ADVANTAGE TRAVEL PARTNERSHIP CONFERENCE 2026
Join us in Madrid between 11 - 14 May for three days of insight, inspiration, networking and fun!
ADVANTAGE TRAVEL PARTNERSHIP CONFERENCE 2026
Join us in Madrid between 11 - 14 May for three days of insight, inspiration, networking and fun!
POWERED BY PEOPLE
POWERED BY PEOPLE is the theme of the Advantage Travel Partnership Conference 2026 – a celebration of the community that sits at the heart of our business.
Travel is, and always will be, POWERED BY PEOPLE. This year we’re shining a spotlight on the independent agents, business travel specialists, supplier partners and industry colleagues who make up the Advantage community and shape the future of our industry through expertise, relationships and shared ambition.
Across three days in Madrid, our flagship overseas conference will bring together around 400 delegates for main-stage content, expert-led sessions and unforgettable networking. Expect honest debate on the forces reshaping travel, practical insight you can take straight back to your business, and plenty of time to connect with peers who live and breathe travel every day.
We’ll talk about technology and AI, but always through a people-first lens – exploring how tools can enhance, not replace, the trusted advice and human touch our members are known for.
POWERED BY PEOPLE is where our community comes together – to connect, to be inspired and to travel further, together.
NETWORKING. INSIGHT. EXPERIENCE.
Our flagship annual event brings together travel professionals from every corner of our community for three unforgettable days of learning, inspiration, and connection, all set against the backdrop of a stunning overseas destination.
Expect powerful keynote sessions, engaging supplier speed dating, and networking experiences that spark new ideas and lasting partnerships. Each year’s conference challenges perspectives, celebrates innovation, and shines a light on the topics shaping the future of travel.
The Advantage Travel Partnership Conference 2026 is your chance to learn, grow, and connect with like-minded professionals in a truly global setting.


MEET US IN MELIA CASTILLA, MADRID
This year’s venue, Meliá Castilla, is in the heart of Madrid and offers a calm, welcoming space that balances comfort with character. Delegates can enjoy spacious rooms, bright communal areas and a large outdoor pool, all supported by warm and thoughtful service.
Madrid, Spain’s vibrant capital, is the perfect host for the Advantage Travel Partnership Conference 2026. Renowned for its culture, connectivity and creativity, the city blends business and leisure in a way few destinations can.

MEET US IN MELIA CASTILLA, MADRID
This year’s venue, Meliá Castilla, is in the heart of Madrid and offers a calm, welcoming space that balances comfort with character. Delegates can enjoy spacious rooms, bright communal areas and a large outdoor pool, all supported by warm and thoughtful service.
Madrid, Spain’s vibrant capital, is the perfect host for the Advantage Travel Partnership Conference 2026. Renowned for its culture, connectivity and creativity, the city blends business and leisure in a way few destinations can.


Madrid will be the perfect host destination for our 2026 event. A city where business dynamism meets cultural richness, creating the ideal environment for collaboration and growth. Following the tremendous success of our Malta conference, which attendees rated as our finest yet, we're committed to raising the bar even higher and creating an unforgettable experience in one of Europe's most exciting cities. We remain fully committed to our annual conference, possessing the extraordinary power to create positive change, bridge cultures, foster peace and inspire communities. Delegates will explore relevant and vital themes defining the industry's future while celebrating their role as ambassadors of transformation and architects of a more sustainable, interconnected world.
Julia Lo Bue-Said OBE CEO, Advantage Travel Partnership
HIGHLIGHTS FROM LAST YEARS CONFERENCE
THE VENUE: MELIÁ CASTILLA, MADRID
Perfectly positioned in the heart of Madrid’s financial and cultural district, the Meliá Castilla Hotel & Convention Centre combines exceptional conference facilities with warm Spanish hospitality. Just a short distance from the bustling Paseo de la Castellana and only 15 minutes from Madrid-Barajas Airport, it offers convenience, comfort, and character in equal measure.

PARTNER AWARDS 2025
Supplier partner of the year awards voted for by our members
Accommodation
​​​​​​​Celebrating the accommodation partner that’s delivered for our members this year, including bedbanks, hotel groups, serviced apartment providers and any consolidator or accommodation product. 
Airline
Celebrating the airline that’s gone the extra mile for our members in the year, showing real support where it counts.
Ancillary
Spotlighting the partner who’s been by our members’ side, from technology and ground transport to ancillary and specialist services, offering top-level support all year.
Innovation Award - Business
Celebrating the partners specialising in business travel that are shaking things up with smart innovation, whether in product, marketing or engagement.
Innovation Award - Leisure
Shining a light on partners specialising in leisure travel, bringing fresh ideas, bold campaigns or stand-out products that have pushed the industry forward.
Latitude Partner
Recognising the cruise line partner that’s been most engaged with our Latitude Cruise Community, from river to ocean to expedition.
Technology
Spotlighting the partner specialising in technology that’s truly supported our members with innovative, reliable solutions this year.
Tour Operator
Honouring the tour operator that’s stood out by going above and beyond for our members.
Trade Support Team
​​​​​​​Recognising the trade team that’s made life easier for members, adding value, been the easiest to work with and most flexible and cooperative when supporting our members. 
THANK YOU TO OUR SPONSORS









