coming into effect on 12 October, warning that additional documentation requirements and lengthy delays could cause significant disruption for travellers.

Julia said: "Ahead of the introduction of the EU's new Entry/Exit System on 12th October, it is disappointing that changes for Eurostar services will now require travellers to provide extensive documentation which exceed the standard Schengen Area entry requirements and introduce yet more unnecessary complexity to travel. Meanwhile, the Port of Dover is anticipating up to 14-hour delays for ferry passengers once the new system comes into effect. It is essential for the new measures to be implemented as smoothly as possible in order to minimise any possible disruption faced by travellers. We strongly advise all travellers to be vigilant in advance of their trips and to come prepared in order to mitigate potential complications during their international journeys. We encourage all travellers to allocate additional time for security and to verify that all of their information is readily available prior to departure."

Advantage CEO urges travellers to prepare for disruption amid US government shutdown

Wed, 01 Oct 2025 17:49:35 GMT

Our CEO Julia Lo Bue-Said OBE, has advised travellers heading to the US to be mindful of the impact the federal government shutdown may have on their trips, with access to some attractions and services affected.

Julia said: “The US federal government shutdown is causing significant disruption in America and those travelling to the US should be mindful of the impact this may have on their trips. While passport control and the use of ESTAs are currently functioning as normal, tourists will be unable to visit certain museums, National Parks and other federal-run tourist attractions. It is therefore essential for travellers to check that attractions they’ve booked will still be open and to ensure they allow plenty of time to travel to US airports to avoid any disappointment. As the duration of the government shutdown is yet to be determined, we encourage travellers to monitor for updates and to contact their travel agent for expert advice that will minimise the impact on their travels."

Advantage Travel Partnership releases a comprehensive guide to the new EU Entry / Exit system

Tue, 30 Sep 2025 08:59:28 GMT

Ahead of the European Union’s new Entry/Exit System (EES) coming into effect on Sunday 12 October 2025 and rolling out progressively thereafter for six months, Advantage Travel Partnership is rolling out a comprehensive education programme around EES across its network of travel businesses.

The new campaign will provide necessary clarity on the new system after recent research indicated that 60% (two-thirds) of travellers are unaware of the upcoming changes [1] .

How is Advantage Travel Partnership supporting travel agents?

Advantage Travel Partnership is hosting a webinar for its members on Wednesday 01 October which will have members of the government’s Cabinet Office attending to share insights into the upcoming changes, offering agents everything they need to know to confidently inform their customers about the EES.

They have also created a selection of assets detailing EES which members can use to showcase their expertise and reinforce the importance of agents during these times of change. Members can utilise Advantage’s intranet page to download these assets, access pre-written captions, government social assets and a government FAQ. Advantage is also using its own social media channels to highlight the change in procedures and what travellers should be aware of. Overall, Advantage is ensuring that their agents are well-equipped to keep their customers updated of the changes.

What is the new Entry / Exit System?

EES will offer a digital border for non-EU nationals, including British citizens, which in time will replace the manual stamping of passports by requiring travellers to provide fingerprints and a facial image at automated kiosks upon entry.

The EES will be implemented across all EU member states, excluding Cyprus and Ireland, as well as the non-EU Schengen Area countries of Iceland, Liechtenstein, Norway, and Switzerland. The system aims to enhance border security and identify travellers who overstay the permitted 90-day period within 180 days in the Schengen Area.

When does this come into effect?

The EES will be progressively deployed across the external borders of the 29 European countries over a six-month period, starting on 12 October 2025 and becoming fully operational by 10 April 2026. Estonia is reported to be the first country to be ready on air, sea, rail and road. French authorities will also conduct EES border checks at the UK's Port of Dover, Eurostar, and Eurotunnel.

How will this affect cruise?

For cruise travellers, sailings commencing and concluding outside the Schengen Area (e.g. at a UK port) will generally be exempt from EES checks, including for day trips into the Schengen Area as part of their itinerary. Travellers disembarking a cruise within the Schengen Area and continuing their journey by other means will be required to complete EES checks upon leaving the ship. Travellers boarding a cruise within the Schengen Area will need to complete EES checks at their initial port of entry.

What possible problems could travellers encounter?

Concerns regarding potential waiting times have been expressed and government agencies and tourism industry representatives anticipate significant queues for ferry traffic from Dover to Calais. The UK government is engaging with local operators and French authorities to minimise border flow impact and traffic congestion upon EES implementation.

It is expected that the new system will be a small addition to the process of travel and have minimal impact on the incredibly strong demand being seen for travel this year from consumers. While this might initially cause delays, the collected data will be valid for three years, aiming to speed up processing times with automated checks and self-service systems in the future, removing the need for passport stamping.

Julia Lo Bue-Said OBE, CEO of Advantage Travel Partnership said: "While concerns about travel delays are understandable, we don't expect biometric capture to cause significant disruption. The process is required only once per three-year period on first entry. By April 2026, automated border controls and self-service systems will be fully deployed across all checkpoints, speeding up processing times considerably. In the meantime, some delays may occur during peak times, but since entry points are going live gradually, most travellers should see minimal changes initially. The new EU rules make travel agents even more valuable as they can provide all the relevant information, ensuring that they are fully prepared for the changes.”

Further significant changes for travel to the European Union are set to be implemented in the last quarter of 2026 with the launch of the European Travel Information and Authorisation System (ETIAS). This will require a paid-for travel authorisation for visa-exempt travellers to enter 30 European countries.

[1] Research from Co-op Insurance, September 2025

Why businesses should consider using a Travel Management Company

Tue, 30 Sep 2025 08:30:00 GMT

Managing corporate travel requirements in 2025 is increasingly complex, and Travel Management Companies (TMCs) can provide that essential support to streamline booking process, ensure traveller safety and compliance, and ultimately save your business money. There are many benefits in having your travel programme managed, and here we call out some of the key considerations…

1. Cost Savings
Our Advantage members access best in market negotiated rates for flights, hotels, and ground transportation, leveraging our group’s buying power to reduce travel costs. Our members will support in creation of tailored travel polices that and ensure travel spend aligns with company budgets.

2. Policy Compliance & Risk Management through traveller tracking
TMCs enforce company travel policies automatically within booking systems, reducing out of policy bookings and managing approval processes. 24/7 real-time traveller tracking, helping businesses to meet duty of care responsibilities and respond to emergencies.

3. Corporate Booking Tools you’ll want to use!
With a single platform for all bookings, changes, and reporting, TMCs eliminate the need for managing travel across multiple systems. Centralising the booking process improves efficiencies, reduces errors, and makes it easier to manage itineraries and expenses, at a time that suits you.

4. Expert Support and advice
TMCs provide access to knowledgeable agents who handle complex itineraries, last-minute changes, and monitor global travel issues. Their expertise ensures smoother travel experiences for employees and ultimately less stress for travel managers.

5. Actionable Data & Insights
Detailed reports from TMCs help travel managers track spending, monitor policy compliance, and make data-driven decisions. These insights are crucial for refining travel policies and demonstrating value to stakeholders.

6. 24/7 Round the clock support
Unexpected changes and last-minute disruptions are part of business travel. Advantage members have access to real, dedicated UK support around the clock. The team are available 24/7 to manage changes swiftly, to reduce stress, and make sure we have your travellers on their way. Real people, ready to help, whenever you need it.

If you are ready to level up your travel programme and take it to the next level, find out more at the link below.

Find A Travel Management Company | Advantage Travel Partnership

Media comment: “Gatwick’s Second Runway Set to Boost UK Travel, Jobs and Global Connectivity”

Mon, 22 Sep 2025 19:47:59 GMT

The announcement of Gatwick Airport’s second runway marks a major milestone for UK aviation and the wider travel industry.

Our CEO Julia Lo Bue-Said commented:

"London Gatwick Airport is a pivotal travel hub in the UK, and this second runway is projected to enable an additional 100,000 flights annually. This is a real win for the UK outbound travel sector, as it will not only permit a greater volume of journeys each year but also allow the airport to broaden its flight route offerings, thereby enhancing international travel opportunities. It’s also good news for consumers, with increased competition and capacity likely to bring down the cost of flights from Gatwick. Crucially, the second runway is expected to deliver a significant economic boost not only through enhanced connectivity that supports trade and tourism, but also with the creation of an estimated 14,000 new jobs. This expansion is a strategic investment in the UK’s economic future and in making global travel more accessible and affordable for everyone."

Meet the Business Development Manager - John Simmons

Fri, 19 Sep 2025 08:32:40 GMT

Say hello to John Simmons , our Business Development Manager for Advantage Managed Services (AMS) - Business Travel! Based in Hampshire with his partner and two football-loving sons, John brings a fantastic mix of experience, energy, and enthusiasm to the team.

John’s career journey began in operations before moving into account management, working with several leading UK TMCs. In May 2024, he joined Advantage with a clear focus, supporting our AMS corporate membership. His role centres on maintaining strong relationships with members, ensuring they feel supported and valued and onboarding new businesses into both the AMS membership and the wider Advantage community. John is super passionate about offering personalised support, working collaboratively with members to strengthen their client relationships while also exploring opportunities for new business growth.

Outside of the office, John is a self-confessed sports enthusiast. With two football-mad sons, his Saturday mornings are often spent cheering from the touchline, while Sundays see him giving back to the community by coaching youngsters at his local football club and introducing them to the beautiful game. When he’s not involved in football, you’ll find him running or enjoying quality time with his family.

We’re delighted to have John on the team and know that his energy, experience, and dedication makes a real impact for our members.

If you’d like to have a no pressure chat with John about our membership options find out more and contact us here .

Navigate: An accessible adventure

Wed, 10 Sep 2025 12:07:30 GMT

There’s something truly magical about cruising; exploring new destinations while enjoying the comfort of a floating hotel is an unbeatable experience. My husband Wayne and I were thrilled to set sail aboard P&O Cruises’ Iona, embarking on a 7-night adventure through the breath-taking Norwegian Fjords. As a freelance travel writer with a passion for promoting affordable and accessible travel, I was eager to see how Iona would cater to our specific accessibility needs.

Living with Behçet’s disease, a rare autoimmune disorder that affects my dietary needs, particularly on cruise ships, adds an extra layer of complexity to travel. Plus, after suffering a stroke that resulted in left-sided blindness and deafness, my mobility and overall experience, especially when enjoying entertainment on board, need extra considerations. In all, I was impressed by how P&O Cruises ensured our trip was both enjoyable and inclusive, going above and beyond to accommodate our requirements.

Setting Sail with Confidence

Travelling with reduced mobility can be challenging, but Iona’s thoughtful design made all the difference. The ship’s accessible facilities, including well-placed ramps and spacious corridors, ensured that navigating the vessel was straightforward and stress-free. Both embarkation and disembarkation were seamless. We were impressed with how smoothly the staff managed the boarding process, ensuring that everyone, especially those with mobility issues, could get on and off the ship promptly and safely.

The Ship: A Hub of Activities for All

Iona offers a vibrant array of activities suitable for every type of traveller. The SkyDome is designed with accessibility in mind, featuring ample seating options and easy access for wheelchair users. The entertainment, including live shows and music performances, was also accessible, with designated seating areas that provided excellent views for all guests.

Nature at its Best

The Norwegian Fjords were the highlight of our journey, offering awe-inspiring views and unique experiences. In Loen, we experienced the Loen Sky lift, which impressed us with its exceptional accessibility. This state-of-the-art lift takes visitors from the fjord up to the summit of Mount Hoven, offering stunning panoramic views. The lift once again had accessibility built in mind, with a spacious inside and smooth boarding. The views from the top were breath taking, and the well-designed pathways ensured that even those with mobility issues could enjoy the stunning scenery.

Dining and Relaxation

Dining on Iona was a pleasure, with options that catered to various dietary requirements. From casual meals at The Quays to gastro dining at The Keel and Cow, the staff ensured that my specific dietary needs were met with care and attention. This meticulous attention to detail was evident throughout every aspect of the cruise, ensuring that our experience was pleasant and satisfying.

Ready to set sail?

If Jessica’s experience aboard P&O Cruises' Iona has sparked your interest, why not consider setting sail in 2025? Your local Advantage travel agent can help you find the perfect itinerary tailored to your needs, ensuring an accessible and unforgettable cruise holiday. Reach out to them today to explore the many exciting options available and discover how P&O Cruises can make your dream holiday a reality.

Media comment: ESTA fee rising to $40

Tue, 09 Sep 2025 08:33:29 GMT

In response to confirmation from US authorities that the ESTA fee will rise from $21 to $40 on 30 September 2025, Julia Lo Bue Said OBE, CEO of Advantage Travel Partnership, said:

“The US authorities have officially announced that, as of 30th September 2025, the fee for obtaining an Electronic System for Travel Authorization (ESTA) will increase from $21 to $40. The price of an ESTA nearly doubling under the Trump administration is a blow to British travellers and is likely to impact US visitor numbers over the coming months. However, if travellers are planning a trip to the US in the next two years, they can avoid this fee increase by securing their ESTA before 29th September. We know travel continues to be consumers’ top discretionary spending priority, with value for money and cost savings a key consideration within this, so avoiding unnecessary additional costs such as higher visa fees can make a real difference. With significant changes like this, it's crucial that travellers stay informed, and this is where booking through a trusted travel agent becomes especially valuable. Agents not only help navigate evolving entry requirements such as ESTA but also ensure travellers remain fully compliant and avoid unexpected costs or complications down the line.”

Club Med Palmiye: Where Adventure Meets Serenity in Turkiye

Mon, 08 Sep 2025 13:34:36 GMT

Our Commercial Manager, Zoe, was recently given the opportunity to join a trip with Club Med and experience their Palmiye resort in southern Antalya. Here’s Zoe’s experience in her own words.

Tucked away between the Taurus Mountains and the Mediterranean Sea, Club Med Palmiye is more than just a resort, it is a destination. I recently had the chance to experience it on a fam trip and from the moment we arrived, one feeling stood out above all else: calm. This is a place where nature, relaxation and adventure all come together.

The rooms are stylish and modern, but what really elevates the experience is the uninterrupted view of the Taurus Mountains, a breathtaking backdrop to wake up to each morning.

The food at Palmiye truly impressed me. From locally sourced Turkish cuisine to global favourites, every dish was fresh, flavourful and beautifully presented. Each meal felt like a new discovery, made even better with premium drinks included. We were lucky to try Topkapi, the resort’s speciality Turkish restaurant. With a duck-pond moat, the setting was both quirky and relaxing, ideal for a memorable meal. The food was divine and, like everything else, fully included in the all-inclusive package.

One of the most impressive features of Club Med Palmiye is that 28 activities are included in your stay. This is not your standard “pay extra to play” resort. Everything from sailing and kayaking to trapeze, tennis, archery and fitness classes is available at no additional cost. While some of my group tried paddleboarding and others took to the sea, I found myself diving straight into water skiing. After some expert instruction, I managed to get up on my first try and even complete a full circuit. It was an adrenaline rush I will not forget. All the while, our group WhatsApp was buzzing with updates and FOMO was very real when everyone was off doing something exciting.

After all that action, I indulged in the on-site spa, which felt like a sanctuary of its own. Peaceful, professional and luxurious, it was the perfect way to recharge before more adventure.

Club Med also knows how to throw a party. Club 45 Night is a favourite among returning guests, full of fun and a real sense of community. White Night takes things to a whole new level. With guests dressed entirely in white, the resort was lit up beautifully and the entertainment was next-level. It felt magical, elegant and electric, almost like stepping into a dream wedding.

As a parent, one of the most impressive elements for me was how thoughtfully the resort caters to families. Club Med Palmiye offers kids’ clubs from just four months up to 17 years, all included in the price. What really stood out was the weekly family talent competition, something my own children would adore. Add to that a dedicated family pool, plus the fact that children under six stay free at Club Med’s sun resorts, and it is clear why this is such a strong choice for families.

Club Med Palmiye left me feeling inspired, relaxed and thoroughly impressed. Whether you are a thrill-seeker, a foodie, a parent or simply someone looking to unwind in a stunning setting, this resort ticks all the boxes. It is the kind of place that makes you want to return before you have even left.

Advantage Travel Partnership launches new campaign to celebrate National Travel Agent Day

Fri, 05 Sep 2025 08:24:45 GMT

To celebrate National Travel Agent Day, a day dedicated to recognising the invaluable contributions of travel agents to the travel industry and to holidaymakers across the nation, Advantage Travel Partnership has launched a brand-new campaign under the tagline "Trusted Agents. Trusted Expertise. Trusted Travel."

This year's campaign aims to champion real travel agents as trusted professionals who provide unparalleled expertise, security, and personal service. In an increasingly complex travel landscape, the role of a knowledgeable and reliable travel agent is more crucial than ever.

The campaign is encouraging travel agents to share their unique stories through short videos, demonstrating the personal touch and specialist knowledge they bring to their clients. These efforts, supported by ready-to-use assets and captions, aim to build a collective voice that elevates public perception and celebrates the profession.

From leisure travellers seeking tailored experiences to businesses requiring efficient and secure corporate travel solutions, travel agents provide essential advice, cost savings, and global connections. They are the real experts who live and breathe travel, offering guidance that goes beyond online searches.

Julia Lo Bue-Said OBE, Chief Executive Officer of Advantage Travel Partnership, said:

“National Travel Agent Day is our chance to celebrate the dedication and expertise of professionals whose work goes far beyond simply booking trips. Travel agents, and our members in particular, prove time and again that booking with a trusted agent makes all the difference. Being a travel agent isn't a hobby or a side hustle; it’s a profession that is deep rooted in years of hard-earned experience and deep industry expertise.

"From leisure travellers seeking tailored experiences to businesses requiring efficient and secure corporate travel solutions, travel agents provide essential advice, cost savings, peace of mind and global connections. They are the real experts who live and breathe travel, offering guidance that goes far beyond online searches. They are skilled professionals who navigate an increasingly complex travel landscape to deliver what matters most: exceptional service and unforgettable experiences for their clients."

Join Advantage in celebrating National Travel Agent Day and acknowledge the indispensable role of trusted travel agents in creating seamless, secure, and memorable travel experiences.

For extra insight into how Advantage members are creating these experiences, look up the hashtags #TrustedTravel, #TravelAgent, #NationalTravelAgentDay on your social media of choice and see how your local travel agents are celebrating. Advantage Travel Partnership will also be resharing content from its members.

New data insights on the travel landscape in 2025 revealed

Thu, 04 Sep 2025 11:54:45 GMT

Advantage Travel Partnership has today shared its latest trading data insights for 2025, revealing how the industry has shifted in comparison to 2024.

Highlights include significant growth in leisure travel, emerging booking behaviours, and the dynamic changes within specific sectors like cruise and school holiday travel.

Re-emerging destinations such as Egypt, Tunisia and Malta are seeing booking increases of up to 117% YOY
Booking periods are being extended up to 15 months to allow for ‘bucket list travel’
Late notice travels as 46% of summer 2025 bookings were made within 12 weeks of departure
‘Ultra Late’ and ‘Ultra-Early’ bookings set to become the next emerging trend

Leisure Travel Booking Behaviours

Leisure travel has seen significant growth this year with overall sales increasing by 12 percent and average booking value increasing by 9 percent when compared to 2024. This growth is evident across various segments, including short-haul, long-haul, cruise, and touring and adventure. Short-haul sales are up 6 percent with a 4 percent increase in average booking value, with the top destinations for the year being Spain and the Canary Islands, Greece, and Turkey. The most sought-after individual destinations within these countries are Mallorca, Tenerife, Lanzarote, Alicante, and Antalya.

Meanwhile, former favourites such as Egypt, Malta, and Tunisia are re-emerging in popularity, with Malta in particular seeing an incredible 117 percent increase in sales compared to 2024. Advantage Travel Partnership hosted its 2025 conference in Malta, giving members an opportunity to experience the destination first-hand before recommending to their customers. Furthermore, long-haul travel remains on the rise with bookings having risen by 19 percent in 2025 as UK travellers continue to book holidays to the Maldives, USA, UAE, Caribbean, and Thailand.

The Rise of Shoulder Season

Increasingly Advantage is seeing travellers booking in the shoulder seasons to benefit from lower prices for flights and accommodation, fewer crowds and often milder weather. October half-term has seen an increase in sales by a staggering 22 percent whilst the Christmas holiday period increased by 11 percent. Overall, September to October sales are up 28 percent whilst May to June sales increased by 11 percent.

Long-haul destinations are often more popular during shoulder season periods due to having different temperatures and experiences to European destinations and during these periods this year, long-haul destinations have seen a 16 percent increase in sales and a 12 percent rise in bookings.

Summer Holiday Travel

Nonetheless, summer holiday travel has still had a strong performance as sales increased by 13 percent, with departures up by 7 percent. Despite these increases, however, the number of family passengers has declined by 3 percent which indicates more trips are being made by groups of friends and couples instead.

46 percent of summer bookings were made and departed within 12 weeks, up 4 percent from the previous year, with many opting for last-minute getaways. Meanwhile, the average length of stay during the summer period was 9.8 nights, an increase of 1.5 days compared to last year. Notably as 2025 marks the 75 ^th anniversary of all-inclusive holidays, 45 percent of all bookings for trips this summer were for this category, up from 40 percent last year. The rise of all-inclusive resorts has been driven by travellers' growing demand for convenience, value, and stress-free planning appealing to a wide range of tourists from families to couples seeking predictable costs and hassle-free getaways. In an era where cost transparency and timesaving are increasingly valued, all-inclusives offer an attractive option. Their popularity has surged post-pandemic, as people prioritise ease, safety, and maximising their time away without the need for constant decision-making or unexpected expenses.

Emerging Trends

‘Ultra-late’ bookings are on the rise, with travel within two weeks of departure increasing by 7 percent compared to 2024 and now accounting for 11 percent of all bookings thus far this year, whereas, ‘ultra-early’ bookings for travel more than a year out represent 9 percent of all bookings. The average booking value for 2026 is already showing a 10 percent increase. These booking trends reflect travellers seeking the highest value for their holiday spend, which is achieved through forward planning, as well as looking out for last-minute deals.

Previously the average leisure booking was made 6-10 months in advance of travel but Advantage members are now seeing this extend up to as much as 15 months as travellers opt to spend on bucket list destinations and fully immersive experiences. There is also a surge in long-haul travel, especially going East to destinations such as Thailand and Japan. Furthermore, solo travel continues to grow in popularity and is experiencing double-digit growth.

The Landscape of Cruise

Cruise represents another key sector for Advantage members who have seen total bookings grow by 10 percent and the average booking value increase by 11 percent. This growth has been driven by a variety of segments, with expedition cruises surging by 34 percent, river cruises by 24 percent, and Luxury cruises by 13 percent. Ocean cruises have also experienced a strong 10 percent increase.

The landscape of cruise is continuously diversifying as a result of demand for varied and tailored cruise experiences whilst the core customer base is shifting from the boomer generation to younger generations including Millennials and Gen Z who are drawn to more immersive and luxury experiences.

Examples include river cruises, as up to 70 percent of travellers are new to the experience, with Europe’s Danube & Rhine leading the way as well as further afield river journeys along the Mekong, India and Vietnam all attracting attention. Furthermore, there is a desire to showcase new sides to cruising with high-end hotel brands such as Ritz-Carlton and the Four Seasons entering the cruise space using their name to promote this luxury experience. Asia and South America continue to lead as the top bucket list choices for luxury cruises. Cruises also offer accessible opportunities for adventure such as Polar itineraries which are proving most popular amongst 46–65-year-olds.

John Sullivan, Commerical Director of Advantage Travel Partnership, said : “There’s a clear and growing desire among consumers in 2025 to prioritise travel, with many seeing it as a necessity rather than a luxury. After years of shifting global dynamics and changing priorities, people are more eager than ever to invest in experiences that offer adventure, cultural connection, and personal fulfilment. This heightened demand reflects not just a rebound effect, but a lasting shift in consumer values toward exploration, wellness, and meaningful moments.

The demand for summer holiday travel is still prevalent, but our data does indicate a trend for more travellers opting for shoulder seasons and that we will continue to see a shift in holiday habits. It’s clear that cost remains a key booking driver which is reflected in the data on shoulder season travel as well as ultra-late and ultra-early bookings, with many travellers looking to get the best experience possible for their available budget. Whilst prices have increased, the average booking value has also risen and at a higher rate than the price which indicates it’s not always about finding the cheapest available holiday but what offers the best value and how much extra value can I get with my budget.”

Latest Global Business Travel Review Unveiled

Thu, 04 Sep 2025 11:42:39 GMT

Advantage Travel Partnership, in partnership with travel data and reporting specialists, Travelogix, has published the ninth edition of its Global Business Travel Review. The report features a comprehensive review of January to June 2025 data, consisting of 555,138 records and £341.96m of spend. The report reveals changes to traveller spending and booking behaviour, destination pivots and hotel attachment opportunity.

The key findings of the Review revealed:

Global Business Travel Industry spend continues to increase year over year
Short-Haul Travel Is on the Rise; Long-Haul Traffic to North America Has Declined
North America Travel: Fewer Bookings, Higher Prices
A Shift Towards Shorter, Simpler Business Trips
Reduced Demand for Domestic and European Rail Travel for Business
Low Hotel Attachment Offers Opportunity for Increased Revenue and Improved Duty of Care
Business Travellers Continue to Opt for Offline Bookings with Expert Guidance

Tariff Impact to US Travel

Bookings to North America fell by 25.67 percent in H1 2025 as a combination of tariffs, trade friction and rising costs. This has likely resulted in UK businesses adopting a more cautious stance when it comes to business travel to the US. The data reveals that business travel from the UK to North America is in decline, but it is not necessarily how you may expect.

The drop in booking volumes to the US suggests that UK-based organisations are sending fewer people to the United States, however, as the spend associated with these bookings has only declined by 7.03 percent and the average booking value has risen by 25.08 percent, it is more likely to be senior personnel or those involved in high-value meetings travelling. These travellers will often qualify for premium-cabin travel, flexible ticketing options or extended stays, factors which can all have a significant impact on the average spend.

A Shift Towards Shorter, Simpler Business Trips away from North America

The top 10 destinations booked in H1 2025 accounted for 17.08 percent of all UK outbound traffic, a slight but telling concentration in travel patterns. The remaining 82.92 percent comprises over 1,900 other unique and varied origin and destinations (O&Ds), showcasing a thirst for diverse travel patterns. The decline in unique O&Ds could be a sign of dwindling traveller confidence or an intentional move away from complex itineraries.

There has been a significant downturn in long-haul international travel, especially to North America which is the clearest indicator of this. For example, New York held the second spot in 2024 in terms of booking volume but has dropped to fourth in 2025. Meanwhile, Los Angeles, which previously appeared in the top 10 destinations in H1 2024 fell to 22nd position in the same period this year. Yet another telling sign of a retreat from the intercontinental business travel, potentially linked to the political climate in the US and globally, economic fluctuations and unrest or evolving corporate travel policies.

In contrast, short-haul travel, particularly within the UK and Europe, has seen slight but noticeable growth with the number of UK-Europe routes in the top 10 rising from 5 to 7 suggesting a focus on regional business travel. Across all destinations, there has been a 4.92 percent reduction in spend and a 12.35 percent drop in volume suggesting a market cooling across the board. The Advance Purchase metrics further support this view. In 2025, the average Advance Purchase time decreased by 9.3 percent year-on-year, dropping from 40.42 days to 36.66. For US routes specifically, Advance Purchase fell by nearly seven days, indicating shorter planning windows for travel and, perhaps, less certainty (or urgency) in transatlantic travel/planning.

Rail vs Air Modal Shift Remains Flat, but Domestic Booking Volumes Are Down

When looking at the rail and air split for travel, H1 2025 has seen only minor changes on routes where both are viable options such as between the UK and the key European business hubs of Amsterdam, Brussels and Paris. Rail is accounting for 42.74 percent of bookings, a slight decrease from 43.61 percent in H1 2024, however, the volume of total bookings on these eligible routes has grown by 7.94 percent year-on-year, reflecting healthy business activity across the region. Airfares are significantly higher than their rail alternatives in 2025, yet despite this the modal preference has subtly shifted in favour of air travel, particularly on routes to Paris and Amsterdam.

While rail remains an attractive proposition in terms of cost and green credentials, it is still battling to win business travellers as factors such as scheduling, convenience and the preferences of both bookers and travellers continue to influence choices. The data highlights differences in each route to challenge the one-size-fits-all view of air vs EU rail trends.

Meanwhile, for UK domestic rail travel there has been minimal modal shift from air to rail between London and UK hubs such as Manchester, Glasgow, Edinburgh, Aberdeen and Inverness when comparing 2025 to 2024. There has, however, been a significant fall in overall demand as total booking volumes across these routes have declined by 15.25 percent year-on-year. This is a 16.3 percent drop in air bookings and a 13.46 percent drop in rail, as businesses opt against domestic travel with budgets reduced or spent elsewhere.

Hotel Attachment Remains Low, with Significant Revenue Leakage

Data analysis of booking behaviour in H1 2025 has revealed a consistent gap in corporate travel programmes when it comes to hotel attachment. From a total of 456,121 bookings identified as eligible for overnight stays, only 69,993 had an associated hotel booking which is an attachment rate of just 15.35 percent.

As the majority of travellers are booking accommodation outside of approved channels, using external providers or consumer platforms, an estimated 1.25 million bed nights were linked with bookings where no hotel was attached. This has resulted in a missed revenue opportunity exceeding approximately £254 million and therefore up to £25.4M in lost commission revenue for TMCs. The low hotel attachment rate also means travellers are potentially bypassing corporate policy and negotiated rates, impacting duty of care and well-being, as well as spend control and supplier performance.

The data highlights a key opportunity for travel buyers, suppliers, TMCs and the wider industry as boosting hotel attachment rates could unlock significant untapped value, both in terms of direct savings for the traveller and missed commission for the TMC. It would also tighten compliance and improve traveller tracking for well-being and duty of care purposes.

TMCs Continue to Demonstrate Value for Business Travellers

When looking at online versus offline booking trends from the UK for the first half of 2025, the data reveals a strong preference for offline booking channels within corporate travel, accounting for 78.93 percent of all booking volume and 85.37 percent of revenue. It is clear expert guidance remains required for complex trips despite ever increasing options of self-serve digital platforms/tools.

This difference in revenue share reflects different bookings as online transactions tend to be simpler, lower-value bookings, while offline bookings are more likely to involve complex itineraries and multiple touchpoints. This is further reinforced by the average booking values: £540.62 for online bookings versus £842.13 for offline bookings – a significant 43.61 percent difference in value.

There is also a major regional variance in online adoption as just 6.09 percent of bookings to South America are made online due to a heavy reliance on agent support. Whereas 86.45 percent of bookings to Oceania are made online until Australian clients are removed from the analysis which sees the online booking rate drop dramatically to just 5.67 percent, aligning closely with the South American figure.

The report also features expert industry analysis from Anthony Woodall, Business Commercial Manager at LNER, John Ryan, Vice President, Global Travel Partnerships and Leisure Sales at Hilton, and Fred Lindgren, VP of Agency Sales, EMEA of Travelport, and Jack Dow, Founder and CEO of Grapevine. Meanwhile members of the Advantage Global Network offer their perspectives from Argentina, Oman, India, the USA, and more.

Andrea Caulfield-Smith, Managing Director Global Business Travel at Advantage Travel Partnership , said: "For the ninth edition of the Global Business Travel Review, we’ve taken a bold new approach. This year is all about the reality on the ground and looking at how travellers are behaving right now, not predictions, not forecasts, but the real choices being made today.

The data is clear: business travel is on the rise, but it’s fascinating to see how some choices are changing whilst others still have a longer way to go than we might have thought. Geo-politics are having a notable effect with North American businesses still figuring out the new normal. These are not future trends, they’re today’s realities, and they’re shaping the way travel is booked and managed.

The overall business travel industry is in continual growth, rising from $1.46 trillion in 2024 to $1.57 trillion in 2025, and our independent TMCs are continually winning new business as corporates increasingly turn to subject matter experts to manage their travel programmes.

At Advantage, we’re committed to equipping our members with the insights and tools they need to act decisively in this fast-moving landscape. Our industry leading single-stop solution remains at the heart of that mission, delivering market-leading capabilities that meet the needs of today’s traveller, alongside leveraging our significant group buying power.

A huge thank you to our long-standing partners Travelogix, our supplier partners and global industry experts for their contributions, your real-time insights are what make this Review a true reflection of the business travel world as it is today."

Chris Lewis, Founder and CEO at Travelogix , said: “Collaboration sits at the heart of what we do here at Travelogix, and the team at Advantage Travel Partnership truly embody this sense of collaboration. As a result of our increasing desire to collaborate and our overarching partnership, we are proud to present our ninth Global Business Travel Review.

In this ninth edition, we have rewritten the script and reimagined the entire dataset to bring you something different. We aimed to provide business travel analysis from a different perspective, and in achieving this, we would like to thank Andrea Caulfield-Smith and the broader team at Advantage for their vision on what this report could evolve into.

While I shouldn’t be looking too far into the future, I can’t help but feel immense pride this Review, and of course, the next one, which will signify a huge milestone being our tenth in collaboration with Advantage Travel Partnership.”

Advantage Travel Partnership welcomes The Vertical Group as latest new member

Wed, 03 Sep 2025 16:12:44 GMT

Advantage Travel Partnership has announced that The Vertical Group is the latest new member to join its managed service model – Advantage Managed Services (AMS).

The Vertical Group comprises four core travel entities: Instant Holidays and Instant Breaks, which operate as the tour operating divisions, alongside Your Holiday Booking and Holiday Elite, the Group's dedicated homeworking divisions. Together, these businesses achieve a combined turnover of £110 million, establishing the Group as a significant and sizable player in the UK travel sector.

The partnership represents a strong strategic alignment between The Vertical Group's ambitious growth plans and AMS's proven track record of supporting travel businesses through comprehensive managed services, including technology solutions, operational support and commercial expertise.

Paul Nunn, Chief Operating Officer, Advantage Travel Partnership, commented : "We couldn't be more delighted to welcome The Vertical Group to our AMS membership. Peter and his team run an exceptionally impressive business that has big ambitions for further growth, and we are thrilled that they have chosen to partner with us to help support them achieve these strategic goals going forward. Their diverse portfolio and strong market position make them an ideal fit for our managed services model."

Peter Healey, Owner and CEO, The Vertical Group , added: "This move marks an important strategic step for our business. Joining Advantage Managed Services provides us with the flexibility, commercial strength and operational support we need to scale efficiently in what is an ever-changing market. We see this new partnership as a major opportunity to take our business to the next level. AMS's proven experience and robust infrastructure will be invaluable as we focus on sustainable growth and continued innovation across all our divisions."

The addition of The Vertical Group to Advantage’s AMS portfolio further strengthens Advantage Travel Partnership's position as a leading supporter of independent travel businesses, providing them with a one-stop solution to compete effectively in today's dynamic travel landscape.

Jonny Peat promoted to Director Of Cruise at Advantage Travel Partnership

Mon, 01 Sep 2025 17:25:57 GMT

Advantage Travel Partnership has announced that Jonny Peat has been promoted to Director of Cruise with immediate effect.

Peat joined Advantage in April 2022 as Commercial Manager - Cruise, before being promoted to Senior Commercial Manager in October 2023. His latest promotion recognises the exceptional contribution that Jonny has made in driving one of the partnership's fastest-growing business areas.

John Sullivan, Commercial Director, Advantage Travel Partnership, said: “Our congratulations go to Jonny on this well-deserved promotion. The cruise sector represents one of the most dynamic and rapidly expanding segments within our comprehensive travel portfolio, and a market in which we remain steadfastly committed to achieving excellence and industry leadership.

In the three years Jonny has been with us, he has taken ownership of this critical business area far beyond supplier management. He has been instrumental in shaping our strategic direction and strengthening our Latitude Cruise Community, while significantly enhancing our relationships with cruise partners, members and the wider industry.

At the heart of this promotion is Jonny's proven commercial success and his readiness to lead our ambitious cruise strategy, delivering even greater value for all stakeholders."

Commenting on his new role, Peat added: "I'm thrilled to step into this new role within a business and an industry I'm truly passionate about. Our members are increasingly recognising cruise as a key growth opportunity, and I'm excited to strengthen our commitment to the sector. We're perfectly positioned to capitalise on the wave of growth expected through 2026 and beyond, delivering the exceptional service our Latitude community needs to leverage and succeed in this booming market."

Under Peat's new leadership role, Advantage's cruise division will seek to harness its community beyond the UK, through its global network, leveraging its significant scale and buying power, in addition to driving membership recruitment, supporting new to and existing cruise sellers.

Media Comment: School calendar must be changed to allow better family travel

Thu, 28 Aug 2025 17:01:13 GMT

Our CEO Julia Lo Bue-Said is calling for a rethink of the school holiday calendar to ease demand, cut costs for families and support a more sustainable travel industry.

"Destinations such as Croatia, Cyprus and Egypt are experiencing rising demand in May and October, with bookings up by 30%-40% in some cases compared with pre-pandemic levels.

Many British families face an impossible choice: pay premium prices for crowded, uncomfortably hot destinations during the six-week summer break or remove children from school during term time and face potential rising fines,” she added.

Some regions have already pioneered extending October half‑term [from one] to two weeks while shortening summer holidays.

Academies, which represent about 50% of schools, already have the flexibility to set their own holiday timetables. This means comprehensive reform wouldn’t require legislation affecting every school, although it may mean new guidelines for academy schools.

A more balanced redistribution of school holidays could help smooth demand curves, alleviate pressure on overstretched travel infrastructure and create a more efficient tourism ecosystem,” she continued.

Travel during the shoulder seasons may also bring more-affordable opportunities for families.

It’s time for comprehensive reform that puts families first and acknowledges the realities of climate change and modern travel patterns."

Top Dog Friendly Destinations for International Dog Day

Tue, 26 Aug 2025 12:28:03 GMT

International Dog Day is the perfect excuse to plan a trip that your paw-fect friend can enjoy too. After all, they are part of the family. Whether you want sandy paws by the seaside, long countryside walks, or a city break with plenty of green space, here are five destinations where your pup will feel right at home.

Cornwall, UK

Cornwall is a haven for dogs and their owners. From wide open beaches such as Watergate Bay to the South West Coast Path, there are endless places for wagging tails to explore. Many pubs and cafés welcome dogs, and plenty of hotels and cottages now offer doggy welcome packs with treats, towels, and even beds, so your pet feels just as looked after as you do.

Brittany, France

Just a short ferry trip away, Brittany is known for its dog-friendly beaches, coastal walks, and relaxed seaside towns. Many local campsites welcome dogs, making it budget friendly and an easy option for pet owners. You'll find long coastal trails perfect for walks as well as cafés and restaurants where dogs can happily sit outside while you enjoy local crêpes and cider.

Advantage at GBTA 2025: Shaping the Future of Business Travel in Denver

Fri, 08 Aug 2025 09:29:00 GMT

Business Travel’s Future Takes Centre Stage in Denver

Spanning three action-packed days, the convention offered a rich programme of educational sessions, inspiring main stage presentations, a buzzing trade expo, and countless networking opportunities. As the premier event in the U.S. business travel calendar, GBTA continues to draw an ever-growing international audience and it’s easy to see why.

This year’s Global Business Travel Association (GBTA) Convention unfolded in the vibrant city of Denver, set against the stunning backdrop of the Rocky Mountains. With the theme “Business Travel’s Future Takes Centre Stage,” the event brought together more than 6,000 delegates from across the global travel ecosystem, including travel buyers, suppliers, TMCs (Travel Management Companies), and industry thought leaders.

Andrea Caulfield-Smith, our Managing Director of Global Business Travel, and John Hobbs Hurrell, Head of the Advantage Global Network, travelled to Denver to represent Advantage at GBTA 2025. Here’s what they discovered during three insightful days at the heart of business travel’s future.

As the U.S. continues to be a powerhouse in shaping global business travel trends. Although recent economic shifts saw China briefly take the lead in business travel spend, the latest GBTA Business Travel Index predicts a 10% year-on-year growth for the U.S. reaffirming its dominant position. Being at GBTA enables us to stay ahead of these trends and sharpen our strategic direction to benefit Advantage members worldwide.

It’s also about partnerships. Many of our most important industry partners are U.S.-based, and GBTA presents a unique opportunity to engage directly with senior executives from the world’s leading hotel chains. These high-level conversations are critical as we prepare for 2026 RFPs, helping us influence negotiations and secure favourable terms for our global hotel programme. Ultimately, this translates into market-leading value for our members.

Why Advantage Attends GBTA

Insights from the Educational Sessions

A major highlight of the event was its forward-thinking educational track, centred on a key question:

What will business travel look like in 2030?

One standout session, “Is Your TMC Ready for 2030?”, asked buyers what kind of TMC they envision partnering with five years from now. Answers spanned the spectrum from traditional full-service agencies to integrated, tech-driven platforms. Surprisingly, 10% of attendees said they don’t use a TMC and have no plans to start.

Despite the diverse perspectives, the expert panel agreed on a few key points:

Access to the right content at the right price remains critical.
AI and automation will streamline manual tasks, reducing servicing costs.
Live agent support is still essential, especially for complex or disrupted trips.

The takeaway? TMCs aren’t going anywhere, but their role is evolving, blending human expertise with smart technology.

Another engaging session explored the difference between entrepreneurs and intrapreneurs internal innovators who drive change from within an organisation. In the travel space, this could mean anything from revamping a corporate travel policy to optimising the booking experience. For Advantage members, the message is clear: there’s increasing opportunity to deepen client relationships through consultative, value-added services. Many of these tools are already available within the Advantage Toolkit, making now the perfect time to explore how they can support more strategic conversations.

The mood at GBTA 2025 was one of cautious optimism. While global travel continues to be shaped by geopolitical uncertainty, the long-term outlook remains bright. Growth is coming, and travel management companies will play a crucial role in helping businesses navigate the ever-changing landscape of global mobility.

We’d love to hear your thoughts, what stood out to you most at GBTA 2025? Whether it was a powerful keynote, a new partnership, or an insight that’s already shaping your travel strategy, let us know.

We’re already looking ahead with excitement to GBTA 2026 and the continued evolution of our industry. See you there!

Media Comment: American Express – CWT Merger

Mon, 04 Aug 2025 10:27:40 GMT

Andrea Caulfield-Smith, Managing Director Global Business Travel of Advantage Travel Partnership, comments on the American Express - CWT Merger

Andrea Caulfield-Smith, Managing Director Global Business Travel of Advantage Travel Partnership, said: “ This transaction consolidates two of the top three players in business travel management services resulting in reduced market competition and negatively impacting corporate customers, airlines, hotels and other travel suppliers. There needs to be global regulatory vigilance and true choice in corporate travel management.

The move reinforces an oligopolistic market structure at a time when the real value offered by independent TMCs shouldn’t be overlooked. Independent TMCs can offer a consultative approach to deliver a personalised and tailored service offering to their customers, something which remains competitive across the travel ecosystem.

Independent TMCs are nimble, innovative, and customer-first alternatives in a market that’s becoming more consolidated. Advantage’s independent TMC members can continue to compete to win multinational businesses by providing consistently high levels of service to travellers and they are not impacted through consolidation such as the Amex-CWT merger.”

Media Comment: Air Traffic Control issues

Thu, 31 Jul 2025 10:20:15 GMT

Advantage Travel Partnership's CEO Julia Lo-Bue Said comments on the recent outage in the UK's air traffic control system

Julia Lo Bue-Said OBE, Chief Executive Officer of Advantage Travel Partnership said: “While the entire London airspace being closed was a disaster for the travel industry and consumers, fortunately the incident was resolved relatively quickly so while we'd advise consumers not to panic, there has been a knock-on effect with flight delays so we'd advise those who are due to fly this evening or tomorrow check with their airline or travel agent for the latest updates.

Airlines will be working hard today to make sure that they can resume operations as soon as possible. It is the summer holidays so airports are likely to be incredibly busy so the impact will be felt by many.

Under UK Law, when flights are delayed or cancelled, airlines have a duty to look after their passengers be that by providing meals, accommodation with an obligation of getting you to your destination as soon as possible, even if that’s on an alternative airline, however customers can also choose to have a full refund if this is preferred. Compensation however tends to be offered when the airline is at fault whereas today’s event is likely to qualify as “extraordinary circumstances” so compensation may not be offered.”

Travel Den: building a dream travel agency

Fri, 25 Jul 2025 09:46:53 GMT

Founded by Gilli Knight and operating under our managed services model, Travel Den has not only embraced the travel industry but also exceeded expectations by smashing its targets. We caught up with Gilli, the founder and owner, who shared her journey of launching her own travel agency and how our Managed Service model has played a key role in driving its growth.

Can you tell us about your background and what inspired you to start your own travel business?

"I’ve always had a love for travel, but I wanted to take a slightly different path than most. While my friends were off backpacking through Asia, I thought, 'Why not explore Africa instead?' That decision sparked a passion for travel that has never really left me.

Before diving into the travel world, I had a successful career in financial services. But when I became a mum, I gave up my career to focus on family life. Once the kids were off to school, I spotted a Facebook ad about becoming a travel agent and something just clicked. I absolutely loved it!

After gaining experience and trying out a few roles in the industry, I realised it was time to take the leap and start my own travel business. And here I am, doing what I love and helping others see the world in their own unique way! I made the decision to help other travel agents to grow and build their business without the constraints of large fees and unfair commission splits. I wanted to offer agents more flexibility, and the right level of reward for all their hard work! Empowering them without limitations as to what we can create for our clients"

How has our managed services solution helped you overcome some of the operational challenges of running a travel business from home?

"Being part of Advantage Managed Services has honestly been a game-changer. It’s helped me set up new supplier contracts and create completely bespoke trips for my customers, I can really live up to my ‘anything is possible’ motto!

What I love most is how supported I feel. You’re not just another number, everyone at Advantage genuinely cares. I’ve been able to be open about challenges, and Gemma, my Business Development Manager, has listened and helped. Attending the Advantage Managed Services Conference last year was a real eye-opener too. Especially the flagship conference in May; there are so many people, yet every voice is heard.

I’m also a big fan of the systems used, and having help with cash flow has taken a lot of pressure off. It’s made running a travel business from home feel a lot less lonely and a lot more doable for me."

What is your proudest or most rewarding moment so far since starting your travel business?

"There have honestly been so many proud moments, it’s hard to pick just one! Hitting a million turnover within the first seven months was a huge milestone. Smashing that target felt incredible and really validated all the hard work that went into building the business.

But beyond the numbers, one of the most rewarding things has been seeing my team of agents grow, watching them truly understand the value of what we do and the impact we can have. I’m proud to have created a proposition for agents that is unique in the industry, offering a space where those who join me feel trusted and empowered.

And being shortlisted for the Travel Weekly Agent Achievement Awards 2025, well that was the cherry on top. It’s been an amazing journey so far and I’m really excited for what’s next!"

With the support of Advantage, what exciting developments or future plans do you have for your business?

"We’ve been able to start exploring some really exciting and practical developments. For example, we’re bringing on an agent who previously worked part-time in a school and couldn’t commit to being a full-time homeworker due to financial commitments. However, I have changed the way I have worked previously to be able to help and accommodate her needs. So, from September, she’ll be joining us in a flexible commission-based role. There’s real potential in this space and we’re keen to grow it carefully and sustainably. We’re focused on realistic, well-planned growth, nothing too over the top, but still ambitious.

I would also love to expand our website with more blog content and explore AI tools, like virtual hotel tours, in a way that supports the business without losing the personal service our customers value. However, that’s all down to time, but I’m sure we’ll get there."

What advice would you give to others considering a homeworking travel business, and how can the services Advantage offers make a difference?

"My biggest piece of advice? Do your research. It's hard work going out on your own, so you need to have all the information before making the final decision. It takes real commitment!

It’s important to understand what your business will be inside out and have a clear idea of how you plan to make it successful. There’s no one-size-fits-all approach. The Business Development team at Advantage Travel Partnership have the knowledge to be able to talk through your proposition and guide you to the model that’s right for you.

And ultimately, take the leap! It was one of the best decisions I have made. Be brave but make sure your risks are calculated. And that’s where Advantage can really help. They offer support, structure and a network of people who’ve been through it, so you’re never doing it alone."

And finally, how do you feel about our recent glow up?

"I absolutely love it. The recent glow up hasn’t felt overpowering, it’s been thoughtful, fresh and exciting. It’s great to be a part of something that still feels true to its values, especially the sense of community and ethos that runs through everything.

What’s really special is how the positivity filters down. It’s not just about me, it affects how I feel, how my agents feel and ultimately how our clients experience what we do.

Honestly, I’m so grateful. Being part of Advantage Travel Partnership has helped me shape the business I always dreamed of. I genuinely don’t think I could have done that anywhere else."

Ready to start your own travel business or grow your existing business with the support of Advantage Travel Partnership? Find out more here .

Advantage Travel Partnership announces Business First Partnership as its latest global business travel member

Fri, 25 Jul 2025 09:19:25 GMT

Advantage Travel Partnership has announced Business First Partnership as the latest member to join its growing global business travel network.

Established in 1997, Business First Partnership has been providing bespoke business travel solutions for corporate clients across multiple sectors. The company has since diversified its operations, launching Music First Partnership in 2023, followed by Events by BFP and Escapes by BFP, its luxury holiday division in 2024.

Co-founded by CEO Nigel Taylor, and Belinda Taylor, Business First Partnership was built on a commitment to delivering cutting-edge technology solutions, exceptional customer service, and fostering a positive workplace culture. This commitment was recognised earlier this year when the company achieved second place in the "Best Workplaces 2025 UK" awards within its size category across all business sectors.

Since the COVID-19 pandemic, Business First Partnership has experienced remarkable growth, expanding from 23 to 61 staff members, with ambitious plans for continued expansion. The company has built an impressive portfolio of long-term partnerships within the finance, management consulting, legal, pharmaceutical and banking sectors, maintaining an exceptional client retention rate of 99%.

Business First Partnership is now preparing to launch an ambitious five-year growth strategy as it expands its service offerings across various sectors within the travel industry.

Andy Boorman, Head of Business Development – Business Travel, commented:  "We are proud to welcome Business First Partnership as our newest member. They offer incredible bespoke solutions to the business travel sector, helping to orchestrate seamless travel experiences for companies, while continuously exploring new ways to grow and provide enhanced services to the wider travel industry. We look forward to working closely with them and providing the support they need as they embark on this ambitious and exciting growth journey."

Nigel Taylor, CEO of Business First Partnership, said:  "We are delighted to partner with industry leaders Advantage Travel Partnership. Utilising their global connections will be a significant benefit as we begin our five-year growth plan and will help our clients access seamless global solutions. With AI becoming increasingly integral to future business operations, we want to ensure we are positioned to safeguard and future-proof our business. Working closely with like-minded industry peers at Advantage to navigate challenges will ensure Business First Partnership is in the strongest position possible to succeed."

Meet the Business Development Manager - Andy Boorman

millie.nunn@advantagetravelpartnership.com (Millie Nunn) — Wed, 23 Jul 2025 13:26:59 GMT

Meet Andy, our Head of Business Development for Business Travel, bringing over 20 years of industry experience and a passion for helping our members to thrive.

Andy has spent his entire 20-year career immersed in the world of Business Travel. His journey began in 2005 at HRG, where he joined as a trainee consultant. Since then, he has built a well-rounded career, taking on roles across Operations, Account Management, and Sales each adding depth to his understanding of the travel industry and shaping his passion for delivering exceptional service.

In 2016, Andy joined Advantage , where he now leverages his wealth of experience to support a network of over 300 member agencies. Whether it's through business development, commercial initiatives, or hands-on sales support, Andy is driven by the opportunity to make a tangible difference to the businesses he works with. No two days are ever the same and that's exactly what he enjoys most about the role.

Away from the business travel world, Andy is a proud husband and father to two children aged 14 and 12. He also shares his home with an overly excitable cockapoo and a cat who seems to think she’s in charge. As he jokes, he's very much last in the family pecking order. Andy is also a life long suffering Spurs fan... we could never question his loyalty!

Unsurprisingly, Andy also has a love for travel outside of work. His next big dream? A classic fly-drive adventure along the US West Coast, something that’s firmly at the top of his bucket list.

For Andy, business travel is ultimately about people. Relationships, collaboration, and shared ambitions are what keep him inspired. With a career that continues to evolve and a strong commitment to supporting the Advantage Travel Partnership membership, Andy is as passionate as ever about helping agencies grow and thrive in an ever-changing industry.

Are you ready to elevate your travel business with a dedicated Business Development Manager who brings deep travel-industry insight and a passion for growth? Let's work together to drive your success! If you’d like to have a no pressure chat with Andy about our membership options find out more and contact us here .

Media Comment: October EES Launch and ETIAS price increase: entry-exit system for British travellers visiting the EU

Tue, 22 Jul 2025 16:54:50 GMT

Now there is an official start date in October for the roll out of entry-exit system (EES) for British travellers visiting the EU, it is essential that there is a smooth and efficient process for border staff to implement the new measures

Julia Lo Bue-Said OBE, CEO of Advantage Travel Partnership , said: "Now there is an official start date in October for the roll out of entry-exit system (EES) for British travellers visiting the EU, it is essential that there is a smooth and efficient process for border staff to implement the new measures in order to minimise any possible disruption faced by travellers on their journeys. With the October half term following soon after, we are anticipating high demand for travel which could see significant delays if border staff have not received the necessary preparation to adjust to the new processes.

As countries across the EU will be adopting the system at different stages over the first six months, it is not yet clear which destinations will be first to adopt the technology and require British travellers to provide fingerprints and facial biometrics. We expect the EES to be a small addition to the process of travel and have minimal impact on the incredibly strong demand we are seeing for travel this year from consumers.

Looking ahead to the introduction of the ETIAS visa between October and December 2026, it is incredibly disappointing to see the significant rise in cost, almost tripling in price from €7 (£6) - €20 (£17) before it has even been implemented. For many travellers, especially university students, families, and budget-conscious tourists, this sharp increase adds an unnecessary burden and makes travel to Europe less accessible. A move like this undermines the spirit of open travel and feels more like a revenue grab than a justified policy change.

With travel becoming ever more complex, we recommend booking through your local travel agent who will be able to ensure you are fully compliant with all travel requirements, as well receiving the best value for flights and accommodation, using their expert knowledge. Advantage is working together with all our travel agent partners to ensure they are aware of the new processes and are able to help their customers.”

Advantage reveals a significant rise in shoulder season bookings promoting new discussions around school holidays

Tue, 22 Jul 2025 16:32:09 GMT

Advantage Travel Partnership’s latest summer trading data reports that travelling in the shoulder seasons is becoming increasingly popular as people look to beat the crowds and avoid the extreme heat that is currently more synonymous with popular summer tourist destinations.

Shoulder season bookings up 20% compared to 2024
Summer holiday bookings up by 7% percent compared to the same period last year
50% of U.S bookings are for travel in 2025

New Advantage data shows that bookings departing in the period May-June 2025 are up 13 percent from the same period last year whilst bookings for September-October have seen an increase of 20 percent. Travellers are increasingly facing higher costs, hotter temperatures and larger crowds during peak seasons which is evidently prompting many to look at alternative travel dates.

Julia Lo Bue-Said OBE, CEO of Advantage Travel Partnership commented: “We are seeing significant growth in shoulder season bookings and interest in travel to cooler climates, driven by rising temperatures in traditionally popular summer hotspots, prompting travellers to seek more comfortable alternatives. It’s clear that cost and quality remain key booking drivers, fuelling demand for destinations like Croatia, Cyprus, and Egypt, where travellers can enjoy warm and dry weather during the shoulder seasons. The overall trend indicates a move away from peak summer travel and a shift in holiday habits.

The increase in consumers looking to book during the shoulder season supports the case that there should be a rethinking of the traditional school holiday calendar - shortening summer breaks and extending other holiday breaks, such as half term, throughout the year to allow families to enjoy these destinations, whilst avoiding the extreme heat and potentially benefitting from lower prices.”

Lo Bue-Said believes that the issue that families currently face is that they either pay higher prices during the peak season when the destinations they want to visit are busier with hotter temperatures or find they have no choice but to take their children out of school during term time which isn’t ideal. Given this backdrop, she believes that there is a case to be made for government to review term times, including shortening the length of the main school summer break and add more holiday to the May and October half term breaks.

She added: “Most schools across the country have a one-week break in May and one-week in October. However, some regions have extended the October half-term to two weeks and shortened the summer holiday break. By giving schools longer breaks at these times, would really benefit families from having the option of taking holidays in destinations that have warm climates in these months, but not the extreme summer heat.”

The traditional summer holiday period of July and August for this year continues to be still proving popular with bookings up 7 percent from 2024 which is likely driven by those unable to be flexible with their travel dates. Popular re-emerging destinations for summer holidays this year include Egypt, Croatia and Cyprus where holidaymakers are getting more for their money, which supports the trend that Brits are looking increasingly for value, and more experiential getaways, prioritising culture and activities over the typical ‘fly and flop’ holidays.

All-inclusive holidays continue to be in high demand making up 40 percent of Advantage sales with many seeking destinations that offer luxury all-inclusive experiences suggesting that holidaymakers are looking increasingly for value but are prepared to trade up.

Destinations such as Greece, the Canaries, Turkey, Mainland Spain, France and the Balearics have stayed consistent as the top booked destinations throughout 2024 and 2025 and long-haul travel destinations such as Australia, South Africa, Singapore, Bali, the Maldives and Mauritius remain firm favourites. In some cases, long haul travellers heading East, to Thailand for example, receive the same value for monty as they would in key short haul destinations as well as rich cultural experiences.

Due to the political climate in the U.S., it was a concern that UK consumers would reduce their interest in holidays there, however, bookings broadly align with 2024 booking data. The top three most popular U.S. destinations to visit remain the same as 2024: Orlando, New York and Las Vegas. Overall, the U.S. market has experienced robust growth over the last year. 50 percent of Advantage bookings made so far this year to the U.S. are for travel in 2025 and whilst there’s some trepidation around the sentiment to travel to the US, Advantage booking data suggests there is continued sign given the traditional longer advance booking patterns of booking for the States there appears to be a persistent demand for this destination.

Lo Bue-Said continued: “It’s interesting to see that despite the concerns around tourism numbers to America, overall, the U.S. market remains robust. We’re seeing particular interest in the southern states such as Nashville, driven by the growing popularity of country music as well as those states in North America that will be hosting the 2026 FIFA World Cup, providing tourists with the chance to watch the games in the same time zones, showing the impact sports tourism can have on a destination.

For anyone looking to get away in the coming weeks or months we would always recommend booking with a travel agent. Agents have an incredible amount of knowledge and experience in searching for the best deals available. They have their figure on the pulse knowing where to find the best availability which they are looking at daily. They are also best placed to help researching the ideal destination for every budget and ensuring you get the best value for your money.”

Find you local travel agent here!

Ian Simmonds Appointed Independent Non-Executive Director

Tue, 22 Jul 2025 15:52:49 GMT

Advantage Travel Partnership has announced the appointment of Ian Simmonds as a new Independent Non-Executive Director.

Simmonds has been working with the group for the past few years as interim Chief Financial Officer and was originally brought in to lead a comprehensive review of Advantage's group-wide financial strategy. He takes on the role of Independent non-executive with immediate effect.

Steven Esom, Chair, Advantage Travel Partnership, said: "Ian's extensive experience and strategic insight have been transformative for our group, helping us optimise our capital structure and enhance our financial planning capabilities. In this new role, he brings over 20 years of strategic, commercial and financial expertise in the travel sector from a career spanning large corporations, start-ups and SMEs, where he has consistently driven impressive results.

“I have every confidence that he will bring significant value to how we continue to shape our ambitious strategy for the future. His proven track record of navigating industry challenges and driving business transformation will make him an invaluable advisor to our Board."

Ian Simmonds has a wealth of experience within the industry having served as Chief Operating Officer at Mercury Holidays and various leadership roles at Travel Republic, including Managing Director and Finance Director. His earlier career featured positions as Finance Director at Thomson Airways and Island Cruises within TUI Travel PLC. Simmonds is a Chartered Accountant having qualified with Grant Thornton.

Commenting on his appointment, Simmonds added: “I am delighted to be taking on this role, which allows me to help shape the future of what is an exceptionally high-profile brand in the industry, in a sector that is rapidly evolving. I am looking forward to working with the Board to ensure we continue to deliver growth and increased value to all its key stakeholders, through long-term strategic planning and execution.”

Other Non-Executive Directors of Advantage Travel Partnership include: Suzanne Horner, CEO, Grey Dawes Group; James Beagrie, Managing Director, Meon Travel; Sharon May, Proprietor, Worldwide Travel Solutions and Paul Harwick, Director of Retail, Fred Olsen Travel.

Media Comment: The Cost of Travel: A year-on-year increase

Thu, 10 Jul 2025 16:03:52 GMT

With the cost of all-inclusive package holidays to popular destinations sky rocketing, our CEO, Julia Lo Bue-Said OBE, says that the price rises are down to a number of factors.

"British holidaymakers are experiencing year-on-year price increases that reflect the inflationary pressures affecting virtually every sector of the UK economy. These increases simply keep pace with the broader cost of doing business and reflect the reality of higher operational costs, from increased energy bills affecting hotels to elevated food costs impacting restaurants and rising wages across the hospitality sector.

We've seen average selling prices increase this year as holidaymakers, particularly those choosing all-inclusive holidays, trade up to secure better value for their spending, as well as upgrading to more premium all-inclusive packages that include additional amenities.

This year more than ever, we are also seeing Brits choose long-haul all-inclusive holidays over short-haul options due to the great value they offer. Travellers to destinations like Dubai are increasingly opting for premium cabin seats when flying, which naturally increases their overall spend, alongside the inherent cost difference of travelling to longer-haul destinations versus European locations.

Despite the continued cost-of-living crisis, the desire to travel has shown no sign of slowing down, and the luxury travel market is one of the fastest-growing segments of the travel industry. As people look to make the most of the holidays they take, there is an increase in demand for luxury breaks and more personalised service, which again increases prices.

This year marks the 75th anniversary of the all-inclusive holiday, and today they represent over 40% of sales through our travel agency network, demonstrating that appetite for this type of holiday continues with strong consumer demand.”

We’re here for your journey

Media Comment: Cabin Bag Rules: Ryanair shifts their sizes

Wed, 09 Jul 2025 16:19:42 GMT

Our CEO, Julia Lo Bue-Said OBE, shares her take on what this change really means for travellers and why a consistent, industry-wide approach is long overdue.

For many travellers, hand-luggage sizes can be confusing. Get it wrong, and you could face extortionate fees and lose your bag to the hold cabin. But as the summer getaway season kicks off, Ryanair are increasing the size of their free under-seat cabin allowance.

This move follows pressure from the EU to standardise cabin baggage rules across airlines but while Ryanair’s update is a step in the right direction, multiple airlines with multiple luggage sizes can still cause frustration when travelling, and the threat of extra charges for bags that don’t fit remains very real.

Our CEO, Julia Lo Bue-Said OBE, shares her take on what this change really means for travellers and why a consistent, industry-wide approach is long overdue:

“Ryanair has promptly responded to the European Union's proposed legislation aimed at abolishing cabin baggage fees by increasing its carry-on under seat, personal bag allowance by 20% at no extra cost, but it’s worth bearing in mind even with this increased size, the allowance still remains smaller than the under seat bag for other low -cost carriers.

Whilst this change is particularly welcomed for travellers, as they can now potentially pack everything they need in their carry-on, avoiding the need for checked baggage and paid for carry on fees altogether, the dreaded anticipation of fear when arriving at the airport remains the reality, and what we now need to see is all airlines adopting similar policies to make travel planning simpler for everyone.

With each airline having different baggage size rules, this can make packing a bit of a puzzle. Nobody wants the stress of discovering their bag is too big at the airport. Our advice to travellers therefore – business and leisure - would always be to double-check baggage policies with your airline or travel agent before you pack.

These baggage improvements, along with some airports finally starting to drop the 100ml liquid rule, demonstrate that the travel industry alongside government is working to take away the pain points for travellers. And while we're heading in the right direction, having consistent rules across all airlines and airports would certainly help to make everyone's journey much smoother.

With travel rules changing regularly, a good travel agent can be invaluable. They stay on top of all the latest updates and can help ensure you're never caught out by unexpected changes, making your trip planning stress-free from start to finish.”

Booking with a Travel agent matters now more than ever with new rules, restrictions and rising fees. You agent is your go-to expert for navigating everything from VISAs to hidden costs and last-minute changes. For those considering a trip to the US, click here to find your nearest travel agency.

We’re here for your journey

Media Comment: Liquid Limits Still a Travel Bugbear

Wed, 09 Jul 2025 14:47:57 GMT

Our CEO, Julia Lo Bue-Said OBE, shares her thoughts on the current situation and how best to prepare for your journey this summer.

Back in 2019, travellers were promised the 100ml liquid limit rule was set to be scrapped at major UK airports by now, unfortunately, we continue to see delays in the airport security queue. After multiple missed deadlines, progress hasn’t been smooth. Some airports have upgraded their scanners and relaxed the rules, others have had to backtrack or even reintroduce the liquid limits after rolling them out. The result? Travellers are left wondering do I pack full-size toiletries or not?

Our CEO, Julia Lo Bue-Said OBE, shares her thoughts on the current situation and how best to prepare for your journey this summer:

“ Removing the 100ml liquid rules for passengers is a positive step forward for air travel however having individual airports set their own timelines on lifting the 100ml restrictions on liquids is likely to cause confusion to travellers this summer and will result in delays. The slow roll out has already led to confusion and frustration and travellers are likely to be tripped up if the rules continue to change as short notice and vary for different airports. It is clear that all airports are not ready to introduce these new rules at the same time, and we would encourage all UK airports collectively to work with government to ensure there is very clear messaging around the rules, to avoid confusion and delays wherever possible.

We would advise travellers to check the rules that are in place for the airport they are departing from before travel. It is also important for travellers to be aware of the rules of the airport they are returning from as they may differ.

As always, we recommend to those that have concerns about the 100ml rules to speak to their travel agent who will be able to give them all the most relevant, up to date travel advice. ”

Booking with a Travel agent matters now more than ever with new rules and restrictions. Your agent is your go-to expert for navigating everything from VISAs to hidden costs and last-minute changes. For those considering their next trip, click here to find your nearest travel agency.

We’re here for your journey

Media Comment: Need to Know: VISA Fees Set to Double

Wed, 09 Jul 2025 14:47:39 GMT

Our CEO, Julia Lo Bue-Said OBE, shares her view on how these changes could impact travellers and the wider travel industry

For brits looking to travel over the pond, the price of an ESTA (Travel Authorisation Document) is set to double. While it might seem like a small admin update, it’s part of a wider trend that’s making international travel more expensive and less straightforward. Combined with rising travel costs and the upcoming introduction of the EU’s ETIAS scheme, travellers are now facing more fees, more forms, and more friction.

Our CEO, Julia Lo Bue-Said OBE, shares her view on how these changes could impact travellers and the wider travel industry:

“The price of an ESTA doubling under the Trump administration is a blow to British travellers and will have an impact on already challenged US visitor numbers. This year we are already seeing that UK travellers are primarily concerned with the rising cost of visiting the US and this increased fee is an added expense that may discourage some from visiting the US especially when combined with existing travel costs.

The increase in the ESTA fee, coupled with the upcoming implementation of the ETIAS, marks a significant financial and administrative burden on UK travellers. These added costs and bureaucratic layers represent a move away from the principle of frictionless travel that benefits all. Discouraging travel through cost barriers can reduce tourism revenues and harm the wider economy that benefit from the travel eco-system.

These changes are also often implemented without an impactful consumer awareness campaign which can have significant implications for travellers. Travellers must be well informed, and this is where booking with a trusted travel agent becomes increasingly valuable. Travel agents not only help navigate changing requirements like ESTA and ETIAS but also ensure that customers are fully compliant with new rules and avoid unexpected costs or complications.”

We’re here for your journey

New corporate payment partnership with ConnexPay

Tue, 08 Jul 2025 15:16:23 GMT

Advantage Travel Partnership has today announced a new strategic payment partnership with ConnexPay which will provide services and solutions to Advantage's members and their customer base. This collaboration offers multi-currency options and a service designed to streamline and optimise payment flows across the business travel eco-system.

Founded in 2017, ConnexPay offers an all-in-one payment platform for businesses, connecting incoming customer sales and outgoing supplier payments, thereby enhancing transparency and reconciliation. With global solutions for travel related companies, ConnexPay offers Virtual Card (VCN) issuing across six continents to pay with Visa, MasterCard or the UATP card. It has been reported that businesses switching to ConnexPay have experienced up to a 10% uplift in card rebates through the brand's proprietary Intelligent PayOuts.

Travel agents often struggle with the gap between customer payments and the suppliers they need to pay, creating cash flow stress and reconciliation headaches. Through their platform, ConnexPay simplifies workflows, improves working capital, reduces risk for card acceptance, simplifies reconciliation, and offers competitive rates for card acceptance and issuance. This new partnership strengthens Advantage’s proposition and provides members with further support within its One-Stop Business Hub.

Andrea Caulfield-Smith, Managing Director Global Business Travel of The Advantage Travel Partnership , stated: “We are delighted to welcome ConnexPay onboard to offer strategic payment solutions to our members. Payment is a critical part of our members’ businesses, so we want to enable them to streamline this process and see this as a significant step in providing support. By partnering with ConnexPay, members will be able to improve their cash flow, changing the way online sellers do business, while also reducing any risks due to operating on one platform, thus reinforcing our commitment to innovation. We look forward to seeing how this partnership enhances the payment experience across the business travel ecosystem and supports greater transparency, control, and efficiency for all stakeholders involved.”

Ben Peters, CEO at ConnexPay added: “Travel agents are facing fierce competition and rapid industry changes. Through our partnership with Advantage, their members can now eliminate long-standing cash flow gaps by converting customer transactions into real-time supplier payments. We're excited to support both leisure and business travel Advantage Travel Partnership members in transforming their payment processes and accelerating business growth.”

Pictured left to right: Nick Rowe, Finance Director Advantage, Robert Koselow, Strategic Business Development Executive ConnexPay, Julia Lo Bue-Said OBE, CEO Advantage, Blair Jeffrey, President and COO ConnexPay, Andrea Caulfield-Smith, Managing Director Global Business Travel of Advantage, Stephen Baxendale, Technology Partnership Manager, Advantage, Justin Johnson, Head of Marketing ConnexPay

Advantage announce new partnership with AirPlus International

Fri, 04 Jul 2025 14:57:25 GMT

Advantage Travel Partnership has announced a new partnership with corporate payment solutions company AirPlus International in the latest development of its One Stop Business Hub, a suite of products, solutions and capabilities available exclusively to members. The new partnership will allow Advantage members to gain access to a robust suite of business travel payment solutions for their corporate customers.

With over 30 years of expertise in corporate payment solutions, AirPlus has established itself as a global leader in the industry. Serving over 58,000 customers worldwide, AirPlus processes approximately 79.2 million transactions annually, amounting to a billing volume of €15.2 billion in 2024. AirPlus is an issuer of the UATP and Mastercard card schemes.

AirPlus's offerings, including the AirPlus Company Account, Corporate Card, and Virtual Cards Classic, will provide Advantage members’ customers with total control and enhanced security over their business travel expenses. These solutions will minimise manual effort through automation, ensuring quick onboarding and seamless integration with existing systems. The high-quality data and comprehensive suite of solutions support every customers needs across the travel ecosystem.

Furthermore, AirPlus's global partner network ensures that Advantage members can manage their customers business travel payments efficiently, regardless of their location. The partnership empowers members to focus on their core business activities, knowing that their own and the customers travel payment processes are streamlined and secure.

Andrea Caulfield-Smith, Managing Director Global Business Travel of Advantage Travel Partnership , said: “We are very pleased to announce this strategic corporate payments partnership with AirPlus International. In an increasingly complex and fast-paced travel landscape, the ability to deliver seamless, secure, and efficient payment solutions is critical for our members. This collaboration represents a significant step forward in addressing the evolving needs of travel management companies and their clients. By aligning with a trusted global provider like AirPlus, we are reinforcing our commitment to innovation, operational excellence, and adding tangible value to our member network. We look forward to seeing how this partnership enhances the payment experience across the business travel ecosystem and supports greater transparency, control, and efficiency for all stakeholders involved.”

David Baker, Head of Partnerships UK & Ireland at AirPlus , said: “We are thrilled to be partnering with The Advantage Travel Partnership, an organisation that shares our commitment to innovation and excellence in the business travel sector. With the increasing complexity of corporate travel and payment processes, this collaboration allows us to equip Advantage members with powerful, future-ready solutions that simplify expense management, reduce manual work, and enhance security. Our range of products, including the AirPlus Company Account and Virtual Cards, are designed to integrate effortlessly with existing systems, ensuring seamless adoption and measurable value. We look forward to supporting Advantage’s member community in optimising their travel payment strategies and delivering a superior experience to their clients.”

Pictured left to right: Bill Hanfrey, Strategic Partnership Manager, Mads Krumhardt Enggren, CEO & Andrea Caulfield-Smith, Managing Director Global Business Travel of Advantage Travel Partnership

Meet the Business Development Manager - Sarah Miller

millie.nunn@advantagetravelpartnership.com (Millie Nunn) — Thu, 03 Jul 2025 08:21:18 GMT

Meet Sarah, one of our Senior Business Development Managers, whose dedication and experience have made her an invaluable part of our team.

Living in sunny Sunderland, Sarah balances her busy professional life with time spent with her husband, two daughters, and their beloved dog Jasper. Family is at the heart of everything she does, and that sense of care and connection carries through into her work every day.

With 11 years at The Advantage Travel Partnership under her belt, Sarah has built a reputation for putting members first. Her approach is all about understanding each business individually, offering tailored support, fostering collaborative growth strategies, and building strong partnerships through regular face-to-face engagement. For Sarah, it’s not just about ticking boxes, it’s about helping members thrive and grow sustainably.

Sarah’s passion for people and partnerships shines through in everything she does. Whether she’s working through a strategic plan, sharing insights over coffee, or supporting a member through a challenge, her steady presence and warm professionalism make a lasting impact.

What sets Sarah apart is her genuine commitment to long-term success, for both the members she works with and the wider Advantage network. She doesn’t just show up, she builds, supports, and celebrates each step of the journey with those around her.

We’re proud to have Sarah as part of the Advantage family, her loyalty, insight, and people-first mindset make her an inspiration to her colleagues and our members.

If you’d like to have a no pressure chat with Sarah about our membership options find out more and contact us here .

The Cruise Collection 2025: A Total Guide to Cruising

Tue, 24 Jun 2025 14:56:30 GMT

Ready to set sail into the world of cruise holidays? Whether you’re a seasoned cruiser or still wondering if you’ll get your sea legs, Advantage Travel Partnership’s brand-new Cruise Collection 2025 is here to help you navigate the waters.

Packed with everything you need to know, this guide is your go-to for ocean, river, and expedition cruise inspiration, featuring 26 of the industry’s top cruise lines and tailored to help both travel agents and customers find the right fit.

One Guide. Endless Possibilities.

Cruise Collection is a seriously powerful tool. Think of it as a sales guide, training manual and customer-ready inspiration piece, all rolled into one. Travel agents get a detailed, insider look at the cruise lines on offer, their standout features and what makes each one special. This means better conversations, more confidence, and ultimately, more happy customers heading off on unforgettable holidays.

Customers are enabled to discover the world of cruising and is aimed to inspire them to book a cruise holiday, especially those who have not considered this experience before, or who are curious about cruising. We’ve built it to demystify the cruise world, with easy comparisons, style breakdowns and even a fun quiz to help you find your perfect match (think of it as a dating app for your dream getaway at sea).

The guide - the first to be published in Advantage’s new branding - can be personalised by Advantage members and use it across email, in-store, online consultations, wherever it fits best. There’s even a digital version members can send directly to clients, with built-in tools to boost social and email marketing.

We’ve also included more cruise suppliers than ever before, with a special spotlight on three key cruise types:

Ocean cruises featuring Princess Cruises
River cruises with AmaWaterways
Expedition cruises spotlighting Hurtigruten

No matter the budget or travel style, there’s something in here for everyone.

Why it matters

Jonny Peat, Senior Commercial Manager – Cruise, Advantage Travel Partnership , said: “This guide serves both as an inspirational brochure and a practical sales tool for agents to support. It’s also a robust training tool for agents allowing frontline teams to understand the propositions of a wide range of cruise partners and their offerings. Additionally, it acts as a perfect guide for cruisers, be they first-time cruisers wanting to identify the different cruise options, returning travellers looking for new ways to elevate their cruise experience or holidaymakers looking for new destinations to travel to for 2025.”

At Advantage, we know that cruise can feel like a complicated space, especially when you throw in luxury, small-ship or expedition options. That’s why we’ve designed this collection to simplify, educate and inspire . And judging by the buzz at the recent CLIA conference, the timing couldn’t be better.

The Cruise Collection 2025 is now live, in print, online and in a personalised digital format for our members. Whether you’re planning your own adventure or helping someone else plan theirs, this is your starting point.

Find out more about the marketing solutions we offer travel agency businesses visit our marketing services page.

One Big Greek Adventure

Tue, 24 Jun 2025 12:45:28 GMT

At the heart of everything we do is our commitment to supporting the incredible travel businesses that make up our membership. Building strong relationships and offering hands-on support is key to that mission, and nothing beats spending quality time with our members to truly understand their needs. That’s exactly what our Business Development Manager, Catherine Reeves, recently had the opportunity to do on a fantastic Greek Island familiarisation trip with 14 Advantage members, hosted by our wonderful partners at Exodus Adventure Travels.

What a privilege it was to join forces with Exodus and experience one of their fabulous tours around one of the most stunning places in the world!

As agents, many of us have experienced the fam trip that involves an itinerary so jam packed full of hotel visits that by the end of the week we are left with little more than a whirlwind of blurred memories, and a camera roll full of white washed hotel rooms with kind sized beds and balconies, all rolled into one.

Not that we don’t appreciate these opportunities but it was super refreshing to take our amazing Advantage agents out on an exclusive Advantage experience where they did just that and experience the destination and the amazing Exodus tour the way it should be experienced; to include time to enjoy all of the beauty of the destinations, and learn the rich history of what we saw. We experienced the trip in the same way the customer would.

Exodus executed this brilliantly, and our Advantage agents enjoyed their itinerary ‘Greek Island hopping and walking tour’, conducted with the perfect blend of professionalism and good old-fashioned travel agent fun!

Our local guide Thanos, was authentic and informative, enhancing the learning experience. A real highlight for me was the full day walking tour around the coastline of Santorini. The views were breathtakingly spectacular, the terrain varied, and by the end of the day, we felt like we had achieved something special that we would remember forever.

How lucky were we?

But don’t just take it from me, here is what some of our advantage agents had to say:

Neil James Brownridge, Inspire Travel:

“Amazing views, amazing food and amazing company”

Ella Morgan, Beverley Travel:

“Truly and amazing experience one I will not forget and will forever be grateful to have done it with such a perfect group of people. Thank you, Exodus, and Advantage”

Joanne Law, Dawson & Sanderson:

“One big Greek Adventure, best food, places and best people. Unbelievable experience and memories.”

Benny Mullen, Border Travel:

“Where strangers become friends on a Greek Islands tour with Exodus Adventure Travel”

There were 14 Advantage members on the trip, including:

Rebecca Lucy Clegg – The Good Travel Agent/Shore Luxe Travel
Iain Stuart Bell – The Travel Bureau
Joanne Marie Law – Dawson & Sanderson - Stockton
Suzanne Lisa Jeanes – The Destination Lounge/Travel That's Good Enough
Ella Grace Morgan – Beverley Travel
Ella Amanda Hayes – Gates Travel
Laura Tyler Lamb – Fred Olsen - Felixstowe
Olivia Louise Evans – Polka Dot Travel
Katie Summer Shingler – Travel Club Elite
Bethany Jane Jones – Houston Travel
Stephanie Carla George – Ponders Travel
Caron Louise Britten – Wotton Travel
Neil James Brownridge – Inspire Travel
Benny Mullen – Border Travel

SEEING IS BELIEVING

We understand that commercial terms are only part of the picture. It’s important our members experience our partners’ products, services and the destinations they operate in. Our commercial team arrange numerous familiarisation trips throughout the year for our members, including exclusive, member only and VIP trips across the globe.

Find out more about becoming a member today here or talk to Cat and one of the team today by contacting us here .

EXODUS ADVENTURE TRAVELS

For over 50 years, Exodus Adventure Travels has stood as the foremost leader in small-group, active travel. With a focus on immersive cultural experiences and pioneering active hiking and cycling itineraries worldwide, Exodus offers over 600 adventures across 100 countries. Their unmatched range of destinations and activities cements Exodus as the top choice for those seeking dynamic active travel experiences. Incredible holidays don't happen by chance. With expertly crafted itineraries, unmatched expertise and a track record of client satisfaction, you can trust your adventure with Exodus.

Matlock Travel Joins the Advantage Family

danielle.denervaux@advantagetravelpartnership.com (Danielle Denervaux) — Thu, 19 Jun 2025 08:46:39 GMT

We’re excited to share some wonderful news from the heart of Derbyshire! Matlock Travel has officially joined the Advantage Travel Partnership – and we couldn’t be more thrilled to welcome them on board.

Nestled in the beautiful town of Matlock, this independent travel agency is led by Managing Director Alison and her close-knit team of travel experts – Claire, Hannah, and Craig. Known locally (and beyond!) for their warm, personal service and deep travel knowledge, the team has built a strong reputation for creating unforgettable holiday experiences, from classic beach escapes to luxury cruises and tailor-made adventures.

For Alison, the key to Matlock Travel’s success has always been about people – both her team and their loyal customers. “We’ve always taken pride in offering personalised service backed by genuine expertise,” she shared. “As we looked to grow and explore new opportunities, joining Advantage so we could operate under their managed services solution felt like the perfect next step for us.”

So, what made the decision so easy?

From the very first conversation with their Advantage Business Development Manager, Alison says the benefits of the managed services solution were clear: streamlined supplier payments, access to premium commercial terms, and the security of a trust account model that protects customer funds. But most importantly, it means the Matlock Travel team can focus on what they do best – looking after their customers – while Advantage handles the behind-the-scenes operations.

David Moon, Head of Business Development at Advantage Travel Partnership, is equally enthusiastic: “Alison and her team have created something truly special. Their commitment to top-notch service is exactly what Advantage is all about. We’re excited to help them reach even greater heights.”

For Matlock Travel, joining Advantage marks the start of an exciting new chapter – one that blends the best of independence with the power of partnership.

Advantage Travel Partnership CEO Recognised In King’s Honours List

alexis.colesbarrasso@advantagetravelpartnership.com (Alexis Coles Barrasso) — Sat, 14 Jun 2025 09:01:12 GMT

CEO of Advantage Travel Partnership, Julia Lo Bue-Said has been awarded an Officer of the Order of the British Empire (OBE) in the King's Birthday Honours List 2025, recognising her services to Business and Tourism.

Julia (formal name, Giulia Maria Said) is one of the UK Travel Industry’s pre-eminent leaders having led Advantage Travel Partnership Group as CEO since April 2018. During this time, she has transformed the business with vigour and energy to it becoming the UK’s leading community of independent travel businesses, operating in both the leisure and global business travel sectors, as well as a leading voice of the UK travel industry.

Over the course of the Covid Pandemic and since, Julia has become a high-profile media spokesperson for the industry, regularly appearing across all mainstream UK print and broadcast media. She is an active contributor to government roundtables and dedicates her time in actively working cross industry as well as on engagement strategies and government lobbying.

Believing passionately in the SME sector and that they are the lifeblood of business. Post pandemic Julia established the UK Outbound Travel Lobbying Group with the aim of increasing the profile of the sector with government, MPs and policymakers. Today The UK Outbound Lobbying Group collectively has a combined membership 1200 SMEs.

As one of the UK Travel Industry’s most vocal and high-profile leaders, Julia has been recognised with many industry awards including the honorary award of Doctor of Letters of the University of West London (UWL) in recognition of her professional profile and experience that makes her a role model for the University’s students (2022) and, The Business Travel People Awards 2022 – Industry Contribution Award. In 2022 Julia was also presented with the Northern Ireland Travel Special Achievement Award – the first time a special achievement award has been presented to someone outside of Northern Ireland.

On receiving the award, Julia said: "I feel deeply honoured to receive this extraordinary recognition for services to Business and Tourism. This honour reflects not only my personal journey, but the importance of our industry and its economic contribution, the exceptional people and talent at the heart of the industry, as well as the incredible support, collaboration, and inspiration I have received throughout my career.

The UK Outbound Travel industry stands as a genuine economic powerhouse, contributing significantly to our nation's prosperity and global reputation. Travel agents and travel management companies continue to reinvent themselves as trusted advisors, skilled problem-solvers and dedicated professionals who add tremendous value not only to our economy but to the lives of millions of travellers.

Receiving this recognition during my 30th year with Advantage makes this honour even more meaningful. I remain deeply committed to continuing the vital work of elevating our industry's profile and ensuring that travel professionals receive the recognition they so richly deserve.”

The Real Cyber Threat Facing Travel Businesses

Thu, 12 Jun 2025 09:06:16 GMT

Most cyberattacks don’t start with a complex breach. They start with a click. A bad link. A spoofed sender. A moment’s distraction. And they’re getting much harder to spot. So, what should travel businesses be doing about it?

For small and medium-sized travel businesses, the idea of a high-level cyberattack can feel remote, something that only happens to banks or tech giants. But the reality is, attackers go where the defences are weakest. And that’s often in our sector.

In travel, trust is everything. Customers trust you with their bookings, their money, and their personal data. Suppliers trust you to represent their brand. A breach doesn’t just cause disruption; it damages that trust. And once that’s gone, it’s incredibly hard to get back.

The UK Government’s latest Cyber Security Breaches Survey 2025 found that phishing was involved in the vast majority of cyber incidents, 93% of affected businesses and 95% of affected charities. That’s nearly 7.9 million phishing-related cyber crimes in the UK last year alone. IBM’s latest report also backs this up, noting an 84% rise in phishing emails delivering infostealers, and warning that AI-generated scams are increasingly being used to target executives with tailored, convincing messages.

These aren’t sloppy scam emails full of spelling mistakes. They’re tailored, subtle, and arrive when your team is busiest. A fake invoice. A login page that looks exactly like Microsoft’s to access a OneNote file. An urgent “payment request” that appears to come from a known supplier. They bypass antivirus and spam filters not because those tools are flawed, but because the attackers know how to trick people, not machines.

And it’s not just phishing as a standalone issue. Ransomware, credential theft, and business email compromise many of these begin with a phishing email. That email is just the entry point. The real damage often comes afterwards, once access is gained or malware is deployed. It’s the tip of the spear that opens the door to more serious problems.

The truth is, antivirus, firewalls, and multi-factor authentication are all essential, but they’re not enough. These are your hygiene layer. Like locking your front door. They’ll stop most opportunists, but they won’t stop someone who’s done their research.

In the past year, we’ve seen a sharp rise in incidents across the travel sector: mailboxes compromised and used to spread malware, spoofed supplier emails that looked entirely legitimate, and staff unknowingly handing over credentials to attackers by falling victim to credential harvesting. These are real events affecting real businesses, and they’re not one-offs. They’re trends.

That tells us a few things. One: travel is very much on the radar for cybercriminals. Two: training and awareness are not where they need to be. This isn’t about blaming anyone; the attacks are designed to trick even the most tech-savvy of us. But it’s clear that without regular training, internal communication, and a culture that encourages double-checking, even well-run businesses are exposed.

So, what should we be doing about it?

First, keep your team in the loop. Don’t make training an annual checkbox exercise. Talk about scams you’ve seen. Share red flags. Make it normal to pause and question an email that doesn’t feel quite right.

Make sure MFA is switched on for every critical system. It’s simple, and it works.
Consider phishing simulations, not to catch people out, but to create safe learning experiences. It's important to follow this up with regular training for your teams and monitor your success rates.
Review supplier access. If a third-party system has access to your data or network, make sure they’re treating your security as seriously as you are.
And finally, don’t overlook cyber insurance. If the worst happens…and it might, having the right cover in place can be the difference between recovery and disaster. Advantage’s insurance brokerage, Cork, Bays & Fisher, has access to market-leading cyber insurance products and is on hand and ready to assist you in finding the right product to protect your business. Click here for more information and contact details .

Running a travel business is already a juggling act. Cybersecurity can feel like one more thing. But it’s also the thing that protects everything else. Because at the end of the day, it only takes one email to undo years of hard work. But one conversation, one decision, one shift in mindset, that can be all it takes to stop it.

Behind the Travel Desk

danielle.denervaux@advantagetravelpartnership.com (Danielle Denervaux) — Wed, 11 Jun 2025 10:59:20 GMT

Mark Palmer, Travel Editor for The Mail, swapped his usual editorial desk this week for a front-row seat at Advantage member Beverley Travel as part of his column Inspector Calls.

Miles That Matter: Cycling for a Cause

millie.nunn@advantagetravelpartnership.com (Millie Nunn) — Wed, 11 Jun 2025 09:33:40 GMT

Over the past two weeks, two incredible teams from our membership community pushed their limits in endurance challenges – all to raise money for charities related to pancreatic cancer. Their grit, determination, and efforts deserve a standing ovation. Join us in celebrating their amazing achievement and the impact they’ve made!

I did enjoy cycling through some lovely towns and villages, but believe me, there are also some pretty grim places. The weather was not kind. I had just one day out of fourteen when it did not rain. The weather in Scotland was appalling, with incessant rain and winds. Travel north to south and you can expect a south-westerly breeze, but some days the gusts were in excess of 35 m.p.h, which makes it very hard work.

All in all, over 14 days, I cycled 953 miles and climbed 53,482 feet. As I write this article, the total I have raised for 'Three Bears Foundation' is £2,855.”

The Three Bears Foundation are determined to raise public awareness and funds to further medical research and support the families that have been affected by pancreatic cancer. Their vision is for much faster and more accurate medical diagnosis – and eventually the prevention, effective treatment and cure of this disease. He has already raised £2,835, and donations are still open!

Find out more about Acomb Travel here and donate to the team here .

Congratulations to the incredible team at Oasis Travel, who just completed an epic ride around the periphery of Northern Ireland, also in support of Pancreatic Cancer UK – a cause deeply personal to them following the loss of Sandra’s brother, Gary Corkin, a few years ago. They’ve raised an amazing £9,136 already!

Find out more about Oasis Travel here and donate to the team here .

These are just two examples of fantastic charitable efforts from two Advantage members who have inspired us! Well done to all involved.

Whether you’re planning a holiday or need a specialist travel management company, expert travel advice is closer than you think. Find your nearest travel agency here .

Epic Eric

One of our amazing members, Eric Walton from Acomb Travel, just completed a cycle ride from John O'Groats to Land's End to raise money for pancreatic cancer.

Setting off on Friday 23rd May, Eric just completed the epic challenge of cycling 1000+ miles over 14 days with his wife, Sam and trusted furry friend Spikey for roadie support. In 14 days, Eric cycled an incredible 953.86 miles and climbed 52938 ft!

Scott McCabe, Managing Director Oasis Travel said: “This epic endurance event was in support of NIPANC Northern Ireland's ONLY local pancreatic cancer charity! We are on our mission to £10K for this cause, which is so dear to all the team at Oasis.

We take this on in memory of Gary Corkin, our former Financial Director, and the other members of the Oasis Family who have lost loved ones to this devastating illness.”

#PedalThePeriphery 2025 is an epic endurance event, with teams cycling nonstop, 480 miles in 48 hours around Northern Ireland. This major fund and awareness-raising fixture, born in 2023, is now a hugely successful annual team fixture for NI's only local pancreatic cancer charity NIPANC. NIPANC has its roots in a group of people affected by pancreatic cancer coming together for support and to raise funds to promote better diagnosis and treatment for future patients.

Oasis Travel pedal the periphery

Meet the BDM - Kate Wye

millie.nunn@advantagetravelpartnership.com (Millie Nunn) — Wed, 04 Jun 2025 15:18:21 GMT

Get to know Kate, one of our BDMs connecting members with positivity and purpose.

At Advantage, we’re proud to work with people who don’t just understand the travel industry, they live and breathe it. One of those people is Kate, one of our Business Development Managers (BDMs), whose journey through travel is as inspiring as it is impressive.

Her journey in travel started with a childhood dream and a love for aircraft. From working as a flight attendant to becoming a leisure retail agent, Kate has done it all! She later moved into business travel, managing a Marine and Offshore department and working as an assistant manager at a busy corporate TMC in London before joining Advantage. With her wealth of experience and positive, people-first attitude, she thrives on building strong relationships with our members and bringing teams together.

Kate’s career is a true testament to versatility in the travel world. Whether she was in the sky, behind the desk booking dream holidays, or managing high-pressure corporate logistics, Kate has always brought the same dedication, warmth, and drive to everything she does. Today, in her role at Advantage, that combination of experience and empathy makes her an invaluable partner to our members. She’s not just about delivering results, she’s about creating meaningful connections that help our network grow stronger.

Known for her infectious positivity and genuine love for people, Kate is a natural at supporting others. Whether she’s hosting a member meeting, offering strategic advice, or simply checking in with a friendly chat, she’s all about uplifting those around her and bringing people together. But Kate’s compassion and commitment don’t stop at work. Outside the office, she dedicates her time to supporting those in need through domiciliary care, making a real difference in her community. And as if that wasn’t enough, she’s also a devoted mum to two kids, the proud owner of two dogs and a cat!

When she finds a moment to unwind, you’ll find Kate enjoying great food and drink, indulging her passion for commercial aircraft, or singing along to her all-time favourite band, Take That (preferably with a glass of wine and her furry companions on her lap.)

Kate is proof that with the right mindset and a love for what you do, you can inspire those around you every single day, we’re lucky to have her in the Advantage family!

If you’d like to have a no pressure chat with Kate about our membership options find out more and contact us here .

Advantage Announces Record Financial Results for 2023/24

Wed, 28 May 2025 12:47:14 GMT

On the back of its highly successful annual conference hosted in Malta earlier this month, Advantage Travel Partnership has today announced its year-end financial results for 2023/24.

Total global sales turnover across the membership grew to £17bn, of this £8.8bn represented sales turnover from UK members - £6.3bn from Global Business Travel and £2.5bn from Leisure Travel.
The group reported a net profit before tax for the year of £1,323,251 (2023 £1,181,020:) from continuing operations and net assets at year-end of £8,587,029 (2023: £7,253,047).
As a result of the increase in trading, the group’s transactional turnover saw a significant increase to £154,959,791 (2023 £115,978,204)

The company cites that this strong set of results was achieved due to management maintaining an unwavering focus on strengthening and growing the business through a clear strategy centred on driving commercial value for all stakeholders across the travel community. Against this backdrop, Advantage delivered strong financial results aligned with its strategic pillars of Footprint Expansion, Product and Portfolio Capitalisation, Digital Transformation and Operational Excellence and People and Culture.

The overall financial results achieved for the year represent the highest level of profitability in the Group’s history and will provide all stakeholders of the Partnership with the reassurance and comfort of a strong balance sheet, together with the ability to further invest in products and services to leverage further growth and scale in the future.

Commenting on the results, Advantage Travel Partnership’s Chair, Steven Esom said: “2024 marked a watershed year for the UK Outbound Travel industry as we experienced our first true return to normality since the pandemic. Despite challenges including political uncertainty, air traffic control strikes, extreme weather events, and ongoing cost-of-living pressures, our industry demonstrated remarkable resilience and adaptability.

The sector's performance amid economic headwinds was particularly noteworthy, with UK outbound travel emerging as a leader in consumer spending, outperforming many other service sectors. This trend underscores a fundamental shift in consumer priorities - even under severe budget constraints, both leisure and corporate travel remain essential expenditures, with family holidays proving non-negotiable and corporate managed travel programmes seeing solid growth.

Our membership grew significantly, with the Advantage Global Network now spanning 84 countries across all key source markets. Our collective UK membership turnover exceeded £8.8bn - a 16% increase year-over-year - while our global network reached £17bn.

The group made substantial progress against its KPIs, delivering on strategic goals while building strong financial performance and continuing to strengthen its balance sheet.

A significant milestone was the acquisition of Cork Bays and Fisher, a longstanding and respected brand in the financial insurance sector. This strategic move has strengthened our financial services division and provided opportunities to grow our underwriting capability.

During the year our members continued to thrive, with many expanding into new locations and sectors, driving growth in a positive trading environment.

Across the year we maintained our prominent media presence, successfully amplifying the voice of the travel agent and through our work with the UK Outbound Travel Lobbying Group, which we established in 2022, we continued to gain industry support and effectively communicate the sector’s challenges and opportunities to government, MPs, and policymakers.

Looking ahead, we face continuing geopolitical uncertainties and economic headwinds. While inflation has moderated, consumer spending remains under pressure. In the UK, our members face mounting operational challenges from increased staffing costs and higher National Insurance Contributions, creating complex decisions around cost management and profitability.

Advantage enters the future from a position of continued strength, committed to enhancing member benefits through our integrated one-stop-single-stop approach.

I extend my gratitude to Julia for her outstanding leadership and to the entire Advantage team for their loyalty to the business and commitment to members. As we progress, we will remain focused on building upon our strengths while adapting to meet the evolving needs of our stakeholders.”

Julia Lo Bue-Said, Chief Executive, Advantage Travel Partnership , added: “During the year Advantage Travel Partnership achieved a set of outstanding results, demonstrating excellence across every aspect of our operations. We surpassed a number of our ambitious strategic goals while delivering exceptional financial performance, and in doing so building a robust platform for the group in order to consider strategic investments that align with our future objectives.

In a business environment that continued to present economic challenges through pressure on consumer spending and inflationary pressures our members demonstrated remarkable resilience and growth, with many expanding their operations into new locations, capitalising on positive market conditions and proving the strength of our partnership model.

Our commitment to empowering members through our single-stop approach continued to support delivery of our footprint expansion and driving positive commercial results for all our stakeholders. Led by John Sullivan, providing members with access to an unparalleled range of commercial products and services to operate across both leisure and business travel sectors, has established ourselves as a transformative innovator with a diverse product portfolio designed to drive success in an ever-evolving marketplace.

Due to the strength of our proposition, during the year we saw over 50 new branches join the Partnership across our operating models. Our Advantage Managed Service (AMS) model, which celebrated its 15th year anniversary during the year, marked the occasion with record financial results as turnover grew to £155m in the year, a 33% year on year growth.

With a repurposed strategy and under the new leadership of Andrea Caufield-Smith, our Global Business Travel division saw substantial investment in airline content and product development, including the creation of an enhanced business travel commercial portfolio through a bespoke air programme. This comprehensive offering encompasses accommodation, car hire and technological business solutions.

As we navigate the evolving landscape of an interconnected global world, our global network partnerships have become even more crucial and during the year we welcomed a number of new members to the Advantage Global Network, with two from the USA and one from India. Through our expanded international network, which now covers 84 countries, we're building bridges across continents and sectors, creating opportunities that benefit our entire community.

Our successful transition to a remote business with a clear vision on being an employer of choice and attracting and retaining the best people, continues to gather pace. Through removing limiting geographical barriers and reviewing our compensation and benefits, we can attract and retain top talent for every role.

During the year we remained high profile across the national media as well as intensified our activity in engaging with government with more political activity. To support the direction of The UK Outbound Travel Group – a new brand identity was introduced, together with a new charter for the group and an enhanced MP engagement programme rolled out, aiming to build on the success the group has had with members meeting their local MPs.

Our continued collaboration with all our membership steering groups, will help us remain laser-focused on what is important to members and drive progress in areas that deliver greater value for their businesses.

The relationships we have with all our stakeholders have flourished because we understand that true success lies in creating value that benefits all parties, fostering an ecosystem of innovation and sustainable progress. This approach has not only strengthened our market position but has also enabled us to consistently deliver exceptional value to our members while building a resilient foundation for future growth.

As always, our strong performance as a business – both strategically and financially - over the past year could not have been achieved without the unwavering support of my team and the progressive mindset of our board of directors. The success of our business, both today and going forward, is a true reflection of their hard work and commitment and my heartfelt thanks go to each and every one of my colleagues and board directors for their continued energy, passion and loyalty to the success of the Partnership.”

Speaking about the group's progress in 2025, Lo Bue-Said added: "While 2025 is proving to be a year of significant change, with economic and political conditions remaining somewhat unsettled globally, we are pleased to report that we continue to trade well across all our core business areas.

This year has been particularly notable for the successful delivery of a number of key strategic initiatives that were announced at our highly successful conference in Malta earlier this month. Central to our strategic evolution has been the launch of our dynamic new branding identity and digital platform, which better reflects our forward-thinking approach and market positioning. Alongside this, we have rolled out a comprehensive new mission statement, vision, and core values framework that perfectly encapsulates the ambitious growth strategy we have developed for the Partnership and our vision to be the ultimate partner for the global travel community.

As a unified team, we are energised and fully committed to executing this strategy and taking the business to the next level. Our focus remains on delivering exceptional value to all stakeholders while positioning ourselves for sustained long-term growth in an increasingly competitive marketplace.

Despite the current economic headwinds, our strategic clarity and team commitment give us confidence in our ability to navigate these challenges and emerge even stronger."

You can view our Report and Accounts 2023/24 edition here .

Say Hello To Over The Moon Escapes

millie.nunn@advantagetravelpartnership.com (Millie Nunn) — Tue, 27 May 2025 10:26:26 GMT

We’re pleased to welcome our new member Over The Moon Escapes, led by husband-and-wife duo Cat and Brett, who have just joined Advantage operating under our AMS model

Based in North Lincolnshire, Cat and Brett launched their business just over three years ago. Since then, Over The Moon Escapes has steadily grown, earning a strong reputation for personal, well-crafted travel experiences, particularly in Far East destinations. Their own travels have taken them across the globe, giving them first-hand insight into the locations they recommend. They have just returned from exploring Thailand, including visiting Elephant Hills, further deepening their destination expertise.

This hands-on approach has been a key driver of their success. Over The Moon Escapes isn’t just about selling holidays, it’s about building trips around real knowledge and a genuine passion for discovery. That has resulted in consistent growth, with the business smashing performance targets in both its first and second years. Now in their third year, they’re on track for their strongest results yet!

We’re excited to have them join us and look forward to seeing what’s next for this ambitious and inspiring team.

In the Spotlight: We’ve Been Shortlisted!

danielle.denervaux@advantagetravelpartnership.com (Danielle Denervaux) — Thu, 22 May 2025 09:07:03 GMT

We’re proud to announce that Stephen Baxendale, our Technology Partnership Manager at Advantage Travel Partnership, has been shortlisted as a finalist for the Travel Technology Innovator - Individual category at the 2025 Business Travel People Awards.

Since joining Advantage in February 2023, Stephen has played a crucial role in shaping and accelerating our technology strategy. As our first dedicated technology partnerships lead, he has driven a number of key initiatives that are already delivering tangible benefits to our members and the wider travel industry.

His achievements include the rollout of a new online booking platform through a phased partnership with Vibe, giving Advantage Managed Services (AMS) members access to a scalable, modern booking experience. He also led the integration of innovative tools like Travelogix, Wenrix and WorkFlex - each improving operational efficiency, enhancing the traveller experience, and opening new revenue opportunities for our TMC members.

Now in their 14th year, they culminated in a glittering ceremony on Tuesday 30 September 2025 at the Grand Connaught Rooms, London, where the winners were presented with their accolades in front of their friends and colleagues in the industry. More details can be found here.

Advantage announces partnership with Mastercard

Thu, 15 May 2025 07:30:00 GMT

Advantage Travel Partnership has announced a new partnership with global technology company Mastercard to enable efficient money movement solutions for Advantage, its members and their customers.

Advantage Travel Partnership has announced a new partnership with global technology company Mastercard to enable efficient money movement solutions for Advantage, its members and their customers. Working with an exclusive scheme and portfolio of issuer partners, The Advantage Travel Partnership will develop a suite of holistic payment processes to use in pay in (AR) and pay out (AP). This is the latest development of Advantage’s Single Stop Solution, a suite of products, solutions and capabilities available exclusively to members.

The partnership will bring payment into the foreground of travel, elevating the simplicity, process efficiencies and optimisation to transactions it brings. Money movement is critical across the travel ecosystem for Advantage members and partner suppliers whilst the industry is valued at $2.2trn each year and growing. Mastercard has been chosen as a partner due to its global network, unmatched data insights, integration and innovation.

Currently payment flows are largely complex and ineffective, failing to meet the evolving needs of Travel Management Companies (TMCs). These outdated processes lack the efficiency, timeliness, and user-centric design required to support seamless operations and ensure customer satisfaction. Mastercard’s Proprietary Research highlights this disconnect, revealing that 50% of corporate travellers expressed dissatisfaction with existing travel payment and expense management systems.

Advantage members and partners will benefit significantly from streamlined and simplified payment processes that empower their businesses to operate efficiently and scale globally. By enabling the issuance and acceptance of transactions designed for rapid growth, they can better support expansive operations. These enhancements also help to reduce costs and optimise revenue growth by improving financial management, securing incentives, and leveraging strategic issuer partnerships to unlock competitive rebates. Additionally, businesses can add value for both themselves and their clients by safeguarding data with virtual card numbers, utilising advanced risk mitigation tools to protect their reputation, and offering enhanced services that build trust and strengthen client relationships.

Over the next 18 months, Advantage members will have access to Mastercard products including:

• Virtual Card Solution

• T&E and Central billing products

• Procurement cards

• Pre-Paid Co-Branded Card

• Buy Now, Pay Later solutions

Through its partnership with Mastercard, Advantage will foster collaboration to address industry pain points and enable a frictionless payment environment. This initiative brings together experts focused on driving meaningful change and promotes education, awareness, and understanding of money movement and payment orchestration within the travel sector.

Andrea Caulfield-Smith, Managing Director Global Business Travel of Advantage Travel Partnership , said: “We’re delighted to be partnering with Mastercard on this exciting initiative to deliver efficient, innovative money movement solutions across the Advantage network that will benefit our members and their customers. This collaboration represents a strategic milestone for us, supporting our ambition to drive meaningful value for our members through streamlined, future-ready payment flows. By working with a globally trusted brand like Mastercard, we are not only reinforcing our commitment to innovation and operational excellence, but also ensuring our members are equipped with the tools they need to remain competitive in an increasingly complex financial landscape. This partnership continues to strengthen our Single Stop Solution and allows us to deliver even greater commercial benefit.”

Chiara Quaia, Senior Vice President, B2B Travel at Mastercard , commented: “We’re proud to partner with The Advantage Travel Partnership to bring smarter, faster, and safer payment solutions to the travel industry. Leveraging our global network, virtual card technology, and data-driven insights, we’re transforming complex payment flows into seamless, consumer-like experiences. This provides a powerful platform to drive growth, safeguard reputation, and unlock new opportunities across the sector. Together, we’re setting a new standard for efficiency and innovation in B2B travel payments.”

Advantage Reports Exceptional Network Growth

Wed, 14 May 2025 10:03:10 GMT

Advantage Travel Partnership today announced remarkable network expansion during its annual conference held in Malta.

In the last financial year (1st October 2023 – 30th September 2024), the UK's largest independent travel agent partnership has welcomed more than 50 new branches to its network, significantly strengthening its market presence.

This strategic growth, comprising both new businesses joining the partnership and existing members expanding their operations, has generated an additional £550 million in annual turnover for the business, encompassing both leisure and business travel segments.

Julia Lo Bue-Said, CEO, Advantage Travel Partnership , said: "We are thrilled with the remarkable expansion of our UK network during the last financial year. At our Cancun conference last year, we announced a £100 million increase in UK turnover for the prior financial year. This year's result is five times that figure – an extraordinary achievement that not only demonstrates the travel sector's resilience and strength but also highlights our members' unwavering confidence in the future of our industry."

Lo Bue-Said highlighted that 22% of new members have opted for the Partnership’s comprehensive. Advantage Managed Services (AMS) offering. She also noted a significant trend among existing standard members transitioning to the AMS model, attracted by its operational benefits. This service allows Advantage to handle all back-office functions and payment processing, enabling agents to concentrate on their core strengths of sales and customer service excellence.

She also revealed interesting insights into the evolving landscape of travel retail, adding: “While traditional high street presence remains strong, with 52% of new joiners operating from physical shops, there is clear diversification in operational models. More than a quarter (29% of new members are now home-based, with a further 19% choosing office spaces rather than customer-facing retail environments.

“This pattern demonstrates the flexibility and adaptability of The Advantage Travel Partnership's business model in accommodating various operational preferences while delivering comprehensive support across the travel spectrum.”

When asked about how the business expects the rebrand to impact further recruitment of new members, David Forder, Marketing Director, Advantage Travel Partnership , added: “We believe that our strong rebrand will be a powerful catalyst for recruiting further new members to Advantage and help us further differentiate our proposition. Our refreshed identity not only showcases our evolution as an organisation but also reflects the premium value we deliver to our partners. By updating our brand language and visual identity, we're sending a clear message about our forward-thinking approach and commitment to innovation in the travel industry. Potential members will recognise that Advantage represents a community of travel professionals poised for growth and success in today's dynamic market. Our rebrand embodies the exceptional support, resources and collaborative spirit that define the Advantage experience—qualities that ambitious travel businesses are actively seeking in a partnership."

Advantage Insights into Summer Trading

Wed, 14 May 2025 09:00:00 GMT

Ahead of the summer period, Advantage Travel Partnership’s Commercial Director, John Sullivan, shares an insight into the shifting landscape of travel including discussing the anniversary of the all-inclusive and how it has changed, identifying how set-jetting may impact destinations this summer as well as diving into the US travel landscape.

Celebrating 75 years of the all-inclusive holiday

Historically, all-inclusive holidays were marketed toward consumers seeking value for money and operating on lower-end budgets. These packages typically included buffet-style dining, entertainment throughout the day and evening, and locally branded beverages, all designed to reduce costs and enable guests to manage their budgets while still enjoying a fulfilling holiday experience.

Over the past decade the all-inclusive offering has evolved significantly. While traditional packages remain popular and continue to meet a clear consumer demand, the scope of the all-inclusive model has diversified considerably. Premium brands such as Sani, Ikos, and Rixos have redefined the concept by appealing to the luxury market, offering comprehensive on-site experiences. These include à la carte dining, destination-specific activities, branded beverages and cocktails, and exemplary five-star service. Major accommodation providers such as Hyatt have also responded to this shift by expanding their portfolio to include offerings like the Hyatt Inclusive Collection.

As the all-inclusive product now caters to a broader spectrum of guests, it is attracting a more diverse clientele than ever before. Advantage is well positioned to support this trend, with data showing that bookings to all-inclusive resorts through its network have doubled every three to four years since 2018. In that year, approximately 7 percent of all bookings through Advantage agents were for all-inclusive holidays; by 2022, this figure had grown to 15 percent, and by 2025 this has reached 30 percent meaning that every 3-4 years bookings for all-inclusive holidays are doubling.

In addition, many all-inclusive resorts are deepening their engagement with local communities to create mutual benefits. Beyond job creation and sourcing of local products, these resorts are increasingly promoting authentic experiences within their destinations. Examples include excursions to local markets accompanied by hotel chefs and opportunities to participate in community-based projects. Notably, Ikos Resorts offers guests a ‘Culture Pass’, granting access to museums, local tours, and historical sites—allowing guests to enrich their understanding of local heritage. The brand also includes a ‘dine-out’ option as part of its all-inclusive offering, encouraging guests to explore local cuisine and support small businesses, thereby reducing competition between hotels and independent establishments.

The all-inclusive concept is no longer confined to beach resorts. It is now available across various holiday types, including cruises, ski trips, safaris, and eco-resorts. Advantage has also observed a concerted effort by destinations such as Spain and Greece to enhance their all-inclusive offerings over the past decade. Meanwhile, countries like Turkey and Egypt continue to be perceived as offering exceptional value for money, thanks to the extensive range of facilities available.

Set-Jetting

Set-jetting and film tourism have been notable travel trends in recent years, with their popularity continuing to rise. According to Expedia’s 2025 Trend Report, approximately two-thirds of travellers are now planning their holidays based on inspiration drawn from films and television series. Productions such as The White Lotus, Race Across the World, and Jurassic World: Rebirth are influencing travel to destinations in the East, where perceived value further enhances their appeal.

In anticipation of the upcoming summer season, Advantage has identified several emerging destinations influenced by popular media. The success of The Traitors has reignited interest in historic castles across the UK, with Scotland, in particular, experiencing heightened demand. Major global cities including Paris, Rome, London, and New York are also seeing increased bookings, spurred by the release of titles such as Emily in Paris (Season 4), Mission: Impossible – The Final Reckoning, and Sex and the City: And Just Like That. An unexpected emerging destination highlighted by Advantage is Oahu, Hawaii, which is drawing attention ahead of the release of the live-action adaptation of Lilo & Stitch.

Trend Watch

In tandem with the set-jetting trend, there is a broader rise in special interest tourism. Increasingly, travellers are selecting holiday experiences aligned with their personal passions and hobbies. Examples include “game-cations” tailored to gaming enthusiasts, botanical tourism for plant lovers, and a growing interest in nature retreats and garden-focused getaways.

Traditionally, British travellers have embraced the concept of the "fly and flop" holiday, jetting off to a destination primarily to relax and unwind. However, there is a noticeable shift towards a more health-conscious and holistic approach to leisure. Increasingly, travellers are seeking opportunities to maintain their wellbeing while enjoying their time away. Emerging trends such as sleep tourism, radical rest holidays, and digital detoxes are gaining significant traction, reflecting a growing desire to escape the fast pace of everyday life while prioritising both physical and mental health.

Nocturnal tourism or "noctourism" is also on the rise. Many travellers are actively pursuing enriching night time experiences, from stargazing on safari and witnessing the Northern Lights to exploring popular attractions such as museums and galleries during extended evening hours. These experiences allow visitors to connect with destinations in a new and often more serene context.

Another increasingly popular concept is the Joy of Missing Out (JOMO). This trend does not imply a reluctance to travel, but rather reflects a cultural shift towards slower, more intentional travel. It highlights the growing appeal of choosing tranquillity and presence over obligation such as skipping a “must-see” attraction in favour of an extra hour spent outdoors, simply enjoying the sunshine.

Lastly, adventure and touring holidays have seen an exceptionally strong start to the year, with revenue up 18 percent year-to-date and March emerging as the strongest growth month thus far. Solo travel is also performing particularly well in this category, with leading destinations including Japan, India, South Africa, Egypt, Spain, and Italy.

Shifting Landscapes

Following a strong 2024 and a buoyant performance in 2023, Advantage anticipated that trading conditions would become more challenging entering 2025. However, the consortium reports the year-to-date bookings and revenue remain up, affirming consistent consumer research that indicates travellers continue to prioritise holidays wherever possible.

Advantage identified that mass-market performance has been somewhat mixed so far this year. In January bookings began slower than in previous years, but volumes have since increased, with a noticeable trend toward last-minute bookings. Both the February half-term and Easter holidays experienced significant last-minute sales. During the peak booking period, volume was largely driven by couples, with family travel trailing behind typical expectations.

Popular destinations remained consistent, with Spain and its islands, Greece, and Turkey continuing to attract strong demand. A clear consumer focus on value was evident, with travellers across all budget ranges seeking to maximise their holiday experience. This trend has benefited destinations known for offering good value, such as Egypt, Morocco, Cape Verde, and Tunisia. In recent weeks, discount messaging and strategic price adjustments have contributed to increased volume, particularly within the family market, which is beginning to show stronger performance.

Long-haul sales have been particularly robust, with revenue up 15 percent year-to-date. The enduring appeal of travelling East is notable, especially among set-jetting travellers and destinations including the Caribbean, the UAE, and Australia have also performed well. Meanwhile, sales to the USA remain steady, with Florida maintaining its position as a top long-haul destination, further boosted by the highly anticipated opening of Universal’s Epic Universe theme park on 22nd May.

Cruise continues to be a major area of focus, given the sustained growth in the sector. Ocean cruise sales are currently up 16 percent year-on-year, with rising interest in river and expedition cruises. There is particularly strong momentum for cruises to more distant destinations, and small ship luxury cruises are performing well in regions such as Asia, Australasia, and North America. Last year, Advantage hosted its largest-ever cruise conference, and this year’s event will take place in partnership with Princess Cruises aboard the Sky Princess on a sailing to Hamburg.

Looking ahead to the late booking period, all indicators suggest a busy trading season. Over the past three weeks, an average of 38 percent of weekly bookings have been for departures within the next 12 weeks, with the current departure month consistently accounting for the highest booking volume.

US Travel

Despite the nervousness around the political dynamics surrounding the USA, the market continues to trade well as one of the most popular long-haul destinations across the Advantage membership, with New York, Orlando, and Las Vegas consistently ranking among the top sellers. Nashville has seen a particularly strong start to the year, likely driven by increased interest in music tourism following the UK’s Country to Country festival. Other destinations such as Miami, Seattle, and New Orleans are also performing well, supported by growth in cruise travel and cultural tourism. From the Grand Canyon and the Hollywood sign to road trips and major sporting events like the Super Bowl and US Open, the breadth of attractions continues to appeal to a wide range of travellers. The recent opening of Universal’s Epic Universe in Orlando is expected to further boost visitor numbers throughout the year.

However, cost remains a growing concern for UK travellers. A weaker exchange rate, rising tipping expectations - reportedly up by as much as 5%—and additional fees such as staff pension contributions are contributing to the perception that the US is becoming less affordable.

As a result, more travellers are considering alternative destinations or opting for all-inclusive holidays, which offer better value and clearer budgeting. For now, the strength of the US offering continues to attract demand, but changing perceptions around value may begin to influence future booking trends.

Gen Z sacrifices nights out and new clothes to afford holidays

Tue, 13 May 2025 14:29:27 GMT

Advantage Travel Partnership releases new data revealing the extent of sacrifices people are willing to make to afford holidays.

86 percent of Gen Zs are cutting back on takeaways, eating out, nights out and buying new clothes
32 percent of Gen Zs have taken on side-hustles such as e-commerce ventures or social media influencing
35 percent of 45-64-years-old are cutting back on home improvements
46 percent of people between 25-54-years-old are considering buying or renting a smaller house
New popular destinations emerging based on affordability such as Montenegro, Slovenia and Albania

In today’s economic climate, the holiday is still king, but how Britons afford their break is changing fast. According to new research from Advantage, younger generations are embracing entrepreneurialism and sacrificing everyday pleasures, while older generations are delaying big-ticket purchases like home improvements and cars to protect their travel budgets.

Advantage Travel Partnership, the UK’s pre-eminent network of travel agents and travel management companies today unveils new consumer research that shows that 86 percent of Gen Zs are cutting back on takeaways, eating out, nights out and buying new clothes to afford a holiday. In Manchester specifically, Gen Zs are even skipping gym memberships, opting for free workouts instead.

Hustling vs home improvements

This new data reveals that young people aged 18–24 are making big sacrifices to get away. A striking 32 percent have also taken on side-hustles such as e-commerce ventures or social media influencing to save for holidays, with Essex leading the charge as 50 percent of Gen Zs based there, report starting a side-hustle. Notably, 61 percent of 18–24-year-olds surveyed now book holidays extra early as their top saving strategy.

For older generations, the key to saving for a holiday seems to be by cutting back on home spend with 35 percent of those surveyed between 45-64-years-old saying that they are putting off making home improvements. This is a trend that is particularly prevalent in Scotland, the Southeast and Northern Ireland.

According to the data, 46 percent of people between 25-54-years-old are considering buying or renting a smaller house to afford a holiday. High mortgage rates are causing a shift in home buying trends with many opting for smaller properties to manage affordability as they value better financial security and more disposable income to afford a holiday.

The driving force behind saving

30 percent of all people surveyed said that they were reducing costs on transportation by buying a second-hand car, rather than a new car outright or on finance, in order to afford a holiday. This is particularly true for people based in the East of England, London and the Northwest. According to the Society of Motor Manufacturers and Traders (SMMT) the UK’s new car market fell -10.4 percent in April 2025, the sixth fall in the last seven months. Whilst this undoubtably reflects a fragile economic backdrop, this new Advantage data suggests that this is also in part a result of people looking for new ways to reserve budgets and afford that much-needed break away.

Family first

Pointing to a growing recognition of the emotional value of a holiday, families are increasingly choosing quality time over traditional status symbols. Britons are also prioritising family holidays by saving on childcare costs, with 10 percent of respondents switching to cheaper nursery or childminder options and 10 percent considering pulling their children out of private schools, especially in Scotland and the Southeast.

It is clear that people recognise the importance of a holiday for the family unit, spending quality time together on holiday is incredibly important to people and they are willing to opt for cheaper child-care in order to afford that all important break.

Trending value for money destinations

In terms of where people are choosing to go on holiday, destinations such as Spain, France, and Greece remain staples, but new favourites are emerging based on affordability with Montenegro, Slovenia and Albania coming out on top. These destinations follow the “destination dupes” trend in that they are more budget-friendly alternatives to traditional hotspots. In terms of long-haul getaways, the survey reveals that interest is also growing in Madagascar and Colombia.

For 57 percent of Gen Z travellers, culture is the biggest draw with museums, festivals, and history topping their wish lists. Meanwhile, 57 percent of 25–34-year-olds are seeking rest, relaxation, and wellness, a sign of the pressures faced by this career-building, family-forming age group.

Interestingly, 12 percent of all respondents say they holiday specifically to escape the UK’s political and economic climate, rising to 36 percent among 18–44-year-olds. When it came to the environmental impact of travel, 49 percent of respondents said that value for money was more important when it came to booking accommodation and travel. 25 percent said that they were either not aware of the environmental impact, didn’t care about the impact, or didn’t believe the environmental impact of travel impacted them.

The power of the travel agent

With travel disruption still fresh in the public’s mind, many travellers are increasingly turning to travel agents for support. Nearly a quarter of those surveyed reported experiencing issues with their accommodation when on a recent holiday, while 19 percent faced flight-related problems such as overbooking or cancellations. Among those who encountered difficulties, 37 percent said they turned to their travel agent for help. Of those, an impressive 86 percent reported that their issues were successfully resolved. This growing reliance on professional support reflects a broader shift in consumer priorities, with reliability and reassurance now playing a key role in travel planning. Notably, 29 percent of business travellers expressed a preference for having a travel agent available throughout their trip. This is a clear indication that expectations for leisure travel are rising to match the standards set by business-class experiences.

Julia Lo Bue-Said, Chief Executive Officer of Advantage Travel Partnership , said: “The findings in our research reinforce what we’ve seen across the travel sector in recent years as budgets have got tighter. Whether it’s cutting back on day-to-day spending or delaying major life purchases, travellers are making significant sacrifices to prioritise time away. We are also clearly seeing a shift in mindset, after years of uncertainty, travellers want peace of mind and that’s exactly what the travel agent provides. As people increasingly sacrifice to afford a holiday, it becomes even more important that that holiday is protected in the face of any disruption and that they are fully supported by travel agents. The fact that 86 percent of issues people faced were resolved when booked through an agent shows just how critical that support is. Booking through a trusted agent isn’t just about convenience anymore, it’s about getting that inspiration, expert advice, protection, value for money and peace of mind for a holiday, that been well earned and afforded in many cases, through significant sacrifice.”

Press contact

alexiscb@advantagetravelpartnership.com

Alexis Coles Barrasso

Communications Manager

Advantage Expands Global Technology Marketplace

Tue, 13 May 2025 08:58:22 GMT

Consortium announces three new partnerships with mTrip, Tripism and Procon Solution

Today, at the 2025 Advantage conference in Malta, Advantage Travel Partnership has announced it is expanding its global technology marketplace available for members with three new partnerships, mTrip, Tripism and Procon Solution.

The partnerships will diversify Advantage members capabilities through what they offer, which includes, mTrip, a provider of state-of-the-art travel technology solutions; Tripism, a cloud based travel planning and engagement platform used by companies to manage their personalised, company-relevant travel information and Procon Solution, a leading supplier of intelligent, cloud-based mid and back-office software that helps travel management companies automate workflows, improve accuracy, and boost operational efficiency.

mTrip’s advanced tools are designed with both travel professionals and travellers in mind, ensuring a seamless, connected, and personalised journey from start to finish and envisions transforming itinerary management through dynamic, interactive experiences. With its white-label mobile applications, mTrip empowers travel professionals to deliver offline personalised itineraries enriched with travel guides, interactive maps, and numerous travel tools. The platform seamlessly integrates with a wide range of mid-office and back-office systems, streamlining operations and data flow across the travel ecosystem. Features like real-time flight alerts, integrated travel documents, and itinerary sharing enhance connectivity and convenience, ensuring a smooth and memorable journey for travellers.

Carole Moreira, CCO of mTrip said “We are excited to be working with The Advantage Travel Partnership and the opportunities this brings to introduce the mTrip tech proposition to their members."

The Tripism platform offers a dedicated travel portal for TMC’s to communicate all aspects of the corporate travel programme to clients. Tripism consolidates information from travel teams, suppliers, partners, and business travellers into a single source so that TMC’s can offer a personalised portal with relevant information tailored to each client’s needs.

Adam Kerr CEO and Co-Founder Tripism said, “Travel programmes are becoming increasingly sophisticated, the Tripism platform dynamically updates relevant travel information, including policy guidelines, supplier updates, and employee experiences to offer a unique value proposition for TMCs, to effectively communicate these services to travellers through a single portal.”

Procon Solution are a leading provider of cloud-based mid and back-office solutions, and a proven platform developed specifically for travel management companies. ProTAS automates key processes such as invoicing, reconciliation, and reporting, helping members reduce manual effort, improve accuracy, and increase overall efficiency. By freeing up valuable time and resources, the platform enables TMCs to focus more on delivering outstanding client service and driving business growth. With a strong track record across Europe, Procon brings deep industry knowledge and reliable technology to support Advantage members in staying competitive in a rapidly changing travel market.

Nicolai Meldal, Sales & Marketing Director of Procon Solution said, “ProTAS is a future-ready platform that adapts to our customers growing needs, whether they’re a small agency or a growing TMC. This strategic partnership is about empowering businesses to scale efficiently, strengthen their operational foundation, and stay competitive in a fast-changing industry.”

Stephen Baxendale, Technology Partnerships Manager for Advantage Travel Partnership , commented: “These partnerships demonstrate how we continue to provide members with a fully rounded proposition to enhance their operational processes and the services they provide to their clients, whether it’s providing data, helping agents with automation or front-end processes. We’re continuing to build on our technology journey to help members service every element of their operations. Front-end and back-end – we committed to supplying services as members seek to find new ways of enhancing the corporate services they offer.”

Advantage Unveils Transformative Rebrand

alexis.colesbarrasso@advantagetravelpartnership.com (Alexis Coles Barrasso) — Mon, 12 May 2025 16:26:34 GMT

Advantage Travel Partnership launches a bold new brand identity alongside a visionary mission and vision and contemporary digital presence, marking its first major rebrand in more than 20 years

London, 14 May 2025: The Advantage Travel Partnership, the UK's premier network of independent travel agents and travel management companies, today proudly announces the completion of its comprehensive rebrand, signalling an exciting new chapter in the organisation's storied history.

Following extensive market research and consultation with members, staff, business partners and consumers, Advantage has developed a powerful new brand identity that authentically reflects both its industry-leading position and ambitious growth trajectory. The rebrand represents not just a visual refresh but a strategic repositioning that aligns with the evolving needs of its diverse stakeholders not only today but tomorrow’s dynamic travel landscape.

The new brand architecture introduces the compelling strapline "We're here for your journey" — a simple yet profound statement that encapsulates Advantage's unwavering commitment to supporting all aspects of its members' business journeys and their customers' travel experiences.

The rebranding encompasses: a sophisticated new logo and visual identity, a reimagined vision and mission statement, a distinctive set of brand values and a newly developed state-of-the-art digital platform with enhanced functionality.

The contemporary aesthetic of the rebrand positions Advantage as a forward-thinking, innovative organisation while honouring its rich heritage and reputation for excellence within the travel industry.

Julia Lo Bue-Said, CEO of Advantage Travel Partnership , commented: "At Advantage, we've embarked on a transformative journey of our own. Working collaboratively with our members, suppliers, and my dedicated team, we've methodically crafted our strategy for the years ahead. This period of deep reflection has culminated in something truly extraordinary — a reimagined Mission, Vision, and set of Brand Values that will guide our path forward, all expressed through a refreshed corporate identity

that speaks to our future.

"The meteoric trajectory of our organisation in recent years has outpaced our visual representation, and our collective success story - fundamentally, our members' success story — deserves to be told

through a brand that captures the energy, innovation and ambition that defines us. The time has come to create a more contemporary face for our business — one that authentically represents not just who we are today but boldly signals our aspirations for tomorrow.

"Today's Advantage stands as a dynamic, forward-thinking organisation positioned at the cutting edge of our industry. We offer a comprehensive single-stop solution — an unparalleled portfolio of products and services available to all members to ensure their businesses are fully equipped to thrive in an increasingly competitive marketplace. From managed services and commercial partnerships to marketing support, networking opportunities, global connectivity, business insurance, bonding services, and cutting-edge technology platforms — Advantage delivers everything our stakeholders need to succeed in today's rapidly evolving travel ecosystem."

Vision: To be the ultimate partner for the global travel community

Mission: To empower and advance the interests of our stakeholders, fuelling their growth and helping them to thrive with an industry-leading, single-stop solution

Brand Values:

People-First
Committed to Excellence
Unified
Commercial Success
Be Bold and
Have Fun!

A cornerstone of the rebrand is the launch of Advantage's sophisticated new digital platform, specifically designed to create seamless pathways connecting consumers with member businesses.

The site features an intuitive member search facility enabling consumers to easily locate their nearest travel agent or identify the most suitable travel management company for their needs.

The digital platform also introduces a comprehensive "News & Resources" hub, showcasing thought leadership content that reinforces Advantage's position as an industry authority with wide-ranging expertise across the travel sector.

David Forder, Marketing Director at The Advantage Travel Partnership , elaborated: "We're tremendously excited about this rebrand. Our extensive stakeholder research provided invaluable insights into our brand positioning, revealing the need to streamline our identity, eliminate complexities, and articulate our value proposition with crystal clarity to prospective members and consumers alike.

Until now, we've operated with multiple brands and visual identities, creating potential confusion in the marketplace. Our refreshed identity elegantly simplifies our positioning, centred around a cohesive single-stop solution under the unified Advantage Travel Partnership umbrella.

A critical focus moving forward and as the roll out of the new brand and digital platform continues, we will be empowering our members and stakeholders to leverage our branding alongside their own and engaging with members and partners to help them retro-fit the new brand and make full use of the brand assets available to them.

We're developing specialised guidelines and flexible options that enable them to incorporate our identity while respecting that their own branding naturally takes precedence. Our research highlighted that 'trust' is one of the fundamental qualities our members associate with Advantage. We've internalised this insight throughout our brand development process, creating an identity that reinforces that trust while empowering our members' businesses to flourish.

This marks an exhilarating new chapter for Advantage — our contemporary new look and feel resonates powerfully with existing members while attracting prospective partners. It’s also designed to engage consumers more effectively than ever before, utilising the strength of the Advantage brand to showcase expert businesses associated through their membership of Advantage.”

Advantage Partners with Atriis

Fri, 09 May 2025 08:48:34 GMT

Advantage announces a new partnership with corporate travel technology company Atriis.

The Advantage Travel Partnership has announced a new strategic partnership with leading corporate travel technology provider, Atriis. This collaboration marks a significant step forward in empowering Advantage members with smarter, more streamlined tools to meet the evolving demands of modern corporate travel.

Atriis’ ability to unify multiple booking channels into one seamless platform will enable TMCs and corporate clients to manage their travel programmes with greater agility and improved operational performance. The technology integrates effortlessly into existing workflows and back-end systems, supporting everything from finance and reporting to HR’s duty of care and IT’s system access needs.

Atriis also enhances the traveller experience and its user-friendly interface drives higher adoption among corporate users, while offering comprehensive content across flights, hotels, and rail – to ensure travellers have the options they need, when they need them. It also supports sustainable travel choices, helping organisations align their travel policies with environmental goals.

Stephen Baxendale, Technology Partnerships Manager at Advantage Travel Partnership , said: “We are really excited to welcome Atriis as a new technology partner. This is an important step in our quest to continue expanding our One Stop Business Hub capabilities for our members and an example of how we continue to collaborate in showcasing future-focused solutions that deliver real commercial value to members, helping them stay competitive, agile, and ready for what’s next. It also shows our commitment to working with leading technology solutions that simplify operations, improve efficiency, and ultimately deliver exceptional client services.”

Omri Amsalem, CEO and Co-founder, Atriis Technologies Ltd. said: “Partnering with Advantage Travel Partnership is a natural fit for Atriis. As the TMC sector evolves at pace, Advantage brings the scale, reach and influence to help us drive meaningful change. Together, we’re empowering members to stay ahead – with smarter technology, better content, and more efficient ways to serve their clients.”

As the Travel Management Company (TMC) sector continues to evolve at a rapid pace, Advantage’s One Stop Business Hub offers a suite of products, solutions and capabilities available exclusively to members.

Home of the Start-up: Is it time to go it alone?

david.moon@advantagetravelpartnership.com (David Moon) — Fri, 09 May 2025 08:41:04 GMT

Starting a travel agency can be an exciting and rewarding business venture! Do you work in the travel industry and have dreams of going it alone?

Now could be the time to do something different and step out of your comfort zone. Over the last three years, we have seen an increase in new start-ups and have been perfectly placed to be able to assist those new business owners in realising their dreams of owning their own travel business. Our approach will be an extension of your business, and our membership models can offer you the chance to go it alone and reach business success!

Here are some tips to help you get started when thinking about setting up your own travel business:

1. Research the Market

Identify your niche : Do you want to focus on luxury travel, budget travel, adventure tours, corporate travel, or destination-specific packages? Knowing your niche helps you stand out and attract the right customers. A travel network or agency franchise like Advantage Travel Partnership can help you secure better deals, maximise your earning potential and offer a consultative approach to help you build your own travel business, working smarter, not harder.

Study competitors : Research local and online travel agencies. Look at their services, pricing, and marketing strategies. This will help you understand industry trends and identify opportunities. We can help you establish relationships with airlines, hotels, tour operators, and other travel suppliers, which can offer you access to a wide-ranging portfolio of suppliers who can support you on your journey.

2. Create a Business Plan

Mission and vision : We can help you define your business’s purpose and long-term goals. What value will you provide to customers?

Financial planning : Estimate startup costs (website, software, licenses, marketing) and ongoing expenses (staff, rent, utilities). Set revenue targets.

Marketing strategy : Detail how you plan to attract customers (online marketing, direct marketing, getting involved in local events, being a part of the community, starting with friends and family etc). Access our annual calendar of high-quality print and digital marketing campaigns and standout with our best-in-class marketing support.

3. Choose Your Legal Structure

Decide if you want to be a sole proprietor, LLC, or corporation. This will affect taxes, liabilities, and how you run your business.

Obtain necessary business licenses and permits based on your location and the type of services you will offer.

4. Partner with Suppliers

Make a smart business move and join a travel network or agency franchise like The Advantage Travel Partnership to secure better deals, maximise your earning potential and receive consultative business support. These ready-made relationships come with market-leading commercial terms too.

Establish relationships with airlines, hotels, tour operators, and other travel suppliers through your chosen travel network, which can offer you access to a wide-ranging portfolio of suppliers who can support you on your journey.

5. Build a Strong Online Presence

Website : Create a user-friendly website or white label a website solution with booking capabilities. We offer a fully rounded white label website proposition so you can utilise our expert help. Include travel packages, destination guides, customer reviews, and a blog to drive traffic.

Social media : Promote your business on platforms like Instagram, Facebook, and Pinterest. Travel visuals do really well, so showcase beautiful destinations. Take advantage of our brand of visual assets and fresh daily offers to easily build a social media presence.

SEO : Optimise your website for search engines to ensure people can find you when they search for travel services.

Grow your travel business with The Advantage Travel Partnership today.

Are you ready to take the plunge? As a partnership, our focus is on working together with you and your business to fulfil your full potential and not compete against you.

Is Now the Time to Join a Travel Consortium?

david.moon@advantagetravelpartnership.com (David Moon) — Wed, 07 May 2025 08:57:05 GMT

Should you join a travel agent consortium? Our Head of Business Development, David Moon, outlines the benefits and why, after a busy start to the year, you may want to think about joining.

I hope you have had a successful start to the year and are all prepared for the summer months ahead, so you can take a step back and gather your thoughts about what the rest of the year may bring.

Like many industry sectors, travel business owners will be looking at the bottom line, what with rising costs and pressures on margins.

It’s a bit of cheesy cliché, but the old saying to “work smarter, not harder” will really come into play this year. Increased costs will kick in with the rise in employer national insurance contributions and living wage increases. Although inflation has slowed, prices are still going up!

The importance of maximising your income is going to become increasingly important, and being part of a consortium could be the difference between making a healthy profit or simply getting by!

Joining the right consortium could instantly add thousands of pounds to your bottom line. A consortium with a large collective buying power will be negotiating on your behalf. For many Advantage members, the main reason they joined is access to the commercial deals we have in place. A consortium should be able to offer a wide range of suppliers, tactical offers, and incentives to help you increase your margins. At Advantage, we have preferred deals with 250 preferred suppliers.

Like any other business, consortia have had to evolve their offering beyond just the commercial terms.

Customer acquisition and retention are important for any business, and a consortium should be able to offer you marketing programmes which help you achieve both. At Advantage, we like to innovate through the marketing programmes we offer our members, whether that is through viral marketing, Advantage TV or our direct marketing programmes. A consortium should be able to make business life easier for agents to trade and, in many cases, take away the hard work to run a successful marketing campaign.

The third reason you should consider joining a consortium is the support they offer. Being a business owner can be a lonely experience, particularly if times are difficult. A consortium should be able to offer you a dedicated point of contact. Someone you can meet with to share ideas, provide you with some inspiration or help you plan the next stage for your business. One of our members told me they considered their Advantage Business Development Manager as another member of their team; such was the impact they had had on the member's business. A great compliment and testament as to how a consortium can support a travel business. Our preference is to deliver our support face to face, which helps us really understand a member's business.

It never ceases to amaze me how open and helpful people in travel are, even towards their fellow travel agents, with whom they may be competing! Our members tell us a crucial part of being a member of Advantage is the opportunity to network with other like-minded businesses, either at regional events, various conferences or training events we organise. A consortium can really play an active role in developing this sense of community and provide a platform for businesses to learn from one another and flourish.

Welcome To Wander The World

danielle.denervaux@advantagetravelpartnership.com (Danielle Denervaux) — Wed, 07 May 2025 08:41:09 GMT

We’re thrilled to welcome To Wander The World to the Advantage family! Founded by the experienced and passionate Stephanie, this incredible travel business brings over 12 years of industry expertise to our network.

Stephanie specialises in crafting unforgettable family adventures – whether it’s a relaxing beachside all-inclusive or an exotic escape to destinations like Thailand, South Africa, or beyond. Her deep knowledge and personal touch ensure every holiday is truly memorable.

Commenting on her decision to join Advantage, Stephanie shared:

“The Advantage Managed Services (AMS) model is the perfect fit for my growing business, giving me the freedom to shape my own path, with the support to focus on what I love most – helping families to find and book their dream holidays!”

Based in Sandal, Stephanie juggles her successful travel business with a full and happy home life alongside her husband, two sons, and their dog, Winnie. Her dedication to both family and travel shines through in everything she does.

Please join us in giving a warm welcome to Stephanie and To Wander The World – we’re so excited to have her board!

Celebrating 45 Years of Getaway Travel

danielle.denervaux@advantagetravelpartnership.com (Danielle Denervaux) — Thu, 24 Apr 2025 20:33:46 GMT

In the heart of Whitby, North Yorkshire, nestled on the historic street where Captain Cook once lived and sailed the Endeavour to Australia, sits Advantage member Getaway Travel – a local travel agency with a rich history and a family story spanning decades.

After four and a half decades, Owners Glyn and Anne Stead have decided on a new business transition, moving their business operation over to Advantage’s managed services model (AMS). But that doesn’t mean the end of Getaway Travel – far from it. They’ve chosen a path that ensures their independence and the legacy of their business, while handing over day-to-day operations to their daughter Michelle. With AMS supporting the operational load, Michelle can focus on sales and marketing and continue leading the business with confidence.

Glyn and Anne have been the proud faces behind Getaway Travel for 45 years. Their journey began in the fast-paced world of London’s travel scene, both working at Thomson Holidays (now TUI), with Glyn in marketing for Thomson Cruising and Anne in reservations. Their shared passion for travel brought them north to the Northeast of England, where their careers continued to flourish – Glyn as co-owner of Access Travel, organising group departures with the Newcastle Chronicle, and Anne with Lunn Poly and Co-op Travelwise in Gateshead.

In March 1980, a visit to Glyn’s hometown sparked a new chapter. He spotted a small, struggling travel agency for sale – Getaway Travel. The shop, housed in a building dating back to 1669, was full of charm and history. Glyn and Anne saw potential and took the leap. Over the years, they grew the business, eventually relocating to a more prominent spot on Whitby’s high street to meet increasing demand.

The family business took another exciting turn 20 years ago when their daughter, Michelle, joined the team. Armed with a degree in Marketing and Tourism and a love for long-haul and family travel, Michelle brought a new energy and expertise to the company, helping to modernise and expand its offerings.

Today, the Getaway Travel team includes not just family, but extended family in spirit. Jessica and Kirsty are trusted, familiar faces who’ve been with the business for years, offering their own wealth of experience. Most recently, Kieran has joined the crew – our in-house social media whiz – bringing a fresh digital edge to our communications. Their loyal cruise clientele continues to grow, and more travellers are turning to them for tours and once-in-a-lifetime bucket list experiences.

Looking forward, Michelle and the team are excited about what’s on the horizon. From in-shop presentations to door-to-door leafleting, sponsoring local clubs, and hosting a new cruise event, the Getaway team is always planning ahead!

Commenting on the business transition decision, Owner, Michelle Stead said: “For anyone thinking of setting up their own travel business, we can’t recommend the Advantage Managed Services (AMS) model enough. Knowing your market and audience is key, but so is having solid support behind you. AMS offers just that, handling the complex backend – supplier payments, regulatory compliance – so you can focus on what you love: selling travel.”

With over 40 years as Advantage members (since the NAITA days!), the Steads know they’re in good hands. The future of Getaway Travel is bright – and still very much a family affair.

Here’s to many more years of helping people discover the world, one getaway at a time.

Find Getaway Travel and hundreds of local travel agents using our Find A Travel Agency Search .

Eagle Travel Transitions To Managed Services

Wed, 23 Apr 2025 12:38:51 GMT

The Advantage Travel Partnership has announced Eagle Travel has transitioned its business to operate under its Managed Services model – Advantage Managed Services (AMS) from being a standard member.

Eagle Travel said that having access to Advantage’s bespoke AMS back-office V-Suite, whilst receiving full support from its dedicated AMS finance team to manage all their supplier payments, would better support the agency’s strategic goals going forward.

Based in Goldington Road in Bedford since 1991, Eagle Travel is a boutique-style agency offering tailor-made and luxury holidays, whilst offering experiences such as worldwide cruises, rail journeys, UK tours and beach escapes. The business takes pride in its personal approach, and professional environment and offers a trusted service to its customers.

This transition also facilitates the semi-retirement of Eagle Travel’s co-owners, Sue Alexander and Carole Forth, who have been integral to its success,

Sue, who began her journey in travel in 1979, joined Eagle in 1994 and, alongside Carole, took ownership in 2013. Their legacy of exceptional service and industry expertise will continue to shape Eagle Travel as the company embraces the opportunities offered through Advantage Travel Partnership’s AMS model.

With Sales Director Charlotte McGennity now leading the team, Eagle Travel is entering an exciting phase of its development. Charlotte has been with Eagle Travel for nine years and brings extensive industry experience from her career in travel since 1998.

Sue Alexander, Manager Director of Eagle Travel, says: “Joining Advantage Managed Services (AMS) has allowed us to enhance operational efficiency and future-proof our business. We look forward to this new chapter, continuing to provide our clients with the highest level of service while leveraging the advantages of AMS to drive growth and efficiency. “

Kelly Cookes, Chief Commercial Officer of The Advantage Travel Partnership, said: “We look forward to working closely with Eagle Travel during this exciting new chapter and wish Charlotte every success in her new role. They are revitalising the back office and now operating under new leadership so that the two owners can take a step back, exciting times ahead.”

We Are Teaming Up With Princess Cruises For 2025 Cruise Conference

Wed, 16 Apr 2025 09:33:51 GMT

We will be partnering with Princess Cruises for our 2025 Latitude Cruise Conference, sailing on Sky Princess from Tuesday 14 to Friday 17 October, embarking in Southampton and disembarking in Hamburg, Germany.

The Advantage Travel Partnership has announced that it will be partnering with Princess Cruises for its 2025 Latitude Cruise Conference, sailing on Sky Princess from Tuesday 14 to Friday 17 October, embarking in Southampton and disembarking in Hamburg, Germany. The theme of the conference will be "The Sky's the Limit," with three nights on board and excursions in Hamburg.

John Sullivan, Commercial Director of The Advantage Travel Partnership, said: “We are thrilled to be working with Princess Cruises for what is our annual hero cruise event and our fourth Latitude Cruise Conference. This event has fast become one of the key conferences in the travel calendar, for members and supplier partners alike. We’re always looking forward, aiming to support any business wanting to grow further in the sector.”

Jonny Peat, Senior Commercial Manager – Cruise of The Advantage Travel Partnership, added: “The attendance for our Latitude Cruise Conferences grows stronger each year, and what we have planned for this coming event, with delegates hearing from senior cruise leaders and experts from all sectors of cruise, makes it another unmissable event.

“The event will inspire and empower individuals to break through barriers, expand their horizons and reach new heights of achievement. This theme emphasises the limitless potential within each of us, urging attendees to embrace innovation, creativity and bold thinking in the cruise sector and realise that the sky is truly the limit when it comes to what you can achieve.”

Commenting on behalf of Princess Cruises, Eithne Williamson, VP Princess Cruises UK & Europe, said: "We are thrilled to host the Advantage 2025 Latitude Cruise Conference aboard the magnificent Sky Princess. This unique event will not only strengthen connections within the Advantage community but also provide an unparalleled opportunity for delegates to experience the Princess difference first hand. By harnessing the collective expertise of Advantage members, we aim to drive exceptional performance in the UK market."

Peat added that all previous Latitude Cruise Conferences have delivered exceptional return on investment for its cruise partners, noting that the month following the 2024 Latitude Cruise Conference, hosted in partnership with Ambassador Cruise Lines, saw bookings from attending members increase with passenger numbers up by 92% and revenues up 77% post-event. Registration is open to all Advantage members now.

The Future of Travel Tech: Key Trends Shaping 2025

Wed, 16 Apr 2025 08:41:08 GMT

The travel industry’s transformation is moving at a rapid pace. Technology is playing a key role in how businesses and travellers connect, and 2025 is shaping up to be another year of breakthroughs

One standout development was the launch of DeepSeek in February, an AI chatbot that quickly became one of the world’s best-known, largely because of its origin and much lower development costs compared to competitors like OpenAI’s ChatGPT and Google Gemini.

AI, automation, and personalisation aren’t just buzzwords anymore, they’re essential to efficient travel experiences. From AI-driven booking assistants to real-time sustainability tracking, travel technology is reshaping the journey at every stage. But with innovation comes caution: AI fatigue is rising as automation, chatbots, and decision tools become overwhelming, while Large Language Models (LLM) hallucinations, where AI confidently delivers inaccurate info, continue to be a concern. With tighter regulation on the horizon, businesses need to balance innovation with trust, ensuring AI adds value without compromising accuracy or confidence.

AI-Driven Travel Assistants

AI-powered assistants are no longer just handling simple queries, they’re managing bookings, rebooking disrupted trips, and offering tailored recommendations in real time. Enterprise-level AI systems are driving these changes, integrating seamlessly with travel platforms. These assistants ensure compliance while lightening the load for travel consultants.

Hyper-Personalisation

AI is delivering highly personalised travel experiences, from custom itineraries to tailored hotel room settings. By analysing past behaviour, preferences, and even weather conditions, companies can suggest optimised travel plans, improving both traveller satisfaction and business efficiency.

Seamless Payments & Digital Wallets

Contactless payments and digital wallets are making travel expense management more efficient than ever. Corporate travellers benefit from automated tracking, while suppliers are rolling out frictionless payment options. Soon, we’ll see “invisible payments” where transactions happen in the background, making the entire experience smoother.

This shift extends beyond business travel, with new FinTech providers challenging traditional banks. A great example of this is Boodil, who are transforming payments in the leisure travel sector with open banking technology. Their platform allows businesses to collect payments through secure SMS, email, or QR codes, cutting fees by up to 85% and eliminating chargebacks, all while speeding up settlements and improving cash flow.

Sustainability & Carbon Tracking

ESG priorities are becoming central to travel tech, with carbon tracking tools now embedded in booking platforms. This enables travellers and businesses to make data-driven decisions that minimise environmental impact. Whether that’s opting for low-emission flights, sustainable hotels, or greener ground transport. AI is also optimising flight paths and fuel efficiency, making sustainability easier to act on.

Smart Airports & Biometrics

The future of airport security and check-ins is biometric-driven. Facial recognition, fingerprint scanning, and digital passports are streamlining processes, reducing queues, and enhancing security. Major airports are investing heavily in AI-powered screening and self-service kiosks, making the journey from check-in to boarding quicker and smoother.

We are committed to building a strong technology partnership ecosystem that enhances our members’ operational efficiency, customer experience, and revenue generation. By prioritising high-value, innovative collaborations, we ensure our members have access to the best tools and solutions in the industry.

A key pillar of our strategy is providing members with scalable, best-in-class technology from both established providers and emerging innovators. These solutions help streamline operations, from booking and back-office functions to data management and duty-of-care, allowing businesses to automate processes and boost productivity. In addition, we focus on partnerships that enhance the traveller experience, ensuring a seamless journey from initial enquiry to post-travel support, ultimately driving client satisfaction and retention.

Beyond technology, we leverage our partnerships to secure exclusive pricing and commercial terms that are unavailable on the open market. This enables our members to offer competitive rates and deliver greater value to their clients, strengthening their overall proposition. By combining cutting-edge technology with strategic partnerships, we empower our members to stay ahead in an ever-evolving travel landscape.

Holiday Dreams Crush Business Targets

danielle.denervaux@advantagetravelpartnership.com (Danielle Denervaux) — Sat, 12 Apr 2025 20:11:07 GMT

Holiday Dreams opened in March 2024 and 12 months on their success story marks a remarkable journey of dedication and passion!

Founded by best friends and mums Joanne Devaney and Laura Rodrigues and operating under the Advantage Managed Services (AMS) model, in just one year they’ve grown their business on Spalding’s high street from scratch, turning their shared dream into a reality. With a wealth of experience in the travel industry, their success is a testament to their commitment and love for what they do. We spoke to Joanne and Laura to find out more about their first year and hear their tips for success.

Q: Congratulations on hitting your one-year anniversary! Going back to before you opened, could you tell us what made you take the plunge to set up your own business?

Joanne and Laura both have extensive experience in the travel industry. After working in travel for many years, they took a three-year break to work for the NHS. When they returned to the travel sector, the environment wasn’t quite what they had hoped for. After quitting their jobs, they found themselves having a drink together at the pub, where they discussed their shared desire to work together and create a business that aligned with how they wanted to operate in the industry.

Joanne : “We both had teenage sons, so it was the right time in our family lives.”

Their friendship, which dates back to their teenage years, formed the foundation of their partnership.

Laura : "It had to be done then and there, or it wouldn’t happen otherwise. That was the best time to do it!"

Q: How important was it to open on your local high street?

Being local to Spalding, they felt the high street was the right place for their business.

Laura : “It was a no-brainer! We didn’t even think about anywhere else, even though there were already two other agencies on the high street.”

Joanne : “We had a loyal customer base from Thomas that followed us when we moved, so we knew we would succeed.”

Q: What were the biggest challenges in the first few months, and how did you overcome them?

Laura : “Money was the biggest worry, making sure we had enough cash flow to cover bills and pay our own wages.”

Joanne : “Every penny we had went into this. Once you’ve made that decision, failing isn’t an option or you lose everything.”

Joanne also noted, “The scary part was, do people want someone on the high street? Is the high street dying out and will the internet take over?”

They promoted their new business on Facebook only three weeks before going live and received great feedback. Since opening, they’ve been non-stop, and everyone was so pleased to have them back!

Joanne added, “It was really scary. If it didn’t work, what would we do if it failed? But we didn’t let it.”

Q: Can you share any highlights from your first year, or standout moments/bookings?

Joanne : “Some customers have already booked five holidays with us. The word of mouth has been amazing! It’s not just locals, we’ve got people from all over the UK booking with us. And we’re only promoting through Facebook!”

Laura : “It never feels as busy as when we were at Thomas Cook, but we’re doing the same as we were then.”

There have been many highlights for Joanne and Laura as they exceeded their expectations in the first year, particularly in terms of sales. They had set themselves a high target of £1 million in sales which they reached in December 2024. On their one year anniversary they had an incredible £1.5 million in sales.

Working together has also been a highlight for them. “Every day is just fun, it doesn’t feel like work,” says Joanne. Despite working six days a week, they have maintained their close friendship.

Q: How has Advantage supported you in setting up and during your first year?

Joanne and Laura both say Advantage has been a key source of support from the very beginning, in particular from Business Development Manager Gemma Sparrow.

Joanne : “Gemma’s become our ‘business mum.’ She’s always there when we need her, and it’s also the recognition when we do something well. We don’t have anyone above us, so having someone say, ‘you’ve done an amazing job,’ really means a lot.”

Laura : “Everything really, from the finance department to the systems that have been so easy to use, and the training was excellent. There was no confusion, and we always felt supported.”

Q: Last year you shared that your aim was to achieve a good work/life balance and enjoy your jobs. Do you feel you’ve accomplished that?

Achieving a work-life balance is a priority for both Joanne and Laura who have their own families they wish to nurture as well as do some travelling of their own. And despite working six days a week, they feel they’ve managed to maintain that balance.

Laura : “Yes, definitely. Even though we work every day, it feels like we’ve achieved that balance. Our families have been so supportive, and we’ve been able to be there for our kids. We trust each other so much that if one of us needs to nip off to an appointment, the other has it covered.”

Q: Finally, what advice would you give to retail consultants looking to set up their own travel agency?

Joanne and Laura’s advice to anyone considering starting their own travel agency is clear and simple as they both simultaneously say... “Do it!”

Joanne says, “You have to love the industry, love people, and love what you do. You might not travel yourself for a while, but if you love it, you’ll thrive.”

Laura agrees, “If you’ve got the money, don’t hesitate. Go for it!”

Last year we had the opportunity to catch up with Laura at the AMS Conference in Fuerteventura, watch the video below to hear Laura talk about Holiday Dreams and why joining Advantage was the right choice for them.

Advantage Announces New Partnership with SHR

Wed, 26 Mar 2025 18:03:14 GMT

The Advantage Travel Partnership has announced leading global specialist provider for the hotel sector, SHR, as a new partner. This relationship will bring new opportunities for Advantage members, empowering SHR to connect their high-value business and leisure travellers through Advantage’s extensive agency and corporate travel programmes.

Founded in 2004, SHR is a global specialist in hotel services, providing a diverse portfolio of accommodation options to hoteliers worldwide. With a strong presence in the hospitality sector, SHR supports over 2,000 hotels, from major global brands to independent properties.

As part of its commitment to enhancing global hotel distribution, SHR’s accommodation listings will be available for Advantage members to book in the Global Distribution System (GDS). This aligns with Advantage’s market-leading Global Accommodation Programme, which offers access to more than 45,000 hotels and over 1 million serviced apartments worldwide.

Through this partnership, Advantage members will benefit from an even greater choice of accommodation, while hotel suppliers gain broader reach through targeted marketing and streamlined operations – all with the shared goal of delivering exceptional value to travellers.

The Global Accommodation Programme (GAP) is Advantage’s market-leading proposition that offers accommodation options from global chain hotels to independent properties, serviced apartments and bedbanks. It will also offer suppliers more reach through combined marketing resources and aligned operational efficiencies that will focus on the common goal of delivering more value to the end customer.

Sally Ramos, Vice President of Implementation and Consortia Services at SHR says: "Through SHR’s partnership with Advantage Travel Partnership, the UK’s largest independent travel agency network, we can connect client hotels with high-value corporate and leisure travellers through Advantage’s extensive agency and corporate travel programmes. This strategic alliance helps SHR hotels boost occupancy, drive direct revenue, and expand market reach."

Pelin Dede, Head of Supplier Partnerships, Lodging at The Advantage Partnership, says: “We are pleased to have SHR partner with us, this relationship will enhance our offering to members, enabling our programme to be more global than ever due to its portfolio having a large number of hotels in North America. This will be a great addition for our members and furthermore will offer long tail supply content in this region.”

Alexis Coles Barrasso

Communications Manager

alexiscb@advantagetravelpartnership.com

Press contact

Dale Sourbutts Launches New Travel Holidays

danielle.denervaux@advantagetravelpartnership.com (Danielle Denervaux) — Mon, 10 Mar 2025 17:16:21 GMT

After more than 30 years in the travel industry, Dale Sourbutts, based in Burnley, North West England, is bringing his extensive expertise and personal passion for travel to a new venture.

After more than 30 years in the travel industry, Dale Sourbutts, based in Burnley, North West England, is bringing his extensive expertise and personal passion for travel to a new venture - New Travel Holidays.

Dale’s journey in the industry began at Althams Travel, where he spent seven foundational years in retail, developing a strong understanding of what makes a holiday memorable. But it wasn’t long before wanderlust took over. He spent the next three years backpacking around the world, gaining a new perspective on travel by experiencing it firsthand - far from the confines of an office desk.

On returning to the UK, Dale transitioned into the cruise sector, joining MyTravel and The Cruise Store, which later evolved into Cruise Thomas Cook. Over the next decade, he rose through the ranks to become Sales Centre Trading Manager, sharpening his skills in sales, operations, and cruise industry dynamics.

The next chapter of his career saw Dale take on a key leadership role at Cruise1st, overseeing operations across the UK, Australia, Singapore, and launching a BPO in Manila. His efforts culminated in his appointment as Managing Director - just as the travel industry faced its most significant challenge in living memory: the COVID-19 pandemic.

Navigating through the crisis, Dale made a deeply personal decision to step away from the industry to become the primary carer for his then 7-year-old daughter. What was intended as a temporary pause turned into a three-year journey of a different kind - filled with school runs, homework help, and cherished moments that full-time work had rarely allowed.

Now, Dale is back - with renewed energy and a new mission. Inspired by a casual night out with friends, he founded New Travel Holidays, a business built around flexibility, high-touch service, and a genuine love for creating extraordinary travel experiences.

At its core, New Travel Holidays is about putting people first. Dale is bringing back what he calls “old-school service”- treating customers the way he’d want to be treated himself. With a strong foundation in cruising and luxury travel - and a personal love for ski holidays - New Travel offers tailored holidays for every kind of traveller, from seasoned cruisers to off-the-beaten-path adventurers.

Looking ahead, Dale has ambitious plans. New Travel Holidays will grow into niche markets and invite self-employed homeworkers who value the freedom of building their own businesses while being part of a supportive team. Choosing to partner with Advantage Travel Partnership was a natural fit. Dale knew and respected the team, found their model simple and effective, and appreciated their genuine commitment to long-term success.

“It’s not just about getting you through the door,” Dale says. “It’s about building something together.”

With a career defined by operational excellence and a customer-first mindset, Dale Sourbutts is now bringing that same passion to his own business. Through New Travel Holidays, he’s reconnecting with the industry he loves - on his own terms - and helping others experience the joy of travel with care, insight, and heart.

A Strong Start to 2025 for Chic Boutique Travel

danielle.denervaux@advantagetravelpartnership.com (Danielle Denervaux) — Sat, 01 Mar 2025 16:37:29 GMT

Stepping into Advantage member Chic Boutique Travel, there’s an undeniable buzz!

February marked a record-breaking milestone with its biggest booking in 32 years: a £69,000 South African adventure for a client’s 50th birthday. After two years of planning, the dream trip for nine guests was confirmed, with special thanks to Angela at If Only.

The excitement doesn’t stop there. Chic Boutique Travel has expanded with a 'Pop-Up' office in Bacup, secured through networking and opened in January with marketing help from Kate Holroyd. A well-attended open evening in February boosted local awareness.

Currently open three days a week, the Bacup location aims to extend hours soon. Meanwhile, in-store events at Helmshore and group trips with Ambassador Cruise Lines are on the horizon. With such a strong start to 2025, Chic Boutique Travel is set for an exciting year ahead!

Advantage Travel Partnership Reveals Latest Global Business Travel Review

danielle.denervaux@advantagetravelpartnership.com (Danielle Denervaux) — Wed, 26 Feb 2025 14:31:16 GMT

Advantage Travel Partnership, in partnership with travel data and reporting specialists, Travelogix, has published the 8th edition of its Global Business Travel Review.

The report features a wide range of trends and insights from top business travel industry experts from across the global travel ecosystem, including members of Advantage’s Global Business Travel Advisory Board. The latest Review also provides detailed analysis of 33.7m record of business travel bookings from 01 January 2019 to 31 December 2024 with an aggregated value of £16.5bn in transactional value, to support insights from travel professionals into traveller and booker behaviour and confidence.

The Global Business Travel Review reports that the total of new transactions for 2024 significantly outperformed 2023 by 15.5 percent. Every month outpaced 2023, except June, which saw a downturn of 15.48%. Despite this rise in transactions, the Review also shows that the average transaction value dropped from £429.35 in 2023 to £399.81 in 2024, with a lower average transaction value every month between March to December 2024 compared to the previous year.

This reduction in average transaction value is reflected in the continuing trend of business travellers turning right rather than left as the economy classes take a higher percentage of bookings. Bookings in Economy Class rose from 78.99 percent in H1 2024 to 79.81 percent in H2 2024, whilst Business Class bookings fell from 15.61 percent in H1 2024 to 14.69 percent in H2 2024. Another factor driving this change is shorter trips as the average trip duration also saw a significant decrease from 6.9 days in 2023 to 4.62 days in 2024 across all cabins.

There are various contributing factors to the decline in both average transaction value and trip duration including changing traveller behaviours as a result of economic pressures and geopolitical tensions, adjustments in corporate travel policies, and evolving blended (a business trip combing leisure travel) travel trends. Sustainability is also now a core objective for many travel buyers and companies which is emphasised by the change in cabin classes with economy bookings resulting in much lower emissions than business or first-class bookings.

Looking ahead, it is set to be a pivotal year for the business travel sector as companies face significant economic challenges such as inflation, currency fluctuations, and rising tax (UK) as the National Insurance contributions and National Minimum Wage increase from April. In order to maintain a positive trajectory and to continue growth, businesses will need to manage the external pressures effectively and remain agile whilst adapting to any upcoming macroeconomic changes. Despite potential challenges in the business travel sector due to macroeconomic uncertainty fuelled by geopolitical events, the outlook for the year ahead remains positive. Forecasts predict year-on-year growth of 8-11 percent, indicating market confidence tempered by some caution.

Sharing ‘A Window to the World’, the report includes updates from members of the Advantage Global Network, a network of 96 partners in 83 countries, in South Africa, Hong Kong, Turkey, Brazil, Canada, and the USA.

From the USA, Mike Owens, Director of Sales at Sequel Travel, has highlighted the demand for high-touch, tech-savvy travel management as private equity and corporate clients in particular look for cost savings, better traveller support, and real-time solutions. Meanwhile, NDC has been pushed hard by US airlines and will continue to do so in 2025, meaning businesses will need to rethink fare structures, and sustainability has come to the fore with eco-friendly policies being weaved into travel programmes.

Providing insight to the business travel sector in Hong Kong, Athene Cheung, Head of Client Management at Travelux, highlights the region’s strategic location and strong economic ties with mainland China and other global markets which significantly contributed to its robust recovery as the business travel sector grew by over 20% compared to 2023. Hong Kong continues to face an unpredicable business environment in 2025 due to economic uncertainty whilst trying to compete with nearby major cities such as Singapore, Tokyo and Shanghai. Reflecting the report’s analysis of 2024 data, Cheung says that companies are becoming more conscious of travel budgets, often comparing fares on airline and online booking websites, downgrading cabin classes for short-haul travel and opting for more restricted fares.

Following a challenging year in Brazil due to due to political instability and exchange rate fluctuations, Fabio Antununcio, CEO at Stabia, saw promising growth in corporate travel with increasing numbers of transactions and transactional volume throughout the year.

Also noting the difficulties of economic pressures, Yavuz Atalay, Business Travel Director at Viking Turizm, explains that the unique conditions of the Turkish economy has impacted all forms of travel, whilst acquiring visas remains another hurdle for business travellers.

Johanna Waara, Senior Vice President and Head of Corporate Solutions, Europe at Mastercard, shares her thoughts on the trends which will shift businesses away from legacy processes and friction-led payment solutions to innovative optimal solutions including personalisation and AI-driven policy management. Predicting the future of business travel, Simon Ferguson, Senior Vice President at Modaxo, looks at AI and fintech integration with both set to play a major role as we look ahead.

Focusing on the maritime sector, Paul Cronje, Managing Director at Clyde Travel Management, looks at the future of maritime travel including NDC adoption, policy shifts and seafarer wellbeing. Furthermore, Kim Renouf, Manager of Commercial Solutions and Business Development at Continental Travel, looks beyond corporate travel to the trends covering the whole travel industry such as the demand for shared experiences and alternative destinations.

In addition, this report offers sector insights from David Oppenheim Director of Global Sales at British Airways, global car rental company, Avis, and financial services company and B2B payments platform, WEX.

Andrea Caulfield-Smith, Managing Director Global Business Travel at The Advantage Travel Partnership , said: “We’re delighted to have partnered with Travelogix for our 8th Global Business Travel Review which continues to offer fascinating insights to the global business travel sector. Each Review reveals new findings as the world around us continues to change at a rapid pace. We are seeing companies continually adapting their travel programmes based on numerous factors such as sustainability and economic pressures, whilst traveller behaviour is also adjusting.

The key findings from this report emphasise that the number of business travel trips is continuing to increase year-over-year but faced with rising costs, sustainability reporting and geopolitical tensions, travel managers are booking differently with less premium class bookings and shorter trips than before.

Whilst there may be challenges along the way, we expect this to be a strong year for the industry and are looking forward to another successful year working alongside Advantage members and supplier partners as we continue to build upon our One Stop Business Hub and deliver market-leading capabilities to support our members.

I would like to thank all of our supplier partners and experts from across the global business travel industry for their excellent contributions to this Review. Their insights and expertise are invaluable and allow us to view the industry from a truly global perspective.”

Chris Lewis, Founder and CEO at Travelogix , said: “As we step into 2025, we must continue spotlighting the trends and data shaping the business travel industry, and doing this with our partners at The Advantage Travel Partnership is a huge privilege. As always, the year ahead will present some challenges and headwinds. However, there are massive opportunities for the categories that make up our community, and I look forward to watching these unfold.

We want to thank the broader Advantage team for their willingness to collaborate and understand the data. I'd also like to thank the many contributors we secured for this, our 8th Review, who have kindly donated their time and insights.”

The key findings of the Review revealed:

New Transactions in 2024 outstripped those in 2023 by 15.5%.
Monthly Transaction Volumes outperformed every month of 2023, except June, which saw a downturn of 15.48% compared to June 2023.
Only January and February 2024 outperformed the Average Transaction Value compared to 2023, by 7.14% and 4.45%, respectively. All other months – March through to December – were down compared to 2023
Advance Purchase across all air classes was 28.9 days in 2024 compared to 28.6 in 2023.
The Average Trip Duration in 2024 was 4.6 days, compared to 6.9 days in 2023 – a 33.3% drop.
Cabin Class Analysis: Economy class travel rose while the premium classes took a hit, continuing the trend we saw in 2023.

The Review contains contributions from:

Andrea Caulfield-Smith – Managing Director Global Business Travel at The Advantage Travel Partnership
Athene Cheung – Head of Client Management at Travelux
David Oppenheim – Director of Global Sales at British Airways
Emily Whalley – Sales Manager at WEX
Fabio Antununcio – CEO at Stabia
Johanna Waara – Senior Vice President and Head of Corporate Solutions, Europe at Mastercard
John Hobbs Hurrell – Head of The Advantage Global Network
Kim Renouf – Manager - Commercial Solutions and Business Development at Continental Travel
Mike Owens – Director of Sales at Sequel Travel
Paul Cronje – Managing Director at Clyde Travel Management
Simon Ferguson – SVP/Group Leader at Modaxo
Stefan van der Merwe – Chief Executive Officer at Sure Travel
Yavuz Atalay – Business Travel Director at Viking Turizm

The SPIRIT of Advantage

lyndsay.haddock@advantagetravelpartnership.com (Lyndsay Haddock) — Tue, 11 Feb 2025 13:27:02 GMT

Introducing SPIRIT, six bold values that capture who we are, how we work, and the future we're building together.

In January, we brought the Advantage family together for Our People Conference , a highly anticipated, two-day event filled with energy, collaboration, and the celebration of everything that makes us who we are. From exciting updates on our future to heartfelt recognition of our people, it was a purposeful experience that truly embodied our values.

Introducing SPIRIT

One of the highlights of the conference was the official introduction of our new brand values SPIRIT . These six core principles are not just a set of words, but the foundation for how we work, lead, and grow together:

Service-Centric
Purpose
Integrity
Reward and Recognition
Innovate
Teamwork

These values serve as our guiding principles, shaping how we interact with one another, support our members, and continuously strive to improve. And whilst the introduction of SPIRIT was an important moment, it wasn’t just about sharing the values, it was about living them. Throughout the conference, we celebrated SPIRIT through engaging sessions, personal stories, and of course, the recognition of our amazing people. We were thrilled to present the inaugural SPIRIT Awards , which highlight team members who consistently embody these values: Service-Centric – Jonny Peat, Purpose – Lyndsay Haddock, Integrity – Sonia Michaels, Reward & Recognition – Saskia Barrington-Murray, Innovate – Tom Forey, Teamwork – Pam Arnold and the SPIRIT award – Lee Ainsworth.

We’re incredibly proud of all that we’ve achieved together, and we’re even more excited for what lies ahead. Advantage will continue to build on this momentum, living our values, recognising one another, and confidently driving our future forward.

The SPIRIT of Advantage is here, and it starts with all of us.

Meet Millie and Amelia NAW 2025

Mon, 10 Feb 2025 09:00:25 GMT

This National Apprenticeship Week, we caught up with our Marketing Apprentice, Millie Nunn and our Events Intern, Amelia Collins! From creative campaigns to behind-the-scenes event planning, these two are making waves in their roles. Millie is undergoing her apprenticeship with AS Training in Level 4 Marketing and will soon be entering her final steps!

Join us as we get to know them better, uncover more about their roles and maybe even learn a fun fact or two about them!

Can you tell us a bit about your background and what led you to this apprenticeship/internship?

Millie : I’m currently a Marketing Apprentice at Advantage. I joined the company a little over two years ago with limited experience in both travel and marketing. During my time here, I had the opportunity to rotate through three different departments: PR, events, and marketing. After gaining insight into each area, I discovered a true passion for marketing, which led me to pursue a Level 4 Marketing Apprenticeship to deepen my expertise in this field.

Amelia : I’m currently in my final year at Manchester Metropolitan University where I’m studying Events Management. A little over a year ago, I was fortunate enough to be offered an internship with the events team, and it’s been an incredible learning experience since then.

How do you stay motivated when learning new things?

Millie : Learning new things while juggling daily job tasks can definitely feel overwhelming at times for me. I stay motivated by focusing on the bigger picture and reminding myself of how this knowledge will benefit me in the long run. I also break things down into smaller, manageable steps to track my progress and always celebrating my small wins along the way. Setting personal goals, having supportive colleagues, and leaning on Michelle Van Sprang from A S Training, my apprenticeship provider, all play a big role in keeping me engaged and motivated to keep learning.

Amelia : I really enjoy learning new things and find it gives me a real sense of achievement. I am very lucky to be working alongside a very experienced team who are always so generous with their support and feedback. I stay motivated because I’m genuinely passionate about the work I’m doing and believe in its importance.

How has this experience shaped your future career goals?

Millie : Through doing my marketing apprenticeship, I have found a real passion in social media. It feels good to have identified my niche at a young age and I would like to dive deeper into this in my future. I have also fallen in love with the travel industry and I can’t see this changing anytime soon!

Amelia : When I first started my degree three years ago, I didn’t really know what aspect of events management I wanted to pursue- whether it would be weddings, festivals or charity events. However, my time at Advantage has solidified my desire to specialise in corporate events, especially within the travel industry.

If your job had a theme song, what would it be?

Millie : David Guetta's Play Hard really says it best, "Work hard, play hard." At Advantage, we give our all to our work but we're also rewarded with exciting opportunities that make it all worthwhile.

Amelia : I would have to say SPIRIT by Beyonce, I feel I really resonate with Advantage’s new core values as they strongly align with my own personal values.

What advice would you give to someone considering an apprenticeship or internship in the travel industry?

Millie : Go for it! The travel industry is incredibly rewarding, offering you the chance to explore so many destinations and connect with amazing people. It’s an industry where you can continuously learn, grow, and build valuable skills. Plus, the experiences and connections you make will stay with you throughout your career, opening doors to exciting opportunities.

Amelia : My advice would be to say YES! Without hesitation. The travel industry is full of passionate people, and the opportunities are endless. No two days are ever the same, and it’s an incredibly dynamic and people-focused sector. On the job experience is so valuable, it grows your confidence and allows you to develop whilst gaining qualifications.

What has been your best moment/opportunity that has come from being at Advantage so far?

Millie : Picking just one highlight is a real challenge! But if I had to, I’d say my first fam trip to Sicily with Palladium, thanks to A S Training, takes the top spot. It was an unforgettable experience, connecting with new people, immersing myself in the culture, and exploring my dream country. As for a close second, I can’t not mention our 2023 annual conference in Benidorm. I put so much effort into helping the events team make it a success and it was incredibly rewarding to see everything come together. Plus, the chance to bond and create lasting memories with colleagues and industry friends was a great welcome into the travel industry.

Amelia : I get to work on so many amazing events, from training sessions all over the country to large scale oversee conferences. Being able to attend some of these events has been amazing and getting to meet so many travel passionate Advantage staff, members and suppliers has truly been something special. I’d say one of my favourite events I attended in 2024 was our Big Celebration Lunch, which allowed me to meet so many inspiring people in one place. I also just attended my first staff Conference, to be involved as an organiser and delegate has given me such an insight. I saw first hand what makes the Advantage Travel Partnership an industry leader.

Our People Conference: Celebrating Success and Looking Ahead

danielle.denervaux@advantagetravelpartnership.com (Danielle Denervaux) — Mon, 03 Feb 2025 16:46:45 GMT

This January, we gathered at The Cumberland Hotel in London for our first Our People Conference, a fantastic two days of connection, reflection, and celebration.

Our CEO Julia Lo Bue-Said opened the event with an inspiring look back at 2024’s achievements and an exciting vision for 2025.

Conference Highlights

The conference was packed with inspiring moments from dynamic breakout discussions to light-hearted team-building activities. A key highlight was our first in-house awards, recognising the outstanding individuals who make Advantage extraordinary. We also welcomed keynote speaker Helen Roberts, who shared valuable insights on leadership and living our values.We also introduced an exciting opportunity for personal development. Leadership coach Helen Roberts provided a session where we discussed what makes us passionate about our company and the role we play.

Our panel discussion featured Advantage members and non-executive board directors James Beagrie (Meon Valley Travel), Paul Hardwick (Fred. Olsen Travel), and Suzanne Horner (Gray Dawes Travel), who reflected on how trust, teamwork, and strong values shape great leadership.

Our own Commercial Director John Sullivan sat down with Chair Steven Esom to interview him about his insights into his own career and the future of Advantage.

Travel as a force for good

Aligned with our values, we’re proud to support Lightbulb Events’ ESG initiative . As part of our commitment to making a difference, Advantage donated a full digital media kit to a local school nominated by one of our team members.

As we move into 2025, the energy and inspiration from the conference will drive us forward, stronger together and ready for what’s next.

Giving Back, The Advantage Way

lyndsay.haddock@advantagetravelpartnership.com (Lyndsay Haddock) — Tue, 28 Jan 2025 13:04:13 GMT

Whether it’s sorting pyjamas or packing memory boxes, we believe in showing up for others and giving our people the time and space to do the same.

At Advantage, we encourage all team members to support a cause close to their heart and everyone gets a Volunteering Day to make it happen. It could be a charity that’s helped your family, something local, or simply a mission you believe in. It’s your day to give back, your way. And this year, our people have made it count.

In Croydon last year, a team of Advantage volunteers spent the day with Children’s Hospital Pyjamas , a charity that donates thousands of pairs of pyjamas each year to children in hospitals, hospices, and women’s refuges. Since 2010, they’ve sent out over 100,000 pairs and they're powered by a team of just three! Founded by Charmaine Green, who was inspired by her own experience when her infant daughter was hospitalised and left with only standard hospital gowns, this charity has gone from strength to strength, helping families all over the UK.

Advantage joined them for a day of hands-on help: sorting donations, packing sacks (around 560 pairs of pyjamas), giving their labelling system a glow-up, and even helping with their socials.

That partnership didn’t stop there. A few weeks later, Children’s Hospital Pyjamas were our featured charity at the Big Celebration Lunch 2024. Guests brought donations and together, we collected 402 pairs of pyjamas and nearly £600. The charity described the event as “something we’ve never experienced in fifteen years.” Advantage are so proud to have played a part in that.

Elsewhere, more of our team spent their volunteering day with 4Louis in Sunderland, a charity supporting families through the heartbreak of baby loss. From making memory boxes to hearing powerful personal stories, it was a day no one will forget.

These moments speak to who we are. We’re bold, we care, and we take action.

Because we’re here for the journey. And that includes helping others along the way.

Learn more about the charities we supported here:

Children’s Hospital Pyjamas

4Louis

Advantage Welcomes The Travel House

danielle.denervaux@advantagetravelpartnership.com (Danielle Denervaux) — Tue, 21 Jan 2025 08:41:06 GMT

We’re delighted to announce that London-based travel agency, The Travel House Ltd , has officially joined Advantage Travel Partnership . Known for delivering world-class, bespoke travel experiences, The Travel House stands out as a true leader in the industry, offering expertly curated itineraries that represent the pinnacle of global travel.

We’re delighted to announce that London-based travel agency, The Travel House Ltd , has officially joined Advantage Travel Partnership . Known for delivering world-class, bespoke travel experiences, The Travel House stands out as a true leader in the industry, offering expertly curated itineraries that represent the pinnacle of global travel.

With a talented team of 50 travel professionals, The Travel House brings a wealth of experience and an unwavering passion for exceptional customer service. Their reputation is built on personalised service, trend-savvy expertise, and a deep commitment to creating journeys that resonate with each client’s unique needs and desires.

From luxury business expeditions to exotic leisure retreats and complex group travel logistics, The Travel House provides seamless, high-end travel planning backed by an expansive global network. It’s more than just booking a trip – it’s about crafting meaningful, memorable experiences.

Their excellence hasn’t gone unnoticed. In 2024, The Travel House was honoured with a Bronze Accreditation at the British Travel Awards , earning nominations for both Best Travel Company for the USA and Best Travel Website for Flight Bookings. This recognition is a testament to the company’s loyal client base, dedication to service, and premium travel solutions.

By joining Advantage Travel Partnership , The Travel House is taking a strategic step to further strengthen its offerings. With access to Advantage’s extensive global network, competitive pricing, and robust supplier relationships, The Travel House is now even better positioned to deliver innovative and cost-effective travel solutions – while staying true to their hallmark personalised service.

Raghav Tahasildar , Head of Global Supplier Partnership and Global Key Account Management at The Travel House, shared:

“Advantage’s commitment to empowering its members with exclusive resources and industry expertise resonates with our dedication to offering tailored, high-quality travel solutions. This partnership allows us to collaborate with like-minded professionals, keeping The Travel House ahead in a competitive market and ensuring our customers consistently receive the highest standards of service and value.”

Kelly Cookes , Chief Commercial Officer of Advantage Travel Partnership, added:

“It’s great to have The Travel House join Advantage due to the incredible tailor-made travel experiences and excellent customer service they offer their client base. We look forward to watching their business grow as an Advantage member.”

As we begin 2025, this exciting addition marks a strong start following a successful 2024, during which Advantage welcomed over £500 million in new member turnover. We're thrilled to welcome The Travel House Ltd into the Advantage community and look forward to a shared future of continued growth and excellence.

The Travel Team Joins Advantage

danielle.denervaux@advantagetravelpartnership.com (Danielle Denervaux) — Thu, 16 Jan 2025 17:05:29 GMT

Advantage Travel Partnership is excited to welcome The Travel Team as one of its newest members.

The Brampton-based travel agency officially joined the consortia in July 2024, marking another milestone in its impressive 38-year journey of helping customers plan unforgettable holidays.

Founded as a family-run business in the heart of Cumbria, The Travel Team has long been known for its personalised approach and deep commitment to customer service. From luxurious tailor-made escapes and adventurous expeditions to cruises, ski holidays, and classic city breaks, their travel offerings are as diverse as their loyal clientele.

At the helm is Liz Beaty, who has been part of the business for over three decades. As Director, Liz manages the day-to-day operations and ensures each traveller gets a hands-on, personal booking experience. She’s supported by Helen Griffiths, the Branch Manager, whose 20+ years in the travel industry - including time spent working overseas in destinations like Turkey, Spain, and Cape Verde -brings global insight and expertise to the team.

The five-person team at The Travel Team is passionate, experienced, and well-travelled, which shows in their exceptional customer retention and growing client base. Their dedication to curating unique travel experiences continues to set them apart.

Speaking about the decision to join Advantage, Liz shared:

“We are thrilled to have joined Advantage earlier this year due to what the company has been able to offer The Travel Team in terms of commercial agreements with tour operators as well as what they are providing us with for our marketing needs - whether it’s promoting exclusive offers for customers, point of sale material or new initiatives. After Covid, we identified that we wanted to make some changes within the business and wanted to join a consortia that would offer us the support and development necessary so that we could strengthen and grow.”

Kelly Cookes, Chief Commercial Officer at Advantage Travel Partnership, echoed the excitement:

“We were delighted to have The Travel Team join Advantage earlier this year as we have seen the incredible experiences they have created for clients over the last 38 years. This year we’ve seen significant growth in our membership with over 50 new branches and more than £500 million in new member turnover. We have seen this growth come from across the travel agent sector—with established businesses joining us from other consortia, brand new start-ups, and previously unaffiliated agencies seeing the benefits of becoming part of the Advantage family.”

The addition of The Travel Team highlights the growing appeal of Advantage’s supportive and resource-rich network, and we look forward to seeing this long-established agency thrive in its next chapter.

Welcoming There.Travel to Advantage

danielle.denervaux@advantagetravelpartnership.com (Danielle Denervaux) — Fri, 13 Dec 2024 17:10:57 GMT

Advantage Travel Partnership is delighted to announce that There.Travel has officially joined its growing network of agencies, signing on under the Advantage Managed Services (AMS) model.

Freshly founded in 2024 by travel entrepreneurs Col Ord and Jake Todhunter, There.Travel began trading this month and is already setting the stage for a bold, customer-focused approach to modern travel.

With a mission to create unforgettable, bespoke travel experiences - from luxury escapes and cruises to authentic, off-the-beaten-track adventures - There.Travel is about more than booking holidays. It’s about being there for their clients every step of the way.

What makes There.Travel stand out?

A paperless, environmentally conscious model to help protect the planet as their customers explore it.
A proud LGBTQ+ identity and inclusive ethos woven into the heart of the brand.
A team that offers personalised, well-researched travel planning, backed by first-hand destination knowledge.

Col and Jake are no strangers to excellence. With backgrounds in customer experience and social media from their time in the railway industry, they’ve transitioned into travel with an award-winning start. Col recently won the award for Top Cruise Sales across 15,000 agents in a previous consortium and has been nominated for a Cruise Stars Award. Their combined strengths are already paving the way for success.

Based in Leeds, the duo is passionate about curating journeys that take their clients here, everywhere, and There…

They’ve already secured partnerships with top-tier cruise lines like Virgin Voyages, Celebrity Cruises, and Royal Caribbean, as well as established tour operators such as Kuoni, TUI, and Jet2holidays.

In their own words:

“We want to fulfil our mission of being here for you, so we can get you there, how you want to go, where you want to stay, and experiencing anything you want,” said Col and Jake. “From the moment we spoke to the Advantage team, we knew it was the best fit for us. Their member-first approach and the simplicity of getting started with AMS meant we could focus on what matters - our customers and running our business - while Advantage takes care of the less glamorous work.”

Kelly Cookes, Chief Commercial Officer at The Advantage Travel Partnership, added:

“We’re thrilled to see two friends come together to form There.Travel and to choose Advantage as their consortia of choice. With the growth and success of our AMS model, we look forward to supporting Col and Jake in offering a wide range of holidays with a personal touch from the first stages of enquiry, right through to the customer's departure and beyond. We’re excited to see how they will take their customers ‘here, there, and everywhere’.”

As There.Travel embarks on its exciting journey, we’re proud to be alongside them - supporting their ambition, values, and commitment to exceptional travel experiences.

Three Countries in Three Days - Advantage Global Network visits Asia

john.hobbshurrell@advantagetravelpartnership.com (John Hobbs-Hurrell) — Wed, 11 Dec 2024 21:36:14 GMT

John Hobbs-Hurrell tells us about his recent three day business trip to Asia with the Advantage Global Network.

My Cathay Pacific flight from Heathrow to Hong Kong was made more comfortable with an upgrade to Business Class thanks to the support of our friends at Cathay Pacific . Ahead of the flight I was invited to experience the Business Class Lounge, an oasis of calm and an opportunity to escape the noise and hustle of Terminal 3's departure lounge. Fuelled by the breakfast delights and coffee served from the lounge's multiple food choices I was ready to board my 12 hour flight to Hong Kong.

The onboard experience was outstanding, the business class pod is not only comfortable with its various positions but also offers lots of storage space and ample space for travellers to relax and work if required. Onboard free Wi-Fi for First and Business Class Passengers is also another benefits. The crew were extremely attentive, and food and beverage options were aplenty. Our members have access to Cathay fares and there are override opportunities. Being members of One World, travellers with loyalty cards will earn Avios points.

Monday 28 Oct

CX252 touched down in HKG at 07.15, a very quick transit through immigration before I boarded the Airport Express train bound for Hong Kong Central. The train is a great service, frequent, with a journey time of 30 minutes. There are only two stops before Hong Kong Central. It is very good value for money, at around £11 return. On arrival at Hong Kong Central, I was a 10 minute taxi ride from our member's office Travelux . It was lovely to see them again and hear about the recovery of the business post-covid. They were keen to share ideas on how they can maximise their Advantage membership and engagement with other network members. Their operation has grown well beyond pre-covid trading and staffing numbers are higher than they have ever been.

Given my early arrival, I was hosted to a Chinese breakfast at a local restaurant. Dim Sum was ordered with several servings of Jasmine tea. This was a great experience, the conversation flowed and I am grateful for Travelux's hospitality. Their only disappointment was that I was only there for a few hours before I had to get back to the airport for my onward flight to Singapore. Once again Cathay Pacific was generous to provide me with an upgrade with access to their Pier Lounge. The flight to Singapore was around 3 hours 15 minutes, made even more comfortable by the business class seat.

Arrival in Singapore was on time and the transit via the e-gate immigration system was quick with no queuing. I had to pre-register my visit, conducted 48 hours prior to arrival, but this enables checks to be completed ahead of arrival. The taxi service from Changi Airport to downtown was around 30 minutes and again there were no queues. I elected to stay at the Mercure Bugis, using Accor Agent Pro rates, obtaining a generous discount that delivered a rate of around £80 per night inclusive of tax. Our members can also access these rates with further details available via the Advantage members intranet.

Tuesday 29 Oct

The Mercure Bugis provides an excellent buffet breakfast that incorporates a fusion of Western and Asian options. Where in the world can you have dim sum or bao buns with a side of bacon & eggs, a novelty to someone who likes breakfast, but also enjoys international cuisine? This set me up for the day ahead for meetings with Advantage's members. Jason from UOB Travel arranged to meet me in a local Singaporean café, I was introduced to Singapore coffee and a toasted sandwich with butter and coconut cream. We had an interesting discussion on the footprint of UOB across Asia, but also the local market when it comes to the travel patterns of their customers. Part of that conversation included how Advantage can support them in the local market and also throughout their Asian operation.

Back in October 2017, some six weeks after joining WIN, now Advantage Global Network I was asked to attend a regional meeting being hosted by the members in Singapore. So it was a poignant moment as it was seven years almost to the day that I was retracing my steps for the next appointment. That meeting back in 2017 was hosted by Samepage Travel, and they were my next appointment. Covid had a massive impact on Singapore travel agencies. There is no domestic travel and with borders closed the local business travel community suffered. Samepage I am pleased to say weathered the storm and stepped away from global networking whilst they rebuilt the business. Now well on the road to recovery, they expect to be back to pre-pandemic in 2025. So much so that they have confirmed their desire to participate in Advantage activities with a view that they attend one of our events next year.

Wednesday 30 Oct

A very early start as my departure from Singapore was at 06:50, this was my first experience of Singapore Airlines budget carrier Scoot. My next destination was Ho Chi Minh, to visit TransViet , Advantage's member based in the bustling city that never seems to sleep. The flight time was around 1 hour 45 minutes. The journey from the airport to downtown is an experience in itself, with a population of 13 million people, their preferred mode of transport is on two wheels, and there are 8.1 million scooters and motorcycles. My taxi seemed to have constant two-wheeled escorts all the way to TransViet's offices.

Transviet were keen to explain that the business travel market has plateaued, the growth of 2023 is not being maintained in 2024, but they are busy. They welcomed my visit and set about explaining where Advantage can support them, they are keen to learn and work with other members in the region. Lunch was taken at their local café, where they introduced me to Pho, the traditional Vietnamese dish. It was very nice, washed down with green tea. Before long it was time to think about my return to the airport.

My final destination on this trip was Hoi An, a 30 minute transfer from Da Nang Airport. The journey between Ho Chi Minh and Da Nang is roughly 1 hour 20 minutes. I flew with Vietnam Airlines , and the service was very good. From sunny humid Ho Chi Minh, I arrived in a very wet Da Nang, a tropical storm had arrived and provided some welcome relief from the heat of the three previous cities I had visited. The reason for being in Ho An was to attend the CT Partners annual member conference . CT Partners is an Australian buying group, with 32 members and Advantage provides the Global Accommodation Programme(GAP) to CT Members. This is a key indicator of Advantage's growth in overseas markets and the additional volume generated by third parties using our programmes provides significant leverage with the supplier partners. The host venue for this conference was the stunning Four Seasons Hoi An, Nam Hi.

Thursday 31 Oct

The day commenced with business updates from the local Australian market and forecasts for 2025. This was followed by a guest speaker who shared the recovery of Vietnam from the mid-1970s through to the opening of the country to overseas travellers in the late 1980s to early 1990. We talk about travel being a force for good, in the case of Vietnam, it enabled the country to open to tourists and also businesses. The benefit to the local people has been significant, the average annual salary in 1990 was USD$5 per annum, this is not a printing error, famine was rife, and now this sits at $4500 per annum. The evening was spent at the Anantara Hotel in Hoi An, a fantastic property with a very local feel. It has a great position overlooking the Thu Bon River and in the evening the sampans are lit with multi-coloured lights as they travel up and down the waterway.

Friday 01 Nov

An early start, today was team building and a chance to get out into the local community. We had a series of challenges, the first was shopping in the local market. We had to recreate CT Partners logo using products purchased from the local vendors. The trick to negotiate hard is to spend the least amount of money.

Next challenge was to visit a local charity-run café that supports people with disabilities. We had to order drinks using sign language and then thank the serving staff in sign language. This was a rewarding experience, another example of travel being a force for good. In Vietnam, there is no benefit system and people with disabilities struggle to find work or have to be reliant on support from family members. Our final task was to work as a team to prepare three Vietnamese dishes. The first was a mango salad, the second spicy chicken skewers and finally pork and shrimp pancakes. All are served with chilli dressings. Each team had a cookery school observer, who shared hints and tips. Each team then had to eat the dishes that they prepared.

Further food was provided by the cookery school and the owner provided insights into her journey from leaving school to setting up a thriving chain of restaurants and the school of catering. An extremely insightful session that highlighted one person's struggle to get a business off the ground and be a trailblazer for a women-owned and managed business. As the day drew to a close it was time to say goodbye to CT Partners and Vietnam. My return journey would see me fly from Da Nang to Hanoi with Vietnam Airlines , before a connection with Qatar Airways from Hanoi via Doha to London, all flights ran on time, and I arrived back at Heathrow ahead of schedule.

If anyone is looking for a new holiday destination, please consider Vietnam. It has so much to offer and as I mentioned earlier it is going from strength to strength. UK Nationals can enter the country without a visa and stay for up to 15 days.

John with the Transviet team

John with the Travelux team

Welcome To The Holiday Fixer!

danielle.denervaux@advantagetravelpartnership.com (Danielle Denervaux) — Mon, 09 Dec 2024 10:02:37 GMT

The Holiday Fixer is the latest agency to join our growing Advantage Managed Services (AMS) model. Founded by Britt-Marie Monks, The Holiday Fixer has grown into a thriving travel business with a team of 30 homeworkers, affectionately known as the "Fixers," who specialise in crafting unforgettable holidays for their clients.

Britt's journey into the travel industry began in 2016 following an unexpected redundancy. With a wealth of travel experience and a desire to build a career that worked around her family, she took the leap to become a self-employed travel agent. By 2018, after two years of planning, she officially launched her own agency. Her passion for travel and dedication to creating bespoke holidays has allowed her to deliver once-in-a-lifetime experiences, with the brand even expanding into luxury weddings and honeymoons through The Honeymoon Fixer.

But Britt’s path to success hasn’t been without obstacles. In her first year of operating, she was diagnosed with an aggressive form of breast cancer. After beating the illness, she then faced the challenges of the COVID-19 pandemic. Despite these setbacks, Britt and her resilient team have continued to thrive, expanding their network of Fixers and launching the Become a Holiday Fixer Mentor Programme. The company now aims to reach 50 Fixers by the end of 2025 and is recruiting a sales and business development manager to support its growth.

Reflecting on her journey, Britt said:

"Being made redundant was the best thing that ever happened to me. Setting up my travel business has been life-changing—it’s not a job, it’s a vocation. Advantage’s AMS model gives us the support we need while allowing us the freedom to run our business our way. That flexibility is essential for staying relevant and pushing boundaries."

She also had advice for budding entrepreneurs:

"Do your research. I worked for a large travel franchise for two years before going independent to build confidence. It takes hard work and dedication, but if you dream big, it’s worth it."

Kelly Cookes, Chief Commercial Officer at Advantage Travel Partnership, shared her enthusiasm:

"We’re overjoyed to welcome The Holiday Fixer to the Advantage family. Britt’s ethos of exceptional service aligns perfectly with ours, and we’re excited to support her continued success through our AMS model."

As The Holiday Fixer prepares for its first-ever conference in 2025, the future looks bright for this dynamic and passionate travel brand.

Celebrating 15 years of Advantage Managed Services

Thu, 15 Aug 2024 20:25:26 GMT

We are immensely proud of how our Managed Services model has evolved and flourished over the past 15 years.

What an incredible milestone! We are immensely proud of how the AMS model has evolved and flourished over the past 15 years. Equally, we take great pride in the exceptional members who make it all possible. Our commitment to investing in and enhancing the AMS proposition remains unwavering, ensuring that both current and future members continue to experience what we believe is the best-in-class managed service model. The past 15 years have been incredible…here’s looking forward to the next 15!

Celebrating together
In addition to marking our own 15-year anniversary, we also celebrate this fantastic milestone with our first AMS member, Destination, in Silsden, as they recognise 15 years on the high street, closely followed by Abbot Travel. We caught up with both members and reflected on their past 15 memorable years with Advantage.

Shevaun Joy, Partner – Destination
“15 years ago, Lisa and I had the opportunity to start our travel business. We had previous experience and relationships with Advantage and, after looking at all the options, we knew the consortium for us was The Advantage Travel Partnership. The support from the off was amazing; the marketing and commercial deals made it by far the best choice for us. We have made some great friends over the years and Advantage has definitely contributed to our continued success.”

Sophie Lombari – Abbot Travel
“Without the support of the Advantage team, it would not have given us the opportunity to create such a successful business over the last 15 years. Making our daily tasks all about selling rather than administration, it has allowed us to build our knowledge and service our clients to the highest level. AMS has come a long way since 2009 and we look forward to its continued growth.”

Happy anniversary to some more of our members operating under our AMS model who celebrate milestones with us this year!

If You Ski, Love to Travel, Travelyard 10 years
Sunlounger, Beverley Travel 5 years
Horizon Holidays, Executive Conference Travel, The Tim Potter Travel Co, Travel Seen, Apex 1 year

We’re extremely proud of how our members have thrived alongside the continued development of the AMS proposition. Whether it is optimising operations, enhancing customer experiences or delivering exceptional service, we look forward to continued growth together.

If you'd like to find out how the Advantage Managed Services model could support your business then visit our Managed Services page.

Professional Indemnity Insurance for Travel Agents

Fri, 23 Feb 2024 14:20:30 GMT

Making the case for why travel agents should have a professional indemnity insurance policy to protect their business

Professional Indemnity Insurance otherwise known as ‘Insurance for Small Businesses is vital for any SME business. Although it is not always legally required, for any business that requires financial protection for the services they deliver and provides expertise, then this type of coverage is important.

Keeping in mind the nature of their business and the potential risks involved I think travel agents should consider purchasing Professional Indemnity Insurance for several reasons:

Protection Against Professional Negligence: Travel agents provide services that involve a significant level of responsibility, including booking flights, accommodations, and coordinating travel plans. Professional indemnity insurance protects against claims of professional negligence, errors, or omissions that may lead to financial loss for clients.
Legal Defence Costs: If a client alleges that a travel agent's advice or service led to financial loss or harm, legal defence costs can quickly accumulate. Professional indemnity insurance covers the costs associated with defending against such claims, including legal fees and court expenses.
Financial Safeguard for Client Compensation: Professional indemnity insurance provides financial protection if a travel agent is found liable for a client's financial loss. This coverage ensures that the agent can compensate clients for damages without facing severe financial strain.
Maintaining Professional Reputation: A travel agent's reputation is crucial for business success. Professional indemnity insurance helps in managing and mitigating the impact of potential claims, allowing travel agents to address issues promptly without causing irreparable harm to their professional standing.
Contractual Requirements and Industry Standards: In some cases, clients or business partners may require travel agents to have professional indemnity insurance as part of contractual agreements. Additionally, many industry associations and regulatory bodies may set standards that mandate or strongly recommend this type of coverage.
Peace of Mind: Having professional indemnity insurance provides travel agents with peace of mind, allowing them to focus on their work without the constant worry of potential legal and financial repercussions. This can enhance job satisfaction and productivity.
Unforeseen Circumstances: Despite the best intentions and efforts, unforeseen circumstances, such as cancellations, disruptions, or miscommunications, can occur. Professional indemnity insurance acts as a safety net, helping travel agents navigate unexpected challenges without facing severe financial consequences.
Changing Regulatory Environment: The travel industry is subject to various regulations that may evolve. Professional indemnity insurance helps travel agents adapt to changing legal requirements and ensures that they remain compliant with industry standards.

Given the complexity and potential risks in the travel industry, professional indemnity insurance is a wise investment for travel agents, offering financial protection, legal support, and the ability to maintain a positive professional image even in challenging situations.

Advantage Financial Services is our in house insurance broker and we are proud to have been supporting and advising travel operators and travel agents with travel bonds and commercial insurance programmes designed to protect the business, comply with package travel regulations, provide an extra income stream and safeguard the customers.

You can find out more by visiting advantagefinancialservices.co.uk .

Spotlight on Dinarobin Beachcomber Golf Resort & Spa - Mauritius

Thu, 03 Nov 2016 16:22:56 GMT

With its prime location on Le Morne Peninsula, Dinarobin is making a name for itself as one of the best luxury resorts on Mauritius

Basking amid tranquil tropical gardens, fringed by white sand, and enjoying the most scenic setting on the island, the all-suite Dinarobin has a lot going for it.

Dinarobin’s suites are all set in traditional thatched-roof villas, a tribute to the natural beauty of their surroundings. There are a variety of soothing suites to choose from, all cleverly arranged in secluded crescents around serene garden pools. For an extra touch of indulgence book into one of the Club Suites which all come with a whole host of added benefits and treats.

One of the crescent of suites is set aside exclusively for adults and for families there’s a choice of superb two bed-room Family Suites and three amazing pool villas.

New Golf Suites

If you are into golfing then the new Golf Suites are a perfect match. The suites include free Green Fees and golf carts daily on Paradis Golf Course. For stays of 6 or more nights guests will be entitled to one free golf experience outside Paradis (including green fees and golf cart and return transport) at one of the following Golf Courses: Tamarina, Bel Ombre or Avalon. Golf extras are offered to adults only staying in these suites.

Delicious Cuisine

Dining offers unrivalled choice, with Dinarobin’s four fantastic restaurants, plus a further four at sister hotel, Paradis. Umami is the hotels Pan-Asian restaurant servicing a delicious menu of the best of Asia. And not forgetting the Butik Bar, set on an amazing stretch of beach this is the perfect sundowner spot.

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Free Water Skiing and much more

An abundance of leisure activities includes the superb 18-hole Paradis championship golf course, sailing, free waterskiing, floodlit tennis courts, paddle boarding and a kitesurfing school. And for those who enjoy the quieter side of life a heavenly Beachcomber Spa, it’s one of the best on the island.

If you're interested in visiting Mauritius, then why not speak to your local travel agent who will be able to help you to find the best deals. Use our Travel Agent Finder to find an independent travel agent near you!

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BUSINESS TRAVEL SENTIMENT SHIFTS AS MIDDLE EAST CRISIS RESHAPES CORPORATE TRAVEL PRIORITIES, SAYS ADVANTAGE TRAVEL PARTNERSHIP

Advantage Travel Partnership has shared its observations on the evolving landscape of corporate travel as ongoing geopolitical instability in the Middle East continues to impact buyer confidence and operational planning across the industry.

ADVANTAGE TRAVEL PARTNERSHIP ANNOUNCES STRATEGIC PARTNERSHIP WITH DOMO TO HELP MEMBERS HARNESS AI AND DATA TO TRANSFORM OPERATIONS AND CLIENT SERVICE

ADVANTAGE TRAVEL PARTNERSHIP ANNOUNCES STRATEGIC PARTNERSHIP WITH RYDOO TO DELIVER INTEGRATED TRAVEL AND EXPENSE SOLUTIONS FOR TRAVELLERS

Advantage Travel Partnership has announced a strategic partnership with Rydoo that will enable Advantage members to offer an integrated travel and expense experience to customers around the world

ADVANTAGE TRAVEL PARTNERSHIP ANNOUNCES STRATEGIC PARTNERSHIP WITH THE TRAVELTECH INNOVATION HUB AT THE EDINBURGH FUTURES INSTITUTE, UNIVERSITY OF EDINBURGH

ADVANTAGE TRAVEL PARTNERSHIP AND TRAVEL MARKETING GROUP TO LAUNCH A NEW MARKETING SUMMIT FOR INDEPENDENT TRAVEL BUSINESSES

This new two-city event will bring together travel agents, supplier partners and leading marketing experts to help independent travel businesses strengthen their marketing and drive growth

ADVANTAGE TRAVEL PARTNERSHIP LAUNCHES NEW INDUSTRY GUIDE TO SUPPORT PAYMENT STRATEGY AND OPPORTUNITY

ADVANTAGE TRAVEL PARTNERSHIP EVOLVES MEMBERSHIP STRUCTURE TO DELIVER ENHANCED, PERSONALISED SUPPORT FOR MEMBERS

Advantage Travel Partnership has announced a significant evolution of its membership structure, introducing three specialist teams designed to provide members with clearer ownership, more proactive support and a stronger focus on delivering commercial value.

ADVANTAGE TRAVEL PARTNERSHIP LAUNCHES INDUSTRY-FIRST CRUISE ADVISORY BOARD

Exclusive, invitation-only forum set to shape the future of cruising over the next decade

ADVANTAGE TRAVEL PARTNERSHIP REPORTS RECORD RESULTS BRINGING TOTAL TURNOVER ACROSS ITS GLOBAL NETWORK TO £17.6 BN

Response to the Sun's front-page headline today

Demand for Greece Rises Following Easing of Entry Requirements for UK Travellers

Latest booking data from Advantage Travel Partnership highlights shifting consumer preferences as travellers prioritise smoother arrival experiences.

Istanbul, the city that bridges East and West

Statement on Ryanair's call on the Portuguese government to suspend EES

Meet the team - Joanne Evans

Say hi to Joanne Evans, our Business Data Analyst. From crunching numbers to analysing data trends, she’s all about bringing data to life!

Joanne outside of work

Media Comment: Fuel shortage concerns and what this means for travellers

Redefining Cruise Culture: Aboard Norwegian Luna

Does Norwegian Cruise Line live up to its tagline, “ It’s different out here” After three nights onboard the brand-new Norwegian Luna in Miami, it’s clear the answer is yes.

Great Stirrup Cay ﻿

Industry calls for calm, evidence-led communication amid fuel security concerns

Meet the team - Zoe Edwards

Meet Zoe Edwards, one of our Commercial Managers bringing a huge amount of experience to Advantage, along with a brilliantly positive and collaborative approach.

ZOE AT ADVANTAGE TRAVEL PARTNERSHIP

Baroness Manningham-Buller announced as keynote speaker at Advantage Travel Partnership Conference 2026

Former Director General of MI5 and Chair of the Wellcome Trust to share landmark lessons in leadership.

Rising travel costs add pressure for UK holidaymakers

Rising costs across the travel sector are placing increasing pressure on UK consumers, with a combination of higher taxes, new fees and global economic factors driving up the overall cost of flying and holidays.

Why Headline Commission Is the Wrong Place to Start When Comparing Travel Consortia?

If you’re reviewing your travel consortia this year, look beyond the headline. Promises of 100% commission can cost you profit.

Commission is gross income, not profit ﻿

The costs that headline commission doesn't show

Retained profit is a better measure of value

Why support and marketing matter commercially

Comparing consortia properly

A more grown-up conversation about value

Advantage Travel Partnership partners with Situ

Advantage Travel Partnership has announced a new apartment provider partnership with Situ, The Global Accommodation Agency.

Independence should strengthen reputation, not dilute it

In travel, trust is everything.

Why reputation matters more than ever

Expert advice

Trusted relationships

Operational support

Commercial strength

Customer care

...the ability to respond when things do not go to plan

Independence should mean more, not less ﻿

The right support model should protect credibility

A better future for independent travel businesses

Media Comment: CEO calls for a flexible suspension option for EES during peak travel months

Advantage Travel Partnership and Travelogix reveal findings in landmark 10th Global Business Travel Review

Business Travel Trends for 2026

Window to the World: The Global Perspective

Advantage Travel Partnership announces global agreement with Lufthansa City Center International

Advantage Travel Partnership has announced a landmark agreement with Lufthansa City Center International (LCCI) that will give Advantage Members direct access to LCC’s network of Destination Management Companies (DMCs) in more than 100+ countries worldwide.

Media Comment: Easter Travel Update

Meet the Team - Kelly Joannides

Say hey to our Senior Cruise Commercial Executive, Kelly Joannides. From driving commercial growth with our cruise partners to bringing big personality and fresh energy to the team, she’s making waves in her new role!

Kelly at Advantage Travel Partnership

Media Comment: Travel disruption and repatriation flights in Oman

New Member: LXS

Developing Middle East transport disruption

Latest statement on Middle East airspace disruption

Media Comment: Julia shares her thoughts on the Electronic Travel Authorisation system

New Member: Al Naboodah Travel

Al Naboodah Travel is one of the UAE’s most established and respected travel management companies, with a proud legacy spanning nearly five decades.

We warmly welcome Al Naboodah Travel to the Advantage global family.

Former Fred. Olsen Travel MD Opens New Independent Agency in Suffolk After Discovering Retirement "Not For Him"

Steve Williams joins Advantage Managed Services as its latest new member!

Press Release: The Advantage Travel Partnership announces Georgie Barratt as 2026 Conference moderator

Tech broadcaster and former Gadget Show host to lead 'Powered by People' conversation in Madrid .

Advantage Travel Partnership shares latest trading data and EES-related travel advice for customers

Great Stirrup Cay

Commission is gross income, not profit

Independence should mean more, not less

Gain serious backing