Advantage Travel Partnership and Travel Marketing Group to launch a new marketing summit for independent travel businesses

This new two-city event will bring together travel agents, supplier partners and leading marketing experts to help independent travel businesses strengthen their marketing and drive growth

Advantage Travel Partnership has announced the launch of the Advantage Travel Partnership Marketing Summit, a new dedicated marketing event for the travel trade, co-produced with Llama Travel Marketing and the newly formed Travel Marketing Group. 

Taking place in London on Tuesday 20th October 2026 and Manchester on Thursday 22nd October 2026, the one-day events will bring together Advantage members, supplier partners, marketing specialists and wider travel businesses for a practical, insight-led event focused on helping agencies grow through stronger marketing. 

While the event has been developed with Advantage members at its heart, attendance will also be opened up to non-member travel businesses, reflecting Advantage’s ambition to support and connect the wider travel community by sharing expertise, encouraging collaboration and helping more travel businesses improve the way they market themselves. 

Designed to support both leisure and corporate travel businesses, the Summit will feature inspirational marketing sessions, expert insight and actionable content takeaways designed to help delegates build stronger strategies, create more effective campaigns and drive commercial growth. 

Sessions will be interactive, engaging and thought-provoking, with content aimed at all levels of marketing knowledge. Whether delegates are experienced marketeers or looking to build more confidence in their marketing activity, the programme will be shaped to ensure everyone leaves having learned something new. 

The agenda will explore some of the key topics shaping travel marketing today, including social media, AI, website performance, campaign and strategy development, and other hot topics that travel marketeers need to understand to stay competitive. 

The day will also include a partner marketplace, giving delegates the opportunity to connect directly with travel, technology and marketing partners. This format will help agents build new relationships, access fresh content opportunities and identify partners that can support their marketing activity. 

David Forder, Marketing Director at Advantage Travel Partnership, said: “Marketing has never been more important for independent travel businesses. Our members are ambitious, entrepreneurial and incredibly close to their customers, but we also know that many are looking for more practical support, fresh ideas and confidence when it comes to building marketing activity that genuinely drives growth. 

“The Advantage Travel Partnership Marketing Summit will bring together the strength of our member community with the expertise and creativity of our partner community, supported by the specialist insight and industry reach of Llama Travel Marketing and the Travel Marketing Group. Their experience, connections and understanding of travel marketing will add real value to the programme and help us deliver an event that is both inspiring and commercially useful.

“We are also proud to be opening this event beyond our membership. One of our values is to be bold, and we believe there is a real opportunity to support the wider travel trade by sharing expertise, encouraging collaboration and helping more travel businesses improve the way they market themselves.” 

Llama Travel Marketing and Travel Marketing Group will support the development and delivery of the Summit, bringing industry credibility, promotional reach and access to expert speakers from across the travel marketing landscape. 

Andrew Shelton, on behalf of Travel Marketing Group, said: “We are delighted to be co-producing the Advantage Travel Partnership Marketing Summit with Advantage. The event is a natural extension of Advantage’s strong reputation for supporting independent travel businesses and helping them grow. 

“Our role will be to bring together expert voices from across the industry to deliver a programme that is practical, inspiring and commercially relevant. The focus will be on real-world insight that agents and travel businesses can use to strengthen their marketing, improve customer engagement and support future growth.”

The new Summit builds on Advantage’s wider marketing strategy and its established commitment to providing members with first-class marketing support, practical tools, campaign guidance and expert-led insight. 

Further details, including speaker announcements, partner opportunities and registration information, will be released in due course.