Meet the Business Development Manager, Cat Reeves

Meet Cat Reeves, one of our brilliant Business Development Managers at Advantage, whose energy, expertise, and passion for helping travel agencies thrive make her an invaluable part of our network.

 Cat’s journey in the travel world kicked off as a travel agent with HolidaysPlease, where her knack for making things happen quickly saw her running a successful homeworking branch. She then took her talents to the Birmingham Airport Gurus, a trade relations team that works with agents, airlines, and suppliers to get more traffic flying through BHX. After navigating the ups and downs of the pandemic, Cat returned to HolidaysPlease as Brand & Business Growth Executive before bringing her energy and expertise to Advantage.

At Advantage, Cat is all about helping travel agency partners shine. She provides support, guidance, and inspiration to help our members reach their full potential. She’s also busy growing the Advantage family, building a network that’s bigger, stronger, and even more connected than ever. What Cat loves most about her job is sparking fresh ideas, cheering on new beginnings, and celebrating real, tangible results. She gets a thrill from bringing out the best in people and seeing great results from the efforts she puts in.



Outside the office, Cat is a musical theatre devotee and an active member of her local amateur dramatics group. She’s also a fan of thriller books, especially the delightfully dark kind so send any recommendations her way and loves going on adventures with her 7-year-old son, Rufus, who always keeps her on her toes.

If you’d like to have a no pressure chat with Cat about our membership options find out more and contact us here.