MEET US IN MADRID
Madrid, Spain’s vibrant capital, is the perfect host for the 2026 Advantage Conference. Renowned for its culture, connectivity and creativity, the city blends business and leisure in a way few destinations can. Delegates can expect an inspiring mix of thought-provoking sessions, interactive workshops and memorable networking events, all set against the backdrop of Madrid’s lively plazas, world-class cuisine and warm hospitality. Building on the success of last year’s Malta conference, this year promises fresh ideas, stronger connections and an unforgettable experience at the heart of one of Europe’s most dynamic cities.
Madrid will be the perfect host destination for our 2026 event. A city where business dynamism meets cultural richness, creating the ideal environment for collaboration and growth. Following the tremendous success of our Malta conference, which attendees rated as our finest yet, we're committed to raising the bar even higher and creating an unforgettable experience in one of Europe's most exciting cities. We remain fully committed to our annual conference, possessing the extraordinary power to create positive change, bridge cultures, foster peace and inspire communities. Delegates will explore relevant and vital themes defining the industry's future while celebrating their role as ambassadors of transformation and architects of a more sustainable, interconnected world.
THE VENUE: MELIÁ CASTILLA, MADRID
Perfectly positioned in the heart of Madrid’s financial and cultural district, the Meliá Castilla Hotel & Convention Centre combines exceptional conference facilities with warm Spanish hospitality. Just a short distance from the bustling Paseo de la Castellana and only 15 minutes from Madrid-Barajas Airport, it offers convenience, comfort, and character in equal measure.
