Advantage Travel Partnership announces exclusive partnership with Imagine Cruising

Advantage Travel Partnership has today unveiled an exclusive partnership with Imagine Cruising at its Latitude Cruise Conference, currently taking place on Princess Cruises’ Sky Princess. The announcement marks a significant milestone in the company’s strategy to significantly expand its differentiated holiday offerings for members.

The collaboration will provide Advantage's Latitude Cruise community with exclusive access to Imagine Cruising's extensive portfolio of bucket-list itineraries, combining traditional sea voyages with immersive land tours, luxury rail journeys and premium hotel stays across the globe.

Founded in 2011, Imagine Cruising has built a reputation for delivering meticulously curated cruise holidays that transcend conventional cruising. The UK-based travel company specialises in creating holistic travel experiences that seamlessly blend multiple modes of transport and activities into comprehensive holiday packages, featuring visits to historical sites, cultural landmarks, and luxury accommodations.

The partnership represents the first step in Advantage's broader strategy to significantly expand its portfolio of distinctive cruise products, enabling members to offer their customers full-spectrum adventures that go far beyond traditional cruise experiences.



Jonny Peat, Director of Cruise at Advantage Travel Partnership, said: "This is a major coup for us as it represents an unprecedented B2B partnership for both us and Imagine Cruising. Our Latitude Cruise community has been asking for access to differentiated holiday product, and that is exactly what we have secured through this new and exciting partnership. Imagine's portfolio is full of bucket-list, adventure and destination-led itineraries, and this new exclusive partnership in the B2B sector will significantly enhance and bolster our offering to members."