Meet the Senior Business Development Manager - Emily Shannon

Emily has 20 years’ experience in travel, a love of strategy and a big passion for supporting our members!

Emily Shannon is celebrating 20 years in the travel industry this year, and it’s safe to say she’s seen it all. She started her career at just 16 in retail travel, before moving into business development within a dynamic packaging tour operator, where she built a strong commercial foundation and a real passion for working with the trade. From there, Emily spent several years on the road in a business development role, focusing on agent training and creating meaningful partnerships. 

Emily joined Advantage in 2022 as a Business Development Manager and was promoted to Senior Business Development Manager the following year. In her current role, she supports the BDMs within her team, manages member relationships and plays a key part in recruitment opportunities. She also works closely with members to ensure they’re getting the very best from Advantage’s products and services.

What Emily loves most is the strategic side of the role, stepping back to look at how we can continuously improve the member offering while delivering real, tangible value across the partnership.

Outside of work, Emily is a full-time mum to three little ones, which means free time is a rare luxury. When she does manage to grab a moment to herself, she’s usually off travelling, singing along at a concert, or cheering from the sidelines at a sports event with family and friends.