ADVANTAGE TRAVEL PARTNERSHIP ANNOUNCES STRATEGIC PARTNERSHIP WITH DOMO TO HELP MEMBERS HARNESS AI AND DATA TO TRANSFORM OPERATIONS AND CLIENT SERVICE

Advantage Travel Partnership has announced a strategic partnership with Domo, the AI and Data Products Platform, enabling Advantage members to automate core business processes and unlock greater operational efficiency through intelligent, data-driven workflows.

Domo's platform combines advanced analytics, intuitive dashboards, and AI-powered workflow automation. It gives travel agents and travel management companies a single, real-time view of their data—integrating GDS, OBT, back-office and finance systems into a single environment to deliver comprehensive insight into business performance. From there, AI agents help automate routine processes such as reporting, data reconciliation, and operational workflows, so teams can focus on what drives efficiency and accuracy across the business.

The partnership positions Domo as a strategic AI and data partner for Advantage members. Domo’s capabilities give travel businesses the tools to modernise operations, improve productivity, and make faster, more informed decisions based on accurate, real-time data.

“We are delighted to be leading this partnership with Domo and to give our members access to technology that not only enhances visibility but actively drives efficiency across their businesses,” said Andrea Caulfield-Smith, Managing Director Global Business Travel at Advantage Travel Partnership. “By combining powerful business intelligence with intelligent workflow automation, we are helping our members reduce manual workload, minimise errors, and equip their teams with the insights needed to make smarter, faster decisions.”

"Working with Advantage and their members will make Domo available to one of the UK's largest networks of agents and travel management companies,” said Claudia Lewis, Travel Sector Lead EMEA and Account Executive at Domo. “For these businesses, the opportunity is not just to manage operations more efficiently, but to use trusted data and AI to automate routine processes, improve commercial decision-making, and deliver better outcomes for their clients.”