Celebrating the achievements of an individual who has joined their company within the past two years and already made a real impact. They go beyond expectations to help deliver company objectives, show initiative in supporting both customers and colleagues, and are recognised by others as having the potential to become a future leader in their sector. To be considered, the nominee should be under the age of 35 and demonstrate exceptional commitment, skill and drive. This category shines a light on someone who stands out from the crowd and is already a true asset to their organisation. 

Spotlighting a stand-out campaign that’s delivered results, captured attention and shown real creativity in connecting with customers. The judges are looking for examples of an initiative idea or campaign that effectively engaged the target audience, social media and achieved a positive impact on brand visibility, customer acquisition, or sales growth. The winner of this award is someone who demonstrates a clear understanding of their customer base and can craft compelling narratives that resonate with their audience. 

Spotlighting a member, whether an individual or a team, who has embraced fresh thinking to drive their business forward. Whether solving a challenge or trying a completely new approach, we’d like to know how the idea came about, how it was put into practice, what made it innovative and the impact it has had, including customer feedback.

We know there are many moments when team members go above and beyond for customers, creating not only outstanding service but also enhancing the reputation of the business. This award celebrates the individual who makes that level of dedication their standard, someone who consistently goes the extra mile and shines as an example to others.

Talent is one of the most valuable resources a business has, and when it is nurtured and supported it can lead to remarkable achievements and long-term success. This award celebrates the company that truly believes in developing people, recognises the importance of fostering and growing a team, and has put initiatives in place to help talent shine. 

Celebrating the member who champions sustainability and giving back, whether through local community projects or global initiatives. This award honours someone making a real difference by promoting greener practices, reducing impact and inspiring positive change,  in their community or within the industry. 

​​​​​​​Celebrating the accommodation partner that’s delivered for our members this year, including bedbanks, hotel groups, serviced apartment providers and any consolidator or accommodation product.  

Celebrating the airline that’s gone the extra mile for our members in the year, showing real support where it counts.

Spotlighting the partner who’s been by our members’ side, from technology and ground transport to ancillary and specialist services, offering top-level support all year. 

Celebrating the partners specialising in business travel that are shaking things up with smart innovation, whether in product, marketing or engagement. 

Shining a light on partners specialising in leisure travel, bringing fresh ideas, bold campaigns or stand-out products that have pushed the industry forward. 

Recognising the cruise line partner that’s been most engaged with our Latitude Cruise Community, from river to ocean to expedition. 

Spotlighting the partner specialising in technology that’s truly supported our members with innovative, reliable solutions this year. 

Honouring the tour operator that’s stood out by going above and beyond for our members. 

​​​​​​​Recognising the trade team that’s made life easier for members, adding value, been the easiest to work with and most flexible and cooperative when supporting our members.  

Our in-house insurance broker has been offering members financial protection for over 20 years. This award recognises the commitment and support our insurer partners have shown to our Advantage members.

Spotlighting the destination or DMC partner who’s inspired our members and their customers through creative campaigns and activity as part of a joint partnership campaign.  

Spotlighting the destination or DMC partner who’s inspired our members and their customers through creative campaigns and activity as part of a joint partnership campaign.  

Shining a light on the member who lives and breathes cruise by building relationships with our wide range of cruise line partners, being an active member of our Latitude cruise-focused product community, embracing the training opportunities, exclusive offers and marketing support being a part of the community presents. 

This award recognises an Advantage member who has made an outstanding contribution to their organisation and the wider industry. It shines a light on exceptional talent, dedication and achievement, celebrating the individual whose work has had a real and lasting impact.

Celebrating a true connector, an expert in the art of building and nurturing professional connections and networks. A regular at Advantage events, this person has embraced every opportunity to network, showing demonstrated dedication and skills in effectively building relationships with the Advantage community and wider industry.