Meet the Team - Kelly Joannides

Say hey to our Senior Cruise Commercial Executive, Kelly Joannides. From driving commercial growth with our cruise partners to bringing big personality and fresh energy to the team, she’s making waves in her new role!

From the sunny shores of Cyprus to the world of cruise commercial strategy, Kelly’s travel career has been anything but ordinary.

She first stepped into the industry as a holiday rep for Thomas Cook. Armed with a degree in Tourism Management, she went on to work in UK inbound travel with Golden Tours before eventually bringing her talents to Advantage.

Kelly at Advantage Travel Partnership

Since joining, Kelly has taken on roles across Product & Trading and Marketing. Each move sharpened her commercial perspective and broadened her industry insight, naturally leading her to her new role as Senior Cruise Commercial Executive.

Working closely with Jonny Peat, Kelly now leads and develops our cruise partnerships, focused on driving commercial growth across the membership. Her role is a mix of strategy and action, diving into data to uncover sales opportunities, shaping high impact campaigns and events, and strengthening our overall cruise proposition as part of our ambition to become the UK’s leading cruise consortium.

 Although still new to the role, Kelly is already relishing the closer collaboration with cruise partners and getting under the skin of their products. With cruise being one of the fastest growing sectors in travel, she thrives on being right at the centre of that energy and momentum.

Kelly is very much a woman of many talents, and her spare time is just as full on as her career. An avid reader, she once made it through more than 100 books in a single year. When she is not turning pages, she is training in calisthenics, pushing herself with strength based workouts, or taking on obstacle races like Spartan where mud, walls and rope climbs are all part of the fun.

She also brings plenty of rhythm to her week, dancing both Salsa and Bachata, and has recently ventured into the world of DnD. And if you ever need a restaurant recommendation, she is your go to, largely fuelled by what she proudly describes as a slight cheese obsession.

Thanks to the flexibility of remote working at Advantage, Kelly has recently swapped South East London for Canterbury.