The SPIRIT of Advantage
Introducing SPIRIT, six bold values that capture who we are, how we work, and the future we're building together.
In January, we brought the Advantage family together for Our People Conference, a highly anticipated, two-day event filled with energy, collaboration, and the celebration of everything that makes us who we are. From exciting updates on our future to heartfelt recognition of our people, it was a purposeful experience that truly embodied our values.
Introducing SPIRIT
One of the highlights of the conference was the official introduction of our new brand values SPIRIT. These six core principles are not just a set of words, but the foundation for how we work, lead, and grow together:
- Service-Centric
- Purpose
- Integrity
- Reward and Recognition
- Innovate
- Teamwork
These values serve as our guiding principles, shaping how we interact with one another, support our members, and continuously strive to improve. And
whilst the introduction of SPIRIT was an important moment, it wasn’t just about sharing the values, it was about living them. Throughout the conference, we celebrated SPIRIT through engaging sessions, personal stories, and of course, the recognition of our amazing people. We were thrilled to present the inaugural
SPIRIT Awards, which highlight team members who consistently embody these values:
Service-Centric – Jonny Peat,
Purpose – Lyndsay Haddock,
Integrity – Sonia Michaels,
Reward & Recognition – Saskia Barrington-Murray,
Innovate – Tom Forey,
Teamwork – Pam Arnold and
the
SPIRIT award – Lee Ainsworth.
We’re incredibly proud of all that we’ve achieved together, and we’re even more excited for what lies ahead. Advantage will continue to build on this momentum, living our values, recognising one another, and confidently driving our future forward.
The SPIRIT of Advantage is here, and it starts with all of us.
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