In the Spotlight: We’ve Been Shortlisted!

Danielle Denervaux • May 22, 2025

We’re proud to announce that Stephen Baxendale, our Technology Partnership Manager at Advantage Travel Partnership, has been shortlisted as a finalist for the Travel Technology Innovator - Individual category at the 2025 Business Travel People Awards. 

Stephen Baxendale hosting the Tech Panel at the Advantage Conference 2025

Since joining Advantage in February 2023, Stephen has played a crucial role in shaping and accelerating our technology strategy. As our first dedicated technology partnerships lead, he has driven a number of key initiatives that are already delivering tangible benefits to our members and the wider travel industry. 


His achievements include the rollout of a new online booking platform through a phased partnership with Vibe, giving Advantage Managed Services (AMS) members access to a scalable, modern booking experience. He also led the integration of innovative tools like Travelogix, Wenrix and WorkFlex - each improving operational efficiency, enhancing the traveller experience, and opening new revenue opportunities for our TMC members. 

Business Travel People Awards 2025 Finalist

Stephen’s ability to connect strategic thinking with hands-on delivery has set a new benchmark for how we approach technology at Advantage. His commercial acumen, collaborative leadership style and commitment to member value have earned him this well-deserved recognition. 


We’re thrilled to see Stephen’s hard work and impact acknowledged on such a respected platform and we’re looking forward to the awards ceremony later this year!


The Business Travel People Awards recognise individuals and teams in business travel whose professionalism and business excellence make them stand out from their peers. The awards are designed to showcase the industry’s finest talent and represent a wide variety of roles across all sectors.

Now in their 14th year, they culminated in a glittering ceremony on Tuesday 30 September 2025 at the Grand Connaught Rooms, London, where the winners were presented with their accolades in front of their friends and colleagues in the industry. More details can be found here.

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