The Cruise Collection 2025: A Total Guide to Cruising

Ready to set sail into the world of cruise holidays? Whether you’re a seasoned cruiser or still wondering if you’ll get your sea legs, Advantage Travel Partnership’s brand-new Cruise Collection 2025 is here to help you navigate the waters.

Packed with everything you need to know, this guide is your go-to for ocean, river, and expedition cruise inspiration, featuring 26 of the industry’s top cruise lines and tailored to help both travel agents and customers find the right fit.

One Guide. Endless Possibilities.

Cruise Collection is a seriously powerful tool. Think of it as a sales guide, training manual and customer-ready inspiration piece, all rolled into one. Travel agents get a detailed, insider look at the cruise lines on offer, their standout features and what makes each one special. This means better conversations, more confidence, and ultimately, more happy customers heading off on unforgettable holidays.

Customers are enabled to discover the world of cruising and is aimed to inspire them to book a cruise holiday, especially those who have not considered this experience before, or who are curious about cruising. We’ve built it to demystify the cruise world, with easy comparisons, style breakdowns and even a fun quiz to help you find your perfect match (think of it as a dating app for your dream getaway at sea).

The guide - the first to be published in Advantage’s new branding - can be personalised by Advantage members and use it across email, in-store, online consultations, wherever it fits best. There’s even a digital version members can send directly to clients, with built-in tools to boost social and email marketing.

We’ve also included more cruise suppliers than ever before, with a special spotlight on three key cruise types:

• Ocean cruises featuring Princess Cruises
• River cruises with AmaWaterways
• Expedition cruises spotlighting Hurtigruten

No matter the budget or travel style, there’s something in here for everyone.

Why it matters

Jonny Peat, Senior Commercial Manager – Cruise, Advantage Travel Partnership, said: “This guide serves both as an inspirational brochure and a practical sales tool for agents to support. It’s also a robust training tool for agents allowing frontline teams to understand the propositions of a wide range of cruise partners and their offerings. Additionally, it acts as a perfect guide for cruisers, be they first-time cruisers wanting to identify the different cruise options, returning travellers looking for new ways to elevate their cruise experience or holidaymakers looking for new destinations to travel to for 2025.”

At Advantage, we know that cruise can feel like a complicated space, especially when you throw in luxury, small-ship or expedition options. That’s why we’ve designed this collection to simplify, educate and inspire. And judging by the buzz at the recent CLIA conference, the timing couldn’t be better.

The Cruise Collection 2025 is now live, in print, online and in a personalised digital format for our members. Whether you’re planning your own adventure or helping someone else plan theirs, this is your starting point.

Find out more about the marketing solutions we offer travel agency businesses visit our marketing services page.