MARKETING SUPPORT

When it comes to standing out in the marketplace, we have the products and services to help your business succeed.

MARKETING SUPPORT

When it comes to standing out in the marketplace, we have the products and services to help your business succeed.

Your business will be flying high with our industry-leading campaigns and marketing support

PERSONALISED AND

TARGETED MARKETING

SOLUTIONS

We offer the flexibility to select the activity that is right for your business, with little or no extra cost to you. Our membership provides access to fully integrated direct and digital campaigns that will help you acquire new business and engage your existing customers. Our annual marketing programme includes highly personalised and targeted direct mail, printed and digital customer magazines and business travel reports, emails, social media and website content, point-of-sale posters and digital in-store screens, plus much more!


Hands-on marketing support

We understand that real marketing support extends far beyond printed collateral and digital content. That’s why we focus on empowering our members with a wide range of marketing knowledge sharing, training, and advice that helps on a strategic level. Our team are there to help maximise the experience members are creating for their customers.

Marketing for business travel

Our business travel members benefit from sector-specific marketing, including our Global Business Travel Review. The report provides lots of data, insights on future trends and a way to benchmark your business. It’s available for members to overbrand and share with their corporate clients. Members also benefit from our website solutions and many other tools tailored to their needs.

TAKING YOUR MARKETING

TO THE NEXT LEVEL

MARKETING THAT ADDS VALUE

High quality design

All of our marketing materials are created to the highest standard. We tailor our support to suit your needs—whether that means complementing your own marketing efforts or providing a full year of activity to help attract new customers and retain existing ones. Because we operate at scale, we’re able to produce high-quality marketing materials at a fraction of the cost it would take to do it independently—and in many cases, it’s completely free!

Data led campaigns

Our marketing campaigns are informed by industry insights and solid data. We have the benefit of accessing detailed data to underpin our marketing campaigns, which ultimately means better results for you in terms of new customers and more, higher value bookings. We continue to invest in market research, in order to keep our members at the forefront of the industry and aligned with the preferences of their customers.

Embracing technology

We take a digital - first approach and look to embrace the latest technology at every opportunity, keeping our members at the forefront of the industry. Whilst we provide substantial printed marketing collateral for members to use in their marketing, we have a big focus on providing digital marketing support. This includes offering a white label website solution to make it easy for new businesses to open w ith a digital presence. We also provide a wide range of digital content that can be utilised across socia l media, web and email.

AN EXTENSION OF YOUR TEAM

For many of our members, we’re seen as their marketing team, running the majority of their direct-to-consumer activity. For others, we supplement their own activity and are here to support when they need us.

UPSKILL EVENTS

Our member communications, events, activities and commercial offerings provide a wide range of opportunities for you to upskill and benefit from. We call them ‘Product Communities’ and they give you a chance to tailor not just your marketing support you receive, but also the events and training you attend and the commercial partners you can access.

BE PART OF SOMETHING BIGGER

Our members instantly become part of something bigger, and with that come opportunities for your business. With an outstanding reputation, we stand by and support our members as the voice for independent travel agents. And, with our PR efforts now reaching consumer media through print and broadcast, our authoritative voice is helping educate consumers on the merits of booking with a travel agency!

YOU’LL ALSO GET ACCESS TO…
Advantage Managed Services

A single-stop solution that equips your business with all of the tools it needs to succeed.

Commercial Partnerships

Access our commercial deals with over 300 providers of travel, technology, payment solutions and financial services.

Travel & Technology Tools

Your business can benefit from a range of products and services, including online booking tools and mid and back-office systems.

ATOL Protection

Our ATOL solutions enable you to decide the best type of licensing that allows you to differentiate the product you sell to your customers.

Product Specialisation

Access tailored commercial, sales and marketing support. Benefit from exclusive product training, events and familiarisation excursions.

Global Network

Access partners across the globe to support your customers and extend your reach, helping you retain business and win new customers.

Events & Networking

A packed calendar of events and opportunities to upskill with the Advantage community.

Business insurance bonding

A full suite of products to protect all types of travel agency businesses, including travel bonds, liability insurances, and risk management cover.

Our portfolio of products and services puts all of the answers in one place

Why choose us

TAKE CONTROL OF YOUR JOURNEY

Frequently asked questions

This is a closed question lorem ipsum dolor sit consectetur elit

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed vitae interdum enim, eu varius nisi. Nunc tempor lobortis massa, id viverra arcu condimentum eget. Maecenas gravida tellus id erat accumsan sollicitudin. Morbi magna tortor, dignissim sit amet odio ac, dignissim venenatis quam. Donec volutpat elementum consequat. Vivamus vitae dui tellus.

This is a closed question lorem ipsum dolor sit consectetur elit

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed vitae interdum enim, eu varius nisi. Nunc tempor lobortis massa, id viverra arcu condimentum eget. Maecenas gravida tellus id erat accumsan sollicitudin. Morbi magna tortor, dignissim sit amet odio ac, dignissim venenatis quam. Donec volutpat elementum consequat. Vivamus vitae dui tellus.

This is a closed question lorem ipsum dolor sit consectetur elit

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed vitae interdum enim, eu varius nisi. Nunc tempor lobortis massa, id viverra arcu condimentum eget. Maecenas gravida tellus id erat accumsan sollicitudin. Morbi magna tortor, dignissim sit amet odio ac, dignissim venenatis quam. Donec volutpat elementum consequat. Vivamus vitae dui tellus.

View more FAQs