Meet the team - Zoe Edwards

Meet Zoe Edwards, one of our Commercial Managers bringing a huge amount of experience to Advantage, along with a brilliantly positive and collaborative approach.

Zoe joined Advantage Travel Partnership in March 2024, following a successful career at Celebrity Cruises where she held a number of senior roles. During her time there, she led strategic accounts, shaped national sales planning and activation, and managed a team of regional sales managers. Before that, she spent over a decade at Thomas Cook, building a strong foundation across the industry.

ZOE AT ADVANTAGE TRAVEL PARTNERSHIP

As a Commercial Manager, Zoe looks after a broad portfolio of key leisure supplier relationships, keeping everything running smoothly while always looking for ways to drive more value. From negotiating commercial agreements to owning annual sales and marketing plans, Zoe works closely with both suppliers and our marketing team to make sure activity is aligned, impactful and delivers real return for everyone involved.

She’s also big on using data to guide decisions, regularly reviewing performance, spotting growth opportunities and tackling any challenges head on. Alongside the Business Development team, she plays a key role in shaping strategies that support our members and help partnerships go from strength to strength.

For Zoe, it’s all about making a real difference. Whether it’s strengthening a partnership or driving performance, she loves knowing that what she does every day helps our members succeed in an ever-competitive market.

When she’s not at work, Zoe is busy with family life alongside her two daughters, aged six and three.

She’s recently got back into running and completed Couch to 5K, and has also returned to the netball court for the first time since school, something she’s fully embraced. And of course, there’s travel. Since joining Advantage, Zoe has tried skiing for the first time and is now completely hooked… next trip already pending.